电子商务英语unit03

电子商务英语
课件
制作人：张海波
Contents
回目录
Objective
8 Passage A
@ Activities On Passage A 8 Passage B @ Activities On Passage B
Unit 3
பைடு நூலகம்@ Basic E-commerce Writing
& Related Reading : Work online
5.Secure to address customers', suppliers', and other constituents' demands for secure Web interactions, in recognition of the potential risks of doing business on the Web Identify; distinguish 6.Easy to develop and deploy to achieve lower costs and faster time to market, both critical success factors for any business 7.Manageable to achieve lower maintenance costs and contribute to higher Make full use of property资产 availability 8.Able to leverage and extend existing assets to improve time to market and reduce cost of development and deployment, while improving security, reliability, and scalability.
Business
核实，核查对真理或权力的确认 Shopfront Management Financial Institution System ①Customer management ①Verification ②Customer database (vendor’s and consumer’s) ③Sales promotion ② Online payment ④Sales report ③ Online banking
Passage A The Social Effect Caused By Electronic Commerce 回目录
An e-commerce connects critical business systems directly to customers, employees, suppliers, and distributors via the Web to improve time to market, access a broader base of customers and suppliers, improve efficiency, and reduce costs. To for achieve these benefits, existing businesses must transform their NetGens (short Network Generation), implying that they were the new, network-based generation of software 网络情报 traditional business processes with e-commerce applications. New businesses, to obtain from the sometimes called “NetGens,” can adopt e-commerce applications beginning to achieve the same benefits. To allow e-commerce to reap the desired benefits, e-commerce applications must meet some fundamental requirements; they must be:
注 释 与 翻 译 板
4注解：以一个简单的定单交易为例，其中包括了定单内容的传递和对定单的处理。前者属于数据交换，后者属 4注解：电子商务将传统的商务流程电子化、数字化，一方面以电子流代替了 于流程交易。当买方企业把定单用基于 XML的格式传给了其供应商，那么它们之间就完成了定单的数据交换。接 实物流，可以大量 减少人力、物力，降低了成本；另一方面突破了时间和空间 下来，买方企业和供应商之间对定单的应答过程构成了定单的流程交易。如果供应商对定单的处理流程跟买方企 业的一样，那么流程对话完成，交易实现。然而，事实上，大部分企业间的流程规定是不一样的。如果供应商系 电子商务往往通过网络把企业与顾客，雇员，供应商和分销商直接联系起来， 的限制，使得交易活动可以在 任何时间、任何地点进行，从而大大提高了效率。 为了使电子商务获取这些所祈望的利益，电子商务的应用必须满足一些最基本的要求。 统中约定一段时间内的不回复表示拒绝，显然，这庄交易肯定不能做成功。在这种情况下， 买方企业与供应商之 并籍此获得市场先机，扩大顾客和供应商群体，提高效率并减少开支。 间为了实现交易，就必须彼此沟通，通过利益均衡，定出一个折中的可行的标准接口流程。在互联网时代，企业 所面对的客户和供应商已经不再仅仅局限于本地有限的几个，而是散布在世界各地的数目可观的一批。如果说原 来企业间交易可以通过专门开发的接口，那么面对数量众多的异构商务平台，在实时性要求相当苛刻的现在，专 用接口已经不能胜任，建立一个基于XML数据交换标准的、描述企业间商务流程交易的标准框架体系已经成为必 需。
回目录
学
习 目
标
Objective: In this unit, you will learn: • The issues need to know in the application of E-Commerce • The B2C application flow model • Benefits and losses occurred in the application of E-commerce • Basic E-commerce English Writing Focus: Use E-commerce wisely and take advantage of it . Nodus: How to avoid the negative effect brought by E-commerce
注 释 与 翻 译 板
课文学习完毕
回目录
The application of electronic commerce can be illustrated in Figure 3.1:
Order management system ①Shopping cart ②Order processing ③Confirm order ④Entry to database
1)Will EC be limited because not many people can afford PCs and/or access to the Internet? 2) What is your concern if you want to initiate a transaction online?
Logistics Company ①Receive orders ②Deliver goods ③Collect payment
Business website (Third Party Hosted)
4注解：SSL(安全套接层)是 Secure Socket Layer 的首字字母缩写，是一种加密的通讯协定, 用在使用者与网络服务器之间。SSL(Secure Socket Layer Protocol)网络资料传输的安全协定， Internet 是由著名的Internet先驱Netscape Communication 提出的针对数据的隐秘性/完整性/身份的确 认/开放性的安全标准机制。Netscape公司已经把SSL协议递交给W3C网络安全工作小组以 Browser Browser 便使之成为万维网应用的安全标准。尽管使 SSL协议成为标准还需要一段时间，但 SSL协议 事实上已被大部分万维网软件生产商所采用。SSL协议能很好地解决身份验证、信息保密、 Consumer 信息完整等网络信息传输过程中最为关键的安全保密问题。 A confirmation of truth or authority.
Online Shopping ①Browse catalogue ②Order inquiry ③SSL encryption ④Registered user ⑤Newsletter update
@ Activities On Passage A
3.3.1 Critical thinking
回目录
1
2
参考译文
Passage A 第二页 回目录
1.Standards-based to ensure portability of e-commerce applications across To put into use or action multiple client server platforms and improve flexibility and time to market Theand ability to import and export data between systems 2. Server-centric to allow e-commerce applications to be developed and deployed quickly, expand access to a broad range of client types, and offer improved management and deployment capabilities characteristic of modern e-commerce The ability for a website to grow without the need for a total redesign. 可升级的 applications 3.Scalable to allow e-commerce applications to handle the highly variable and meet with This is an objective clause unpredictable to loads in today's Web environment 4.Available to address the global nature of the Web requiring that e-commerce applications run 24 hours a day, seven days a week, with guaranteed quality of service 注 释 与 翻 译 板
3) Can you describe the application flow of B2C model?
4) What is the application flow of B2B model to you? 5) What are the necessary measures to ensure internet safety and
This is an attributive phrase modifying the noun “deployment capabilities” and equals to “which are characteristic of modern e-commerce applications
Passage A 回目录