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Unit 11. Layout and content

Good layout and style in letters and faxes

Aims: In this Unit the students will develop an awareness of good layout and style in correspondence. They’ll practise writing a reply to a fax. They’ll learn some useful phrases to use when writing letters and faxes. (培养在信函往来中运用正确格式和文本的意识；学会如何回复传真；学会并能灵活运用写信和传真时常用的句型)

Words and expressions:

Accurate a. 正确的，精确的accuracy n.

Addressee n. 收件人apparently ad. 显然地

At the latest 最迟

Consignment n. 发货，托运，寄售contraction n. 缩写式，收缩correspondence n. 通信，信件，信函

Letterhead n. 印于信纸上的信头（如公司的名字和地址）

Format n. 格式，版式faithfully ad. 忠诚地

in error 错误地inconvenience n. 麻烦，不便之处Layout n. 布局，规划，设计signature n. 签名，署名

Logical a. 合乎逻辑的，合理的professional a. 专业的Punctuation n. 标点符号regarding prep. 关于，

Reliable a. 可靠的shipping company 船运公司shortly after 不久之后sincerely ad. 真诚地

spot v. 挑出，觉察出truck n. 卡车，货车

Load v. 装货unload v. 卸货

Warehouse 仓库

1.Look professional. 看上去要专业

2. A crowded or over-designed page will distract from your message.

Over- 超过，过分

e.g. overburdened 负担过重的overdo 把。。。。做得过分

overestimate/overrate 估计过高overload 使。。。超载

overshoot 超过（目标）oversized 过大的

overstate 夸大overstep 超越限度

distract from 使（人）分心，分散（注意力）

e.g. The instruments distract from his voice instead of supporting it.

3.Put yourself in your reader’s place. 从读者的立场来考虑

In sb’s place in sb’s shoes or in sb’s position

e.g. You would understand my decision if you put yourself in my shoes/position.

4.be due to do sth : expected to happen or arrive at a particular time

e.g. His new book is due to be published next year.

5.at the latest

e.g. I should be back by 11 at the latest.

6.place an order 下定单accept an order 接受定单

cancel an order 撤消定单confirm an order 确认定单

get (obtain, secure) an order 得到定单

execute (fulfill) an order 执行定单

a bulk / cash / telephone / written order 成批/ 现金/ 电话/ 书面定单

Key sentence patterns

Thank you for your recent letter / fax (your ref. 8899).

Thank you for your enquiry about …

I am writing to confirm that …

I am writing to enquire whether …

We are pleased to inform you that …

I am happy to tell you that …网址：/

We regret to inform you that …

I am sorry to have to tell you that…

I will let you know as soon as I have any further news.

Please accept our apologies for the delay.

Looking forward to hearing form you.

I am looking forward to meeting you on May 1st

If you have any further questions, please call me or e-mail me.

If I can help you in any way, please e-mail me at the address below.

Some other introductions of a letter

Thank you for your letter dated Dec.22, we’re interested in …

Many thanks for your letter of Sep.5, 2005

In reply to your letter dated 4th July, I want to say…

In answer to / With reference to your advertisement in today’s China daily, I should like to apply for the job …

We thank you for your inquiry of 10th Sep and are pleased to send you our quotation for …