电子商务英语 E-Commerce English PPT 课件 Unit12
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电子商务英语课件
Sentence patterns for e-commerce payment
04
E-commerce English Writing
E-commerce email writing style
Use a professional and friendly tone, maintain a consistent format, and ensure the email is easy to read.
The definition of e-commerce
The origins of e-commerce can be traced back to the early days of the internet in the 1990s, when online marketplaces such as eBay and Amazon emerged.
As the internet became more widespread and technology advanced, e-commerce has grown exponentially, encompassing a wide range of industries and sectors, including retail, travel, finance, and more.
E-commerce transactions are typically conducted online, using websites or mobile applications as platforms for product display, order placement, payment processing, and delivery.
跨境电子商务英语 Unit 1 课件
Listening Listen to the following sentences and fill in the blanks. （1）In this chapter, we explore CBEC (short for cross-border e-commerce) as a new driver of international trade. （2）In recent years, the rapid growth of cross-border e-commerce has accelerated
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce
电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
电子商务英语unit1
Company Logo
E-commerce
Traditional commerce
Sales hour
Restricted normal 24 hours a day, business 7days a week operating hours
Almost entire world Network (global online market)
Company Logo
News Listening
Task 1:
Yahoo’s Chairman and CEO. His name is Terry Semel. China's largest E-Commerce company . One billion dollars in cash.
Sales region
Restricted areas
Store (local geographical location)
Company Logo
Sales place
Words in Para 2 1. automate v. to use machines and computers instead of people to do a job or task e.g. The factory is now fully automated. automated adj.
Company Logo
To Reach a Highly Desirable Demographic Market 获得所企盼的大众市 场 The demography of the WWW user is probably the highest mass-market demography available. Usually they are college-educated or being college-educated, making a high salary or soon to make a high salary.
E-commerce
Traditional commerce
Sales hour
Restricted normal 24 hours a day, business 7days a week operating hours
Almost entire world Network (global online market)
Company Logo
News Listening
Task 1:
Yahoo’s Chairman and CEO. His name is Terry Semel. China's largest E-Commerce company . One billion dollars in cash.
Sales region
Restricted areas
Store (local geographical location)
Company Logo
Sales place
Words in Para 2 1. automate v. to use machines and computers instead of people to do a job or task e.g. The factory is now fully automated. automated adj.
Company Logo
To Reach a Highly Desirable Demographic Market 获得所企盼的大众市 场 The demography of the WWW user is probably the highest mass-market demography available. Usually they are college-educated or being college-educated, making a high salary or soon to make a high salary.
电子商务英语课件PPT课件
同时，学习者还可以对事物进行上下义分类，如animal (动物)可分为家禽类cow、hen等；野兽类monkey、wolf等； 飞禽类stork、owl等；爬行类snail、crocodile等及水中 动物shark、eel等。利用分类联想，可将分散的知识联系 起来，使知识系统化，起到复习和巩固所学知识的作用。 依照上述规律记忆单词，不但不会感到枯燥乏味，而且印 象深刻
后
缀
后缀是加在词根或单词后面的成分，一般只改变词性，不 影响词义，可分为四种：名词后缀、形容词后缀、动词后 缀和副词后缀。以下略举数种为例： 名词后缀：-er (teacher，表示人)、-ant (coolant，表 示物)、-hood (childhood，表示抽象名词)、-ery (piggery，表示场所地点)、-age (mileage，表示集合名 词)、-let (streamlet，表示 小)、-ine (heroine， 表示阴性)、-ade (blockade，表示行为)、-dom (beggardom，表示身份地位)、-logy (zoology，表示-----学)；
比如目前时兴的一种类比构词法，即仿照原有的词创造出 其对应词或近似词。例如：speak (说)类比出 doublespeak (假话，欺人之谈)、old-speak (常规用语)、 computerspeak (计算机语言)、netspeak （网络语言)、 sportspeak (运动语言)、college-speak (校园语言)， 甚至还有China-peak (按国人的说法)、Olympspeak (按 奥运会的说法)等。总之，通过构词记忆法，不仅可以较 快地记住新词、巩固旧词，而且还可以通过推理思考，使 有限的词i汇知识转化为无限的生成单词的能力。
电子商务英语unit1
• Martin drove along until he found a convenient parking place. • 马丁一直往前开，直到找到了一个方便的停车场。
• The family thought it was more convenient to eat in the kitchen. • 这家人认为在厨房吃饭更方便。
Listening and Speaking
2. Listen to the dialogue and fill in the blanks Mike: Hello, Jane, Where are you going?
将来进行时 Jane: I’m going to town. 省略 Mike: What for? Jane: Shopping. I want tobuy a gift for my daughter Lucy. She is 13 next month. going to be Mike: Glad to hear that. But why don’t you do it online ? Electronic commerce has made our life much more convenient now. sure about Jane: I’d love to. But I’m not it, because I have never done that before. step by step Mike: Just ask me and I’ll teach you .
Click
v. 点击
• Click into place 恰好温和，（比喻）水落石出
• Double click on the icon to open the file. • 双击图标打开文件。
跨境电子商务英语 Unit 1 课件
products and services from Internet platforms, which is called cross-border e-commerce.
Part 1 The Concept of Cross-Border E-Commerce
Speaking
A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Part 1 The Concept of Cross-Border E-Commerce
Listening
Listen to the following sentences and fill in the blanks.
Part 1 The Concept of Cross-Border E-Commerce源自目录CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
in China
3
The Concept of CrossBorder ECommerce
1
Part 1 The Concept of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Speaking
A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Part 1 The Concept of Cross-Border E-Commerce
Listening
Listen to the following sentences and fill in the blanks.
Part 1 The Concept of Cross-Border E-Commerce源自目录CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
in China
3
The Concept of CrossBorder ECommerce
1
Part 1 The Concept of Cross-Border E-Commerce
电子商务英语Unit1
Passage A
What is Electronic Commerce？
及物动词 vt. 1. 提供(事业,活动等的)资金 Who is funding the project?
Байду номын сангаас
谁为这一计划提供资金?
2. 积累
8 Notes To Passage A
Passage A
What is Electronic Commerce？
Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲，电子商务是指通过电讯网络进行产品的生产、 宣传、销售和配送的活动。 4注解：电子商务的定义各有千秋。维基百科() 上的定义是：从总体上来看，电子商务是指对整个贸易活动实现 电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、 企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交 易方式进行交易活动和相关服务活动，是传统贸易活动各环节的 电子化、网络化。 8 Notes To Passage A
C Basic E-commerce English Writing Focus: The definitions of electronic commerce.
Nodus: The evolution of electronic commerce
Passage A
What is Electronic Commerce？
《电子商务英语》教学课件—unit 1
种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Warm-up Questions
《实用电子商务英语》unit1
teller machines (ATM) and telephone banking in the 1980s were also forms of
electronic commerce. From the 1990s onwards, electronic commerce would PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
additionally include enterprise13 resource planning systems (ERP), data mining14
and data warehousing15.
Reading
Some people find it useful to categorize electronic commerce by the types of
➢Know main categories and basic types of e-business.
➢Master words and expressions related to e-business.
目录
CONTENTS
Lead-in
Reading
Translation Skills（省略法）
Reading
mode of business extends far beyond the obvious points of convenience for the
customer and cost savings for the business. The most powerful implementations8
electronic commerce. From the 1990s onwards, electronic commerce would PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
additionally include enterprise13 resource planning systems (ERP), data mining14
and data warehousing15.
Reading
Some people find it useful to categorize electronic commerce by the types of
➢Know main categories and basic types of e-business.
➢Master words and expressions related to e-business.
目录
CONTENTS
Lead-in
Reading
Translation Skills（省略法）
Reading
mode of business extends far beyond the obvious points of convenience for the
customer and cost savings for the business. The most powerful implementations8
电子商务英语教学课件Unit 1 Introduction to E-commerce
一则来自报纸的消息报道，34％的美国家庭有使用互联网的经历 ，其中有5400万人利用互联网或万维网做生意。
02
E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地， 深切地 alter v. 改变 competitive adj. 竞争的， 比赛的 setting n. 环境 radical a. 根本的， 基本的， 彻底的 Internet n. 因特网， 互联网 network n. 网络 vendor n. 卖主， 商家 awareness n. 意识， 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式，译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So， as you can see， in traditional business surroundings， people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.
02
E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地， 深切地 alter v. 改变 competitive adj. 竞争的， 比赛的 setting n. 环境 radical a. 根本的， 基本的， 彻底的 Internet n. 因特网， 互联网 network n. 网络 vendor n. 卖主， 商家 awareness n. 意识， 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式，译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So， as you can see， in traditional business surroundings， people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.
电子商务英语概述ppt课件
buying and selling over the Internet (e-commerce) conducting customer service in real time using Web-based
tools communicating with suppliers,employees and customers. online marketing and advertising
4
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-to-consumer, business-to-business, business-to-processes, consumerto-consumer, and business-to-government. The three categories that are most commonly used are:
3
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
tools communicating with suppliers,employees and customers. online marketing and advertising
4
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-to-consumer, business-to-business, business-to-processes, consumerto-consumer, and business-to-government. The three categories that are most commonly used are:
3
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
电子商务英语unit1Electronic Commerce in the 21st Century
电子商务英语
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
电子商务英语Unit1
4. from… perspective
from … point of view
e.g. 1. From our perspective, the NC doesn't make the PC
obsolete. 按我们的想法，NC不会使PC过时。
2. 从客观的角度来讲，这个地区的天气太差了。 From an objective perspective, the weather in this region is simply too bad.
e.g.
1. He embarked on a new enterprise. 他着手创办新企业。
2. Early in the morning they embarked on the ship for Shanghai. 他们一早就登上了开往上海的轮船。
3. 他开始使用一个新办法来连接办公室内的所有机器。 He embarked on a new method to link every machine in an office.
2. engage in
take part in or be occupied in sth.
e.g. 1. He has engaged in farming for 20 years. 他从事农业20年。
2 . 我没有时间说闲话。 I have no time to engage in gossip.
3. They are engaged in import and export. 他们做进出口贸易。
3. in that
for the reason that ,because. e.g. 1. I like the city, but I like the country better in that I
E—commerce 基础讲义 PPTppt课件
• EC is defined through these perspectives
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
3
Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
4
Overview of Electronic Commerce
Learning Objectives
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
8
Electronic Commerce: Definitions and Concepts
9
Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
3
Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
4
Overview of Electronic Commerce
Learning Objectives
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
8
Electronic Commerce: Definitions and Concepts
9
Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
电子商务行业英语课件unit 1
Reading Comprehension
2. Read and judge True or False.
STATEMENTS
T/ F
1. Jack Ma named his company “Alibaba”, because it is related to the thieves.
□ √□
2. Alibaba serves three types of marketplaces: B2B, B2C and C2C.
Dialogue 2 Talking about Online Shops Survey. What have you bought online?
Name
What have you bought online?
What are the top categories for purchasing online according to my survey?
• 它位于世界加工制造带的中心，附近有成千上万家工 厂和供应商。
Explanation of difficult sentences
• 2. The system, which holds the electronic payment in escrow and releases the money only when the goods arrive, was necessary in China, where cash transactions are the norm. (Para. 9)
Homework Checking
2. What are the advantages and disadvantages of online selling?
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September 13, 2013
15
Text Analysis
Step 4 Design the Web site. This is the critically important and creative part of the process that determines what the site will look like (e.g., color schemes, graphics and typography) and how visitors will use it (e.g., information architecture, navigation design). (译文) The choices for designing the Web site are nearly unlimited. The primary criteria that visitors evaluate the design of a Web site include access, usability, navigation and interactivity.
September 13, 2013
4
Word study
self-hosting [ 'self'həusti ] n. 自建主机 Self-hosting is one of the options in deciding how and where to host the Web site. 自建主机是决定如何以及在何处建网站的一种选择。
Word study
contractor [ kən'træktə ] n. 订约人 The contractor will set up the minimum specifications. 订约人将规定最低的要求。
promotional [ prə'məuʃənl ] adj. 促进的，宣传的 They produced and distributed promotional materials, including books, pamphlets and videos. 他们制作并分发宣传资料，包括书籍、小册子及视频。
concurrent [ kən'kʌrənt ] adj. 同时发生的 National elections were concurrent with the outbreak of war. 在全国举行大选的同时，战争爆发了。
September 13, 2013
5
Word study
obviously [ 'ɔbviəsli ] adv. 明显地 Obviously, the two sets of policies overlap and can complement each other. 显然，两套政策有互相重复的地方，也可以互相补充。
September 13, 2013
3
Word study
overview [ 'əuvəvju: ] n. 概述 The opening chapter gives a general overview of the subject. 开篇第一章是对主题的概述.
dedicated [ 'dedikeitid ] adj. 专用的，专注的 This award is a tribute to Walter's twenty years of dedicated service to the company. 这个奖项是对沃尔特20年来全心全意为公司效力的肯定。
September 13, 2013
7
Word study
critically [ 'kritikəli ] adv. 紧要地，危急地 Good management is critically important. 完善的管理措施极其重要。 typography [ tai'pɔgrəfi ] n. 排版 Typography plays a very important role in the work. 排版在作品中起着非常重要的作用。
September 13, 2013
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Text Analysis
Step 2 Register a domain name. Nearly concurrent with the selection of a Web host is the domain name decision. (译文)A Web site will have a unique domain name. In general, the domain name includes some form of the business’ name or brand. A well-chosen domain name is supposed to be easy to remember.
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Text Analysis
Step 5 Construct and test the Web site. Businesses have to decide whether to construct the Web site with internal staff, an external contractor or a combination of these two options. (译文)When the business owners are satisfied with the Web site, it will be transferred to the Web site host. Final testing is required to ensure that all of the links work well and the processes function as expected. (译文)
Septsis
Step 1 Select a Web host. Store-builder services, ISPs, dedicated Web site hosting services and self-hosting give online business a wide range of options in deciding how and where to host the Web site. (译文)
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Word study
relevance [ 'relivəns ] n. 相关性 What you are saying has no relevance to the matter in hand. 你现在所说的与正在考虑中的问题毫无关联。
reliability [ rilaiə'biliti ] n. 可靠性 The product has passed its reliability test. 该产品已通过可靠性试验。
Unit 12 Web Site Development
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Warm-up Word Study
Text Analysis
Exercises
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Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
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Word study
architecture [ 'ɑ:kitektʃə ] n. 体系结构 Firstly we concluded the evaluating standard system on software architecture quality. 首先我们总结了软件体系结构质量的评价标准体系。
interactivity [ intəræk'tiviti] n. 交互性 The teachers can employ various forms to carry out teaching interactivity. 教师可以采用多种形式进行教学互动。
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criteria [ krai'tiəriə ] n. 标准（criterion的复数） What criteria do you use when judging the quality of a student's work? 你用什么标准来衡量学生的作业质量?
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Text Analysis
Step 3 Create and manage content. Obviously, the Web site needs content — the text, images, sound and video that deliver the information that site visitors expect. Content may come from a variety of sources, but getting the right content in place, making it easy for viewers to find, delivering it effectively and managing content to be accurate and up to date are crucial to the success of the online business. (译文)The primary criteria that visitors evaluate the content of a Web site include relevance, timeliness, reliability, scope and usefulness.