商务英语入门第二章_外教修订版
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• Aren’t Afraid to Fail
Failure is mother of success. Business can fail. They fail all the time. You must be able to take some risks.
Business Start-up
pte
Business Start-up
Business Start-up
Lecture Outline
• What Does it Take to Be an Entrepreneur?
• How to Discover a Winning Idea #afét‹fé/½zJBt «»±?Ig› ° • _ • Evaluating Your Chance for Success v!±º»±zJBtTy ½ • Getting Started P g• -J›P›:Z•I$ • Organizing your business tB±,•.÷±? • Now That You are Up and Running ÷B —¶I9n« • Determining If You Are Succeeding e g&›«±:é© 1 ié±?zJ
Business Start-up
What Does It Take to Be an Entrepreneur?
• Questions for discussion
What traits do you think you posses?
What is most important to be a successful entrepreneur?
Business Start-up
Lead-in activities
• Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on
Do you know anyone who seemsபைடு நூலகம்to have the entrepreneurial spirit? Why?
Take Hongmin Yu, the founder of New Oriental, for example
Business Start-up
How to Discover a Winning Business Idea
• Know Where You Are Headed You should have a strong set of business skills and get a better idea of yourself.
Business Start-up
What Does It Take to Be an Entrepreneur?
Business Start-up
What Does It Take to Be an Entrepreneur?
• Willing to Make Sacrifices Work long hours; Cut leisure activities like getting on line, watching TV, dancing, etc. Have less time to chat with friends.
usiness Start-up
What Does It Take to Be an Entrepreneur?
• What Traits do You Find in Bill Gates? Strongly believes in hard work; Being ambitious, intelligent and competitive; When in college, he and his close friend Allen started a new company; Developed a small computer to measure traffic flow to found around $200,000; Dropped out from Harvard; Worked very hard to achieve his vision.
What Does It Take to Be an Entrepreneur?
• Personal Traits
Bill Gotes w os born on October 28, 1955 in a family having rich business, political ond community service bockground. His greotgrondfother wos o stote legislotor and a moyor, his grandfother wos vice president of national bonk ond his fother wos o lowyer. Bill strongly believes in hord work. He believes that if you are intelligent ond know how to apply vour intellioence. vou can achieve anvthina.
Business Start-up
What Does It Take to Be an Entrepreneur?
• --
• 10 Traits of Steve Jobs 1. Focus 2. Aim for simplicity 3. Be brutal with yourself 4. Constantly reinvent your work 5. “Stay hungry, stay foolish” 6. Create a “reality distortion field” 7. Realize one day you are going to die 8. Embrace failure 9. Diversify your experiences 10. “Good artists copy, great artists steal”
usiness Start u
Lead in activities • You can use the words or expressions in the following box:
location alo e name partner
customers money consult information advertising consistent hard-working self-confidence rt-term goals self-discipline long-term goals business plan make sacrifices make a profit ings first time
Business Start-up
What Does It Take to Be an Entrepreneur?
• The Successful Entrepreneur and Philanthropist
Within a year, Bill dropped out from Harvard. Then he formed Microsoft. Bill is a visionory person ond works very hord to ochieve his vision. His belief in high intelligence and hard work has put him where he is today. He does not believe in mere luck or God's groce, but just hord work and competitiveness. Microsoft is good competition for other softwor‹D COmDonies ond he will continue to
Business Start-up
How to Discover a Winning Business Idea
• Investigate Other Markets
Finding out about otheF CUltures and
investigating other market opportunities is an excellent way to find business ideas.
size
get professional help how to arrange time
Business Start-up
What Does It Take to Be an Entrepreneur?
• See Opportunity Where Others Do Not See opportunity and build your dream into
• Add Value to an Existing Product
Put a product through an additional process that increases its value Add services, or combine the product with other products
reality, then realize Chinese Dream.
•
Self-Motivated Keep your focus; Have your own motivation to go on and get the work done; Have the determination to get through the tough times.
campus.
Business Start-up
Lead-in activities
• Do you think it is right for you? • How can you transform your dream into reality? • What Capital and personal skills do you need, but don’t have? • What other aspects should you consider?
• Examine Your Own Skill Set for Business Ideas What have I done? What can I do? Will people be willing to pay for my products
OF S FVIC
• Keep up-to-date and Identify Business Opportunities Read or watch news regularly to find possible business ideas. Keeping up with current events will help you identify market trends, new fads, industry news.
Business Start-up
How to Discover a Winning Business Idea
• invent a New Product or Service
Ask people about additional services that they would like to see. Focus on a particular target market and brainstorm business ideas for services that that group would be interested in.
Failure is mother of success. Business can fail. They fail all the time. You must be able to take some risks.
Business Start-up
pte
Business Start-up
Business Start-up
Lecture Outline
• What Does it Take to Be an Entrepreneur?
• How to Discover a Winning Idea #afét‹fé/½zJBt «»±?Ig› ° • _ • Evaluating Your Chance for Success v!±º»±zJBtTy ½ • Getting Started P g• -J›P›:Z•I$ • Organizing your business tB±,•.÷±? • Now That You are Up and Running ÷B —¶I9n« • Determining If You Are Succeeding e g&›«±:é© 1 ié±?zJ
Business Start-up
What Does It Take to Be an Entrepreneur?
• Questions for discussion
What traits do you think you posses?
What is most important to be a successful entrepreneur?
Business Start-up
Lead-in activities
• Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on
Do you know anyone who seemsபைடு நூலகம்to have the entrepreneurial spirit? Why?
Take Hongmin Yu, the founder of New Oriental, for example
Business Start-up
How to Discover a Winning Business Idea
• Know Where You Are Headed You should have a strong set of business skills and get a better idea of yourself.
Business Start-up
What Does It Take to Be an Entrepreneur?
Business Start-up
What Does It Take to Be an Entrepreneur?
• Willing to Make Sacrifices Work long hours; Cut leisure activities like getting on line, watching TV, dancing, etc. Have less time to chat with friends.
usiness Start-up
What Does It Take to Be an Entrepreneur?
• What Traits do You Find in Bill Gates? Strongly believes in hard work; Being ambitious, intelligent and competitive; When in college, he and his close friend Allen started a new company; Developed a small computer to measure traffic flow to found around $200,000; Dropped out from Harvard; Worked very hard to achieve his vision.
What Does It Take to Be an Entrepreneur?
• Personal Traits
Bill Gotes w os born on October 28, 1955 in a family having rich business, political ond community service bockground. His greotgrondfother wos o stote legislotor and a moyor, his grandfother wos vice president of national bonk ond his fother wos o lowyer. Bill strongly believes in hord work. He believes that if you are intelligent ond know how to apply vour intellioence. vou can achieve anvthina.
Business Start-up
What Does It Take to Be an Entrepreneur?
• --
• 10 Traits of Steve Jobs 1. Focus 2. Aim for simplicity 3. Be brutal with yourself 4. Constantly reinvent your work 5. “Stay hungry, stay foolish” 6. Create a “reality distortion field” 7. Realize one day you are going to die 8. Embrace failure 9. Diversify your experiences 10. “Good artists copy, great artists steal”
usiness Start u
Lead in activities • You can use the words or expressions in the following box:
location alo e name partner
customers money consult information advertising consistent hard-working self-confidence rt-term goals self-discipline long-term goals business plan make sacrifices make a profit ings first time
Business Start-up
What Does It Take to Be an Entrepreneur?
• The Successful Entrepreneur and Philanthropist
Within a year, Bill dropped out from Harvard. Then he formed Microsoft. Bill is a visionory person ond works very hord to ochieve his vision. His belief in high intelligence and hard work has put him where he is today. He does not believe in mere luck or God's groce, but just hord work and competitiveness. Microsoft is good competition for other softwor‹D COmDonies ond he will continue to
Business Start-up
How to Discover a Winning Business Idea
• Investigate Other Markets
Finding out about otheF CUltures and
investigating other market opportunities is an excellent way to find business ideas.
size
get professional help how to arrange time
Business Start-up
What Does It Take to Be an Entrepreneur?
• See Opportunity Where Others Do Not See opportunity and build your dream into
• Add Value to an Existing Product
Put a product through an additional process that increases its value Add services, or combine the product with other products
reality, then realize Chinese Dream.
•
Self-Motivated Keep your focus; Have your own motivation to go on and get the work done; Have the determination to get through the tough times.
campus.
Business Start-up
Lead-in activities
• Do you think it is right for you? • How can you transform your dream into reality? • What Capital and personal skills do you need, but don’t have? • What other aspects should you consider?
• Examine Your Own Skill Set for Business Ideas What have I done? What can I do? Will people be willing to pay for my products
OF S FVIC
• Keep up-to-date and Identify Business Opportunities Read or watch news regularly to find possible business ideas. Keeping up with current events will help you identify market trends, new fads, industry news.
Business Start-up
How to Discover a Winning Business Idea
• invent a New Product or Service
Ask people about additional services that they would like to see. Focus on a particular target market and brainstorm business ideas for services that that group would be interested in.