商务英语词汇与翻译

Unit 1

外资企业foreign enterprise

合资企业joint venture

合作企业cooperative enterprise 龙头企业 a locomotive

国有企业state-owned enterprise 私营企业privately-owned enterprise 荣誉企业honorable enterprise 优质企业qualified enterprise

一级企业class A enterprise

跨国公司multinational company 母公司parent company 子公司subsidiary company

总公司head office

分公司branch office

代表处representative offices

上市公司listed company

私人股份有限公司private limited

company

拳头产品core product

环保产品environment-friendly product

专业生产经营specialize in, engage in,

handle a range of business including…

占地面积cover an area of…

年产量with an annual output

具有自营进出口权being entitled to

self-import and self-export rights

奉行坚持..原则；以..宗旨,在…方针指

导下

abide by the principles of …, adhere to

the aims of…, based on the motto of

the company

产品销往products have been

distributed to

获得奖项rank the titles

通过ISO9000 质量认证

be granted the Certificate of ISO9000

International Quality System

unit 2

•维持升幅to an increase sustain) •到达最高点to reach a peak

•保持不变to remain constant/ stable •降到最低点to bottom out

•正值…之际on the occasion of •代表on the behalf of

•承蒙盛情邀请at the gracious invitation of •年会annual meeting

•商界的朋友们friends from the

business community

•marketing presentation营销报告会

•sales representative 销售代表

•sales record 销售记录

•customers’satisfaction顾客满意度

•manufacturer 生产商

•retailer 零售商

•merchant wholesaler 批发商

•commission agent 佣金代理商

•facilitating agent 服务代理商

•经销渠道distribution channel

•营销目标marketing objective

•战略营销strategic marketing

•目标市场target market

•潜在的风险和potential threats and

opportunities

•可控因素controllable components

•销售业绩sales performance

Unit 3

1、Business relations and cooperation

business connections

business cooperation technological cooperation

scope of cooperation

mutually beneficial relations

close relationship

to cement / continue / enlarge / promote / improve / maintain / interrupt / restore / speed up / reactivate business relationship

to reach an agreement

to make a deal

2、Investment

a heavy /a long-term/ a profitable/ a safe and sure investment foreign direct investment (FDI)

portfolio investment

investment environment

investment intent/ partner

exclusively foreign-owne enterprise

joint venture

cooperative enterprise

equity joint venture

contractual joint venture

3、Form of Trade

merchandise exports and imports

service exports and imports

bilateral trade

leasing trade

processing with supplied material

processing with imported materials

processing with supplied sample

assembling with supplied parts

4、Describing products

genuine article

imitation

low-priced goods

low quality goods

inferior goods

superior quality

unfinished products

top grade goods

showy goods

high-tech products

durable consumer goods

modern and elegant in fashion

complete in specifications

sophisticated technology

attractive and durable

skillful manufacture

5、Credit

commercial credit

trade reputation