商务英语marking
商务英语口语会刊三
商务英语口语会刊商务英语口语会刊（（3）1.Mark the place on the map.在地图上标出那个地方。
重点词语：mark n.记号；唛头vt.做记号于，标明商务用语：associated trade marks联合商标mark-up加价2.The firm markets many types of goods.商行经销多种商品。
重点词语：market n.市场；证券交易所vt.交易商务用语：capital market资本市场commodity market商品市场market segmentation市场划分market share市场占有率3.The sculpture of a group of heroes in the centre of the city square shows a master hand.市中心广场的英雄群像的雕塑显示了高超的艺术。
重点词语：master adj.熟练的n.主人vt.征服；掌握；精通商务用语：master budget总预算4.These two are well matched in strength.他们两势均力敌。
重点词语：match n.比赛，对手vt.使一致，与……相对应商务用语：exhibition match表演赛match up相配，适合5.We must make a material change in our plans.我们必须对计划作重大修改。
重点词语：material n.材料；物质adj.物质的；具体的；重要的，必要的商务用语：material wealth物质财富1.The construction will last a matter of years.这个工程将会持续一年左右。
重点词语：matter n.材料；事故；原因；问题；事情；内容；（表示数量）…上下，…左右商务用语：matter transport材料运输commercial matters商务financial matter资金问题2.He did not mean to go.他没打算去。
商务英语词汇大全
商务英语词汇大全一、基本商务术语1. 商务活动（Business Activity）2. 市场营销（Marketing）3. 销售额（Sales Revenue）4. 成本（Cost）5. 利润（Profit）6. 投资回报率（Return on Investment, ROI）7.SWOT分析（Strengths, Weaknesses, Opportunities, Threats）8. 目标市场（Target Market）9. 市场细分（Market Segmentation）10. 定位（Positioning）二、商务谈判术语1. 谈判（Negotiation）2. 合同（Contract）3. 报价（Quotation）4. 还价（Counteroffer）5. 成交（Close the Deal）6. 付款方式（Payment Terms）7. 交货期（Delivery Time）8. 质量保证（Quality Assurance）9. 售后服务（Aftersales Service）10. 合作伙伴（Business Partner）三、商务函电术语1. 询盘（Inquiry）2. 报盘（Offer）3. 订单（Order）4. 发票（Invoice）5. 装箱单（Packing List）6. 信用证（Letter of Credit, L/C）7. 汇票（Bill of Exchange）8. 托运单（Shipping Order）9. 提单（Bill of Lading）10. 保险（Insurance）四、人力资源术语1. 招聘（Recruitment）2. 简历（Resume）3. 面试（Interview）4. 培训（Training）5. 薪资（Salary）6. 福利（Benefits）7. 绩效考核（Performance Appraisal）8. 晋升（Promotion）9. 劳动合同（Labor Contract）10. 职业规划（Career Planning）五、企业运营术语1. 企业战略（Corporate Strategy）2. 企业文化（Corporate Culture）3. 组织结构（Organizational Structure）4. 部门（Department）5. 团队协作（Teamwork）6. 项目管理（Project Management）7. 生产计划（Production Plan）8. 供应链管理（Supply Chain Management）9. 库存（Inventory）10. 客户关系管理（Customer Relationship Management, CRM）六、财务与会计术语1. 财务报表（Financial Statements）2. 资产（Assets）3. 负债（Liabilities）4. 所有者权益（Owner's Equity）5. 现金流（Cash Flow）7. 资产负债表（Balance Sheet）8. 利润分配（Profit Distribution）9. 折旧（Depreciation）10. 纳税（Taxation）七、国际贸易术语1. 进口（Import）2. 出口（Export）3. 贸易壁垒（Trade Barrier）4. 关税（Tariff）5. 配额（Quota）6. 原产地证明（Certificate of Origin）7. 贸易术语（Trade Terms，如FOB、CIF等）8. 国际支付（International Payment）9. 外汇（Foreign Exchange）10. 世界贸易组织（World Trade Organization, WTO）八、市场营销策略术语1. 市场调研（Market Research）2. 产品生命周期（Product Life Cycle）3. 广告（Advertising）4. 促销（Promotion）5. 公关（Public Relations）6. 品牌战略（Brand Strategy）7. 网络营销（Internet Marketing）8. 社交媒体营销（Social Media Marketing）9. 客户满意度（Customer Satisfaction）10. 忠诚度计划（Loyalty Program）九、企业管理术语1. 领导力（Leadership）2. 决策（Decision Making）3. 风险管理（Risk Management）4. 企业伦理（Business Ethics）5. 知识管理（Knowledge Management）6. 创新能力（Innovation Capability）7. 企业形象（Corporate Image）8. 危机管理（Crisis Management）9. 持续改进（Continuous Improvement）10. 企业社会责任（Corporate Social Responsibility, CSR）十、电子商务术语2. 在线支付（Online Payment）3. 网络安全（Network Security）4. 顾客评价（Customer Review）6. 网络营销策略（Online Marketing Strategy）7. 搜索引擎优化（Search Engine Optimization, SEO）8. 率（Clickthrough Rate, CTR）9. 转化率（Conversion Rate）通过这些词汇的积累，您将能够在商务交流中更加得心应手，展现出您的专业素养和沟通能力。
商务英语常见商标翻译
Useful Phrases一、商务英语常见商标翻译1. word mark 文字商标2. figurative mark 图形商标3. associated mark 组合商标4. certification mark 保证商标5. collective mark 集体商标6. well-known mark 驰名商标7. famous mark 著名商标8. similar mark 近似商标9. defensive mark 防御商标10. service mark 服务标记11. certificate mark 证明商标12. visual mark 视觉商标13. sound mark 声音商标14. taste mark 味觉商标15. single color mark 单色商16. registered mark 注册商标17. collective marks 集体商标18. collective membership mark 集体成员商标19. collective service mark 集体服务商标20. collective trademark 集体商品商标二、商标法词汇1. marks consisting of multiple words 多词商标2. aesthetic functionality 美学功能3. alternative designs 可替代设计4. ancillary services 辅助性服务5. application for use of trademark基于使用商标申请注册6. asserted trademark 申请商标7. assignee of registrant 注册商标受让人8. commercial impression 商业印象9. companion application 姊妹申请10. concurrent registration 并存注册11. concurrent use 并存使用12. duplicate registration 注册相同商标13. foreign equivalents 外语对应词14. parody marks 滑稽模仿商标15. pending application 未决申请16. period of use 使用的期限17. phonetic equivalent 同音词18. reference mark 引证商标19. trademark operation 商标部20. trade name 字号21. trade mark registration certificate商标注册证22. trade mark registration number商标注册号23. trade mark registration date 商标注册日24. trade mark registration book 商标注册簿25. the term of validity 注册有效期26. trade mark enquires 注册查询27. renewal of trade mark 注册续展28. separate application 分别申请29. new registration 重新申请30. application regarding changes 变更申请31. trade mark agency 注册代理32. trade mark publication 注册公告33. application for registration 申请注册34. renewal of registration 续展注册35. registration of assignment 转让注册36. patent specification 专利说明书37. patent claim 专利要求书38. letter of patent 专利证书39. intellectual property 知识产权40. industrial property 工业产权。
现代商务英语第7章订货及其履行(Orders and Execution)
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If, having given further thought to the matter, you feel you cannot accept our offer, we hope it will not prevent you from approaching us on some other occasions. We shall always be very happy to hear from you and will carefully consider any proposals likely to lead to business between us. Yours faithfully, (signature)
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7.1 Order Letters Dear Sirs, Your samples of HengYuanXiang woolen swe aters received satisfactory reaction from our custo mers, so we are pleased to enclose our order No. 178.We hope that you may make prompt delivery. Yours faithfully,
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7.4 Declining Ordered Price
Sept. 20, 2006 Dear Sirs, We have carefully considered your counterpropo sal of 15th September to our offer of woolen underwear, b ut very much regret that we cannot accept it. The prices w e quoted in our letter of 13th September leave us with onl y the smallest of margins, they are in fact lower than those of our competitors for goods of similar quality. The wool used in the manufacture of our product undergoes a special process that prevents shrinkage and increases durability. The fact that we are the largest suppli ers of woolen underwear in this country is in itself evidenc e of the good value of our products.
2019年商务英语高级写作范文：货物运送
【导语】没有被折磨的觉悟，就没有向前冲的资格。
既然选择了，就算要跪着也要⾛下去。
其实有时候我们还没做就被我们⾃⼰吓退了，想要往前⾛，就不要考虑太多，去做就⾏了。
⽆忧考整理了“2019年商务英语⾼级写作范⽂：货物运送”，欢迎阅读参考！更多相关讯息请关注⽆忧考！ 1. 装运申请书 Application Letter of Shipment 写作案例详解 Dear Sirs, We shall shortly have ready for shipment from Liverpool to Alexandria four cases of crockery.The cases measure1.5*1.5*1m,each weighing about 70kg.Will you please quote your rate for freight and send us details of your sailings and the time usually taken for the voyage.We understand that S.S.Merchant Prince is due to sail on 25th July,but we should like an earlier sailing if possible. Yours faithfully, Matthew Kent 2. 告知已装运 Notification of Ready Shipment and Delivery 写作案例详解 Dear Sirs: We are now pleased to inform you that we have shipped the above goods on boards s.s.“Wuxi”which sails for your port tomorrow. Enclosed please find one set of shipping documents covering this consignment,which comprises: 1. One non-negotiable copy of B/L 2. Commercial Invoice in duplicate 3. One copy of Certificate of Quality 4. One copy of Certificate of Quantity 5. One copy of Insurance Policy 6. Weight Memo in duplicate We are glad to have been able to execute your order as contracted and trust that the goods will reach you in good time to meet your urgent need and that they will turn out to your entire satisfaction. We avail ourselves of this opportunity to assure you of our prompt and careful attention in handling your further orders. Sincerely yours, Jack Baldwin 3. 货物 Notification of Product Shipment Sample 1写作案例详解 Dear Mr.Atkinson, We have received your letter of credit,the contents of which are satisfactory to us.Arrangements for shipment have been already made,and the details are as follows: Date of shipment from Yokohama:October 6,2000. Vessel: M/V Yokohama Maru. ETA New York:October 30,2000. If you have any questions or require additional information,please do not hesitate to contact us. Yours sincerely, David Parkinson Sample 2 写作案例详解 Dear Sirs, Your order No.228 of August 10 We are pleased to inform you that the MP3 players have now been shipped to you as specified below. Packing:in 15 cases,10 players to a case. Marking & Numbering:HTH1-15 in circle,Los Angeles.Particulars of weight and measurement are given in the enclosed sheet. Shipment:By SS.“Arirang”of KSC Line,which sailed from Pusan on September 5,and is scheduled to arrive at Los Angeles on September 22. We have given a complete set of Bills of Lading,together with Invoice and Insurance Certificate,both in triplicate,to ABC Bank with a sight draft for US $ 2,000 under the terms of the L/C,and we have received the sum from the said bank. We should appreciate your information on the arrival of the consignment. Very truly yours, 4. 货物抵达 Notification of Product Arrival 写作案例详解 Dear Sirs, We are happy to be able to inform you that the parts you ordered are now in stock and available for pick up at the above address. Please accept our sincerest apologies for the delay in delivery and we thank you for your patience in this matter.As always,it is our full intent to provide you with dependable and quality service,and in keeping with this goal,we appreciate your understanding in waiting. If we may be of further assistance,please call upon us at any time. Sincerely。
新视野商务英语视听说 (下册)答案【完整版】
新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)～(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20～30 (2)13 (3)15 (4)30～45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
BBC商务英语Unit3Makingappointments
BBC商务英语Unit3MakingappointmentsUnit 3 Making appointments一、Dialogue（一）EDWARD GREEN: So, Mr. Smith, when can we meet?爱德华．格林：那么，史密斯先生，我们什么时候可以见面?MR. SMITH: I' m busy all next week.史密斯先生：我下周都很忙。
EDWARD GREEN: Maybe the week after?爱德华．格林：下下周?MR. SMITH: Talk to my secretary.史密斯先生：跟我秘书定吧。
EDWARD GREEN: You print your catalogue this month, don' t you?爱德华．格林：你是这个月出版产品目录吧?MR. SMITH: Yes.史密斯先生：是的。
EDWARD GREEN: Could you possibly see the product this week? It won' t take long.爱德华．格林：那你能不能本周看一下产品?不会花太长时间。
MR. SMITH: Okay. Be here Wednesday morning...eight sharp!史密斯先生：好吧。
周三早上到我这儿来……8点整!I' ll give you twenty minutes.我给你20分钟的时间。
EDWARD GREEN: Thank you Mr. Smith. I' ll see you on Wednesday morning at 8 o' clock. 爱德华．格林：谢谢，史密斯先生。
那就周三早上8点钟见。
JENNY ROSS: Well done!詹妮．罗斯：做的好!二、短语和句型When can we meet?I'm busy todayI'm very busy this weekIt will take an hourIt will take ten minutesIt won't take long.I'll see you on Wednesday at eight o'clock.I arrive at 3 sharp.to set up a meeting /to arrange a meeting 安排会议/会面itinerary旅行计划/旅行日程三、Answer the question ：1.When must the meeting be?2.How long will that meeting take? Dialogue（二）CLIVE HARRIS: Good morning. Geraldine. 克莱夫．哈里斯：早上好。
商务英语10000单词
AB abolish 废除，废止ban 禁止，取缔abound 富于，充满barrier 界限，障碍absorption 合并，兼并basic 初步的，基本的使用，进入batch一批机会，权利benchmarking 标杆，基准accessory 附属的block 阻塞，限制accurary 精确性，精确程度bombard 轰炸accurate 精确的boom 激增，繁荣achievement 成就boost推动acquire 获得bottleneck 瓶颈，障碍物action 行动bounce 反弹activate 刺激，激励boundary 分界，界限adapt 使适应boycott联合抵制，拒绝参加adaptation 适应，改编brainstormin g头脑风暴，自由讨论advance 进步breakdown 破裂，失败，故障adversarial 敌对的，对立的breakthrough 突破性进展agreement 协议briefing 详细介绍aid 援助，帮助bug 故障，缺陷allege 宣称，断言bullish 看涨的，上扬的allocate 拨给，分配ambiguity 模棱两可的，不明确Canimation 动画campaign 活动，参与活动annulment 废除，取消candidate 候选人anticipate 预见，预计case事例，案件appeal迎合，爱好challenging 富有挑战性的application 应用程序，应用软件charge 收费apply申请charisma 个人魅力appointment 任命，委任charity 慈善机构，慈善appraise 估量，评价chat 聊天aptitude 天赋，才能chief 最高级别的argument 辩论，论据circulate 流通，发行assembly 装配，组装clue线索asset 资产，财产collaborate 合作assign 分配，指派collapse 失败，崩溃associate 联合，联系commerce 贸易，商业association 协会，联盟commercial 商业的，盈利的attract 吸引commission 佣金，手续费attribute 特质，归因于commitment 承诺audience 听众，观众，读者commodity 商品，货物authenctic 真正的，真实的common通常的，共有的authorise 批准，授权communicatio n交流automate 使自动化community 社区autonomy 自主，自知compensate 补偿，赔偿axe削减，关闭compete竞争，对抗Part one 商务英语高频词汇accesscompetency技能defect缺陷，毛病competent胜任的，有能力的defer推迟completion完工define定义compromise妥协，折中delay延迟，耽搁concede成人delegate代表concentrate集中注意力的delegation代表团concession妥协，优惠demanding挑剔的conductive有益的，有帮助的demonstration演示，说明confidential机密的density密度conflict冲突，争执deplete枯竭conform遵照，符合depreciate贬值，使折旧conformity遵从，遵守deteriorate变质，退化consensus共识devaluation贬值conservative传统的，保守的developer研制者，开发商consider仔细考虑，细想devise设计，想出consolidation巩固，合并dexterity熟练construction建造，建筑diary日记consult咨询，请教differentiate区别，辨别consultant顾问differentiation差异化，区别contact联系digitise数字化contingency偶然事件digress偏离主题contribute捐赠dimension方面，侧面contribution捐款，贡献disagree不同意controversial有争议的disagreement分歧convenience方便，便利disband解散convention大会discern识别，领悟convent转变，变换discharge卸下，排放coordinate协调，配合discuss讨论coordinator协调人discussion讨论core核心，要点dismiss解雇，遣散council委员会dispatch派遣counter反对，反驳disposal清理，处理counterpart职务相当的人dispose处理creative 创造性的，有创造力的dispute争论，辩论creativity创造力distraction分散注意力的事情criterion标准，原则dive暴跌critical决定性的，关键的diversify使多样化curve曲线divest处理掉，使摆脱cut削减domestic国内的cutting尖端，优势dominance优势，统治dominate支配，控制D donate捐助，捐赠deadline最后限期，截止日期downshift减慢节奏deadlock僵局draft草稿，草案deed契约，证书dramatic突然地，戏剧性的drive干劲，推动extension扩大，延伸dump倾倒，倾销external外部的，外来的dwindle减少，变少dynamism活力Ffabricate制造，装配E facilitate使便利，促使earn获得，挣得facility设备，设施ease减轻fact事实，真相effective生效的factor因素，要素efficiency效率fallback应变计划，退路efficient效率高的feature特色，以…为特色effluent废水、污水fierce强烈的，猛烈的eligible合格的，有效的file文件夹，归档eliminate消除、排除finance财政，金融，财务emblem象征fire解雇，开除emerging新兴的fit与…相符emission排放物flair天赋，资质employ雇佣flat 不景气的，生意惨淡的empowerment许可，赋权flexible灵活的，有弹性的encroach侵占，侵犯focus集中于，重点，中心encrypt把…加密forecase预测，预报endanger使遭危险form组建，形成endow提供资金，资助formally正式地energy能源，能量forward转发，转寄enhancement提高，优化处理forwarder运送者，运输业者entertain款待，使快乐found创办entrepreneur创业者，企业家fragmented不完整的，无条理的entrepreneurship企业家精神framework结构，机制entry进入frustration沮丧，挫败envision想象，预想function职能，职务escalated使逐步上升fundamental 基本的，重大的，基本原理establish建立estimate估计，估价Gethical合乎道德的garnishee扣押evaluate估计，评价generate产生，引起evolve逐步发展，逐步演变generous慷慨的，大方的exceed超过gesture姿态，表示exclusive专用的，专有的gimmick 引人注意的花招，噱头executive经理，主管领导glut供应过剩expansion扩张，扩展grant授予，允许expectation预料，期待gross总的，总收入为expense费用，开支ground立场，观点expertise专门知识，专门技能grow扩大，增强exploit剥削，榨取grower种植商exposure暴露，揭露growth增长，发展guarantee保证书，保修intellectual智力的，知识分子guideline指导原则，行动纲领interdependence相互依赖interface界面，接口H interim暂时的，过渡的haggle砍价，争论internal内部的，自身的hamper妨碍，束缚interpersonal人际关系的handle处理，操纵interruption中断hazardous危险的，有害的invent发明，创造head头脑，负责人invention发明，创造hedge拐弯抹角inventor发明者，创造者helpline服务热线invest投资hierarchical等级制度的involve牵连，使加入hierarchy等级制度，统治集团isolated孤立的，偏远的host主持，当主持人itinerary行程I Jimage形象，印象jam发生故障，不能运转impasse绝境，僵局jargon术语，行话implement执行，实施implementer完成者，实施者Kimplicitly含蓄地，暗中地kaizen改善impose推行，强制实行keen激烈的，敏锐的improvement改善key关键，要领incentive激励，刺激incident事件，冲突Lincorporated股份有限的laboratory实验室incur招致，带来landfill垃圾填埋场indebtedness负债额，债务landline陆线in-depth彻底的，深入的latecomer迟到者，新来者indicator指示器，指标lay提出，提交inducement诱因，刺激物leadership领导才能inflow流入lean精干的，效率高的ingredient原料，要素leap骤增，跳跃in-house内部的，在内部lease租约，租契，租用initial最初的，开始的leisure休闲，闲暇initiative积极性，主动的liaison联络，联络员injection注入，投入lien留置权，扣押权innovate改革，创新limited有限的，受限制的innovation改革的，创新的line线，电话线路innovator创新者，改革者localise使地方化input投入，输入log记录instability不稳定loosen放松，松开install安装，装置integration一体化，融合Mintegrity完整magnate产业大亨majeure无可抗拒的力量optimism乐观的manipulate操纵，操作optimisation最佳化，最优化mature成熟的option选择权maximise使最大化，充分利用organised有组织的，系统的measure测量，估量，尺度organizer组织者mechanism机械装置，机制originality创意mediation斡旋，调停outflow外流，流出量mediator调停者，斡旋者outgoing爱交际的，外向的meltdown灾难，暴跌outline概述merchandise商品，货品overcapacity生产能力过剩methodical 有条不紊的，有条理的overhaul详细检查，全面改造milestone转折点，里程碑overlap重叠部分minute会议记录overload超载，负荷过重mitigate减轻，缓和overrun超出，过量model模型，样本oversee监视，监督moderate缓和，温和的overvalue估价过高modification修改，改进owe欠债mogul大亨，有权势的人ownership所有权morale士气，斗志motion动议，提议Pmotivated 有积极性的，有目的的peak最高顶峰motivation动力，刺激performance业绩，表现mutual共同的，相互的perk额外待遇permanent永久的，稳定的N perspective远景，景观natural自然地，天然的pervasive普遍的negative消极的，负面的phase阶段，时期negotiate谈判，协商phenomenon现象negotiation谈判，协商pioneer先驱者，创始者negotiator谈判代表pitch面向，定位于network网络planning规划nominate提名，任命player参与者，玩家norming规范化，规范期plummet暴跌，速降plunge突然下降O point重点，核心问题objective目标，客观的politics政治，权术obsolete过时的portfolio系列产品obstacle障碍position位置，定位obviously明显地post职位occupation职业，工作postpone推迟，延期offset抵消，补偿potential潜在的，潜力offshore设在海外的precaution预防措施omit删除，遗漏precedent先例open公开的precisely恰好地，精确地opinion意见，看法predator剥削者，掠夺者opportunity机会，时机predecessor前任，前身preliminary预备的，初步的reclaim取回premise前提，假设recognition认可，承认present当前的，目前recruit招募presentation陈述，报告rectify改正，更正pressure紧张，压力recycle回收利用prey猎物，受害者redeem兑换，赎回prioritise划分优先顺序refute反驳，驳斥priority重点，优先事项regulate约束，控制private私人的，私有的regulation管理，控制privilege优惠，特权rehearse排练prize奖品，奖金reimburse偿还，补偿proactive积极主动的removal除去probe探究，详尽调查renewable可更新的，可再生的problem问题，难题renovation更新的，修理的proclaim宣告，声明repetitive重复乏味的procure得到requirement要求，规定productive富有成果的，多产的researcher研究员，调查者professional职业性，专业的resemble类似，像profile概述，简介resolution决议，解决profitability利益率，盈利能力resolve解决，决定profitable盈利的，有益的resource资源，财力prolific 收获多的，产量丰富的respond回应，回答prominent显著的，杰出的retain保留promising有希望的，有前途的revamp修补，改进proponent支持者，建议者revelation曝光，揭露propose提议，建议reverse颠倒，撤销proprietor所有人，业主revive复兴，复活prospect可能性，前景revoke取消，吊销prospecrous繁荣的，兴旺的reward奖励，报酬protocol议定书rewarding有益的provided在…条件下rework重做，修改punctuality守时ridiculous荒谬的qualification资格，学历rigid死板的，僵硬的qualify取得资格，符合risk危险，使…危险query疑问，询问royalty版税，使用费R Sradical全新的，激进的sack开除，解雇random随机的，任意的sanction制裁，处罚ratify正式批准satisfying令人满意的rationalisation合理化saturate充满，使饱和reassure使…安心schedule工作计划，日程安排rebound回升，反弹scheme计划，体系recall召回scrutiny仔细检查recession经济衰退sector部门，行业recipient接受者securely安全地，有把握地segmentation市场细分，部分subtle微妙的self-driven自我驱动的supervise监督，管理self-motivated主动的，自我激发的supplement增补，补充self-regulation自行监管，自律surge急剧上升seminar研讨会，培训会suspend暂停settlement解决，结算sustainable可持续的severance解雇，辞退sustainability持续性的shaper塑造者symbolise象征shortage短缺systematic有条理的，系统的shortfall差额，缺少shortlist入围名单Tshowcase展观tactful委婉的，得体的sick出现问题temporary短暂的，暂时的simultaneous同时发生的tender提交skyrocket猛涨terminate解雇，使终止slash大幅度削减threshold入口，门槛snow蒙，唬tighten变紧，收紧social社会的，社交的timeframe时间范围，时间框架sole唯一，专有的timescale期限sophisticated精密的，老练的timing安排时间south南部的，发展中国家tough艰难的，强硬的spark火花trade-off权衡，协调spawn大量产生transparency透明spectacular壮观的，令人惊叹的trendsetter潮流领导者stage时期，舞台trick花招，窍门，哄骗stagnant停滞的，萧条的trough低估，萧条阶段stagnation萧条的，不景气的turmoil混乱，动荡stake赌注，打赌turnaround好转，周转stakeholder利益相关者tycoon大亨，巨子stalemate僵局staple主要部分，主要的Ustart-up新公司，新工程unanimous无意义的statement报告，声明underlying潜在的state-of-the-art先进的，高级的undermine渐渐破坏，削弱基础static静止的，设定的undervalue低估，轻视statistic统计数据unveil揭开，公布status状态，情形upgrade升级，提高Stellar杰出的，显著的upheaval剧变stereotype刻板形象upload上传sticking症结，分歧点upscale质优价高的stiff僵硬的，艰难的stimulate刺激Vstrategic全局的，战略性valuation评估，估价stringent严格的，短缺的venture投机，冒险submit提交，呈递venue聚会地点substitute代替物，代替viable可行的violate违反，妨碍visionary 有远见的人，有远见的void空缺，使…无效vulnerable脆弱的，易受攻击的Wwell-being福利，安康workflow工作流程workshop研讨会，车间XXmas圣诞节X-rated少儿不宜的Yyield收益，产生Zzealous热心的，积极的zenith顶点，高峰zone地区，地带。
外贸英语函电situation 8 Packing and Marking
Background Information
Selling packing
Selling packing, i.e. inner packing or small packing, is the immediate packing that can go into market. It is designed not only to protect goods, but also to aid marketing.
销售包装，也叫内包装或小包装，是直接接触商品并随商品进入市场 销售的包装，这类包装不仅必须具有保护商品的功能外，还应具有促 销的功能。
Background Information
Three kinds of marking
Shipping Mark Indicative Mark Warning Mark
Background Information
Two kinds of packing
Transport packing Selling packing
Background Information
Transport packing
Transport packing, is also called large/outer packing. Its main function is to protect the quality and quantity of the commodity, to facilitate loading, unloading and stowage, and even to prevent pilferage.
指示性标志是指在包装上使用的简单、醒目的图形和文字，用以提醒 人们在货物的运输、装卸、搬运、保管过程中应注意的事项，如“小 心轻放”、“此端向上”等。
国际商务英语函电
2. Types of packing
1) outer packing also known as transport packing, is done mainly to keep the goods safe and sound during transportation. 2) inner packing also known as small packing or sales packing, is done mainly to push sales. It can be realized in various forms and with different materials as long as it is nice to look at, easy to handle and helpful to the sales.
Sales Function Promotional Function
2. Secondary Functions
Service Function Guarantee Function
3 Tertiary Functions
1) Additional Function Particularly relate to the extent to which the packaging materials or packaging containers may be reused once the package contents have been used. The most significant example is the recycling of paper, paperboard and cardboard packaging as waste paper.
商务英语阅读李萌
商务英语阅读李萌好的，以下为您生成 20 个关于商务英语阅读中常见的单词、短语及相关释义、用法和双语例句：---1. **Competition**- 英语释义：The activity of competing; a situation in which people or organizations try to be more successful than others.- 短语：intense competition（激烈的竞争）；face competition（面临竞争）- 单词用法：competition 是名词，常见搭配有“in competition with”（与...竞争）- 双语例句：The company faces fierce competition in the market.（这家公司在市场上面临激烈的竞争。
）We need to improve our products to stay ahead of the competition.（我们需要改进我们的产品以在竞争中领先。
）2. **Strategy**- 英语释义：A plan of action designed to achieve a long-term or overall aim.- 短语：marketing strategy（营销策略）；business strategy（商业策略）- 单词用法：strategy 是名词，复数形式为 strategies- 双语例句：We need to develop a new strategy to increase sales.（我们需要制定一个新的策略来增加销售额。
）The company's strategy is to focus on quality and customer service.（公司的策略是专注于质量和客户服务。
）3. **Opportunity**- 英语释义：A chance for advancement or progress; a favorable or advantageous circumstance or occasion.- 短语：business opportunity（商业机会）；seize an opportunity （抓住机会）- 单词用法：opportunity 是名词，常见搭配有“an opportunity to do sth.”（做某事的机会）- 双语例句：There are many opportunities for growth in this industry.（这个行业有很多增长的机会。
商务英语常见热词概述：为你揭开商界高频术语的神秘面纱
商务英语常见热词概述：为你揭开商界高频术语的神秘面纱商务英语作为一种应用型英语，其词汇量庞大且语言规范严谨，是现代国际商务交流中必须掌握的一项技能。
而这些商务英语热词更是在商界中频繁出现，对于在商务领域工作的人士来说，熟悉这些热词是非常重要的。
2023年的商界风云变幻莫测，但无论如何这些热词都会随时出现。
下面，就让我们一起来揭开商界高频术语的神秘面纱。
一、商务谈判常用热词1. Bottom line: 意味着商业谈判中双方都在以经济为基础来商议。
通常来说，指向一个人或机构在某个交易中所能容许的最低限度。
2. Win-win situation: 又称双赢局面，意味着在商业谈判中双方能够达成共识，互利共赢。
3. Walk away point: 指在商业谈判中一个人或机构所能承受的最大的限度，如果谈判达到这一点，则该人或机构将退出。
4. Deadlock: 意味着商业谈判在某个环节上阻塞了，各方面出现了严重分歧，导致目前无法继续往前推进。
5. Concessions: 在商业谈判中代表的是双方进行的减弱对方不利方向的迁就。
二、公司管理常用热词1. Benchmarking: 一种关于业绩提升的方法，使用已经成功的公司或行业业绩作为榜样模仿并进行改进。
2. Key performance indicators (KPIs): 商业组织中对于工作绩效的达成量衡3. Paradigm shift: 指的是公司在管理和经营方面进行了大规模的改变和创新。
4. Core competency: 商业组织最重要的能力或领域，决定了其在市场上的地位。
5. Change management: 指的是商业组织在经营过程中实施变革和管理变化的过程。
三、市场营销常用热词1. Branding: 商业组织设计和推广某种产品或服务的名称、标识、符号或设计的过程。
2. Lead generation: 制定诸如市场调查、广告、新闻稿等哪些措施来引导潜在客户与企业保持联系的过程。
实用商务英语翻译(新视界商务英语系列教材)课后习题答案
Unit 11. 请将下列英语句子译成汉语（1）在这种情况下，世界各国又恢复浮动汇率就不足为奇了。
各国中央银行也就无需维持本币的汇价了。
（2）在全球一体化日益增长的今天，许多国际营销商所面临的任务与其说是市场准入问题不如说是在不同的国际市场中管理市场组合的问题。
（3）真正的劳力士手表被证实在全球任何地方都是一样的，它的定位即成功人士的手表——正如其广告所说的在全球任何地方都是一样的。
（4）然而，其核心产品——牛仔裤和运动鞋——正在失去吸引力，公司正挣扎于一个竞争非常激烈的市场。
（5）我们之所以有商业机会是因为互联网所导致的社会结构变化。
2. 请将下列段落译成英文。
Price and pricing policy play an important role in all marketing strategy. It is worthwhile for any exporter to pay special attention to pricing before coming to grips with overseas buyers. Overseas purchasers are generally reputed to be professional, knowledgeable and possessing solid information as a basis for their decisions. In most cases, hey are guided in their business activities by a budget which in turn is based on direct costing. This means that to them the purchase price is but one cost element among several others and that the total cost does not accrue until the goods have been sold to the next customer. It is therefore irrelevant to the purchasers whether they can lower the price by bargaining or, as an alternative, make the sellers take over part of their other costs for the product. Such peripheral costs may include special packaging, price marking.3.请将下列段落译成汉语。
BEC商务英语高频词汇辅导：M-Q
BEC 商务英语高频词汇辅导：M-Qmagazine n. 杂志，期刊mail shot n. 邮购maintain v. 维持，保持maintenance n. 维持，坚持major adj. 重大的，主要的，较大的majority shareholding 绝对控股make n. 产品的牌子或型号make-to-order adj. 根据订货而生产的产品make-to-stock adj. 指那些在未收到订货时就已生产了的产品management n. 管理，管理部门middle management n. 中层管理人员senior management n. 高层管理人员managerial adj. 管理人员的，管理方面的manager n. 经理plant manager n. 工厂负责人line manager n. 基层负责人staff manager n. 部门经理助理management accounts n. 管理帐目matrix management n. 矩阵管理management information system(MIS) n. 管理信息系统manning n. 人员配备manpower n. 劳动力manpower resources n. 劳动力资源manual adj. 体力的，人工的，蓝领的manufacture v. (用机器)制造manufacturer n. 制造者(厂、商、公司) manufacturing adj. 制造的manufacturing industry 制造业margin n. 利润gross margin n. 毛利率net margin n. 净利润mark-up v. 标高售价，加价market n. 市场;产品可能的销量down market adv./ adj. 低档商品地/的up market adj./adv. 高档商品的/地marketing mix n. 综合营销策略，指定价、促销、产品等策略的配合market leader n. 市场上的主导公司market niche n. 小摊位，专业市场的一个小部分market penetration n. 市场渗入market segmentation 市场划分market share n. 市场占有率，市场份额mass-marketing n. 大众营销术master production schedule n.主要生产计划material requirements planning(MRP)n.计算生产中所需材料的方法materials handling n. 材料管理，材料控制maximize v. 使增至限度、化measure n. 措施，步骤media n. 新闻工具，传媒mass media 大众传媒(如电视、广播、报纸等)merchandising n. (在商店中)通过对商品的摆放与促销进行经营merge v. 联合，合并merger n. (公司，企业等的)合并merit n. 优点，值得，应受method study n. 方法研究middleman n. 中间人，经纪人full milk n. 全脂牛奶skimmed milk n. 脱脂乳minimize v. 使减至最小限度，最小化mission n. 公司的长期目标和原则mobility n. 流动性，可移性moderately adv. 中等地，适度地monopoly n. 垄断，独占mortgage n./v. 抵押motivate v. 激励，激发……的积极性motivated adj. 有积极性的motivation n. 提供动机，积极性，动力motive n. 动机negotiate v. 谈判negotiable adj. 可谈判的，可转让的net adj. 净的，纯的network n. 网络niche n. 专业市场中的小摊位notice n. 通知，辞职申请，离职通知objective n. 目标，目的obsolete adj. 过时的，淘汰的，废弃的offer n. 报价，发盘offer v. 开价off-season adj./adv. 淡季的off-the-shelf adj. 非专门设计的off-the-peg adj. 标准的，非顾客化的opening n. 空位operate v. 操作，经营，管理operating profits 营业利润operations chart n.经营(管理)表operations scheduling n. 生产经营进度表opportunity n. 机会optimize v. 优化option n. 选择权share option n. 期权organigram n. 组织图organization chart n. 公司组织机构图orient v. 定向，指引orientation n. 倾向，方向;熟悉，介绍情况outcome n. 结果outlay n. 开销，支出，费用outlet n. 商店a retail outlet 零售店outgoings n. 开支，开销outlined adj. 概括，勾勒的草图output n. 产量outsource v. 外购产品或由外单位制做产品outstanding adj. 未付款的，应收的over-demand n. 求过于供overdraft n. 透支overdraft facility 透支限额overdraw v. 透支overhead costs n. 营业成本overheads n. 企业一般管理费用overpay n. 多付(款)overtime n. 加班overview n. 概述，概观owe v. 欠钱，应付p.a. (=per annum) n. 每年packaging n. 包装物;包装parent company n. 母公司，总公司part-time adj. 部分时间工作的，业余的participate v. 参加，分享 (in) partnership n. 合伙(关系)，合伙，合伙企业patent n. 专利pay n. 工资，酬金 v. 付钱，付报酬take-home pay 实得工资payroll n. 雇员名单，工资表peak n. 峰值，顶点penetrate v. 渗透，打入(市场)penetration n. 目标市场的占有份额pension n. 养老金，退休金perform v. 表现，执行performance n. 进行，表现工作情况performance appraisal n. 工作情况评估perk n. 额外待遇(交通、保健、保险等) personnel n. 员工，人员petty cash n. 零用现金phase out n. 分阶段停止使用pick v. 提取生产用零部件或给顾客发货picking list n. 用于择取生产或运输订货的表格pie chart n. 饼形图pilot n. 小规模试验pipeline n. 管道，渠道plant capacity n. 生产规模，生产能力plot v. 标绘，策划plough back n. 将获利进行再投资point of sale (POS) n. 销售点policy n. 政策，规定, 保险单portfolio n. (投资)组合portfolio management n. 组合证券管理post n. 邮件，邮局;职位position n. 职位potential n. 潜在力，潜势power n. 能力purchasing power 购买力PR=Public Relations 公共关系preference shares n. 优先股price n. 价格market price 市场价，市价retail price 零售价probation n. 试用期product n. 产品production cycle n. 生产周期production schedule n. 生产计划product life cycle n. 产品生命周期product mix n.产品组合(种类和数量的组合) productive adj. 生产的，多产的profile n. 简介形象特征profit n. 利润operating profit n. 营业利润profit and loss account n. 损益账户project v. 预测promote v . 推销promotion n. 提升，升级proposal n. 建议，计划prospect n. 预期，展望prospectus n. 计划书，说明书prosperity n. 繁荣，兴隆prototype n. 原型，样品publicity n. 引起公众注意public adj. 公众的，公开的go public 上市public sector 公有企业publicity n. 公开场合，名声，宣传publics n.公众， (有共同兴趣的)人或社会人士 punctual adj. 准时的punctuality n. 准时purchase v. & n. 购买purchaser n. 买主，采购人QC(=Quality Circle) n. 质检人员qualify v. 有资格，胜任qualified adj. 有资格的，胜任的，合格的qualification n. 资格，资格证明quality n. 质量quality assurance n. 质量保证quality control 质量控制，质量管理quarterly adj./adv. 季度的，按季度questionnaire n. 调查表，问卷quote n. 报价，股票牌价quotation n. 报价，股票牌价。
商务英语课件—— Marketing
Promotion involves:
• Packaging and presentation of the product
• Image • Brand name • Advertising and slogans • Brochures • Literature
• Price lists • After-sales service and
features and benefits
• Customer • Communication • Convenience • Cost
“4Cs”
Customer
What do customers need? What do customers want?
Communication
• How to communicate with customers?
What kind of promotion that McDonald’s takes is the most impressive to you?
• Its TV commercial • McDonald’s song • All kinds of coupons • Kids dancing and playing games in McDonald’s
Advertising:
• Gift coupons • Presents • Lottery • bonus • Sponsoring festivals • Bankrolling concert tours
What is “USP”?
USP: Unique selling proposition
action?
Convenience
• In which channel of distribution can the customers get what they want?
商务英语常见必背名词
商务英语常见必背名词第一局部：Marketing and Sales(市场与销售局部〕Vice-President of Sales 销售副总裁Senior Customer Manager 高级客户经理Sales Manager 销售经理Regional Sales Manager 地区销售经理Merchandising Manager 采购经理Sales Assistant 销售助理Wholesale Buyer 批发采购员Tele-Interviewer 调查员Real Estate Appraiser 房地产评估师Marketing Consultant 市场参谋Marketing and Sales Director 市场与销售总监Market Research Analyst 市场调查分析员Manufacturers Representative 厂家代表Director of Subsidiary Rights 分公司权利总监Sales Representative 销售代表Assistant Customer Executive 客户管理助理Marketing Intern 市场实习Marketing Director 市场总监Insurance Agent 保险代理人Customer Manager 客户经理Vice-President of Marketing 市场副总裁Regional Customer Manager 地区客户经理Sales Administrator 销售主管Telemarketing Director 销售总监Advertising Manager 广告经理Travel Agent 旅行代办员Salesperson 销售员Telemarketer 销售员Sales Executive 销售执行者Marketing Assistant 市场助理Retail Buyer 零售采购员Real Estate Manager 房地产经理Real Estate Broker 房地产经纪人Purchasing Agent 采购代理Product Developer 产品开发Marketing Manager 市场经理Advertising Coordinator 广告协调员Advertising Assistant 广告助理Ad Copywriter(Direct Mail) 广告文撰写人Customer Representative 客户代表第二局部：Computers and Mathematics(计算机局部)Manager of Network Administration 网络管理经理MIS Manager 电脑部经理Project Manager 工程经理Technical Engineer 技术工程师Developmental Engineer 开发工程师Systems Programmer 系统程序员Administrator 局域网管理员Operations Analyst 操作分析Computer Operator 电脑操作员Product Support Manager 产品支持经理Computer Operations Supervisor 电脑操作主管Director of InFORMation Services 信息效劳主管Systems Engineer 系统工程师Hardware Engineer 硬件工程师Applications Programmer 应用软件程序员InFORMation Analyst 信息分析LAN Systems Analyst 系统分析Statistician 统计员第三局部：Human Resources〔人力资源局部〕Director of Human Resources 人力资源总监Assistant Personnel Officer 人事助理Compensation Manager 薪酬经理Employment Consultant 招募参谋Facility Manager 后勤经理Job Placement Officer 人员配置专员Labor Relations Specialist 劳动关系专员Recruiter 招聘人员Training Specialist 培训专员Vice-President of Human Resources 人力资源副总裁Assistant Vice-President of Human Resources 人力资源副总裁助理Personnel Manager 职员经理Benefits Coordinator 员工福利协调员Employer Relations Representative 员工关系代表Personnel Consultant 员工参谋Training Coordinator 培训协调员Executive and Managerial(管理局部)Chief Executive Officer(CEO) 首席执行官Director of Operations 运营总监Vice-President 副总裁Branch Manager 部门经理Retail Store Manager 零售店经理HMO Product Manager 产品经理Operations Manager 操作经理Assistant Vice-President 副总裁助理Field Assurance Coordinator 土地担保协调员Management Consultant 管理参谋District Manager 市区经理Hospital Administrator 医院管理Import/Export Manager 进出口经理Insurance Claims Controller 保险认领管理员Program Manager 程序管理经理Insurance Coordinator 保险协调员Project Manager 工程经理Inventory Control Manager 库存管理经理Regional Manager 区域经理Chief Operations Officer(COO) 首席运营官General Manager 总经理Executive Marketing Director 市场行政总监Controller(International) 国际监管Food Service Manager 食品效劳经理Production Manager 生产经理Administrator 医疗保险管理Property Manager 房地产经理Claims Examiner 主考官Controller(General) 管理员Service Manager 效劳经理Manufacturing Manager 制造业经理Vending Manager 售买经理Telecommunications Manager 电信业经理Transportation Manager 运输经理Warehouse Manager 仓库经理Assistant Store Manager 商店经理助理。
商务英语Marketing
Price
Price refers to the value or worth of a product that attracts the buyer to exchange money or something of value for the product. Loss Leader Pricing
Emphasis is on customers' wants. Company first determines customers' wants and then figures out how to make and deliver a product to satisfy those wants. Management is profit-oriented. Planning is long term, in the sense of new products, tomorrow' s markets, and future growth. Stresses wants of buyers.
Sales Promotion
Sales promotion is a paid form of non-personal communication that provides direct incentives to customers, salespeople, and marketing intermediaries for purchasing a product. Method Coupons(赠券）， rebates(价格折扣），premiums(赠品）， bonus pack(加量不加价），money-off-promotions（降价促 销），free samples, contests or displays
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Marketing strategy营销策略
Product introduction产品介绍
Ingredients: Sugar, cocoa liquid, whole milk powder, cocoa butter, spices, food additives, phospholipids
配料:白砂糖、可可液、全脂奶粉、可可油、香料、食品添加剂、磷脂
Net weight: 65 g 净重65克
Shelf life: 12 months 保质期:12个月
Storage conditions: Keep the low temperature of 28 degrees
储存条件:保持低温的28度
Nutrition Facts 营养事实
Items per 100 grams (g) Nutrient Reference Values%
项目每100克(g)营养参考价值%
2210 g 26% of energy2210克世界上26%的能源
13% Protein 7.7 g 13%的蛋白质7.7克
56% fat, 33.6 grams 56%的脂肪,33.6克
Carbohydrate 49.2% 16% 碳水化合物49.2% - 16%
2% Sodium 48 mg 48毫克钠2%
Our main target audiences are the youth
我们的主要目标观众年轻的一代
As we know, chocolates appeal to young people, especially girls. But in order to keep shape, a certain part of them have to give up eating chocolate though they can not like it anymore. So our company designed this kind of chocolate for you .It
totally diet version.
正如我们所知道的,巧克力吸引年轻人,尤其是女孩子们。
但是为了保持形状、某一部分他们不得不放弃吃巧克力虽然他们可以不喜欢它了。
因此我们公司设计这种巧克力给你。
它完全饮食的版本。
Survey 调查
In order to cater ou r customers’ tastes and needs, we will conduct a marketing survey beforehand to accelerate their ideas and opinions of our products. Various considerable methods can be chosen, for example , we can invite our customers to answer the questionnaire directly then give them a little gift as reward ,we can also sent emails to them to acquire their thoughts of chocolate then they can be given a membership card or special offers . In this digital age, Internet is accepting warm welcome among our customers
为了迎合客户的口味和需要,我们将进行一次市场调查,事前加速他们的意见和想法
我们的产品。
可以选择各种各样的相当大的方法,例如,我们可以邀请客户直接回答问卷,然后给他们一个小礼物赏赐,我们也可以发送电子邮件给他们获得他们的思想的
巧克力就可以得到一个会员卡或特价产品。
在这个数字化时代,因特网在我们的客户接受热烈的欢迎
Promotional strategies 宣传策略
1. First step-----ads and sponsorship1。
第一步-ads和赞助- - - -
Our ads aim at the youth, so we will choose various types of advertising, such as TV commercial, Internet advertising .and fashion magazine advertising. We will ensure that the perfect match between our chocolate and the activities which are sponsored by our company. Such as music festivals, arts projects, cultural events…
我们的广告旨在青春,所以我们会选择不同类型的广告,如电视广告、网络广告。
与时尚杂志《广告。
我们将确保完美的配合我们的巧克力和的活动由我们公司。
如音乐节、艺术项目,文化活动…
2. Second step----free sample2。
第二步——免费样品
We will offer some free sample for customers to taste in the supermarket
我们将为客户提供一些免费样品品超市
3. Third step---premium 3。
第三步——-premium
We will offer premium, a branch of rose, to customers who buy 2 boxes or more.
我们将为您提供优质,一个分支的玫瑰,为客户买了两盒或更多。
Distribution分布
When we choose the market to sell our chocolate, we should give thought to geographic distribution and demographic characteristic. You know, it act as a window through which our customers can form their ideas and opinions of our products .Undoubtedly, it has a big impact on our sales. What might be better is to cooperate with well-known brand supermarkets which possess with high reputation.
当我们选择市场去卖我们的巧克力,我们应该给予认为地理分布和人口的特点。
你知道,作为一扇窗户,透过它,我们的顾客可以形成他们的意见和想法我们的产品。
毫无疑问,它有一个很大的影响我们的销售。
是什么能有更好的合作与知名品牌超市具有极高的声誉。