迪士尼乐园——美国加州迪士尼解析 中英版

Exhibit1 (展示1）
How the Theme Parks Grew 主题公园如何成长 1955 1966 1971 1982 1983 1992 Disneyland 迪斯尼乐园 Walt Disney's death 沃尔特迪斯尼消失 Walt Disney World in Orlando沃尔特迪斯尼世界在奥兰多 Epcot Center 未来世界中心 Tokyo Disneyland 东京迪斯尼乐园 Euro Disneyland 欧洲迪斯尼乐园
Disney world in Orlando,Florida
迪士尼世界在弗罗里达州奥兰多 By the time Eisner arrived, Disnry world in Orlando was already on its way to becoming what it is today--the most popular vacation destination in the United States.But the company had neglected a rich niche in its business hotels.Disney’s three existing hotels,probably the most profitable in the Uinted States, registered unheard-of occupancy rate of 92 percent to 96 percent versus 66 percent for the industry. 迄艾纳瑞来这为止，迪士尼世界在奥兰多已经用它的方式成为现在这样--在美国 最有名的假期目的地。但是这个公司忽略了它们酒店业务的一个赚钱商机。迪士 尼目前三家酒店，可能在美国是最有利可图的，没有听过注册过的居住率百分之 92到96为百分之66的行业。
Cleanliness is a primary concern. Before the park opens at 8 a.m., the cleaning crew will have mopped and hosed and dried every sidewalk, every street, and every floor and counter. More than 350 of the park’s 7,400 employees come on duty at 1 a.m., to begin the daily clean up routine. The thousands of feet that walk through the park each day and chewing gum do not mix, and gum has always presented major cleanup problems.The park’s janitors found long ago that fire hoses with 90 pounds of water pressure would not do the job. Now they use steam machines, razor scrapers, and mops towed by Cushman scooters to literally scour the streets and sidewalks daily. 清洁是一个主要的问题。公园早上8点钟开门之前，清洁工人将每个人行道,每 一条街道,每一层楼和柜台进行清理和冲洗。为了开始每日的清理例程，超过 350个公园的7400名员工值班至凌晨1点。每天步行数千英尺穿过公园清理口 香糖,口香糖一直都是首要的清理问题。公园的门卫发现很久以前用 90磅的消 防水管增压无法做这项工作。现在他们每天使用蒸汽设备、剃须刀刮刀和拖 把拖库什曼摩托车逐个的冲刷街道和人行道。
Eisner himself pays obsessive attention to detail.Walk-ing through Disneyland one Sunday afternoon, he peered at the plastic leaves on the swiss Family Robinson tree house nothing that they periodically wear out and need to be replaced leaf by leaf at a cost of $500000.As his family strolled through the park, he and his eldest son Breck stooped to pick up the rare piece of litter that the cleanup crew had somehow missed.This oldfashioned dedication has paid off. Since opening day in 1955, Disneyland has been a consistent money-maker. 艾斯纳在细节上强迫自己花费大量时间。在一个周日的下午，他步行于迪士 尼乐园，细看鲁滨逊瑞士家园的树屋上的塑料树叶没有了，这些树叶磨损并 且需要更换叶子花费 50万美元。他们一家漫步于公园，他和他的大儿子布瑞 克弯腰捡起仅有的一片垃圾，清理员已不知去向。这种老式的奉献是有回报 的，自从1955开业以来，迪士尼成为了一个一致认为的善于赚钱的人。
Disneyland strives to generate the perfect fantasy.But magic does not simply happen.The place is a marvel of modern technology.Literally dozens of computers,huge banks of tape machines ,film projectors,and electronic controls lie behind the walls,beneath the floors,and above the ceilings of dozens of rides and attractions.The philosophy is that “Disneyland is the world ’s biggest stage ,and the audience is right here on the stage,” said Dick Hollinger,chief industrial engineer at Disneyland. “ It takes a tremendous amount of work to keep the stage clean and working properly.” 迪斯尼乐园努力创造完美的幻想。但魔术没有简单的发生。这个地方是现代 科技的奇迹。差不多有几十台电脑，巨大的成排的磁带机，电影投影仪，电 子控制器位于几十个游乐设施和景点的墙后、地板下和天花板上。迪斯尼乐 园的首席工业工程师迪克· 霍林格说，哲学是“迪斯尼乐园是世界上最大的舞 台上,观众就在这里的舞台上。它需要花费大量的工作来保持舞台的清洁和正 常工作。”
It takes one person working a full eight-hour shift to polish the brass on the Fantasyland merry-go-round.The scrupulously manicured plantings throughout the park are treated with growth retarding hormones to keep the trees and bushes from spreading beyond their assigned spaces and destroying the carefully maintained five-eighths scale modeling that is utilized in the park . The maintenance supervisor of the Matterhorn bobsled ride personally walks every foot of track and inspects every link of tow chain every night, thus trusting his or her own eyes more than the $2 million in Leabharlann Baiduafety equipment that is built into the ride. 它需要一个人完整的工作八小时来擦亮黄铜梦境旋转木马。工人小心翼翼地 修剪整齐的植物使整个公园接受增长减速激素来保持树木和灌木的蔓延超出 他们分配空间和破坏精心维护的 5/8规模的建模是利用在公园里。乘坐马特洪 峰的大雪橇的维护主管亲自进行每一步的跟踪而且每天晚上都检查拖链的每 一个环节,因此信任他或她自己的眼睛而不是内置的200万美元的安全设备。
Eisner promptly embarked on an ambitious $1 billion hotel expansion plan.Two major hotels, Disney’s Grand Floridian Beach Resort and Disney’s Caribbean Beach Resort, were opened during 1987-89.Disney’s Yacht Club and Beach Resort along with the Dolphin and Swan Hotels,owned and operated by Tishman Realty & Construction , Metropolitan Life Insurance,and Aoki Corporation opened during 1989-90.Adding 3,400 hotel rooms and 250,000 square feet of convention space , this made it the largest convention center east of the Mississippi.
Translation
Disneyland in Anaheim,California
加州阿纳海姆的迪斯尼乐园 For a long time,Walt Disney had been concerned about the lack of family-type entertainment available for his two daughters.The amusement parks he saw around him were mostly filthy traveling carnivals.They were often unsafe and allowed unruly conduct on the premises. Disney envisioned a place where people from all over the world would be able to go for clean and safe fun.His dream came true on July 17,1955,when the gates first opened at Disneyland in Anaheim ,California. 很长一段时间以来，沃尔特迪斯尼一直关注着可供她女儿玩乐的家庭型娱乐场 所的缺乏。他发现周围的游乐园几乎都是肮脏的旅游嘉年华 。它们往往是不安全 的，并且还允许不守规矩的行为。迪斯尼设想了一个地方，在那里世界各地的人 都可以去找到洁净和安全的乐趣。1955年7月17日,，当加利福尼亚阿纳海姆的迪 斯尼乐园的大门首次被打开时，他的梦想成真了。