跨文化商务沟通Wk11 Intercultural Business Communication
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❖ Analytic Thinking (Low-context)
- Thinking by dividing the whole into constituents or parts to analyze the features or relations between the parts
Intercultural Communication Competence
Intercultural Business Communication
Week 11
Thought Patterns
❖ Holistic Thinking (High-context)
- Thinking from the perspective of the whole, with all the relevant parts taken into account
❖ ICC comprises the knowledge of when to speak, when not to speak, about what, with whom, where and in what manner to talk, and the ability to “accomplish a repertoire of speech acts, to take part in speech events, and to evaluate their accomplishment by other” (Hymes,1972 :277).
Intercultural Communication Competence
❖ Components - Michael Canale and Merrill Swain - 4 indispensable components * Linguistic * Sociolinguistic * Discourse * Strategic Competence
Business Etiquette
❖ Business Etiquette
Manners and behavior considered acceptable in social and business situations - How to do something gracefully
❖ Protocols
Business Etiquette
❖ Seating Arrangement - Most important guest inຫໍສະໝຸດ Baidua honor relative to the host - French Method/ British Method
Business Etiquette
French Method
Protocol Elements
❖ 8 protocol elements
- names
- gift giving
- rank and title - food
- time
- drink
- communications - behavior
According to Carl A. Nelson
Business Etiquette
HOST
Most IMP Female Guest
Next Most IMP Female Guest
❖ Naming Systems - Which name to use - when to use a name
- e.g. U.S., Great Britain, Germany, China
Business Etiquette
❖ Business Card
- Europe- An expected part of al business introductions and most personal ones
Intercultural Communication Competence
❖ Key Factors By Marian Wiseman - Knowledge - Motivation - Skills (actions)
By Chen Guoming & William Starosta - Sensitivity - Awareness - Adroitness
Customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures - What to do in a given situation
❖ Initial Contacts - Make an initial contact/appointment - Amount of advance notice between the contact and appointment
- e.g. Latin America, Egypt, Saudi Arabia, China
- Asia- A meaningful ritual, esp. Japan - Bilingual Cards preparation - Rank/ Title/ Profession/ Position/ Degree ❖ Avoid colored type and paper
Business Etiquette
Social Entertainment -- Dining Practices
1. Collective Approach stresses symbolism and ritual 2. Pluralist method is more pragmatic and egalitarian
• Time and place to dinning • Manner of eating • Number of the courses • What to order and eat
- Thinking by dividing the whole into constituents or parts to analyze the features or relations between the parts
Intercultural Communication Competence
Intercultural Business Communication
Week 11
Thought Patterns
❖ Holistic Thinking (High-context)
- Thinking from the perspective of the whole, with all the relevant parts taken into account
❖ ICC comprises the knowledge of when to speak, when not to speak, about what, with whom, where and in what manner to talk, and the ability to “accomplish a repertoire of speech acts, to take part in speech events, and to evaluate their accomplishment by other” (Hymes,1972 :277).
Intercultural Communication Competence
❖ Components - Michael Canale and Merrill Swain - 4 indispensable components * Linguistic * Sociolinguistic * Discourse * Strategic Competence
Business Etiquette
❖ Business Etiquette
Manners and behavior considered acceptable in social and business situations - How to do something gracefully
❖ Protocols
Business Etiquette
❖ Seating Arrangement - Most important guest inຫໍສະໝຸດ Baidua honor relative to the host - French Method/ British Method
Business Etiquette
French Method
Protocol Elements
❖ 8 protocol elements
- names
- gift giving
- rank and title - food
- time
- drink
- communications - behavior
According to Carl A. Nelson
Business Etiquette
HOST
Most IMP Female Guest
Next Most IMP Female Guest
❖ Naming Systems - Which name to use - when to use a name
- e.g. U.S., Great Britain, Germany, China
Business Etiquette
❖ Business Card
- Europe- An expected part of al business introductions and most personal ones
Intercultural Communication Competence
❖ Key Factors By Marian Wiseman - Knowledge - Motivation - Skills (actions)
By Chen Guoming & William Starosta - Sensitivity - Awareness - Adroitness
Customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures - What to do in a given situation
❖ Initial Contacts - Make an initial contact/appointment - Amount of advance notice between the contact and appointment
- e.g. Latin America, Egypt, Saudi Arabia, China
- Asia- A meaningful ritual, esp. Japan - Bilingual Cards preparation - Rank/ Title/ Profession/ Position/ Degree ❖ Avoid colored type and paper
Business Etiquette
Social Entertainment -- Dining Practices
1. Collective Approach stresses symbolism and ritual 2. Pluralist method is more pragmatic and egalitarian
• Time and place to dinning • Manner of eating • Number of the courses • What to order and eat