商务英语阅读Unit9叶兴国专题培训课件
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商务英语阅读Unit 9-叶兴国
Business English: A Reading Course
WARM-UP QUESTIONS
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Prohibition：用作大写时，意思是：“禁酒”，指
美国1920年至1933年期间的禁酒。
TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDS
Business English: A Reading Course
Notes on the Text:
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
商务英语阅读Unit叶兴国(课堂PPT)
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福的 前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济 在短短几个月内几乎崩溃，至1932年冬天，全国至少有1300万 人失业，3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈7 话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和 尊敬。对美国政府度过艰难，缓和危机起到了较大作用。
2. 罗斯福在楼上为他讲稿中的此举做最后的润色。
3. 相反，那些计算去银行取钱的人则被温柔地扣上了不 道德的头衔。
15
KEYS TO EXERCISES
Business English: A Reading Course
TEXT B
I. F T T T F
II. B A D C D
III.
1. 最近在《今日美国》上刊登的一篇文章述说了一 个关于西南航空公司的有创新精神的机械师的故 事。他乐意做份外事来帮助别人，显示了为顾客 服务的奉献精神。
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit?
2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat?
【商务英语课件】Unit 9 Business Negotiation
Lily: Thank you very much for your clarification of the negotiation process. Understanding more about the negotiation process allows us to manage negotiations with confidence and increases the chance that the outcomes will be positive for both parties. Jack: Absolutely. Lily: Mr. Sell, would you please tell us some barriers to successful negotiation so that we can work more effectively with customers, coworkers, and bosses?
Jack: I’d love to. The first barrier is to view negotiation as confrontational. Negotiation needn’t be confrontational. In fact effective negotiation is characterized by the parties working together to find a solution, rather than each party trying to win the contest of wills. Keep in mind that the attitude that you take in negotiation will set the tone for the interaction. If you are confrontational, you will have a fight on your hands. Lily: I see. What is the second barrier to successful negotiation? Jack: The second barrier to successful negotiation is trying to win at all costs. If you “win”, there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties “win”. Lily: Yes. It is harmful to view negotiation as a contest. Is there any other barrier to successful negotiation?
Jack: I’d love to. The first barrier is to view negotiation as confrontational. Negotiation needn’t be confrontational. In fact effective negotiation is characterized by the parties working together to find a solution, rather than each party trying to win the contest of wills. Keep in mind that the attitude that you take in negotiation will set the tone for the interaction. If you are confrontational, you will have a fight on your hands. Lily: I see. What is the second barrier to successful negotiation? Jack: The second barrier to successful negotiation is trying to win at all costs. If you “win”, there must be a loser, and that can create more difficulty down the road. The best perspective in negotiation is to try to find a solution where both parties “win”. Lily: Yes. It is harmful to view negotiation as a contest. Is there any other barrier to successful negotiation?
商务英语阅读Uni 叶兴国ppt课件
Text Structure Introduction：
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
商务英语阅读课件第九章
expressive behavior.（“自尊”是一种对价值的个人判断，
它通过个人对自我的态度表现出来，并通过言语和其他表 现性行为传达出来。）
大连理工大学出版社
Reading Skill Focus
Sample 2 As a larger number of women, minorities, and immigrants enter the U.S. work force, the workplace is
大连理工大学出版社
Reading Skill Focus
Definition Paragraph Frequently, in a book an entire paragraph is devoted to defining a complex term or idea. The concept is firstly defined and then further expanded with examples and restatements. Signal words for Definition Paragraphs include the following: define known as is we can state the term means we mean
about 11 percent. By the year 2050, minorities will make up
over 50 percent of the American population.
大连理工大学出版社
Reading Skill Focus
这是一个例证式段落。由于大量的女性、少数民族和
growing more diverse. It is estimated that by 2008 women
新编剑桥商务英语unit-9
Fragrance is as much a marketing tool these days as a logo, a slogan or a jingle. Sony puts its customers ‘in the mood’ for buying in its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests (2)_____. And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps. ‘What’s better than having a brand people want to use because of fragrance?’
One thing that interests me about this is that smell can have such an effect on humans.
•One thing that surprises me is…
One thing that surprises me is that ScentAir’s turnover has quadrupled as a result.
A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the-way ice cream shop
B. that his grandmother used to make
One thing that interests me about this is that smell can have such an effect on humans.
•One thing that surprises me is…
One thing that surprises me is that ScentAir’s turnover has quadrupled as a result.
A. where the odour of waffle-cones were released into the air to encourage visitors to an out-of-the-way ice cream shop
B. that his grandmother used to make
商务英语阅读写作unit-9公开课获奖课件百校联赛一等奖课件
packing of the shirts?
Words and Expressions Commonly Used in Business English
1.concern
anxiety or worry
e.g. My concern is whether we can arrive there on time.
are easy to cut open, thus making pilferage possible and
the cartons are too thin to stand heavy pressure. So they prefer wooden cases to cartons for future shipments.
III. Read and Explain Sample Letters
Sample 1:
Dear Sirs, We thank you for your letter of 3 June, 2023 and we
understand your concern for packing. We assure you that we take every possible precaution to ensure that our
letters concerning packing To enable Ss to familiarize themselves with the samples
given To read and practice using some of the important words
and expressions for business writing To do exercises and practice translating letters
Words and Expressions Commonly Used in Business English
1.concern
anxiety or worry
e.g. My concern is whether we can arrive there on time.
are easy to cut open, thus making pilferage possible and
the cartons are too thin to stand heavy pressure. So they prefer wooden cases to cartons for future shipments.
III. Read and Explain Sample Letters
Sample 1:
Dear Sirs, We thank you for your letter of 3 June, 2023 and we
understand your concern for packing. We assure you that we take every possible precaution to ensure that our
letters concerning packing To enable Ss to familiarize themselves with the samples
given To read and practice using some of the important words
and expressions for business writing To do exercises and practice translating letters
商务英语阅读Unit叶兴国
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
商务英语阅读-unit-9-MarketingPPT课件
activity, or process is an important quality or feature
that it has or needs. 要素; 特点
• E.g. Physical fitness has now become an important element in our lives.
• 作为一名销售代理，她的工作可编压辑力ppt 很大。
15
Individual work
• Will be visiting …
• 将来进行时：将来进行时表示要在将来某一时间开始 ，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• A 12-month moneyback guarantee for every item bought.
•
• 购买超过1,500元可享 受5%的优惠
• 购买的任一款家具可享 受一年内全额退款的保 证
可编辑ppt
11
量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
Presentation
that it has or needs. 要素; 特点
• E.g. Physical fitness has now become an important element in our lives.
• 作为一名销售代理，她的工作可编压辑力ppt 很大。
15
Individual work
• Will be visiting …
• 将来进行时：将来进行时表示要在将来某一时间开始 ，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• A 12-month moneyback guarantee for every item bought.
•
• 购买超过1,500元可享 受5%的优惠
• 购买的任一款家具可享 受一年内全额退款的保 证
可编辑ppt
11
量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
Presentation
商务英语阅读(上册)unit 9
UP
PREV. NEXT
Environment, trade, and investment are fundamentally linked as the environment provides many basic inputs of economic activity – forests, fisheries, metals, minerals – as well as the energy used to process those materials. Trade and investment, in turn, are affected by environmental concerns, as producers and investors must comply with environmental regulations and markets must address the consumer demand for greener goods. Aside from these physical and economic connections, there are legal institutions governing trade, investment and the environment. Institutions such as the World Trade Organization and regional and bilateral trade agreements include trade and investment rules. Multilateral Environmental Agreements, regional agreements, and national and sub-national regulations
商务英语阅读Unit 叶兴国(共24张PPT)
3)前词首部+后词全部: heliport=helicopter + port首都机场
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
《商学英语》PPT教学课件-UNIT 9
a customer
a vegetable supplier a tax officer
the managing director of Cheapco Supermarkets
an employee of Cheapco
boss/employee/share holder/customer/sup plier/tax officer
Of course the point of that story is that it is really very dangerous for managers – from both your own and your employees’ point of view – if you don’t pay enough attention to financial matters! So … to get back to the main part of my lecture.
in this/that sort of situation
to begin talking about several points to mention an idea
to compare two ideas
to agree only partly with a point to compare two ideas
Now, as we have already noticed, finance and financial matters are vital for companies if they’re going to be successful. So to help them manage their finances effectively, it’s important to stress that they need to make use of both management accounting and financial accounting methods. There are major differences between these two approaches to managing finance and it’s the first of these approaches than I’m going to focus on now.
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TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Business English: A Reading Course
READING SKILLS:
BACKGROUND INFORMATION
I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders
1. Who am I? 2. Who are we? 3. Where are we going? III. 作为企业领导人： 1. 提高管理能力； 2. 学会讲故事。
A carrel is a small table with “walls” around three sides. The word “diminish” means decrease.
2. Synonym clues :同义词 3. Antonym clues :反义词
Business English: A Reading Course
WARM-UP QUESTIONS
Business English: A Reading Course
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福的 前任总统胡佛，4年任期内正碰上全球00万 人失业，3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和 尊敬。对美国政府度过艰难，缓和危机起到了较大作用。
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Question: How can we guess word meaning according
to the context?
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat? 3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号
8. Semantic relationships: 语义关系
7-8见 泛读教程1-2之阅读技巧.doc
TEXT A：VOICE OF COURAGE
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues:
5. Causal relationship因果关系clues:
6. Experience or common sense经验或常识clues: