国外咨询用行业分析框架(2)

[Protected sector] [Low penetration] [Lacking certain expertise] [Scale-play] [Brand-driven] [High barrier of entry] [High R&D]
Recent Developments
[Introduction of certain technology] [Opening of certain markets] [Cutting import tariff]
HK000I5D
2
1. Rely on news run, industry sector reports, discussions in company annual reports
6/27/2020
HK000I5D_ML_ChinaOpportunities_0804.ppt
Industry Primer – [ ] Key Industry Characteristics
[Fragmented market] [State-ownership] [Import or export driven] [Segmentation of market space] [Innovation driven ?] [Cyclical ?] [Demographic-driven]
2. Include as much detail as appropriate / possible
3. Footnote all your sources!!
6/27/2020
HK000I5D_ML_ChinaOpportunities_0804.ppt
Industry Primer – [ ] Market Overview
Unit Price 80
60
[Data to come]
No. of Unit Sold
20
15
40
10
20
5
1999A 2000A 2001A 2002A 2003A 2004E 2005E 2006E 2007E 2008E
Subsector 1
Subsector 2
Subsector 2
0
0
6/27/2020
HK000I5D_ML_ChinaOpportunities_0804.ppt
Industry Primer – [ ] Key Industry Trends
[Certain product type popular] [Price cuts] [Intensifying competition] [Margin compression] [Coupled with financing – electronics for example] [Domestic consolidation] [Diversification of customer base] [Inter-provincial expansion] [Declining import tariff] [Government's stance and position] [Funding – more private sector capital] [Shift in distribution channel]
HK000I5D
3
Source: Industry reports, equity research on profiled companies
6/27/2020
HK000I5D_ML_ChinaOpportunities_0804.ppt
Industry Primer – [ ] Key Drivers
6/27/2020
HK000I5D_ML_ChinaOpportunities_0804.ppt
China Industry Primer []
August 18, 2004
CONFIDENTIAL
HHKK000000II55DX
1. Break down to province / region and subsector as appropriate
HK000I5D
Total Market Size and Performance
No. of Players / Total Production Capacity
US$ bn 250 200 150 100
50 0
[Data to come]
Growth Rate 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0%
Tie back to the Industry Characteristics and Trends
____________________ Source: [ ]
20
20
15
15
10
5
Driver 1
10
5
Driver 2
0 1999A 2000A 2001A 2002A 2003A
No. of Players 80
[Data to come]
Total Production
Capacity 20
60
15
40
10
20
5
0
0
1999A 2000A 2001A 2002A 2003A 2004E 2005E 2006E 2007E 2008E
Unit Price / Units Sold
1999A 2000A 2001A 2002A 2003A 2004E 2005E 2006E 2007E 2008E
____________________ Source: [ ]
1
1. Rely on news run, industry sector reports, discussions in company annual reports
HK000I5D
Байду номын сангаас
[Strong overall economic performance] [Infrastructure expansion] [Increasing consumer awareness] [Increase in construction work] [Increase in disposal income]