高级综合商务英语unit4
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Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
Part I Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
downs before returning to Apple in 1997.
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to
compete.
Para. 4-12 An exploration of the art of Steve Jobs to turn
technology into elegant consuming products and the
success Apple is enjoying now.
Para. 13-16 A brief recall of Steve’s early life and his ups and
• What they fear is that environment policy will be sidelined until it is too late.
Part I Wwenku.baidu.comrds and Expressions
Part I Words and Expressions
cap (Line 2, Para.1) v. lie at the top of… example:
• He capped his friend’s story with an even more exciting one.
• She capped her rage when she heard her husband’s cheating on her.
Part I Words and Expressions
sideline (Line 1, Para.2) v. remove from the center of activity or attention 使靠边，使降格，不重视 example:
• He was under pressure to resign and was about to be sidelined..
Unit Four
Information Technology
1. Lead-in
2. Text A: Silicon Valley Visionary Who Put Apple on Top
3. Text B: Nokia at the Crossroads: Blazing Platforms
Lead-in
Discussion:
What are the pros and cons of using smart phones?
Structural Analysis
Para.
Main Topics
Para. 1-3
A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.
Part I Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy?
• What applications do you use most often?
• Do you think the using of smart phone has changed your life style?
Part I Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
downs before returning to Apple in 1997.
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to
compete.
Para. 4-12 An exploration of the art of Steve Jobs to turn
technology into elegant consuming products and the
success Apple is enjoying now.
Para. 13-16 A brief recall of Steve’s early life and his ups and
• What they fear is that environment policy will be sidelined until it is too late.
Part I Wwenku.baidu.comrds and Expressions
Part I Words and Expressions
cap (Line 2, Para.1) v. lie at the top of… example:
• He capped his friend’s story with an even more exciting one.
• She capped her rage when she heard her husband’s cheating on her.
Part I Words and Expressions
sideline (Line 1, Para.2) v. remove from the center of activity or attention 使靠边，使降格，不重视 example:
• He was under pressure to resign and was about to be sidelined..
Unit Four
Information Technology
1. Lead-in
2. Text A: Silicon Valley Visionary Who Put Apple on Top
3. Text B: Nokia at the Crossroads: Blazing Platforms
Lead-in
Discussion:
What are the pros and cons of using smart phones?
Structural Analysis
Para.
Main Topics
Para. 1-3
A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.
Part I Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy?
• What applications do you use most often?
• Do you think the using of smart phone has changed your life style?