战略与竞争优势

2.6
Mining corporations
2.7
2002 Airlines
Dr. Hao Ma
1.1
21
2002
Dr. Hao Ma
22
/
2002
Dr. Hao Ma
23
:5
2002
Dr. HBaUo MYaERS
24
:
(/)
2002
Dr. Hao Ma
25
:
2002
19
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Socialstructure
2002
Dr. Hao Ma
20
, 1985-97
INDUSTRY
RETURN ON EQUITY (1985-'97)
Drugs
20.3
Food and kindred products
14.8
--of which Tobacco products
:?
2002
Dr. Hao Ma
13
2002
Dr. Hao Ma
14
2002
Dr. Hao Ma
15
:
2002
STRATEGY
Dr. Hao Ma
16
2002
Dr. Hao Ma
17
来自百度文库
2002
Dr. Hao Ma
18
2002
Dr. Hao Ma
(U.S.), Morgan (U.K.)
GLOBAL SUPPLIERS OF NARROW MODEL RANGE e.g., Volvo, Subaru, Isuzu,
Suzuki, Saab, Hyundai
LUXURY CAR MANUFACTURERS e.g., Jaguar, Rolls Royce,
MBA MBA
2002
Dr. Hao Ma
2
1SELECT ,
2
2002
Dr. Hao Ma
3
2002
Dr. Hao Ma
4
UNIQUENESS
2002
Dr. Hao Ma
5
2002
Dr. Hao Ma
6
-- 1908, 7, 24.
19.6
Instruments and related products
11.2
Electrical, and electronic equipment
11.0
Rubber and misc. plastics products
10.7
Printing and publishing
10.6
Fabricated metal products
32 37 40 43
2002
30 30 37 45
11 13 11
9 9
7
Dr. Hao Ma
30
2008 OLYMPIAD
44 56
20 22
15
17
18
9
6
2002
Dr. Hao Ma
31
& --
25 %
20
15
10
5
00
2002
Dr.Hao Ma Share of industry revenue
2002
Dr. Hao Ma
7
2002
Dr. Hao Ma
8
"" ""
1996
2002
Dr. Hao Ma
9
2002
Dr. Hao Ma
10
:5P
PLAN
PLOY
POSITION
PATTERN
PERSPECTIVE
2002
Dr. Hao Ma
11
?
2002
Dr. Hao Ma
12
9.9
Aircraft, guided missiles, and parts
9.7
Petroleum and coal products
9.6
Retail trade corporations
8.9
Paper and allied products
8.5
Textile mill products
7.6
4 cycle engines
405cc motor cycle
Related products: ground tillers, marine engines, generators,
pumps, chainsaws
1948 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
100%
32
: � � �
REGIONALLY-FOCUSED BROAD-LINE PRODUCERS
e.g. Fiat, PSA, Renault,
GLOBAL, BROAD-LINE PRODUCERS
e.g., GM, Ford, Toyota, Nissan, Honda, VW, Daimler
Dr. Hao Ma
26
� � � �
�
� � (
)
2002
Dr. Hao Ma
27
:
()
(,)
�
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2002
Dr. Hao Ma
28
Pre-requisitesfor success
?
?
� ? � ?
2002
� ? � ? � ? � ?
Dr. Hao Ma
29
2000 OLYMPIAD
First product: clip-on engine
for bicycles
The 50cc super -cub
N360 mini car
1000cc Goldwing
touring motor cycle
Acura Car division
Chrysler
NATIONALLY FOCUSED, INTERMEDIATE LINE PRODUCERS
e.g. Tofas, Kia, Proton, Maruti
NATIONALLY- FOCUSED, SMALL, SPECIALIST
PRODUCERS e.g., Bristol (U.K.), Classic Roadsters
BMW
PERFORMANCE CAR PRODUCERS
e.g., Porsche, Maserati, Lotus
National
Global
,
2002
Dr. Hao Ma
37
50cc 2-cycle engine
Founding of Honda motor
company
Wholesale trade corporations
6.5
Stone, glass and clay products
6.8
Machinery, exc. electrical
6.0
Nonferrous metals
5.6
Motor vehicles and equipment
5.5
Iron and Steel