新视野商务英语综合教程 Unit 2
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Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
1. CEO (Chief Executive Officer) 2. CFO (Chief Finance Officer) 3. Sales Director 4. Personnel Manager 5. Public Relations Manager 6. Chief Accountant
Department
(生产部) is to turn input
(e.g. raw materials, labor,
etc) into output (goods), and
to insure that the goods meet
the customers’ needs.
Task 2 The following are some common positions in most companies. Put them into Chinese.
colleague.
Unit 2 Company Structure
Unit 2 Company Structure
Task 1 Task 2
Unit 2 Company Structure
Task 1 In a company there are various departments with
Unit 2 Company Structure
The
Public
Relations Department (公关
系部) is responsible for
giving a good Picture of
the company to the
public. It manages the
public relations strategy,
takes care of the
company’s
relationship
with the mass media, and
provides the public with
necessary information so as
Unit 2 Company Structure
The
Production
conduct
customer
Unit 2 Company Structure
The Marketing Department
( 市 场 部 ) creates value for
customers and b uilds strong
customer relationships in order to
The Human Resources
Department ( 人 力 资 源 部 ) is
responsible for the management
of a company’s workforce, and
oversees the practices and
policies that affect the
get value from customers in return.
Its job includes identifying
target customers, clarifying
customers’ needs, keeping track
of the trends of a particular
different functions. Discuss with your classmates the specific function of each of the following departments.
1
2
3
4
5
6
Unit 2 Company Structure
Unit 2 Company Structure
organization’s employees. It is
responsible for the attraction,
selection, training, assessment,
and rewarding of employees; it
oversees
organizational
leadership and culture, and
ensures
compliance
with
employment and labor laws.
Unit 2 Company Structure
The Customer Care
Department ( 客 户 服 务 部 ),
also called Customer
Service Department, is to
field, and developing product
promotion
and
advertising
activities.
Unit 2 Company Structure
The Board of Directors ( 董 事 会 ) is very influential in a company. It decides the direction the company heads for and is directly accountable to the share holders. Each year the company will hold an annual general meeting (A G M) at which the directors make a report to the shareholders on the performance of the company this year.
attract
and
retain
customers. People in this
department
consult
customers about their
needs
via
e-mail,
telephone or in person.
They handle and resolve
பைடு நூலகம்
customer complaints, and
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
1. CEO (Chief Executive Officer) 2. CFO (Chief Finance Officer) 3. Sales Director 4. Personnel Manager 5. Public Relations Manager 6. Chief Accountant
Department
(生产部) is to turn input
(e.g. raw materials, labor,
etc) into output (goods), and
to insure that the goods meet
the customers’ needs.
Task 2 The following are some common positions in most companies. Put them into Chinese.
colleague.
Unit 2 Company Structure
Unit 2 Company Structure
Task 1 Task 2
Unit 2 Company Structure
Task 1 In a company there are various departments with
Unit 2 Company Structure
The
Public
Relations Department (公关
系部) is responsible for
giving a good Picture of
the company to the
public. It manages the
public relations strategy,
takes care of the
company’s
relationship
with the mass media, and
provides the public with
necessary information so as
Unit 2 Company Structure
The
Production
conduct
customer
Unit 2 Company Structure
The Marketing Department
( 市 场 部 ) creates value for
customers and b uilds strong
customer relationships in order to
The Human Resources
Department ( 人 力 资 源 部 ) is
responsible for the management
of a company’s workforce, and
oversees the practices and
policies that affect the
get value from customers in return.
Its job includes identifying
target customers, clarifying
customers’ needs, keeping track
of the trends of a particular
different functions. Discuss with your classmates the specific function of each of the following departments.
1
2
3
4
5
6
Unit 2 Company Structure
Unit 2 Company Structure
organization’s employees. It is
responsible for the attraction,
selection, training, assessment,
and rewarding of employees; it
oversees
organizational
leadership and culture, and
ensures
compliance
with
employment and labor laws.
Unit 2 Company Structure
The Customer Care
Department ( 客 户 服 务 部 ),
also called Customer
Service Department, is to
field, and developing product
promotion
and
advertising
activities.
Unit 2 Company Structure
The Board of Directors ( 董 事 会 ) is very influential in a company. It decides the direction the company heads for and is directly accountable to the share holders. Each year the company will hold an annual general meeting (A G M) at which the directors make a report to the shareholders on the performance of the company this year.
attract
and
retain
customers. People in this
department
consult
customers about their
needs
via
e-mail,
telephone or in person.
They handle and resolve
பைடு நூலகம்
customer complaints, and