上海优质商铺报告

“Middle-class local consumers with higher spending power are becoming more aware of the expanding market share of international brands in Shanghai.” “本地消费能力较高的中 产阶级越来越意识到国际 品牌在上海扩张的市场占 有率。”
Research 研究报告
Shanghai Prime Retail Report
上海优质商铺报告
2nd Quarter 2008 • 二零零八年第二季
Contents 内容 Executive Summary 报告摘要 Retail Market Overview 零售市场综述 Supply and Demand 供应与需求 Rental and Prices 租金与售价 Outlook 市场展望 7 4 3 2 1
million square metres. The Friendship Department Store is the expansion project of Minhang District’s Brilliance South Shopping Mall and is a high-end department store with a total gross floor area of 64,000 square metres. Developed by Singapore’s Frasers Property and located in the west stretch of Wujiang Road in Jing’an District, In Point was unofficially opened at the end of June. In Point offers a retail GFA of approximately 11,000 square metres and is positioned as a young and fashionable shopping destination. In addition to these two malls in Puxi, Shanghai Bay held its unofficial opening this quarter in Pudong. At the time of print the occupancy rate of Shanghai Bay stood at approximately 80 percent. Income levels and retail sales continued to rise during the first half of 2008. Per capita disposable income of urban residents in Shanghai reached RMB 13,912 in the first six months, an increase of 13.3 percent compared with the same period of 2007. Middle-class local consumers with higher spending power are becoming more aware of the expanding market share of international brands in Shanghai. Their shopping preferences have been significantly influenced by a wide range of retail options in the local market including high street fashion brands such as Zara, Mango, C&A, H&M, Next, Muji and Uniqlo. 本季有部分新开业的零售商场入市。以闵行友谊商城、静安四季坊和浦东上海湾为代表的新增零售供应达到 约93,000平方米，市场优质零售商铺总面积因此上升至260万平方米。作为闵行百联南方购物中心的扩建工 程，友谊商城定位为高端百货，商业建筑总面积为64,000平方米。由新加坡星狮地产开发的四季坊项目位于 静安区吴江路西段，于今年6月份开始试营业。四季坊的商业建筑面积约为11,000平方米，目标打造成为年轻 时尚的购物目的地。除了浦西新增的这两个零售商场，浦东的上海湾也于本季开始试营业。在本文撰写之时 上海湾的出租率已经达到约百分之80。 2008年上半年收入水平和零售额持续增长。上半年上海城市居民可支配收入约为人民币13,912元，与2007年 同期相比增长了百分之13.3。本地消费能力较高的中产阶级越来越意识到国际品牌的市场占有率正在上海逐 步扩大，他们的购物偏好也深受市场上众多快速时尚品牌比如Zara, Mango, C&A, H&M, Next, 无印良品和 优衣库等的影响。
interest and continuing growth in retail sales. The impact of the shortened Labor Day holiday and the devastating earthquake in Sichuan Province on Shanghai’s retail sales has been minimal. In May, Shanghai achieved total retail sales of RMB 38.622 billion, a 17.1 percent increase compared with the same month of 2007, and the highest sales of the year. From January to May consumer retail sales in Shanghai increased by 16.8 percent compared with the same period in 2007 to a total of RMB 183.378 billion. Domestic consumption has been the biggest driver of Shanghai’s retail market. Driven by increasing retail sales, international retailers in Shanghai have grown at a fast pace. Costa, a coffee chain owned by British leisure group Whitebread, has opened approximately 20 stores in Shanghai since their city launch in early 2007. The Inditex Group plans to open another four Zara stores within a half year to total seven stores in Shanghai. The new Zara stores will be located on Huaihai Middle and Nanjing East roads, in People’s Square and Pudong. The first store of Mannings in Shanghai will be located in Huaihai Middle Road’s CBD area. As the leading health and beauty chain in Hong Kong, Mannings’ entry indicates that the chain’s next focus will be on Shanghai and East China. 2008年第二季度，上海零售市场受益于国际品牌对于市场的高度热情和持续增长的社会消费品零售额。五一 长假的缩短和四川地震对于上海零售市场的影响相对有限。今年五月，上海实现社会消费品零售总额人民币 386.22亿元，比去年同月增长百分之17.1，创今年以来单月新高。今年1月到5月上海社会消费品零售额累计 实现人民币1,833.78亿元，比去年同期增长百分之16.8。国内消费力成为推动上海零售市场的最主要因素。 在零售总额持续增长的推动下，国际零售商加快了在上海的扩张速度。Costa咖啡，英国休闲业集团 Whitebread旗下的连锁咖啡店品牌，自2007年年初进入上海以来已经开了约20家门店。西班牙Inditex集团计 划在今年下半年再开4家Zara门店，届时Zara在上海的门店数量将增至7家。新的Zara门店将分别选址在淮海 中路、南京东路、人民广场和浦东。万宁在上海的第1家分店将位于淮海中路中央商务区。作为香港最大的健 康与美容用品连锁零售商，万宁的进入表明上海和中国东部地区将成为万宁在中国扩展的下一个重点区域。
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“The impact of the shortened Labor Day Holiday and the devastating earthquake in Sichuan Province on Shanghai’s retail sales has been minimal.” “五一长假的缩短和四川 地震对于上海零售市场的 影响相对有限。”
Executive Summary 内容摘要 • • • • •
Consumer confidence continues to thrive as Shanghai retail sales growth remained strong in May. Total retail sales value increased by 17.1 percent year on year to RMB 38.622 billion. More than 80 percent of international brands have penetrated Shanghai’s retail market. Their ambitious operation plans have boosted the shopping mall industry. Local consumers are being influenced by international brands and new retail formats and are showing greater preferences in brand values and heritage. Solid demand for retail space has led to strong pre-leasing activities in new retail malls slated to open by the end of 2008. Driven by strong consumer confidence and high pre-leasing rates, the quarter witnessed a continuous rise in prime retail rentals by one percent quarter on quarter to RMB 37 per square metre (lettable) per day. 5月份，上海社会消费品零售总额保持增长，消费者信心持续上升。上海市实现社会消费品零售总 额386.22亿元，比去年同月增长百分之17.1。 约有超过百分之80的国际品牌已经进入上海零售市场。国际品牌雄心勃勃的开店计划带动了上海零 售市场的整体发展。 受国际品牌和新的零售模式影响，本地消费者对于品牌价值和品牌历史表现出浓厚兴趣。 对于零售面积的强劲需求使新商场的预租活动相当踊跃，这些新商场都计划在今年年底开业。 在强劲的消费者信心和高预租率的推动下，本季优质商铺的租金继续攀升至每天每平方米（营业面 积）人民币37元，与去年同期相比增长了百分之1。
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Shanghai Prime Retail Report • Quarter 2 2008
Knight Frank
Retail Market Overview 零售市场综述
In the second quarter of 2008 the Shanghai retail market benefited from a high level of international retailer
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莱坊
上海优质商铺报告 • 二零零八年第二季

Supply and Demand 供应与需求
This quarter has witnessed a number of new retail malls introduced to the market. New retail supply in Shanghai, including Friendship Department Store in Minhang, In Point in Jing’an and Shanghai Bay in Pudong, reached approximately 93,000 square metres, pushing the total stock to approximately 2.6