【VIP专享】世纪商务英语unit 1

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新世纪商务英语综合教程1第一册Unit1-University-Student-Life

Ten Commandments for a College Freshman
This is a letter written by an American father to a son attending college in the 1960s.
1. Scan the text and grasp the main idea
vain. 4. Remember the Sabbath day, to keep it holy. 5. Honor your father and your mother. 6. You shall not kill. 7. You shall not commit adultery. 8. You shall not steal. 9. You shall not bear false witness against your neighbor. 10.You shall not covet your neighbor's house; you shall
Second Reading
Questions for Para. 1-2
Q1: What shall we do to succeed in college?
draw up a schedule lay out your day and week get in the habit
Language Point
pill n a pill that some women take to prevent them becoming pregnant
perpetual adj Lasting for a long time, over and over again

世纪商务英语——外贸函电课件unit

4
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Part One
3. Firm Offer and Non-firm Offer
(1) A firm offer is a promise to sell at a stated price and condition within a stated period of time (a certain time limit). It usually contains such expressions as “for acceptance within... days”, “firm offer”, “be valid before...”, etc. The firm offer creates a power of acceptance permitting the offeree by accepting the offer to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
(2) A quotation is not an “offer” in the legal sense. A quotation is merely a notice of the price of certain goods at which the sellers are willing to sell. It is not legally binding as a firm offer if the sellers later decide not to sell. The price is subject to change without previous notice. However, if a quotation is made together with all necessary terms and conditions of sales, it amounts to an offer. So, these two words are sometimes confusing in use.

世纪商务英语函电与单证unit 1

e.g. 如你方价格有竞争力，我方将向你方订购手套。
If your prices are competitive, we shall be pleased to place an
order with you for gloves.
现向你方订购100匹印花细布。
We are placing an order with you for 100 pieces of printed
1. in the hope that
希望
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世纪商务英语外贸英语实务整套课件完整版PPT教学教程最全电子讲义教案(最新)

Part 2 Reading
Reasons for International Trade
Chinese
Patterns of Demand Patterns of demand may also differ among countries. For example, if people in Country A like beef more than lamb, and people in Country B like lamb more than beef, then it will benefit both countries to produce beef and lamb and to export the one they like less in return for the one they like more. This kind of trade is mainly based on different consumption preferences. Economies of Scale Trade may occur because of economies of scale, that is, the cost advantages of large-scale production. Economy of scale is achieved through a larger order book and better utilization of company resources. For example, Country A and Country B may have the same capability in producing cars and computers, but the cost for the production of them will decrease if the goods are produced on a large scale. Both countries may find it advantageous if each were to specialize completely in the production of one and import the other. Innovation or Variety of Styles Even though one country produces enough cars at reasonable costs to meet its own demand and even to export some, it may still import cars from other countries for innovation or variety of sblems in International Trade

世纪商务英语——外贸函电课件unit(1)

Inquiries from regular customers may be very simple in content, in which only the name and/or specifications of the commodity will be mentioned. Other inquiries may include great details such as the name of the commodity, quality, specifications, quantity, terms of price, terms of payment, time of shipment, packing method, etc. required by the buyer so as to enable the seller to make proper offers.
5
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Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.

unit 1世纪商务英语语音教程

Part Ⅲ Intonation
In this part, you will hear some words read in high rising and high falling tone. Read after the tape recordings, keeping your tone high. Note: High rising tone/ high rise: 高升调,即用高音和升调来读｡ High falling tone/high fall: 高降调,即用高音和降调来读｡其它单元还会出现低升调(low rising)和低降调(low falling),即用低音来读升､降调｡
Part Ⅲ
at the age of sixteen
keep a lot of sheep
meet in the street
Part Ⅳ
Shall we meet in the evening? I often see such a scene in the street.
The delegation is leaving Beijing next week.
PartⅠ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Part Ⅱ Clear Speech
音节 (Syllables) 1. Listen to the following words. one syllable ease will two syllables eas • y will • ing three syllables eas • i• ly will • ing • ly
Part Ⅰ Speech Sounds
前元音 (Front Vowels) (I) 在英语中,发 /i/ 音的有字母a, i, e和y, 字母组合有ay(ai), ui,ei(ey)等,但它们各自都有其它的发音｡在大多数多音节单词中, /i/ 是在弱读音节中｡很多学习者容易把/i/发成是/i:/音的缩短,这是不正确的｡ /i/ 发音归类: ai(ay): ui: ei(ey): i: e: a: u: y: mountain, Monday build, biscuit (这里字母u不发音) monkey, valley, foreign did, hit, is, exhibition, profit pretty, homeless village, private minute, business city, busy, study

世纪商务英语听说教程Ⅰ

（ T ）1. The hotel is next to the bank. （ T ）2. The zoo is opposite the police station.
（ F ）3. The library is between the post office and the supermarket.
PartⅠ Training Focus
Section B Locate the Right Place
Directions
Exercise 2 Directions: Look at the map and tell your friend where to go and how to find the place after hearing wha.
A.( Peter) B.( Mary ) C.(Betty ) D.(Steve) E.( Linda ) F.( Jack )
G.( john )
PartⅠ Training Focus
Section B Locate the Right Place
Directions
Exercise 1 Directions: Study the map before listening to the speaker giving directions to different places on the map. Then decide whether each statement is true (T) or false (F).
3. To be able to ask for and give directions.
Contents
Part Ⅰ Part Ⅱ Part Ⅲ Part Ⅳ Part Ⅴ

unit 1 世纪商务英语外贸函电

wwwthemegallerycomunit1unit1fundamentalsofmodernbusinessletterwritingfundamentalsofmodernbusinessletterwriting现代商务函电写作的基本知识现代商务函电写作的基本知识世纪商务英语外贸函电logo1thebasicrequirementsofbusinessletterwritingthebasicpartsofbusinesslettersthebasiclayoutformatofbusinessletters?partone?parttwo?partthreecontentscontentslogowwwthemegallerycom2addressingenvelopespracticaltraining?partfour?partfivepartonepartonethepurposesofcommunicationa
LOGO
Part One
3. Clearness/Clarity (清楚) Make sure that your letter is so clear that it cannot be misunderstood. A
point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable, thus time will be lost. You must try to express yourself clearly. To achieve this, you should keep in mind the purpose of your letter and use appropriate words in correct sentence structure to fully convey your meaning. When you are sure about what you want to say, say it in plain, simple words. Short, familiar, conversational and straightforward English is what is needed for business letters.

世纪商务英语翻译教程第六版答案unit1

世纪商务英语翻译教程第六版答案unit11、19．Students will have computers on their desks ________ . [单选题] *A．in the future(正确答案)B．on the futureC．at the momentD．in the past2、--Henry treats his secretary badly.--Yes. He seems to think that she is the _______ important person in the office. [单选题] *A. littleB. least(正确答案)C. lessD. most3、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for4、—Is this ______ football, boy? —No, it is not ______.（）[单选题] *A. yours; myB. your; mine(正确答案)C. your; meD. yours; mine5、If you want to _______, you’d better eat more healthy food and do more exercise. [单选题] *A. keep fatB. keep calmC. keep healthy(正确答案)D. keep on6、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive7、Don’t swim in the river. It’s too _______. [单选题] *A. interestingB. easyC. difficultD. dangerous(正确答案)8、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by9、Mary's watch is more expensive than _____. [单选题] *A. Susan's(正确答案)B. that of Susan'sC. that of SusanD. Susan10、John is quite _______. He likes to attend activities in?his spare time. [单选题] *A. active(正确答案)B. quietC. lazyD. honest11、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what12、I walked too much yesterday and （）are still aching now. [单选题] *A. my leg's musclesB. my leg muscles(正确答案)C. my muscles' of legD. my legs' muscles13、They took _____ measures to prevent poisonous gases from escaping. [单选题] *A.efficientB.beneficialC.validD.effective(正确答案)14、Which do you enjoy to spend your weekend, fishing or shopping? [单选题] *China'shigh-speed railways _________ from 9,000 to 25,000 kilometers in the past fewyears.A. are growing(正确答案)B. have grownC. will growD. had grown15、Kids will soon get tired of learning _____ more than they can. [单选题] *A. if they expect to learnB. if they are expected to learn(正确答案)C. if they learn to expectD. if they are learned to expect16、_________ along the old Silk Road is an interesting and rewarding experience. [单选题]*A. TravelB. Traveling(正确答案)C. Having traveledD. Traveled17、Finally he had to break his promise. [单选题] *A. 计划B. 花瓶C. 习惯D. 诺言(正确答案)18、He used to get up at six in the morning,（)? [单选题] *A. used heB. did heC. didnt he (正确答案)D. should he19、56．Sam is in a hurry. Maybe he has got ________ important to do. [单选题] * A．everythingB．nothingC．anythingD．something(正确答案)20、She is a girl, _______ name is Lily. [单选题] *A. whose(正确答案)B. whoC. whichD. that21、Marie is a _______ girl.She always smiles and says hello to others. [单选题] *A. shyB. friendly(正确答案)C. healthyD. crazy22、—How do you find（）birthday party of the Blairs? —I should say it was __________ complete failure．[单选题] *A．a; aB. the ; a(正确答案)C．a; /D．the; /23、Before you quit your job, （）how your family will feel about your decision. [单选题] *A. consider(正确答案)B. consideringC. to considerD. considered24、He _______ maths. [单选题] *A. does well in(正确答案)B. good atC. is well inD. does well at25、_______ your parents at home last week? [单选题] *A. IsB. WasC. AreD. Were(正确答案)26、—______is my notebook？—Look! It’s in your schoolbag.（）[单选题] *A. WhatB. WhichC. Where(正确答案)D. How27、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When28、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for29、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored30、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others。

世纪商务英语听说教程基础篇1 Unit 1

At the Airport
Further Listening
Task One Listen to the recording and fill in the blanks.
Section A 听力原文
Guest
From what country
To what country
From what company
基础篇 I（第五版）
总主编刘杰英
主编施志渝谷伟珍焦文渊
审校大连理工大学出版社 Chuck Thode
Unit 1
Nice to Meet You.
Learning Objectives
1. To get familiar with the sounds and spellings of front vowels, back
1. What question does Dolly ask Betty about her hometown?
Where are you from in the United States?
2. What does Betty do?
Betty is a student.
General Listening
Unit 1
Nice to Meet You.
Contents
Part Ⅰ Training Focus
Part Ⅱ
General Listening
Part Ⅲ Fun Break
Part Ⅳ Further Listening
Part Ⅴ
Situation Performance
Training Focus
First listen to the recording then read the words, and match them with the corresponding English diphthongs they contain.

世纪商务英语阅读教程基础1(第六版) (1)

1. Inference /General Knowledge（推论/常识） 2. Contrast /Antonym Clues（对比/反义） 3. Restatement /Synonym Clues（重述/同义） 4. Example Clues（示例） 5. Cause and Effect Relationship（因果关系） 6. Definition Clues（定义）
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.
Words & Expressions custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor
Meanings
n. 习惯，风俗 n. 象征意义 n. 模式化概念 n. 圆顶高帽，礼帽 v. 使同化，吸收 n. 礼貌，举止个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading

世纪商务英语口译第一课教师用书

世纪商务英语口译第一课教师用书第一篇：世纪商务英语口译第一课教师用书Unit OneReception, Check-in and Visit接待、入住酒店、参观考察Section 1 Memory Training 记忆力训练Directions：Listen to the recordings twice.In the first time, repeat the following words and expressions as quickly as possible and in the second time, interpret them into English or Chinese accordingly.Scripts: 机场港口随身携带行李海关手续巴生港务集团友好港口协议行李提取处候机大厅问讯处起飞时间登机牌安检海关旅游签证免税商店电梯初步日程双人间无烟房间朝阳面接待员宾馆大堂入住登记表退房豪华套房五星级饭店用现金支付马拉松营销合伙企业竞争对手赞助商策略接管总部制作者目录代表团展览会流行服装投资潜在顾客经营范围供应商调研成交量商会single roomitineraryluxury suitecheck in to pay by casha tight schedulenon-smoking room the sunny side receptionist hotel lobby elevatordeparture timeinformation desk room chargeenquiry desk waiting hall luggage tag Sister Port Agreement luggage claim tourist visa terminal buildingboarding passsecurity check customsduty-free shopstar-grade hotel 40 percent discount hotel registration form to go through the registration proceduresinnovationperformance revenuesportswearchannelreference business associatemarket surveyChamber of CommerceDirections: Listen to the recordings twice.In the first time, retell each sentence as quickly as possible in the source language and in the second time, in the target language.Scripts: 1.我订一张去伦敦的票。

世纪商务英语听说专业篇I 课件 unit .ppt

5. Did it recover in November and December?
Yes, it did.
Active Listening
Section C
Task Two
Listen to the presentation again. Note down all the figures and try to draw out the graph according to what you hear.
Listening and Speaking
Task One
Listen to the presentation about how to conduct a meeting. Answer the questions below.
3. How many supermarkets and convenience stores did Sainsbury’s open during the 14 weeks?
Active Listening
Section A
Task Two
Listen to the conversation again. Answer the following questions according to what you hear.
1. What is the situation of Chinese market?
It is much better than Japanese market.
2. What is the reason that Tanaka gave for the bad performance of Japanese market?
The declining economy.

世纪商务英语阅读教程专业篇1 第四版

世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。

《世纪商务英语-----阅读教程》(第四版) 专业篇I

《世纪商务英语-----阅读教程》（第四版）专业篇ITest 1Part OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. a written assurance that some products and service will be provided ( )2. a set of international recognized quality management standards. ( )3. the official process of settling an argument or a disagreement by sb. who is not involved.( )4. an amount of money that you pay once or regularly for an insurance policy. ( )5. it can make something know generally, especially, in order to sell it. ( )6. a small piece of printed paper that you can exchange for something or that gives you the rightto buy something at a cheaper price than normal. ( )7. amount of money spend ( )8. income, especially the total income of a company in a certain period. ( )9. the ability to make a profit. ( )10. legal procedure of being declared by a court of law not to be capable of paying its debts.( )11. discount. ( )12. the value of a company’s shares. ( )13. only to be used by one particular person or group. ( )14. formal permission given by a company to sb who wants to sell its goods or services in aparticular area. ( )15. a person or company that provides people with insurance. ( )16. showing what you must pay. ( )17. a written statement of a contract of insurance. ( )18. a failure to do sth. that must be done by law. ( )19. that cannot be changed ; final. ( )20.the act of ending sth. ( )Part TwoTranslate the following phrases into Chinese. (20X1%=20%)1.custom-designed2.freight bill3.quality standard4.real estate5.market segment6.executory contract7.property insurance8.gross profit9.sales volume10.profit margin11.market research12.junk mail13.product marketing14.Board of Director15.Maintenance Engineer16.budgeted account17.finished goods18.debt capital19.standard product20.Internal AuditPart ThreeChoose the best word to complete each sentence. （10X1%=10%）1.All organizations create_____ for customers.A. materialB. productionC. productsD. product2. The house is ______.A. for saleB. in saleC. to saleD. for in sale3. Part of my job is to _______good relationship with our suppliers.A. haveB. keep touch withC. keepsD. maintain4. What ________ of PC do you like?A. brandB. makeC. nameD. title5. The sales promotion team is ______ of well-known professionals in this fields.A. madeB. comprisedC. consisted upD. make up6. The manager needs to make joint decisions that are _______.A. badB. illC. badlyD. optimal7. The shop has been ______ to sell tobacco.A. licencedB. licensedC. licensingD. licencing8. We’ve decided to ______with the employees about our wage claim.A. appealB. meetC. negotiateD. call in9. He _____ a lot of money on repairing his house.A. paid outB. paid offC. paid upD. cost10. Commercial law offers a normal business environment and strong legal______ to operators.A. plansB. guaranteeC. policyD. decisionsPart FourCloze Test (15X1%=15%)The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.1. A. growth B. decrease C. height D. diminish2. A. slow B. increasing C. reducing D. fast3. A. thought B. designed C. considered D. supposed4. A. road B. method C. reason D. key5. A. words B. slogans C. ways D. strengths6. A. independent B. wealthy C. prosperous D. national7. A. intensive B. thick C. narrow D. extensive8. A. move B. apply C. reply D. demand9. A. situations B. disadvantages C. opportunities D. conditions10. A. few B. many C. honorable D. leading11. A. currently B. formerly C. recently D. likely12. A. look B. discover C. find D. learn13. A. news B. data C. information D. knowledge14. A. money B. pay C. fee D. charge15. A. live B. wait C. talk D. sleepPart FiveTranslate the following passage into Chinese.(1X15%=15%)Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All productsoffered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.Part SixThere are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)Passage 1Questions 1 to 5 are based on the following passage.In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to orderfifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its firsttwenty-two years is one of the most incredible success stories in modern American business history.1. This passage mainly talks about.A）the development of fast food servicesB）how McDonald's became a billion-dollar businessC）the business careers of Mac and Dick McDonaldD）Ray Kroc's business talent2. Mac and Dick managed all of the following businesses except.A）a drive-in B）a cinema C）a theater D）a barbecue restaurant3. We may infer from this passage that.A）Mac and Dick McDonald never became wealthy for they sold their idea to KrocB）The location the McDonalds chose was the only source of the great popularity of their drive-in C）Forty years ago there were numerous fast-food restaurantsD）Ray Kroc was a good businessman4. The passage suggests that.A）creativity is an important element of business successB）Ray Kroc was the close partner of the McDonald brothersC）Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD）California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique ”means. A）special B）financial C ）attractive D）peculiarPassage 2Questions 6 to 10 are based on the following passage.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.A) decrease graduallyB) remain at the same levelC) become unstableD) improve enormously（B）7. The first paragraph tells us that a new product is ________.A) not easily accepted by the publicB) often inferior to old ones at firstC) often more expensive than old onesD) usually introduced to satisfy different tastes（A）8. Marketers need to know which of the four stages a product is in so as to ________.A) promote its productionB) work out marketing policiesC) speed up its life cycleD) increase its popularity（B）9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.A) pleasing the young as well as the oldB) increasing usage among studentsC) exploring new market sectionsD) serving both military and civil needs（C）10. In order to recover their share of the world market, U.S. auto makers are ________.A) improving product qualityB) increasing product featuresC) modernizing product styleD) re-positioning their product in the market（A）Passage 3Questions 11 to 15 are based on the following passage.In 1960-1961, Chad （乍得）harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off （松懈）a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet （小米）first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.Only the first steps are hard, because once work has started the peasants continue willinglyon their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.11. In 1960-1961, Chad had a good harvest of cotton because.A）the government greatly encouraged peasants1.B）rains favored the growth of cottonC）Chad gained independence in the previous yearD）Both A）and B）12. We learn from the passage that the date of sowing cotton is usually.A）on June 15th B）on July 15th C）on July 1st D）on July 20th13. As used in the third sentence of the second paragraph, daily bread refers to. A）breakfast B）bread and butter C）rice D）millet14. In order to help them through the difficult time between harvests the peasants haveto.A）sell cotton in advance B）be encouraged to save moneyC）sow cotton in time D）plant millet first15. Which of the following is NOT true?A）Educational campaigns are very important to early sowing.B）Of all the advances that the writer hopes for, early sowing is the most important.C）Peasants should remain the masters of their fields.D）Government might as well make good and firm rule for peasants.AnswersPart OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. warranty2. ISO3. arbitration4. premium5. advertising6. coupon7. expenditure8. revenue9. profitability 10. bankruptcy11. allowance 12. equity 13. exclusive 14. franchise 15. insurer16. invoice 17. policy 18. breach 19 irrevocable 20. terminationPart TwoTranslate the following phrases into Chinese. (20X1%=20%)1. 定制的2. 运输费 3 质量标准 4. 房地产 5. 市场份额6. 执行合同7. 财产保险8. 毛利9. 销售额10. 利润空间11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查Part ThreeChoose the best word to complete each sentence. （10X1%=10%）1. C2. A3. D4. A5. B6. D7. C8. C9. A. 10. BPart FourCloze Test (15X1%=15%)1.A2.B3.D4.D5.D6.A7.D8.B9.C 10.D 11.A 12.C 13.C 14. D 15. APart FiveTranslate the following passage into Chinese.(1X15%=15%)从商业资讯中获得的产品分为三大类：标准产品（即按英国标准学会委员会公布的标准许可生产的产品）、非标准产品（即产品指南，训练器材和电子产品）和组合产品（即标准产品和非标准产品的一体化产品）。

世纪商务英语unit.ppt

Unit Introduction
This unit shows how companies can greatly improve their competitive position and profitability by a better price structure so as to expand the market faster and assist in gaining market share.
sell abroad and the others chose the
domestic market.
(
分销渠道
)
9. If you sell goods abroad at a price below that
charged in the domestic market, we call it
“dumping”. (
3-2
Comprehensive Reading
An efficient reader can identify the main point in a text by reading only the first one or two paragraphs and the last one or two. This is especially the case in long articles where you may see the words Introduction, Summary or Conclusion. We can call this a “beginning/end principle”. The beginning and the end of long texts often have the most important information. Now you may practice this principle by reading Text A.

世纪商务英语听说专业篇I unit 1

3. Are the responsibilities divided?
4. Are there any associates? 5. Do associates have any helpers?
Yes, they are helped by engineers, draughts men and so on.
Questions 1. How big is the firm? 2. How many partners are there?
Answers 25 people, in 3 different offices. 2 partners. The senior partner has overall running of the firm. Yes, 3 associates.
Active Listening
A Civil Engineering Partnership
Active Listening
Task One
Section B
Listen to the interview of a small business owner, Terry. Find out the answers to the following questions about Terry’s business.
The plant employs about 3,700 people. 100: 1958: 2001:
The plant employs about 3,700 people.
___________________________________________ the history of Oxford plant of BMW the first Mini prototype was approved ___________________________________________ The new Mini was launched ___________________________________________ the number of Minis produced each week ___________________________________________ ___________________________________________ the number of countries where Minis are sold the number of employees working in Oxford plant ___________________________________________

世纪商务英语阅读教程专业篇1第四版Unit

After studying this unit, you will understand what production and operation management is and be able to identify the activities associated with this topic . You can also explain what ISO 9000 is , how ISO 9000 works and why ISO9 000 is important.
1-1
Unit Introduction
Task 1 The followings are some explanations of the
expressions in this unit from an English Dictionary. Before reading the texts in this unit, try to match the words in Column B with the explanations and synonyms in Column A and compare your answers with those of your neighbours’.
__T_. __t_a_r_g_e_t_d_a_t_e________
4. the rate rises while production cost reduces.
__F_. __f_i_n_is__h_e_d__p_r_o_d_u_c_t___
1-1
Unit Introduction
5. a storehouse for goods and merchandise.
1-1

(完整版)世纪商务英语口译教程Unit1

III. Dialogue Interpreting 对话口译
Mr. Zhang:
史密斯先生，您喝点什么？茶还是咖啡？
Mr. Smith:
I’d like a cup of tea. Actually I like Chinese tea very much.
Mr. Zhang:
很好。茶有提神的功效，而且对身体也很好。
Smith and Ms. Lora Brown from Port Klang Authority, Malaysia.)
Miss Liu:
Mr. Smith: Miss Liu:
Excuse me, you must be Mr. Smith from Port Klang Authority of Malaysia, aren’t you? Yes. I am John Smith from Port Klang Authority. How do you do, Mr. Smith? I’m Liu Lingling, an interpreter from Fangcheng Port (Group) Company.
Supplementary Reading 补充阅读
Directions: Work in groups of six. The first says three sentences about himself, the second one repeats these three sentences before saying his own, and then the third one repeats the six sentences before saying his own. Go on until each in the group takes his turn.