The Crooked House 1

That is impossible to attract people’s attention only by it’s appearance. Take it into consideration in the long term, making some marketing strategies is necessary.
The crooked house has three storeys 歪屋共有3层和一个阁 and a attic. At the first floor, there 楼。一层有快餐店、 are fast food restaurant, coffee shop 咖啡厅和游戏厅；二 and game hall. At the second floor, in 层除了旅游纪念品店 addition to tourism souvenir shop, it still has a restaurant with electric 外，有个带电动舞台 stage, and concerts are often held 的餐厅，在这里经常 here. The third floor and attic is the 举行音乐会；三层和 office and a 阁楼是办公室和一个 big open gallery. 开放式大画廊。
Internal
• 歪屋内部色彩艳丽，入口处有彩画玻璃，天棚 是暖绿色和海蓝色的，连房顶上做成鱼鳞状的 护瓦也被刷成了绿色，整座建筑从里到外都是 超现实主义的。 • The internal color of crooked house is gorgeous. There are colored drawing glasses at the entrance. The ceiling is warm green and ocean blue. The scalemanner watts on the roof is also painted green. The entire building from inside to outside are surreal.
• 人们可以通过歪屋获得艺术和视觉上的享受。 因此歪屋在波兰的出镜率很高，当地人也为拥 有这样奇特的建筑感到骄傲。
英语104 赵静
The Appearance and Structure of Crooked House
The front of house is like a face. Look 屋子的正面是一张人脸。从街上看 the crooked house from the street, it 歪屋，就像是把一座普通的房子摆 is just 在了哈哈镜前面，房顶、墙壁、窗 like an ordinary house which is placed 户都是扭曲的，当地人把它称为跳 in the front of a distorting mirror.舞房或是醉汉房。站在这个“东倒 The roof, walls and windows are all twisted, so the local people call it 西歪”的房子前，给人的感觉是重 力原理在这里失去了作用。 the dancing room or drunk room. Standing in the front of the "stagger" house, it will give you a sense that the principle of gravity here does not work.
Structure
External
Internal
External—material
• The house is made out of the hollow building material which made from volcanic rocks. • 歪屋使用的是一种以火山岩为材料的空 心建材 。 • This material is the cold and heat insulation. • 这种材料既隔冷又隔热。
The Crooked House
The crooked house
Inspiration
Structure
Functions
Development
Prospect
Inspiration
• 造这座弯曲房子最初是因为索波特市政府想把 蒙特卡西诺步行街变成索波特的名片，市政府 认为作为城市中心的这条步行街应该更加活跃， 弯曲房子就是这个想法的第一件作品。 • Built this house because the Cable potter municipal government wants to change Monte Kathy's walking street into the potter’s card, and the city government thought that as the center of the city this pedestrian street should be more active, therefore, the crooked house is the first work for this idea.
All the large chunks of new-type building material used for constructing crooked house are irregular. 建歪屋用的大块的新型建筑材料没有一 块是规则的。 Each building material’s shape is different, but the thickness is 60 cm. 每块建筑材料的形状虽然不同，但厚度 都是60厘米。
Benefit customers
To children
1.Setting a game center（游戏厅） 2.Hand out gifts on festivals especially Charismas and Halloween
To adults
1.Setting date location（约会场所） 2.Building a small cinema
它的奇特吸引了来自世界各地的人来观赏，这 促进了当地旅游业的发展。旅游业的发展又在 一定程度上影响了经济。
入境旅游人数
旅游外汇收入
1978年
2007年 增长
1809000
1.32亿 72倍
2.62亿美 元 419亿美 元 159倍
我国出境旅游从上世纪八十年代起步， 2007年达4095万人次,居亚洲第一位。
• In particular, the houses beside bending are all three-storey, and the sizes are similar, so although crooked house is distorted, it is not unsocial and has a strange effect with the adjacent blocks. • 值得一提的是，与弯曲房子相临的建筑 也都是三层的，而且房子的规模大小也 基本相当，因此虽然歪屋是扭曲的，但 并不是不合群的，反而与相邻的建筑形 成了一种奇特的效果。
• 歪屋是2003年投入使用的，虽然外表看 起来有些可笑，但建筑质量可是实打实的， 达到了最高级---A级，并且它建成的当年 就获得了商业中心建筑年度奖。 • The crooked house is put into use in 2003. Although its appearance looks funny, the quality of the building reaches the highest grade---A. Besides, it won the Commercial Center Building Annual Award when it finished building that year.
• 弯曲房子是由一家波兰公司设计的.设计者还借鉴 了画家闪采尔的童话插图和西班牙设计大师创作 的建筑作品。还借鉴了画家达赫伯格的作品
• The facade has a human face to it and reminds us of the imagery of a painting, "The Scream“.
ge 2.Building a teahouse(茶馆）
prospect
The Crooked House is widely used.
Sponsor concerts Hold exhibitions Run trade shows
• 歪屋内部的商业用途丝毫不受“扭曲 空间”的影响，超现实主义的风格反 倒使商铺更添了艺术色彩。 • The internal commercial functions of crooked house are not affected by "twist space“. Instead, the surreal style adds colour art to shops.
• The Crooked House was designed by a Polish company .The designer of it also referred to the illustrations of Jan Marcin Szancer and works of a famous Spanish designer in the architecture field. In addition, it is based on the drawing of Per Dahlberg.
仅仅凭借它的外观是不可能吸引人们的注意 的，从长远角度考虑，制定一些营销计划是有 必要的。
Improve itself