中国人的面子观
中国人的面子观
中国人的面子观胡先晋黄光国译人类学家及心理学家的研究显示:虽然人类社会的每个成员都会渴求声誉,但附于其上的价值以及追求声誉的手段却大不相同。
在分析强调重点与基本态度迥异于自身文化的另一种文化时,必须牢记在心的是:即使是对于人类生活中最普遍的那些层面,每个社会都会形成不同的观念。
这类观念上的差异经常反映在语汇之中。
但是真要深入了解这些观念对其传承者的完整意义,就必须仔细研究形成这些观念的情境。
中国人对于研究“面子”观念之所以饶具兴味,一则因为借此可以看出人们获取声誉以及稳固或提升地位的两组标准,同时又可以了解在同一个文化架构之内各种不同的态度如何互相妥协。
这两组标准可以用两个词来加以区分。
就字面来看,两个词的意思都是指身体的“脸”部。
其中之一是“面子”,代表在中国广受重视的一种声誉,这是在人生历程中步步高升,借由成功和夸耀而获得的名声,也是借着个人努力或刻意经营而累积起来的声誉。
要获得这种肯定,不论在任何时侯自我都必须依赖外在环境。
另一个是“脸”的概念,美国人虽然略有所知,却未曾真正地了解它。
这是团体对道德良好者所持有的尊敬:这种人无论遭遇任何困难,都会履行应尽的义务;无论在什么情况下,都会表现出自己是个正直的人。
它代表社会对于自我德性之完整的信任,一旦失去它,则个人便很难继续在社群中正常运行。
“脸”不但是维护道德标准的一种社会约束力,也是一种内化的自我制约力量。
由于以往未曾有人注意到这两组声誉标准的差异,因而本文将详细分析这两种观念,同时探讨它们在社交场合中的实际应用。
“脸”和“面”这两个字中,后者较前者远为古老,在古代文献中已经可以发现。
早在公元前4世纪,“面”便有指涉自我与社会间之关系的象征性意义;“脸”则是比较现代的名词,《康熙字典》引用的最早典故出自元代(公元1227年至1367年)。
这个字似乎起源自中国北部,而后在身体的意义上逐渐取代了“面”,而获得了某些象征性意义。
同时,“面”加上无意义的虚字“子”,又发展出各种不同的意义。
中国的人情面子观与餐饮消费特征范文
中国的人情面子观与餐饮消费特征范文第一篇:中国的人情面子观与餐饮消费特征范文中国的人情面子观与餐饮消费特征摘要身份消费行为是一种在中国消费者群体中非常普遍的现象,目前文献中多采用西方个体主义文化下所发展起来的构念或理论进行解释。
本文则从面子观这一本土化构念出发,对中国人的餐饮消费消费行为进行探索,并考察了面子观影响餐饮消费行为的中介途径。
研究发现,中国人的面子观是影响他们身份消费行为的重要因素,本文最后讨论了研究的意义和局限性。
关键词面子观餐饮消费消费市场身份消费行为面子概念在中国可谓是源远流长,在商朝的甲骨文上就已经出现了“面”这个字。
从远古至今,面子无时无刻不影响着中国人的社会交往与活动。
面子不只是中国文化的产物,它普遍存在于各国文化中,因而,不只有中国学者对面子问题进行研究,西方学者也在深入探索面子对人们行为的影响。
许多学者都已经认识到面子是一个根植于文化的构念,它不仅反映了社会或团体的价值取向,也折射出了人们为之努力的社会目标。
人们对社会身份的关注在消费行为中体现的尤为明显。
消费者之所以选择某个产品或品牌,通常并不仅仅是因为它具备消费者所需要的功能,而更多的是因为它所具有的社会含义。
消费者所拥有的产品,在很大程度上能够成为他们自我概念的一部分,这些产品向其他人传达有关他们的品味、收入,以及偏好的诸多信息,是其他人评判他们是一个什么样的人的重要依据。
此外,身处于社会人际网络中的消费者还需要在不同场合扮演多种不同的社会角色,购买或者使用合适的产品也可以帮助消费者在扮演这些社会角色时表现得更好。
因此,对于身份消费行为的研究,是消费者行为研究中的一个重要部分。
身份消费行为在中国市场上非常普遍,中国通常比西方人在消费中更加重视自己的身份。
这可以从日常生活以及媒体报道中看到大量的直观证据。
例如,尽管二手车交易在西方国家中通常占据车辆总交易数量的一半以上,但在中国市场上,只有很少的消费者愿意购买二手车。
关于面子的讨论
关于中国人面子观的探讨唐乐(2010300040193)摘要:中国人的面子观有着深刻复杂的内涵,其特征也呈现出明显的多元化。
要理解中国人面子观和面子行为的特征,必须结合上述多种理论,并结合实际,从多个不同的角度进行考察。
本文认为,中国人面子观的特征表现为:1.根植于传统文化建构的社会心理;2.在人际交往中存在并表现得尤其明显;3.具有情境性和可变性。
通过对其特征的分析,我们可以知道,中国人的面子观,既可以成为个体甚至群体行为的内在约束,作为推动人和群体遵守或者迎合某种社会契约或社会规范的因素,也可能助长个体或群体为追求来自社会的更高认同或者他人的艳羡,盲目地追求“倍有面子”,为“形式主义”“面子消费”等现象提供存在的基础。
关键词:中国人特征综述面子观一、什么是面子?在中国,面子曾经是“中国精神的纲领”[1]。
林语堂先生更将面子、命运、恩典称作统治中国的三大女神,而在这三者之中,面子作为世俗社会中使用频繁的本土化概念,所占势力最大。
在世俗社会中,面子现象与面子行为俯拾皆是且极为复杂、微妙,而面子就是潜藏于其背后并致使其复杂、微妙的“无形的手”。
100 多年前,美国基督教传教士亚瑟·亨·史密斯写著一本《中国人的性格》,以自己在中国22 年的生活经历,对中国人的性格进行了刻画。
此书在西方产生巨大影响。
书中,他将中国人的性格归纳为20 多种特征,其中第一个特征就是“保全面子”[2]。
不过,他自己也承认“并不构成一幅中国民众的肖像图”,最多也不过是“观察者根据自己的所见所闻用炭笔对中国民众的某些特性所作的简略素描”。
相比之下,林语堂先生对面子进行了更为生动的描绘与细致的分析,比如在《脸与法制》一文中,他说:“中国人的脸,不但可以洗,可以刮,并且可以丢,可以赏,可以争,可以留。
”注重国民性的鲁迅先生对“面子”也有诸多精彩的论述。
然而他们却同样回避了给面子下定义。
目前,胡先缙、金耀基、何有晖、翟学伟等人对面子的界定,影响较大并具有代表性。
中国人为什么死要面子,说的太好了!
中国人为什么死要面子,说的太好了!所谓面子也即脸面,是一个人被周围社会认可、接受的一种标志。
有的中国人特别讲究面子。
他们甚至宁可不讲法律、法规、不讲纪律、制度,不讲诚信、道德,也要讲究面子。
俗话说,面子大如天,面子无小事;死要面子活受罪;骂人别揭短,打人别抓脸;人要一张脸,树要一张皮;而一个人一旦失了面子就会被人耻笑,被人瞧不起。
失去面子的一方也会从此耿耿于怀,念念不忘,心存芥蒂。
中国人眼里的面子,内涵非常丰富,一般有以下四种意义:一是涉及个人的尊严问题;二是涉及个人的人格问题;三是涉及家族以及身后的社会背景问题;四是涉及对自己的能力、才华、地位、成绩的认可问题。
因此,在古老的中国,在传统观念面前,面子是相当重要的,个别时候甚至高于生命的价值。
比如,张三殴打了李四,李四到有关部门状告张三,于是张三和李四开始了调动身后的社会关系。
张三找了在县城工作的叔叔,李四找了在省城工作的姑姑。
张三的叔叔通过关系给派出所所长打了电话,李四的姑姑通过关系给公安局的副局长打了电话。
他们都希望派出所能够倾向自己的一方,能够对自己关照的人网开一面。
如果处理结果不满意就觉得失了面子,从此心中结下梁子。
比如,王五的孩子没有考上重点高中,为了上重点高中,就通过关系找到了文教局局长,局长给重点高中的校长打了电话。
如果校长没有给面子,那问题(加微信号tydhl4为好友,朋友圈文章更有种、有料。
)就大了,以后,校长再找局长办事,嘴都张不开。
所以聪明的校长都会给自己留着一些名额、指标,专门等着面子大的人来说情。
比如,农民丁一要在县城买房子,就找到了在城建局当副局长的老乡。
老乡副局长给开发商打了一个电话,一般的开发商都会给个面子,少则一套房便宜了一、二万,多的能够便宜个三、五万。
如果有那个开发商不给这个面子,那以后有什么事儿也必定疙里疙瘩。
如果给了这个副局长面子,没有给那个副局长面子,更要得罪人。
比如,派出所抓到了一个嫖客,拟定罚款3000元,当事人就开始四处找关系,先是找乡长,派出所民警天天在乡政府吃饭,所长无奈只好给了500元的面子,罚款降至2500元;当事人又找了公安局的副局长,没办法只好又降了500元,罚款改成2000元;万万没有想到当事人又找了一名副县长,再降500元,罚款只好改成1500元。
论中国人的面子心理
论中国人的面子心理第一篇:论中国人的面子心理论中国人的面子心理年级:班级:姓名:学号:关键字:脸面子脸面摘要:“脸”是个体为了迎合某一社会圈认同的形象,经过印象整饰后所表现出的认同性的心理与行为;而“面子”是这一业已形成的心理及其行为在他人心目中产生的序列地位,也就是心理地位。
“面子”对我们认识中国人的确很重要,我们在现实生活中时常感觉到,提起“面子”大家都懂,也很在乎它。
那么,中国人的脸面观究竟如何呢?一.引言:在中国社会,由于个人是家族链条上一个摆脱不掉的分子,因此个人的言行举止、为人处事、事业功名、做官掌权的问题就不仅仅是个人的问题,而是整个家族的期待并由此可以沾光的问题。
因此,从小我们就受到这样的教导:你要好好读书,为家人争光;你要好好做人,不要给家里人丢脸。
如果一个人做的事符合家族众人的期待,那么他不但自己感到非常荣耀,他的家人也会为他感到骄傲,并因此使其家人同他分享他的荣誉和资源,也会有众星捧月的感觉;反之,如果他做的事情或选择违背了家人对他的期待或以失败告终,他就感到羞耻、丢脸,不愿回到家人群体中,以免被家人羞辱或让其家人在当地感到无地自容。
这就是“有脸见人”和“无脸见人”的最初含义。
项羽兵败退到乌江边,临终前的一句:“我有何面目见江东父老!”不知震撼了多少中国人的心。
可当他胜利时却也说过:“富贵不归故里,如衣绣夜行,谁知之者”。
这与我们从小就受到此一类的文化熏陶是分不开的,有一首非常流行的儿歌也表明了小孩从小就知道用功读书不是为自己,而是为其父母读的。
歌词写道:“小呀嘛小二郎,背着书包上学堂,不怕太阳晒,不怕风雨狂,只怕先生骂我懒呀,没有学问,我无颜见爹娘。
”在中国社会,许多事情不是个人想不想做的问题,而是家里人想不想他做和他做了为家里人带来了什么样的影响的问题。
二.面子的内涵与表现面子是一个动态的、模糊的概念,不同的阶层、不同历史时期、不同地点的人的面子有不同的内容。
最初面子就是脸面的意思,是指头的前部,从额到下巴,即人的面孔;当中国人用它们来解释和调节社会心理和行为时,其含义就引申为一种既有形又无形的社会心理存在。
中西文化面子观的差异及影响
中西文化面子观的差异及影响中西文化面子观的差异及影响一、中西方面子观之比较(一)西方人眼中的面子观美国社会语言学家ErvingGoffman于20世纪50年代末期提出了一套著名的面子理论。
在《论面子功夫》中,他从社会学角度系统分析了“面子”(face)这一概念。
他指出面子乃是社会互动行为中的仪式化表现。
换言之,社会互动必须依赖规范才得以进行,面子概念即代表个人行为符合特定社会规范,以及借此所获得的社会支持。
人们在生活中存在着普遍的面对面交流,这种交流有时需要在某种媒介作用下进行。
在与人交际的过程当中,面子主要表现为个人所展现出的社会形象。
个人所展现出的社会形象应具有连贯性和世俗性,凡有不依“面子规则”交际的人,必然会被视作有悖常规,使人青眼相待。
美国人类学家Brown&Levinson拓展了Goffman的定义,称面子为“ 每一个社会成员意欲为自己树立的一种公众自我形象,通过与他人的交际,这种形象可以被损害,保持或增强”。
该观点认为,在说话时照顾对方的面子,交往时为对方给予或者保留面子是人际交往合作的前提。
按照Brown和Levinson的说法,积极面子(positiveface)和消极面子(negativeface)都是人际交往中需要考虑的问题。
积极面子是希望个人正面的自我形象或个性受到别人的赞同、喜爱,这就意味着积极面子得到了维护。
消极面子则是不愿受制于别人,保存自我行为和选择自由,不受别人的干涉和阻挠。
积极面子关系着个人的利益,常见于“给别人一个面子”这样的情境,遵守支持别人的交往原则。
在交际当中主要体现为向对方表示关注并同意对方的意见,与对方达成共识,或者对对方的观点表示赞许。
消极面子则指向交际者的个性,它强调个人权利,在交际中维护自身独立性的同时,表示对对方独立需求的尊重,这种消极面子不完全为群体束缚。
归纳而言,西方人的面子观强调个人面子,强调个人行动自由和个人愿望的满足,其实质是以个人为中心的社会价值观。
中国人为什么爱面子(共5篇)
中国人为什么爱面子(共5篇)第一篇:中国人为什么爱面子中国人为什么爱面子?爱面子是中国人的一大习惯,已经深入到我们生活的各个层面,成为了生活中的前规则,貌似你无法把它怎么样。
它是那么的根深蒂固,渗透到了中国人的细胞当中,而无法根除。
无论是中外的思想家,对中国人爱面子都提出过个人的看法,可谓五花八门,莫衷于是。
中国人爱面子已成定论,但中国人为什么爱面子却众说纷纭。
每一个解释都似乎很有道理,却不能完全令人信服。
面子到底是什么?中国人为什么如此的爱面子?在回答这些问题之前,还是让我们看一看中国爱面子的具体表现吧!有人写到:“若把文化定义为‘社会群体的行为习惯’,那么‘爱面子’‘要脸面’算是中国人的群体特征和心理的最基本成分。
当有人向我们借钱的时候,我们心里很不情愿借给他,但我们总会为自己找各种各样的理由。
为什么我们不直接拒绝他呢?因为我们爱自己的面子,也要保住他人的面子。
我们找人办事的时候,总会说给个面子吧!好像面子比命还重要。
多日不见的几个朋友相约在餐馆聚餐,每一道菜,大家都不愿吃最后一筷子,所以每一个盘子里都是一样的要剩一些菜,‘金银小馒头’要剩一二个,朋友都说吃不下了,不能再吃了,可我觉得自己还未吃饱,想吃,却拿不动筷子。
那种虚伪真的难受,问自己,你有挥霍粮食的资本吗?为了脸面克肚子,值吗?因为爱面子,攀比在中国一直很是流行,大到城市建设,小到吃饭穿衣,动辄国际名牌,张口世界第一,就是家里养一条狗,还要经常拉到一起溜溜,溜的过程是比较的过程,但凡能找出一星半点自己的狗胜于他人的狗的地方,狗不知道有没有感觉,养狗的人顿时就觉得很有成就感,往往会面色潮红,艳若桃花,而失败者则垂头丧气,恨狗不成钢。
生儿育女就更不用说,父母再累死累活,都不能让儿女在人面前矮一分,‘苦了谁也不能苦了孩子’。
一旦孩子考个大学啥地,就跟母鸡变凤凰,是很能光宗耀祖的事情,大肆张扬一下,老少脸上都有闪光了。
爷爷们,一代一代经常讲:人有脸,树有皮;人活一张脸,树活一张皮。
丢面子是什么意思?
丢面子是什么意思?丢面子是指一个人因为自己的失误、失态或被他人羞辱而感到尴尬、难堪,使自己的形象受到损害。
在中国文化中,面子是一种非常重要的价值观念,它关乎一个人的尊严、社会地位和个人形象。
因此,丢面子被视为一种丢失了自尊和体面的体验。
那么,面子对于中国人来说究竟有多重要呢?为了解答这个问题,我们将从以下几个方面进行分析。
1. 面子的概念及起源面子,源自于中国的家庭观念,是指为了维护自己的尊严和体面,不让别人看出自己的弱点、缺点或原则失守。
在中国传统文化中,面子几乎无所不在,贯穿于各个方面的社会交往中,不仅仅是个人的事情,也涉及到了家庭、朋友、同事等各个层面。
2. 面子与社会关系面子在中国社会关系中扮演着重要的角色。
人们往往注重保护自己和他人的面子,以维持和谐的社会关系。
例如,在一些社交场合,人们会避免公开批评他人或揭露他人的私隐,以免伤害对方的面子。
同时,人们也会注重给予他人面子,在公共场合中称赞、提携他人,以增加对方的尊严和体面。
3. 面子与道德观念在中国文化中,面子与道德观念有着密切的联系。
人们往往将失去面子视为一种道德败坏,因此为了维护面子,人们会在行为上更加注重道德规范和社会礼仪。
例如,在一些社交场合,人们会注意自己的言行举止,力求遵守道德规范,以免丢失面子。
4. 面子与尊严面子与个人的尊严有着密不可分的联系。
在中国传统观念中,面子被视为一个人的尊严和体面的象征。
因此,当一个人丢失了面子,他不仅会感到尴尬和难堪,还会损害自己的尊严和形象。
同时,也会对他人的评价产生一定的影响。
面子在中国文化中有着深远的影响,不仅仅是对个人形象的一种关注,更是涉及到社交礼仪、社会规范和道德观念等方面。
在现代社会中,面子的意义依然存在,只是在不同的社会环境和背景下表现出不同的形式。
面对丢失面子的情况,人们通常会尝试通过恢复自己的形象和信誉来重塑面子。
这可能需要付出一定的努力和代价,包括道歉、行为改变等。
然而,这并不意味着应该将面子看作是一种负担或束缚,在适当的情况下,维护自己和他人的面子是一种体现人际关系和社会和谐的重要方式。
中国人的面子观
中国人的面子观——从中国民间俗语说起鲁迅在《且介亭杂文说“面子”》一文中专论中国人的面子问题。
面子“究竟是怎么一回事呢?”不想还好,一想就觉得糊涂。
它是很有好几种的,每一种身份,就是一种“面子”,也就所谓“脸”。
这“脸”有一条界限,如果落到这线的下面去了,即失了面子,也叫作“丢脸”。
不怕“丢脸”,便是“不要脸”。
但倘使做了超出这线以上的事,就“有面子”或曰“露脸”……“要面子”和“不要脸”实在也可以有很难分辨的时候。
林语堂先生在《脸与法治》一文中所言:“中国人的脸,不但可以洗,可以刮,并且可以丢,可以赏,可以争,可以留。
”“面子”与“脸”在本义上虽然有所区别,面子指的是“物体的表面”,而脸指的是“头的前部,从额到下巴,即人的面孔。
”但都是有形的存在物,既看得见也摸得着,所以在中国文化和社会生活中,在解释和调节社会行为中,在指中国人的社会心理时,两者是同一个意思。
中国人的面子观念虽然不是中国文化的特有产物,但中国人对“面子”的重视可以看出它在中国人心目中无与伦比的地位,所以“面子”时常会支配着和调节着中国人的社会行为。
一般可以分为以下几种:一、讲面子、爱面子、争面子行为中国俗话说:“人要脸,树要皮”、“人怕没脸,树怕没皮”指的都是人十分重视脸面的存在,也暗指一个人要有廉耻之心。
中国人既然如此讲面子自然而然就是爱面子,常常会为了爱面子而不惜浪费人力、财力、物力以达到其目的。
俗话说:“人活一张脸,树活一张皮”、“人活脸,树活皮,墙头活的一把泥。
”指的是人活在世上应知道什么是羞耻,什么是光荣,要有一个好名声。
“人过留名,雁过留声”、“人死留名,豹死留皮”在清代文康《儿女英雄传》第三十二回:“我也闹了一辈,人过留名,雁过留声,算是这么件事,老弟你瞧着行得行不行?”再来“打肿脸充胖子”、“鼓起腮帮子充胖子”都是比喻没有某一种本领或条件,却硬要撑门面装作有那种本领或条件。
“死要面子活受罪。
”它体现出来的就是人为了维护自己的尊严以及保持自己作为一个人所有的那种虚荣心而不惜采取的一系列自苦行为。
中西面子观的差异
中西面子观的差异【摘要】面子对每个人来说都很重要,中西文化对于面子的定义与涵盖内容上存在差异,而这些差异影响着交际中礼貌言语对于面子的协同。
了解不同文化在协同面子时所使用的礼貌原则可有效地进行跨文化交际。
【关键词】面子中西文化礼貌原则差异一、引言英汉两种语言表达礼貌时都注意到了面子问题。
而面子问题又是人们交往时彼此要考虑的社会因素。
人们不仅要尽力维护自己的面子, 还要时刻关注他人的面子不受损害。
面子是人们交际中的心理现实,而维护面子是言语交际的最终目的,并且是普遍的语言现象。
但是,两种语言对面子的理解以及如何有效地协同交际双方的面子却不无差异。
二、中国的“面子观”与西方的面子理论1.中国的“面子观”虽然脸面是中国人耳熟能详的概念,但是给脸面下个定义却非易事,其中广受引用的定义是由美国汉学家费正清提出的。
他认为面子是一种社会性的东西,个人的尊严将从适当的行为及社会赞许中获得。
“失去面子”则是由于不能遵照行为法则,以至于在别人看来出处于不利地位。
在中国,面子是调节和支配中国人社会行为的一个重要原则。
面子行为就是维持社会关系和谐与稳定的工具性行为。
中国人为了面子,一般不会轻易地拒绝他人的请求,即使是一时不能满足他人的请求,也会采取其他一些不久或补偿性的行为。
这样,就达到了人际关系的和谐与稳定。
中国人的面子观念虽然不是中国文化的特有产物,但中国人对“面子”的爱护,“面子”在中国人社会生活中的重要性确是无与伦比的,“面子”时常支配和调节着中国人的社会行为。
2.西方的面子理论在西方,面子的概念最早是由Erving Goffman 提出来的。
他将面子定义为一个人积极正面社会价值。
每个人都是生活在社会群体中的社会人,人们不可避免的要进行交际,在交际过程中, 面子就表现为个体拥有的社会形象。
后来Brown 和Levinson把面子定义为:每个社会成员希望拥有的个人自我形象。
面子分为两类:消极面子和积极面子。
积极面子是指在交际活动中,个人的正面形象或“个性”,包括希望这种自我形象受到赞许的愿望。
电影中透露的国人面子观
电影中透露的国人面子观电影是一种流行文化,通过电影我们可以了解到不同的文化背景和价值观念。
国人的面子观是中国文化的一部分,也是中国人的一种文化理念。
在电影中,我们可以看到国人面子观的不同表现。
一、国人面子观的概念国人面子观是指个人为了维护自己或家族、集体的形象而采取的一种行为、态度以及心理现象。
面子观扼要概括了中国人的行事风格:强调礼仪、谦虚谨慎、注重形象、讲究面子,同时重视人际关系,借以维持个人、群体的地位和尊严。
二、电影中的国人面子观1.家有儿女这部电影描绘了一个中产阶级家庭的日常生活,众多镜头中透露出的都是家人之间的面子观念。
比如孩子们参加比赛,家长们就会为孩子的表现而感到大为自豪,如果孩子输了比赛,父母们就会无比失落,这一切都是为了维持家庭形象和面子。
2.霸王别姬应该说,这部电影中对国人面子观的表现是最为深刻的。
霸王别姬是一部关于中国戏曲文化的电影,通过电影中两位男主角之间的情感纠葛,展现了中国传统观念中的“男儿有泪不轻弹”、“男女授受不亲”等旧观念。
电影中的面子观一直贯穿始终,从张世平为了保住自己的面子不愿当“老伴”到程蝶衣回避自己的真实情感以维护自己的形象,这些都充分说明了国人面子观的现象。
3.功夫作为一部喜剧电影,功夫中自然也有国人面子观的表现。
功夫是一部以中国传统武术为主题的电影,通过主角所遭遇的一系列挫折,电影向观众展现了国人面对挫折时所表现出来的面子观。
小星爷的角色香港土著则是充满了香港本地人对于内地观光者的误解,因为对内地的骄傲和对他们之间文化冲突的不解,香港土著的面子观显得相对傲慢和排外。
三、国人面子观的影响国人面子观的影响是显而易见的,它在很多方面都会产生影响,比如人际关系、个人行为以及社会风气等方面。
在人际关系方面,国人面子观的表现会影响人际关系的亲密度和信任度。
在个人行为方面,国人面子观会影响个人的行为决策,使其更多的考虑自己的形象和面子。
在社会风气方面,国人面子观会导致社会上的许多负面现象,如虚荣心盛行、污染环境的行为屡禁不止等。
中国人讲面子,面子到底是什么?【深度干货】
中国人讲面子,面子到底是什么?【深度干货】我们中国人很讲究面子,那么讲面子到底是为了什么?面子的本质核心就是:获取优越感和自卑心态的自我遮蔽!因为面子问题轻则不欢而散,重则拔刀相向,老死不相往来比比皆是。
湖南宁乡人朱华平(化名)动起了杀妻恶念,原因是“在一些社交场合,妻子很不给他面子,让他觉得在朋友面前很没脸”;今年1月4日,夫妻再次发生争执,朱华平积怨爆发,用锤子砸死了妻子,并将尸体丢弃在家中楼下的化粪池里。
仅仅因为面子,丈夫就杀害妻子?面子对男人真的有那么重要?答案是:面子对男人来说很重要。
中国人有讲面子的传统。
中国人喜欢群聚,喜欢凑热闹,大家都在互相观望、评价,是一个讲究面子的国度。
对成年人来说,面子是一种荣誉,一种证明,说明一个人混得成功,受人欢迎和尊重。
树活一张皮,人活一张脸。
一个成年人,活得有没有成就感,最终往往体现在“面子”上——别人给不给面子,自己是不是脸上有光——这是一个很重要的做人指标。
我们观察一个人混得好不好,经常看别人给不给这个人面子。
比如,下属家里婚丧嫁娶,领导都去了,捧场的朋友、熟人很多,我们就认为这个人混得不差,因为领导、朋友都给面子;聚会时,大家听说某人在场,就纷纷推脱不去,说明大家不想给那个人面子,那个人其实没有什么面子;男人,怕在自己女人面前丢面子胜于在自己兄弟面前丢面子。
女人,怕在自己男人面前丢面子胜于在自己姐妹面前丢面子。
其实,无论男人,还是女人,都十分在乎在异性面前自己的表现,为了面子自己受的苦又有几个人知道。
关于面子的几个死穴,女人最好别说;死穴一:对他说“你身上没有一点肌肉”男人都爱肌肉,是因为他们把那当作雄性的象征,作为男性的骄傲。
而如果你的他身材干瘦,根本看不到肌肉的影子,你也不要对他说:“你能不能长点肌肉呢?”或者“你看别人身上那肌肉,喷啧,真帅。
”也许你只是希望他少睡懒觉,少打游戏,而多去健身房,但你的话却伤害了他自尊心。
对男人来说,你说他胖一点,或者瘦一点,都没有太大的关系,但是如果总是你拿肌肉来说事,他就会不高兴了。
人的一生活着就是为了面子
人的一生活着就是为了面子
中国人对面子看的特别重要,
已经到了比命还重要的地步。
小到请客,大到结婚,
面子是尊严的象征。
不惜一切代价
也要保全面子,
这是中国人从古至今保留下来的。
我们要面子,不是因为虚荣,
有时候是因为怕。
怕人瞧不起,说没有本事。
有时候是因为虚荣。
希望被人艳羡,渴望得到尊重,
希望别人说你很有本事。
人要面子这是很正常的事。
但这事儿实在应该量力而行。
因为面子是让别人羡慕的,
被后的辛酸只有自己知道
你如果总是为了面子装门面,
打肿脸充胖子,
最后落一个虚伪的名声。
而且死撑出来的面子,
最后往往反而让你没面子。
而当你放下不必要的面子,
你的生活,不会因为面子负债累累。
生活中我们身边太多的人,因为面子,错过了太多的东西和收获。
相反,一个懂得放下面子做事的人,他的态度和思想不会太差,甚至比别人会优秀很多!。
中国人的面子问题
咱们中国人比较注重“面子”。
其他东西可以不要,面子不可以不要。
人们指责那些贪婪的家伙,往往会说:“这种人什么都要,就是面子不要!”有时候人们心甘情愿地放弃物质利益,为的是不丢面子;有时候人们千方百计地获取物质利益,为的是争点面子。
面子,几乎成了中国老百姓为人处事所考虑的主要因素之一。
社会上以有无面子作为日常生活标准的人,也时有所见。
那么,究竟什么是面子呢?面子现象的深层意义又是什么呢?面子,顾名思义,就是人的脸面,古代称为颜、面、或面目等等。
人的脸面这种东西有个很大的特点,就是既属于自己,又不属于自己;既属于他人,又不属于他人。
因为脸面长在自己头上,当然是自己的,可是自己却无法看见(除非你拿一面镜子来,才可以自我观察)。
自己的脸面只能展示给别人看,可以说是被别人用的。
古语道,女为悦己者容,就是这个道理。
所谓面子,实际上就是自己在别人眼中的印象。
给别人留下好的印象,别人对你首肯,对你赞扬,对你恭维,称之为有“面子”;给别人留下不好的印象,别人对你否定,对你批评,对你谩骂,称之为没“面子”。
不过,需要注意的是面子只是印象而已。
印象者,刻在脑子里的表象也。
感性有余,理性不够,一管之见,皮相之谈,以此来臧否人物,褒贬世事,不足为训。
一张皮于两片瓤。
面子,作为一种人际交往中的社会现象,以文化传播的社会意义来考察,大致有正反两面的作用。
就正面作用来说,面子是一种道德情感,维系着人的道德价值;就反面作用来说,面子是一种虚荣心理,催生着弄虚作假的行为。
在人际传播之间,面子首先是一种道德情感,具体地说,就是人的一种羞耻心。
所谓大失面子,就是人的内心深处感到羞愧和耻辱。
正当意义上的羞愧和耻辱,是道德情操的体现。
一位伟人讲过,羞耻是一种内向的愤怒。
这种内向的愤怒可以净化人的思想,升华人的灵魂。
注重面子的人,必然有一定的道德心。
忽视面子的人,必然缺乏道德心。
如果一个人至少还要一点面子的话,说明他还没有堕落到不可救药的地步。
中西方价值观中“面子观”的差异分析——以电影《喜宴》为例
中西方价值观中“面子观”的差异分析——以电影《喜宴》为例中西方价值观中“面子观”的差异分析——以电影《喜宴》为例导言中西方价值观之间存在着许多差异,其中之一就是对待“面子观”的态度。
在中西方文化中,面子观都具有重要的地位,但两者对待面子的方式却有着巨大的差异。
本文将以电影《喜宴》为例,通过分析中国和西方的面子观差异,来探究中西方文化在价值观上的差异。
一、中西方文化中的面子观面子作为一种文化现象,不同文化对其有着不同的理解和重视。
首先,中华文化中的面子观是一个非常重要的概念,它代表了个人的尊严、社会地位和家族声誉,而且与亲情、友情以及社会关系密切相关。
对于中华文化,面子是需要维护和保护的,失去面子就是失去了一切。
相比之下,西方文化中的面子观并不像中国文化中那样重要。
西方人更加注重个人自由和独立,他们相信真实和坦诚,在面对问题时更倾向于直接解决。
他们追求个人价值和成就,对于外界的看法并不如中国文化中那样重要。
二、电影《喜宴》中的面子观差异《喜宴》是一部由台湾导演李安执导的电影,讲述了一个家庭为了维护家族的面子而进行的一系列喜事。
在这部电影中,中西方文化的面子观差异得到了很好的体现。
首先,电影中的主人公曾经同性恋的事实成为了一个需要隐藏的面子。
在中国文化中,同性恋被视为一种丢脸的事情,因此被家庭所否定。
而在西方文化中,这并不会引起太大的关注,因为个人选择和自由是西方文化的核心。
这一差异使得电影中的家庭面临着巨大的困惑和矛盾。
其次,在电影中,主人公选择婚姻的对象受到了家族的强烈的责备和抵制,因为她来自底层社会,与传统中国家庭的期望相去甚远。
在西方文化中,个人幸福和选择是至高无上的,而在中国文化中,个人幸福往往需要顾及家庭的利益和面子。
这一差异使得电影中的主人公面临着是否坚持自己选择的困境。
最后,在电影中,电影创造了许多笑点和尴尬的场景,尤其是在宴会上出现的错误和糗事。
这些场景体现了中国文化中的“面子面子”观念,中国人往往不愿意在公众面前出现尴尬和错误,因为这会直接伤害到个人和家族的面子。
中国人的面子观念在多大程度上造成中国政府讲排场的现象(最终定稿)
中国人的面子观念在多大程度上造成中国政府讲排场的现象(最终定稿)第一篇:中国人的面子观念在多大程度上造成中国政府讲排场的现象中国人的面子观念在多大程度上造成中国政府讲排场的现象?Name: AnWei NRIC: G0898566P Centre/Index: School Nmae: Jurong Junior College Subject Name: China Studies in Chinese Subject Code: 9562摘要本文是针对中国政府的讲排场现象,在多大程度上是因中国人自身的面子观念造成所进行的研究与探讨。
首先,笔者对中国人的爱面子心理和中国政府讲排场现象做个简要的介绍,然后论述当今中国人的面子观念之成因,从两个角度来分析爱面子心理是如何造成中国政府的讲排场行为。
第一,为寻回面子而讲排场;第二,传统观念根深蒂固。
随后,讨论中国政府讲排场现象的其他成因,即政绩的监督体制的缺漏,评价标准,官场潜规则等等。
最后,评价中国政府的讲排场现象多大程度上归因于中国人自身的爱面子心理。
本文结论认为,XXXXXX目录一、前言“面”字第一次出现在甲骨文中,起初,它只是一个生理部位的代称,随着文字的发展,“面”字多了个“子”,变成了一种内在心理。
如今,所谓的“面子”可定义为一种对他人的评价,在某种程度上它象征着一个人的自尊与荣誉。
在中国,人们做事好面子,面子观念渗透入日常生活的方方面面。
作为国家政府,中国的各级政府人员在日常的行政活动中,自然也会受到爱面子观念影响。
近年来政府讲排场之风盛行,笔者也整理了近年来比较引人注目的政府讲排场事件,其中不乏铺张浪费的行为与“面子工程”。
笔者认为,中国政府的讲排场现象与中国人的爱面子观念有着内在联系,同时也与中国当今的发展状况有关。
笔者会在论文中从多个角度进行探讨,希望捋清这些联系。
二、课题背景与研究现状1.中国人的面子观念中国自古是礼仪之邦,“以和为贵”、“三纲五常”等种种儒家思想潜移默化中让中国人形成爱面子心理,他们把面子当作别人对他的一种评价,也是自身价值的象征,同时给他人面子也体现出自己对他人的尊敬。
中国面子文化 参考书目
中国面子文化参考书目中国面子文化是中国传统文化中的重要组成部分,涵盖了社交礼仪、人际关系、尊卑有序等方面,其核心是追求个人的尊严和尊重他人的尊严。
面子文化在中国社会中占据了重要地位,与中国人的自我价值和社会地位紧密相关。
以下是一些关于中国面子文化的参考书目及相关内容。
1.《中国人的面子观》(朱光潜著)这本经典著作由中国著名学者朱光潜所写,详细阐述了中国人对面子的理解和追求。
书中指出,中国人普遍追求个人和他人的面子,它影响了中国人的社交行为和价值观念。
作者通过丰富的实例和对中国传统文化的深度分析,帮助读者更好地理解中国面子文化的内涵和特点。
2.《面子的哲学:中国社会文化心理学》(洗礼-尽头著)这本书是中国社会学家洗礼-尽头的著作,它广泛而深入地探讨了面子在中国社会中的作用和影响。
书中分析了面子在中国人的自我认同、人际关系与社会等方面的作用,并且从哲学的角度理解中国面子文化。
这本书不仅提供了理论研究,还包含了大量的实证研究和案例分析,使读者能够全面了解中国面子文化的特点和内在机制。
3.《面子:中国文化的隐秘密码》(高阳著)这是一本揭示中国面子文化的通俗读物,作者高阳以生动的笔触深入浅出地介绍了中国面子文化的各个层面。
书中包括了中国传统文化对面子的重视、面子在工作场所的表现、面子与家庭关系等内容。
通过具体的案例和解释,读者能够轻松地理解中国面子文化的重要性及其影响。
4.《中国传统文化与面子文化》(胡冰著)这本书主要从文化学的角度深入探讨了中国传统文化与面子文化之间的关系。
作者通过对中国传统价值观念、礼仪习俗、社会结构的深入分析,阐述了中国面子文化的渊源和形成过程,并从历史文化的角度解读中国人对面子的追求。
这本书涵盖了丰富的内容,是了解中国面子文化不可或缺的参考书目。
以上是关于中国面子文化的一些参考书目,通过阅读这些书籍,读者能够更好地了解中国面子文化的内涵、特点和影响,为在中国的交往中更加理解和尊重中国人的面子文化提供帮助。
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Face Considerations in China and the US and its Influence for cross-cultural business negotiationAbstractWith the rapid development of economy and China’s entry into the WTO, the trade between China and America and its economic cooperation has increased significantly. Sino-US business negotiation, as an indispensable activities for promoting economic exchanges to realize cooperation and mutual benefits, are becoming more and more important.China and the US both have its unique and culture. Face considerations are an important aspect of culture. The differences between China and America in their perspective of face, degrees of concern with face and ways of dealing with face issues often bring difficulties in understanding or even misunderstanding in Sino-US business negotiation, becoming obstacles to negation. How to conduct cross-culture business negotiation better is a question that needs to be resolved for negotiators of China and the US. The thesis makes a relatively detailed study of the influence of the different face consideration in China and the US on business negotiators and give suggestions for Chinese and America negotiators in the last. Key words: face consideration; business negotiation; China andAmerica;culture differences摘要随着中国经济的快速发展以及中国加入世界贸易组织,中美贸易往来与经济合作显著增长。
中美商务谈判,作为促进经济交流,实现合作共赢的必不中少的活动,其重要性也日益突出。
然而,中美都有自己的独特的文化,而“面子”观是文化的重要方面之一。
由于中美对面子观的认识、关注程度以及处理面子问题的方式不同,常给中美之间的商务谈判带来交流上的困难甚至误解,造成谈判中的障碍。
如何更好地进行跨文化商务谈判,则是摆在中美谈判者面前的一个需要解决的问题。
本文就中美面子观差异对商务谈判的影响进行了细致的研究,并在最后对中美谈判者提出了自己的建议。
关键字:面子问题,商务谈判;中美;文化差异ContentsAbstract摘要IntroductionChapter 1 Face in America and China1.1 Face consideration in China1.1.1 The Popular Chinese Phrase and Expressions of Face1.1.2 Characteristics of the Chinese Face1.2 American perspective of face1.2.1 Goffman’s Theory of Face and Social Interaction1.2.2 Brown & Levinson’s Face and Politeness Strategies Theory1.2.3 Seolion&Senllon’s Paradox of Face and Politeness System Theory1.2.4 Stella Ting-Toomey’s Face Negotiation TheoryChapter 2 The Influence of face consideration on Negotiation2.1 Theories Related to Negotiation2.1.1 Definitions of Negotiation2.1.2 Characteristics of International Business Negotiations2.2 The Influence of Culture on Business Negotiation2.3 The Importance of Face Considerations on NegotiationsChapter 3 The Collision on Face in Communication Between the Chinese and Americans3.1 An example of Culture Collision in Cross-cultural Business Negotiation3.2 Suggestions on How to Solve the Face Problems in Cross-cultural Communication3.2.1 Face the Cultural Differences and Shocks Intellectually3.2.2 Be Sensitive With the Context and Cultural Differences3.2.3 Accept the Cultural Differences and Be ConsiderableChapter 4 ConclusionBibliographyIntroductionBackground and purpose of researchThe United States is one of the countries with the most advanced economy and technology in the world. China is the largest developing country in the world. With the rapid growth of its economy, China is playing an increasingly important role in the world economy. Its huge potential for economic growth has attracted attention from all the world. Economic and technological cooperation between China and the US has increased rapidly, becoming an important force that pushes forward the economies of the two countries.Many factors influence the success of Sino-US businessnegotiations. Among these factors, culture factors can not be ignored. Chinese culture is a typical oriental culture while American culture is a typical western culture. China and the US differ greatly in history, culture, values, and ways of dealing with people and affairs, often bringing difficulties to the communication and understanding between Chinese and American negotiators. Whether a negotiator can appropriately deal with culture differences between China and the US has become an essential factor affecting the success of Sino-US negotiations.The issue of face is a common but important aspect of culture phenomena. People from different cultural backgrounds have different understandings of face, different degrees of concern with face, and different ways of dealing with issues related to face. This influences business negotiators significantly. To understand and deal with the relationship between face and negotiation correctly is a problem facing every business negotiation.The thesis inquiries into the issue of face involved in Sino-US business negotiation, reveals the cultural roots for the differences between Chinese and American perspectives of face, elaborates on the subtle but important influence of face onnegotiation from the perspectives of negotiation ritual, styles and strategies, and clears up the misunderstandings that occur in Sino-US business negotiation due to different perspectives of face so as to provide reference to Chinese and American negotiators to conduct business negotiations between the two countries better.The structure of the thesisThe thesis comprises the following parts:First of all, the introduction serves as a general presenting of the research, which includes background and purpose of research, and then the structure of the thesis.Chapter 1 is come famous theories related to face considerations both in China and western countries.Chapter 2 is theories related to negotiation and the influence and importance of face consideration.Chapter 3 is the collision on face in communication between the Chinese and Americans. This part gives suggestions on how to solve the face problem in cross-cultural communication.Chapter 4 is the conclusion of this thesis.Chapter 1 “Face” in China and AmericaBefore the comparison,it is quite necessary to know what face means in Chinese and American cultures. Face is very important in Asian cultures,where it means something close to honor or reputation.So is it in western cultures.The notion of face is universal.Face,in English, literally means the area between one’s forehead and one's chin.Then further, it refers to the surface of an object and last, from the aspect of culture,it is the less tangible commodity that is related to a person’s dignity and prestige.The Chinese face (mianzi) has three meanings:outer part or surface,reputation and favor, while Lianmian (face) means cheeks and favor.Here,the common core ‘mian’ was the symbol of relationship between self and society, when it first appeared in the forth century BC.1.1 Definitions of FaceThere are many definitions of face,listed here are few representative ones.1.1.1 The Popular Chinese Phrases and Expressions of Face“A face problem”.Face plays so important a role in Chinese people’s life that it is an answer to people’s action in certain situation.Sometimes, peoples’ decision on something depends on whether keeping their face or giving others face because it is a face problem.2001 saw the noisylawsuit between Wang Zhiwen(a famous actor)and Anhui Commercial Newspaper.Wang Zhiwen accused Anhui Commercial Newspaper of defaming him,which caused him great economic and spiritual loss.However, Wang Zhiwen simply demanded the defendant to pay him one yuan for all the loss.As he declared in public,all that he wanted was to prove his innocence.It is a face problem not for money .“To keep face”is to keep someone’s face.It means that one keeps silence on someone’s personal behavior when the latter' s fault is exposed so as not to hurt his or her dignity.That’s why we go straight with people’s fault only when left alone in a quiet room so that others will not know it and make unfavorable comments on it.Generally speaking people tend to accept such criticism and correct their action.For instance when a teacher came cross his or her student alone on the campus and pointed out he or she should not play with the cell phone in class,the latter would do better in his or her class.Similarly, a teacher will be grateful if a student sends him or her a note secretly about the mistakes the former made in class.If a friend keeps our face in public,we regard him or her as considerate.“Give face”.When one person helps another to increase the latter's prestige,such as praising him or her for his or her ability in public or showing great respect to his or her advice,the former is giving the latter face.The latter will be very pleased or sometimes be motivated to workharder, especially when he or she is a beginner.Take students and their teacher for an example.Some ordinary students will make great progress if they receive their teacher’s praise in the classroom.They will be more active and spend more time studying.On the other hand,if the teacher often criticizes some students in the classroom, they will feel shameful or hurt and begin to loss interest in this teacher's class.Under some situation, to give face is just to keep a harmonious environment.One may choose not to give others face as well.In most cases,even though we can not give face to others, w e must at least “muddle with others’ face” superficially. Sometimes,to give face or not to is a question because you may suffer a bit from the face.To give face, you have to sacrifice your rare time to your counter-company’s boring dinner, or endure your colleagues’blame because you have to do your good friend a favor, or even keep quiet when your neighbors make annoying noise.“Have no face”. In China, his making me have no face means that he makes me feel embarrassed or lose fame.For example, a boy will feel having no face if his girl friend always refuses his requirement directly in public.Generally speaking,whether one “has no face” or not is decided by his reputation.Those who have no face are sure to find it difficult to do many things in the circles of Chinese society.They can neither be introduced to certain people for making friends or ask some celebrities to do them a small favor without the help of other powerful friends.“Increase face”. There are a number of ways to increase face, ranging from donating to the non-profit organizations,to helping strangers and to signing on the important papers. Many people choose to build libraries in colleges and universities,and hospitals in cities.No matter what original they work for, it is sure that their action will attract public attention and gain praise.Such praise certainly increases their face.“Maintain face”.In Chinese society, face is closely related to fame or reputation.Chinese people must be careful with their face in daily life and do everything they could to maintain face.Thus rich people pay more attention to their clothes and eating than common people.Besides,Chinese people always try to maintain others’face.For instance,a Chinese teacher rarely criticizes his or her students in the classroom except under some rather special circumstances. To maintain face can sometimes reduce the direct conflict between people and keep the society in harmony.Yet it has negative effects such as,wasting in some wedding ceremonies.“Muddle fac e”.One may not think highly of the other person.However, in order to gain a good impression, he or she still shows enough respect to the latter so that the latter will not feel uncomfortable.That is to muddle face.When a young leader go into accompany with new concepts and techniques, he or she decided toinnovate on a world-class and flourishing one.Being modest, he or she invited the elder workers and managers to give suggestions,though he or she never took them seriously.His or her action is just to show them respect and to muddle their face.“Respect m y face”.The Chinese people value more favor than law.When there is a quarrel or fight people usually lose the sense of logic and devote all the strength to overwhelming their adversaries by all means.In such a situation, the only person who can stop these horrible acts is an elder or one with higher social position by saying “please respect my face”.This request is more efficient than preaching up forgiveness repeatedly.For the sake of their own benefit, the angry people will soon become reasonable and take the suggestions from the one with high social position.“Rely on someone’s face”.It appears when someone wants to take advantage of his or her relationship with a famous person. One is relying on a famous person’s face,when he or she deliberately stresses on their relationship in front of other people so as to gain favorable advantage,though she or he is not quite familiar with the celebrity.Generally speaking, the famous person will not interfere in it, even if he or she has known it earlier, because he or she views it as a chance to test his or her own fame.“Save face”. It is to acquire fame by ostentation andhumbuggery.Generally speaking, Chinese parents often give their daughters a great number of dowries including household commodities and luxurious wealth, which will be exhibited to all the guests and neighbors,whose praise will increase their face.A wedding ceremony in Zhejiang is a vivid example of this phenomenon.Loaded with countless dowries, a truck follows six elaborately decorated Benz or BMW cars parading down the main streets with loud merry music.No mater whether the Benz or BMW cars are bought or rented, whether the dowries are afforded by the bride’s family or aided quietly by the bridegroom’s family, every audience is deeply attracted by this showing off and both the families feel that the face is saved.1.1.2 Characteristics of the Chinese faceChinese scholars’theories about the characteristics of the Chinese face can be summarized in the following aspects.Firstly, face is dynamic.Face is not a fixed image of oneself that a person portrays on the stage of life.Rather, face can change with time and concrete setting and can be enhanced or damaged.Everyone hopes to get a higher status to enhance one’s face.Face can be given or lent.A person can give someone face and can also borrow face from someone.Face can also be used to renegotiate the obligations in interpersonal relationships.So face is flexible and dynamic.Secondly, face is emotional.In China, the word face has the samemeaning as ren-qing(human emotions).Ren-qing has important functions in the Chinese society.The different orders of relationship between Chinese display varying degrees of human motions between them.Those close friends will show emotional support to each by respecting each other’s face.A scholar points out that "there is no way to talk about human motion between strangers.To work for our acquaintances or friends, to give them mianzi, and to make them happy, is so-called human emotion.If one does not have a good or important relationship,it will be difficult for one to claim sufficient face in the presence of another because there is so little human motion involved.If the two sides of interaction do not have kinship relationships, they always try to foster emotions so as to cooperate smoothly. Even if two sides communicate for a specific purpose, the contact between them will naturally generate emotions and help to establish relationships between them.So face is the emotional support mutually given according to different orders of relationship.Thirdly, face is hierarchical.The face of a Chinese is determined by his social status.Chinese scholar Jia, Wenshan(2003) believes that the use of face is determined by the status that is granted a person in a certain relationship according t o the society’s hierarchical system.Different degrees of concern with face reflect different positions in society.Since the Chinese society is hierarchical,the face need and concern are alsohierarchical.Fourthly, face is moral.Face carries moral standards.The fear of losing face will keep a person’s deeds within moral boundaries, making him abide by moral standards historically or conventionally accepted.Fifthly, face has both positive and negative functions.The positive function of face is that it can define responsibilities and obligations between people in place of law and keep people’s deeds within moral bounds.Face is also the lubricator of human interaction.Chang and Holt(1994) point out that face can be used to express the harmony of human relationships and strengthen the harmony at the same time.The negative function of face is that when there is a dispute, the parties involved will all refuse to lower his head first out of considerations of face,making it difficult to solve problems.In addition, as Chang and Holt point out , in China, when a person gives his opinions publicly, unlike giving opinions privately, he will always insist that he is right to save his face.So face can be an obstacle to stating opinions publicly.The Chinese scholars’theories about the concept and character of face is the theoretical basis for this thesis to study face issues in the negotiations between China and America, providing theoretical guidance to understanding face considerations of Chinese negotiation.1.1.2 American (Western) perspective of faceNot only Eastern people have the concept of face, western peoplealso have the concept of face.Next is a review of some representative theories about face in the West.1.1.2.1 Goffman’s theory of face and social interactionGoffman is one of the earliest scholars to study face.Goffman believes that face is “the positive social value a person effectively claims for himself by the line others assure he has taken during a particular contact”. According to Goffman,the li ne that he has taken refers to “a pattern of verbal and nonverbal acts by which he expresses his view of the situation and through this his evaluation of the participants, especially himself”.Goffman’s illustration of face reveals the following characteristics of face.Firstly, face is the positive social value a person advocates.If a person believes that certain acts,verbal or nonverbal, do not have positive social value, then he can not claim face for doing such all act.Only when a person acts positively can he acquire face.Secondly, face is realized through others’ society evaluation.Goff man stresses in his definition “the line others assume he has taken.”Although face is a display of self image,yet what a person is concerned with is not self evaluation but what others and society think of him.If a person thinks that no matter what you think of me.I believe good, then he is not concerned with face.Only when he pays attention to what others or the society think of him is he concerned with face.So it can be said that face is the social reflection ofself image.Thirdly, face is shown in “particular contact”.Face is a product of social interaction.In order to satisfy different needs, people communicate in various ways and form various relationships in social interaction, creating face needs.Fourthly face is a projected image. Goffman stresses that face comes from “good appearance”.Therefore, no matter whether you actually respect a person, as long as you appear to respect him, both sides will enjoy face.Goffman also studies face in the context of social interaction. He believes that the nature of social life can be illustrated through three metaphors.Social life is a drama.Everyone is both a role player and an observer.Social life is ritual.Everyone has his norms that govern his behavior.Social life is a game.The study of face is to study the traffic rules of social interaction.Goffman links face to social interaction, believing that face is the central goal of interpersonal rituals.Protecting , preserving and defending face is the principle of social rituals.On the other hand,the stability of ritual order and the social value of face have its order.The rules that people respect each other in interpersonal interactions determine the loss,preservation and giving of face .1.1.2.2 Brown &Levinson’s face and politeness strategies theoryBrown&Levinson propose the concept of different types of face and link face to politeness strategies.They propose the theory that politeness strategies are chosen according to the degree of face threats.Brown&Levinson believe that “face is the public self-image that every member wants to claim for himself”. “Face is something that is emotionally invested, and that can be lost, maintained, or enhanced and must be constantly attended to in interaction. Brown&Levinson also believe that face is mutual.People save face in mutual cooperation.The preservation of face is in the interest of both sides of communication.One of Brown& Levinson’s most important contributions is that they distinguish between positive face and negative face.Brown& Levinson believe that face has two interrelated aspects:positive face and negative face.Positive face is the positive image that every member of a society claims for himself, that is , the want of every member that his wants be desirable to at least some others.Negative face is the want of every “competent adult member that his actions be unimpeded by othe rs.”Everyone has his own claim for territories, his privacy and right to be free from interference, that is,freedom of action.These constitute what Brown& Levinson call “negative face”.When criticizing Brown&Le vinson’s fa ce theory, many scholars point out that in collectivist such as China, the concept of negative face do not exist, because individuals are subject to groups and have no concept of private territories.Brown&Levinson put forward the concept of “face threatening acts(FTAs)”.Brown&Levinson believe that some acts intrinsically threaten face such as making requests, criticizing others.They call thoseacts face threatening acts.Brown& Levinson further classify face threatening acts,suggesting that , some acts,such as orders,demands,suggestions,reminders,warnings,threaten the negative face while some acts,such as criticisms,despise,expressing opposing opinions or telling bad news,threaten the positive face.Some acts, as in the above list, threaten the hearer’s face while some acts,such as making apologies or expressing thanks, threaten the speaker’s face.1.1.2.3 Seolion& SeoHon’s Paradox of Face and Politeness System TheorySeolion& Senllon’s paradox of face and politeness system theory also has important influence in the study of face .Scolion&Scollon propose that face is a paradoxical concept and has double meanings.They point out two aspects of face considerations during human interaction.On the one hand, people need to be involved with other participants and show their concern for the other side;on the other hand,people need to defend a certain degree of independence from other participants and need the other side to respect their need for independence.Scollen& Seollon believe that the involvement aspect and independence aspect of face appear simultaneously on interaction occasions,forming a paradoxical situation. Senllon& Scollon’s str ategies of involvement include:paying attention to others’, showing strong interest in others’ affaires, claiming in-group membership with others,claiming common ground or addressing each other by given names. Scollon&Scollon’s strategies of independence include:guessing others’needs and interests to the lowest possible degree,not imposing one’s views on others,giving others full choices and addressing each other by titles or other formal address forms.Scolion& Scollon believe that involvement and independence are conflicting because if you stress one aspect,the other aspect is threatened.If a person is involved too much with the other side,the other side will easily feel that his independence is threatened.On the contrary, if a person give the other side too much independence,the other side can easily feel that his involvement is restrained.Scollon&Scollon believe that in social interaction ,both involvement face and independence face must be protected.Scollon&Scollon’s theory has important implications for negotiation.In negotiations, the involvement and independence strategies of the negotiating sides are conflicting but paradoxical and must be used properly.1.1.2.4 Stella Ting-Toomey's Face Negotiation TheoryTing-Toomey studies face in the context of conflict management process and different cultures, establishing a theory related to face management in the process of conflict management in different cultures, that is, a face negotiation theory.This theory is very important in thestudy of cross-cultural communication and face.Ting-Toomey believes that conflict is a pervasive phenomenon found in social and interpersonal interactions of all cultures.Conflicts call for all the interdependent conflicting parties to conduct positive face management.Ting-Toomey views conflict as a face negotiation process in which the faces or situated identities of the conflict parties are being threatened or called in to question.Effective face work strategies are very necessary.However, different cultures are concerned with different aspects of face and different conflict solving styles.So Ting-Toomey further analyzes the differences of face negotiation in different cultures.Ting-Toomey classifies face concerns in two dimensions. (1) face-concern principle:self-face or other-face;(2) face-need principle:negative face (concern for autonomy) and positive face (concern for inclusion).Four kinds of face maintenance are identified using the two dimensions.Self positive-face maintenance is to use communication strategies to protect one’s need for inclusion and association;self negative-face maintenance is to protect one’s freedom and space;other positive—face maintenance is to support the other person’s need for inclusion and association;other negative-face maintenance is to signal respect for the other p erson’s need for freedom, space and dissociation.Ting-Toomey discusses the different conflict solving styles and different concern for face in different cultures.She believes that thestudies of conflict solving styles by previous scholars can be summarized as:whether you care more about yourself or about others in conflict solving;whether you focus on solving problems or on maintaining relationships;whether you directly confront conflict or whether you avoid conflict.Ting-Toomey believes that the concern-for-self conflict management style is related to self-face protection;the concern-for-other style is related to other-face support.Issue-oriented approach means the need for control,for choices,and for negative face of autonomy;relationship-oriented approach means the need for connection,for approval, and for positive face of association.Finally, conflict-approach attitude leads to the use of solution strategies to find ways to accommodate both sides’needs; conflict-avoidance attitude leads to the use of withdrawal–exits strategies.Ting-Toomey further relates the different culture types to the choice of face strategies and conflict styles.The first distinction is between individualism and collectivism.Individualistic cultures take the “I” identity as the prime focus;collectivistic cultures take the “w e” identity as the prime focus.Individualistic cultures emphasize individual goals over group goals,individual concerns over group concerns,and individual rights and needs over collective responsibilities and obligations.Collectivistic cultures, in contrast, value group goals overindividual goals, group concerns over individual concern , and collective needs over individual needs.So while individualistic culture are concerned with self-face maintenance, collectivistic cultures are concerned with both self-face and other-face maintenance.Individualistic cultures value autonomy, choices,and negative-face need, while collectivistic cultures value interdependence , reciprocal obligations,and positive-face need.The second distinction is between low-context (LCC) and high-context culture (HCC).Ting-Toomey believes that in the LCC system,face negotiation is an communication process.The face-giving and face-protection moves and counter-moves have to be overtly spelled out, and the arguments and persuasion in a conflict situation would typically follow a spiral logic pattern.In the HCC system,face-negotiation is along-term process.The face-support or face-violation act not only is meaningful to the individual,but also have group implications.The arguments and disagreements in a conflict situation are ambiguously expressed and the face-giving and face-saving follow a spiral logic pattern.In the LCC,immediate reciprocity of face-giving and face-saving is required.In the HCC system, eventual reciprocity of face-giving and face-saving is important for the development of social and interpersonal relationships.Ting-Toomey’s face negotiation theory is significant for business negotiations.Conflicts in business negotiations are inevitable.Business。