雅芳

To meet different shopping habits of customers ,Avon China quickly opened up a wide range of shopping channels: store, Avon counter, on-line shopping service. 中国雅芳为满足不同 购物习惯的顾客，迅速 开拓了多元化的购物渠 道，完成了对中国市场 全方位的渗透：遍布各 地的雅芳产品专卖店， 开设在各大商场的雅芳 专柜，还有已开通的网 上购物服务。
谦逊-有自知之明,乐于开口求教
INTEGRITY: — Avon with the quality of caring of anyone's.
诚实-雅芳人所具有的品质,成就关爱任何人的责任
1. Corporate culture (企业文化)
• exercise guidelines and values. • promote Avon strategy. • become inspire others, the ambitions leadership. • commit to performance excellent award. • dedicate customer respect. • cultivate world-class talents.
工商052班：崔梦薇 051570
李学平 051572
TRUST:— trust each other, building a communication open environment.
信任-彼此信任,营建一个沟通开放的环境
RESPECT: — respect for each other's differences, the greatest potential of the individual plays.
2. Avon„s product strategy in China (产品策略)
“High quality, leading technology, pluralism, women design of the Orient” （高品质、 领先科技、多元化、为东方女性 设计）is the core of Avon product development guiding ideology. In order to ensure that products are in the world„s leading level, the new Avon Corporation in the United States Suffern （新泽西沙芬） and Tokyo set up a new product development and research institutions. （研发中心）
尊重-尊重彼此的差异 ,发挥个人最大潜能
BELIEF: — colleagues do their utmost to shoulder the responsibility.
信念-信念促使雅芳同事担负责任，竭尽全力
HUMILITY: — self-knowledge, happy to ask for advice.
At the same time, Avon China nurtured and absorbed beautician and professional beauty consultants and so on, thereby Avon quickly build a unique "allrouБайду номын сангаасd, high-quality, high-tech" sales of services pathway.
护肤品：
护发品：
彩妆品：
香品：
身体护理品：
健康食品：
Avon in China
Avon has begun to enter China since 1990. China has been successful shop Avon built around the national sales network - 74 branches, nearly 6,000 sales and service outlets and about 700 beauty counters for 23 provinces, five autonomous regions and four municipalities
⑴Search high （上下求索） After decades of research and development Avon have completed the CIA (Comprehensive Information Agency) and DRM (Dealer Relationship Management System) systems. 经过数十年的研发陆续地完成了CIA（综合信息 系统）和DRM（经销商关系管理系统）等系统。
从此，雅芳在直销人的心中，开始走向“没 落”；人们开始习惯性地把雅芳当成一家传统化妆 品公司。
Abandoned 112 -year history of the original accumulation of experience, Avon began to explore more suitable direct model for China's national conditions. At the beginning, Avon intends to counter, specialty stores, small shops and salesmen （专柜、专卖店、小店 铺以及推销员）this “four-legged” （“四条腿”） to walk. With the passage of time and experience of maturity, its strategy is constantly adjusted. Gradually develop the franchise and specialty stores. （专柜 及专卖店） From the end of 2000，Avon selfdeveloped a set of Internet-based Dealer Relationship Management System(DRM system), and prepared a set of information flow, capital flow, which Avon called the “direct distribution.” (直达配送)
中国雅芳成功铺建了遍布全国的销 售网络--74个分公司、近6000个销售 及服务网点和大约700个美容专柜，为 23个省、5个自治区及4个直辖市
Currently, Avon has established a set of integrated retail and singlelevel direct marketing advantages with Chinese characteristics （中国 特色）for the new channel model, and consolidate the store,sellers and Avon impregnable “iron triangle” (铁 三角)relationship.
3. Management objectives（管理宗旨）
Effective leadership in the establishment of good relations with subordinates above. The relationship is based on the following five areas: Trust others, respect for others, others are confident, modesty and high standards - This is the spirit of the enterprise culture.
有效的领导建立在与下属良好的关系之上。 这一关系的建立，则基于以下五个方面： 信任他人、尊重他人、对他人有信心、谦逊、 高标准--这就是雅芳企业文化的精神所在。
Avon, one of the most powerful enterprises of United States is a woman company. 雅芳，全美最有实力的企业之一， 是一家属于女性的公司。 In 1886, "the father of Avon" David McConnell(大卫•麦可尼) founded the “California Perfume Company”(加州香 芬公司). In 1939, David McConnell called "AVON" for re-named company. In January 2006, the United States Newsweek listed the 2005 global enterprises. In products industry, Avon ranked seventh place. 2006年1月，美国新闻周刊中文月 刊评出2005全球最强企业排行榜。在 家用产品行业的评选中，雅芳凭借其 优秀的表现名列第七位。
1. Restructuring and Change (变革)
In 1998, as "rats" and "pyramid-style" pyramid schemes harm, the State Council issued a "prohibition of pyramid schemes" order. Avon China immediately went out of business consolidation, chose mainly to shop, no shop salesman for the restructuring way out. 1998年，由于“老鼠会”和“金字塔式”传销 的危害，国务院下达了“禁止传销”的命令。雅芳 中国立即歇业整顿，选择了以店铺为主，无店外推 销员为转型出路。 In September 1998, Avon comprehensively restructured. 全面转型