联合利华内部资料大全(英文版)
联合利华内部资料大全(英文版)
联合利华内部资料大全(英文版)Unilever Internal Resources CompendiumIntroduction:Unilever is a global consumer goods company with a wide range of products including food, beverages, cleaning agents, and personal care products. With a rich history dating back to the 19th century, Unilever operates in over 190 countries and has a portfolio of well-known and trusted brands. In this comprehensive internal resources compendium, we provide an overview of Unilever's key internal resources and capabilities that support its growth and competitiveness.1. Research and Development:Unilever places great importance on research and development (R&D) to drive innovation and product development. With a network of R&D centers worldwide, Unilever invests heavily in developing new technologies, formulations, and products. The expertise of its scientists and engineers enables the company to create products that meet consumer needs and contribute to sustainable living.2. Manufacturing Facilities:Unilever operates a vast network of manufacturing facilities globally. These facilities are equipped with state-of-the-art technology and adhere to the highest quality standards. Unilever's manufacturing capabilities enable the company to efficiently produce and deliver products to the market, ensuring consistent quality and supply chain reliability.3. Supply Chain Management:Unilever's supply chain management is a critical resource that ensures the availability and timely delivery of products. The company has developed robust systems and processes to manage its complex global supply chain. From sourcing raw materials to delivering finished products, Unilever focuses on sustainability, efficiency, and collaboration with suppliers and distributors to optimize its supply chain operations.4. Brand Portfolio:Unilever's brand portfolio is one of its most valuable internal resources. With brands like Dove, Knorr, Lipton, and Magnum, Unilever has built a strong presence in various consumer categories. These brands enjoy high consumer recognition and loyalty, providing Unilever with a competitive advantage in the market.5. Marketing and Advertising:Unilever invests significantly in marketing and advertising to build brand awareness and drive consumer demand. The company utilizes various channels and platforms, including television, digital media, and social media, to reach and engage its target audience. Unilever's marketing capabilities are supported by robust consumer insights and market research to develop effective brand positioning and communication strategies.6. Human Resources:Unilever recognizes the importance of its human resources in driving its success. The company invests in recruiting, developing, and retaining talented individuals worldwide. Unilever's diverseand inclusive work environment fosters a culture of creativity, collaboration, and continuous learning. Its employees' skills and expertise are significant internal assets that contribute to Unilever's ability to innovate and compete in the global marketplace.7. Sustainable Business Practices:As a leader in sustainability, Unilever's commitment to responsible business practices is a crucial internal resource. The company has set ambitious goals to reduce its environmental impact, improve the health and well-being of consumers, and enhance livelihoods throughout its value chain. Unilever's sustainable business practices not only contribute to its long-term success but also help address global challenges such as climate change and poverty.8. Financial Resources:Unilever's financial strength is a vital internal resource that supports its growth and investment plans. The company's robust financial resources enable it to invest in R&D, marketing, acquisitions, and other strategic initiatives. Unilever's financial stability provides it with the flexibility to navigate economic uncertainties and seize new opportunities in emerging markets. Conclusion:This comprehensive internal resources compendium highlights the key strengths and capabilities that Unilever possesses as a global consumer goods company. From its strong R&D capabilities to its extensive manufacturing network, Unilever leverages its internal resources to create innovative products, build strong brands, and contribute to sustainable development. By continuously investing in its internal resources, Unilever remains well-positioned to meetthe evolving needs of consumers and drive business growth in the future.9. Global Reach:Another key internal resource of Unilever is its global reach. With operations in over 190 countries, Unilever has a vast distribution network that allows its products to reach consumers worldwide. This extensive global presence provides Unilever with a competitive advantage over its competitors, as it can tap into diverse consumer markets and adapt its products to meet local preferences and needs. Unilever's global reach also enables the company to leverage economies of scale and maximize operational efficiency through centralized planning and sourcing.10. Customer Insights and Analytics:Unilever invests in customer insights and analytics to gain a deep understanding of consumer preferences, behavior, and trends. By analyzing market data and consumer feedback, Unilever can identify opportunities for new product development, optimize its marketing strategies, and improve customer satisfaction. Through advanced analytics tools and techniques, Unilever can segment its target market, personalize its offerings, and deliver targeted marketing campaigns to drive brand engagement and sales.11. Innovation Culture:Unilever fosters an innovation culture that values creativity, experimentation, and continuous learning. The company encourages its employees to think outside the box and explore new ideas that can solve consumer problems and create competitive advantages. Unilever's innovation culture is supported by open communication, collaboration, and knowledge sharing across its global workforce. This internal resource enables Unilever to stayahead of market trends, develop breakthrough innovations, and adapt to changing consumer preferences.12. Intellectual Property:Unilever's intellectual property (IP) is another valuable internal resource that provides the company with a competitive edge. Unilever holds numerous patents, trademarks, and copyrights for its products, formulations, and technologies. This IP portfolio protects Unilever's innovations and brands from imitation and enables the company to monetize its intellectual assets through licensing agreements and partnerships. Unilever's strong IP position enhances its brand reputation, deters competition, and supports its long-term growth strategy.13. Corporate Social Responsibility:Unilever's commitment to corporate social responsibility (CSR) is a significant internal resource that differentiates it from competitors and enhances its brand image. Unilever aims to create a positive social and environmental impact through its products, operations, and partnerships. The company's CSR initiatives focus on areas such as sustainable sourcing, reducing waste, promoting diversity and inclusion, and improving the livelihoods of smallholder farmers and workers in its supply chain. Unilever's CSR efforts not only align with consumer preferences for ethically responsible brands but also contribute to building trust and goodwill among stakeholders.14. Strategic Partnerships:Unilever leverages strategic partnerships as an internal resource to expand its capabilities, access new markets, and drive innovation.The company collaborates with suppliers, academic institutions, research organizations, and startups to tap into external expertise, gain access to emerging technologies, and accelerate product development. Unilever's strategic partnerships help it stay at the forefront of industry trends and quickly adapt to changing market dynamics, enhancing its competitiveness in the global marketplace.15. Strong Leadership and Governance:Unilever's strong leadership and governance structure are essential internal resources that shape its corporate strategy and drive performance. Under the guidance of its board of directors and executive leadership team, Unilever sets clear strategic priorities, ensures ethical business practices, and promotes a culture of integrity and accountability. Unilever's leadership and governance framework enable effective decision-making, risk management, and performance monitoring, fostering long-term value creation for shareholders and stakeholders.In conclusion, Unilever possesses a wide range of internal resources and capabilities that contribute to its growth and competitiveness as a global consumer goods company. From its research and development capabilities to its global reach and innovation culture, Unilever leverages these resources to develop innovative products, build strong brands, and drive sustainable business practices. Additionally, its financial strength, customer insights, and strategic partnerships further enhance its competitive advantage in the market. By continuously investing in and leveraging its internal resources, Unilever remains at the forefront of the industry, delivering sustainable growth and creating value for its stakeholders.。
联合利华的职业生涯管理-英文 47页
• Roles in related professions, e.g. R&D, Customer Management
The Leadership Growth Competencies
Focus on Growth (in every sense)
What is the Leadership Growth Profile?
It is :
• A leading edge competency model that focuses on driving growth throughout the business
100 Q4 97 Q1 98 Q2 98 Q3 98 Q4 98 Q1 99 Q2 99 Q3 99 Q4 99 Q1 00 Q2 00 Q3 00
(Based on Quarterly Average Share prices)
The Market is concerned about our ability to execute our strategy
What do Supply Chain people in Unilever do?
• Roles in different parts of the organisation
– factories – regional supply chains – business groups – corporate centre
• Increased margins through:
联合利华内部资料大全(英文版)
Plan
Supplier Management
In-bound Logistics
Source
Supply Planning
Processing Packing
Make
Demand Planning
Customer Service Management Distribution Management
Source
Plan Make
Deliver
Supplier’s Supplier
Supplier’s Supplier
Supplier’s Supplier
Supplier’s Supplier
Supplier Supplier Supplier Supplier
Factory
RDC RDC RDC
SourceMakePlanDeliver
Supplier’s Supplier Supplier’s
Supplier
Supplier Supplier
Factory
Stock Holding Location
Key Account
Consumer
Wholesaler
Retailer
Copyright@2000. Corporate MaST Group, Unilever Research plc. All rights reserved.
Consumer 15
Service and Integration
Organisation manages business through multi-functional teams, exploiting functional excellence whilst focusing on immediate upstream and downstream customers
联合利华SEDEX调查资料
(hidden) Peak season agency workers as a percentage of total peak season workers ON SIT（隐藏） 旺 季时现场代理工作人员占总工作人员的百分比 (hidden) Workers at subcontracting units as a percentage of total peak season workers（隐藏） 分包单 19 位的工人在旺季时现场工作人员总数的百分比 (hidden) Homeworkers as a percentage of total peak season workers 20 （隐藏）在家工作人员占旺季时工作人员总数的百分比 Certification and Best Practice 证实和最佳实践 What certificates have been awarded to this site? Multiselect: 多选 Certificate date? 该现场获得过什么证书？证书日期？ BRC Certificate of Systems EUREP GAP GMP HACCP ISO 14001 1 ISO 65 ISO 9000 Investors in People SA 8000 WRAP Other Please share details below of any projects or schemes that you are involved in to improve your local community请分享你参与的任何项目 或计划的详细情况，以改善当地社区 Multiselect: 多选 Community volunteering 社区志 愿服务 Donations to charities 慈善捐助 Education 教育 Involvement with local NGO 参与 当地非政府组织（慈善机构，协 会等） Recycling initiatives 回收措施 Reforestation, 重新造林 Wildlife corridors,野生动物通道 Other (please specify)其它（请详 细说明） Type of training material: Free text 培训材料的类型：自由文本
联合利华内部资料大全英文版
03
Market and Competition
Market size
The global daily necessities market continues to grow, especially in emerging markets such as Asia and Africa, with a relatively fast growth rate.
Unilever offers a range of food products, including soups, sauces, spreads, frozen foods, snacks, etc. These products are formulated with fresh ingredients, aiming to provide a delicious and healthy diet while maintaining the nutritional value of the food
Unilever's revenue has grown at a compound annual growth rate (CAGR) of 3% over the past five years This growth has been driven by volume increases, pricing actions, and new product launches
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精编227 联合利华创新管理资料
• Post Launch Evaluation procedure • IPM support (network; Info & Feedback) ----------------------------------------------------------------
launch/relaunch activity – the funnels and the 8Q Activity Plans are electronically linked – as a result authorised viewers can access excellent information
- for all Operating Companies
1. There are regular - preferably monthly - Gate Meetings at which all strategic decisions on company projects are made.
2. The Gate Meeting is chaired by the Chairman/MD (or by exception other Board Director) and all relevant Board Directors/functional heads are in attendance.
• For fuller definitions of each refer to IPM Documentation under Info & Feedback database
unilever联合利华英语介绍
What’s our company culture?
Our Corporate
Purpose states that to be successful requiring "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."
Fast-moving consumer goods (Consumer packaged goods) What our industry is? Be sold quickly and at relatively low cost. Toiletries
Beverages
Over-the-counter drugs
Our Products We have more than 400 brands focused on health and wellbeing. They can be divided into three major brands:
请替换文字内容，修改文字内容，也可以直接复 制你的内容到此。请替换文字内容，修改文字内 容，也可以直接复制你的内容到此。
Our four core values are: Integrity Responsibility Respect & Pioneering.
Our leadership
Paul Polman CEO of Unilever
Graeme Pitkethly Chief Financial Officer
联合利华英文介绍unilever
Every year Unilever spend more than 5 billion euros in global advertising marketing totally.
In the latest 2011 fortune English nets,Unilever ranks the 136th of the 500 strong enterprises in the world.
19世纪90年代，William Heskith Lever，联合利华的创始人之一，便 提出了“减轻家务负担，让使用者生 活更美好”的理念。联合利华的全球 愿景:每一天，我们都致力于创造更 美好的未来。我们的优质产品和服务， 使人心情愉悦、神采焕发，享受更加 完美生活；我们将激发人们：通过每 天细微的行动，积少成多而改变世界； 我们致力于减少对环境的不利影响， 并提高积极的社会影响，引领负责任 的增长方式，启发人们通过每天的小 行动创造大不同。
联合利华中英文对照
管理费用扣除前利润 增值税 应收帐款 应付帐款 运作计划 提前付款折扣 营运资本 促销计划 预算号 信用额度 其它 知识产权 固定送货计划 个人发展计划 固定拜访线路(SR用) 销售发展会议 区域促销活动沟通会议 全国促销活动沟通大会 能力发展部 英文常用词 产品类别 产品展示 理货员 经销商 分销 销售人员 批发商 客户 消费者 购物者 品类 可得性 可见性 付得起 经销商管理系统 销售队伍的自动化 库存管理指标
DMS SFA CRS VMI SOPs TPM FCS QOP ROI RSDs WS Makro
Distrobutor Management System Sales Force Automation continuous replenishment system Sales Operation Total Performance Management Field Capability Score Quality of Performance Return Of Investment Regional Sales Directors Wholesalor
TO BE CONFIREMED
等待确认中 投资回报 到货满足率 客户价值评估
Handheld Terminals
掌中宝电脑 走向市场之路 产品研发 "爸妈"小店
Efficient Coverage
有效覆盖率 拜访成功率 每张订单品种数
Business Plan Channel Management Process Brand Management Process Order to Cash Share Of Market Hunter Zone Discovery Zone Orientation Zone Browsing Zone Fast Zone
联合利华销售队伍内部培训资料
How will we do this?
我们怎样达成我们的目标？
These 5 words drive everything we do!
这5个词组可以推动我们所做的每一件事！
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
China Retailing Market, Profitably.
发展我们的 技能 和 能力 ，我们 将更好地做到使联合利华的产品 在中国的零售市场中任何时间， 任何地方，随处有售，陈列最佳
，并创造利润。
The Unilever China Sales Strategy
联合利华中国的销售策略
Availability, Visibility, Everywhere, Everyday, Profitably
Techniques, improved Price Control, the best Merchandising, the best execution of Promotion and Consumer Activities, the best use of our Resources, and most of all,
We will do this through developing the widest possible reach for our products, through Innovative and Leading Customer and Distributor Management Processes and
联合利华的职业生涯管理(英文版)
Career Management at UnileverUnilever LogoUnilever LogoAt Unilever, we believe in empowering our employees to develop and succeed in their careers. We understand the importance of career management and provide various resources and opportunities for personal and professional growth. In this document, we will discuss the career management program and initiatives at Unilever in detail.Introduction to UnileverUnilever is a multinational consumer goods company with a diverse portfolio of products including food, beverages, cleaning agents, and personal care products. With a strong emphasis on sustainability and social responsibility, Unilever operates in over 190 countries and has a workforce of more than 155,000 employees worldwide.Career Management Philosophy at UnileverAt Unilever, we believe that career management is a shared responsibility between the company and the employees. Our goal is to create an environment that fosters personal and professional growth, enabling individuals to reach their full potential. We implement a comprehensive career management program that ensures our employees have the necessary tools and support to navigate their careers within the organization.Key Elements of Unilever’s Career Management Program1. Individual Development Plan (IDP)Unilever encourages employees to create an Individual Development Plan (IDP) that outlines their short-term and long-term career goals. The IDP helps employees identify areas for development, set objectives, and create an action plan to achieve those goals. Through regular discussions with managers, employees can review their progress and make necessary adjustments to their IDP.2. Training and Development OpportunitiesUnilever provides a wide range of training and development opportunities to enhance the skills and knowledge of its employees. We have a dedicated Learning and Development team that designs and delivers various training programs, workshops, and courses. These offerings cover different aspects of professional development, ranging from leadership skills to technical expertise.3. Mentoring and CoachingMentoring and coaching programs are an integral part of Unilever’s career management initiatives. We believe in the power of learning from experienced professionals and provide opportunities for employees to connect with mentors and coaches. These relationships help individuals gain insights, perspectives, and guidance to navigate their careers effectively.4. Internal MobilityUnilever encourages internal mobility, allowing employees to explore new roles, functions, and geographies within the organization. We have a structured internal job posting system that enables employees to apply for opportunities across different teams and departments. Internal mobility not only promotes career growth but also fosters a culture of diverse experiences and knowledge sharing.5. Performance ManagementUnilever’s performance management process is designed to assess and reward employees based on their contributions and achievements. Clear performance objectives are set, and feedback is provided regularly to help individuals understand their strengths and areas for improvement. The performance management process is linked to career development, as it helps identify potential high-performers and provides visibility for advancement opportunities.6. Succession PlanningUnilever invests in succession planning to ensure a strong talent pipeline for future leadership positions. The company identifies and develops top talent through a rigorous assessment process and creates development plans tailored to their career aspirations. Succession planning not only ensures continuity but also provides growth opportunities for employees who demonstrate leadership potential.ConclusionUnilever is committed to providing a comprehensive career management program that supports employees in their personal and professional growth. Through initiatives like individual development plans, training and development opportunities, mentoring and coaching, internal mobility, performance management, and succession planning, employees can navigate their careers effectively and realize their full potential. At Unilever, we believe that investing in career management is essential for both the growth of our employees and the success of our organization.。
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Source
Plan Make
பைடு நூலகம்
Deliver
Supplier’s Supplier
Supplier’s Supplier
Supplier’s Supplier
Supplier’s Supplier
Supplier Supplier Supplier Supplier
Factory
RDC RDC RDC
Customer Service
Cost: %Overdue Service: lead time, ease of ordering Quality:#CNs due to error, invoicing accuracy
Warehousing/Distribution
Cost: %NPS Service: %case fill, %order fill, IRA Quality: %rejects, %returns, %damages
联合利华内部资料大全( 英文版)
2020年4月19日星期日
Today ...
Context The basics The opportunities
Vision Outsourcing, VMI, inventory planning
DELIVER CoP The future??
First, some pictures of a supply chain
Customer Customer Customer Customer
Key : Red Arrow = Product Flow Blue Arrow = Information Flow RDC = Regional Distribution Centres
Copyright@2000. Corporate MaST Group, Unilever Research plc. All rights reserved.
8 M Euro
World Class Supply Chain
Functional Excellence
Organisation focused on functional excellence Information optimised to facilitate functional excellence Many small customers and suppliers
Supply Management
Demand Management
Ingredients & packaging suppliers
Manufacturer production lines
Manufacturer distribution center
Retailer distribution center
Consumer
Service and Integration
Organisation manages business through multi-functional teams, exploiting functional excellence whilst focusing on immediate upstream and downstream customers
Advice on DELIVER
Get the basics right
• Ordering, Delivery, Billing
Do the sexy stuff
Integration and synchronisation
VMI, e-Business, CPFR
The basics have to be in place
Deliver
Distribution Management
is the movement and care of finished product from manufacturing, usually through intermediate warehousing to customers/consumers.
Plan
Supplier Management
In-bound Logistics
Source
Supply Planning
Processing Packing
Make
Demand Planning
Customer Service Management Distribution Management
Customer Service Management
Distribution Management
Deliver
Customer Service Management
is the satisfaction of customers’ requirements of the Supply Chain. This includes order management from capture/creation through invoicing and collection, the implementation of a differentiated customer service policy and customer integration activities that improve service and reduce extended supply chain costs.
Deliver
Information Human Resources
Finance Technology
Plan
Supplier Management
In-bound Logistics
Source
Supply Planning
Processing Packing
Make
Demand Planning
Retail store (shelf + back room)
Consumers
Leadership & Strategy
Brand Development
Suppliers
Plan
Source
Make
Channel & Customer
DevelopmentConsumers &
Customers
KPIs are the key
KPIs are the key
The Opportunities in DELIVER
The SEA VCA 2000 study -Laundry Cost saving
4 M Euro
The SEA VCA 2000 study -Laundry Inventory reduction