08外文翻译

河北科技师范学院

本科毕业论文（设计）外文翻译美容门户网站的设计与实现

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2012年11月20日

河北科技师范学院教务

H O L I S T I C W E B B R O W S I N G:T R E N D S O F T H E F U T U R E

By Christopher Butler

The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to become more and more immersed in the Web, connecting the ever-growing layer of information in the virtual world to the real one around us. But rather than get starry-eyed with utopian wonder about this bright future ahead, we should soberly anticipate the massive amount of planning and design work it will require of designers, developers and others.

The gap between technological innovation and its integration in our daily lives is shrinking at a rate much faster than we can keep pace with—consider the number of unique Web applications you signed up for in the past year alone. This has resulted in a very fragmented experience of the Web. While running several different browsers, with all sorts of plug-ins, you might also be running multiple standalone applications to manage feeds, social media accounts and music playlists.

Even though we may be adept at switching from one tab or window to another, we should be working towards a more holistic Web experience, one that seamlessly integrates all of the functionality we need in the simplest and most

co ntextual way. With this in mind, let’s review four trends that designers and developers would be wise to observe and integrate into their work so as to pave the way for a more holistic Web browsing experience:

1.The browser as operating system,

2.Functionally-limited mobile applications,

3.Web-enhanced devices,

4.Personalization.

1. The Browser As Operating System

Thanks to the massive growth of Web productivity applications, creative tools and entertainment options, we are spending more time in the browser than ever before. The more time we spend there, the less we make use of the many tools in the larger operating system that actually runs the browser. As a result, we’re beginning to expect the same high level of reliability and sophistication in our Web experience that we get from our operating system.

For the most part, our expectations have been met by such innovations as Google’s Gmail, Talk, Calendar and Docs applications, which all offer varying degrees of integration with one another, and online image editing tools like Picnik and Adobe’s online version of Photoshop. And those expectations will continue to be met by upcoming releases, such as the Chrome operating system—we’re