【电子商务】电子商务翻译

Benefits &Impacts of E-commerce

Few innovations in human history encompass as many potential benefits as E-commerce does to organizations, individuals, and society. These benefits are just starting to materialize, but they will increase significantly as E-commerce expands. It is not surprising that some maintain that the EC revolutions is just “as profound as the change that came with in the industrial revolution”(Clinton and Gore 1997).

Electronic commerce expands the marketplace to national and international markets. With minimal capital outlay, a company can easily and quickly locates more customers, the best suppliers, and the most suitable business partners worldwide.

Electronic commerce decreases the cost of creating, processing, distributing, storing, and retrieving paper-based information. It reduces the time between the outlay of capital and the receipt of products and services. EC can lowers telecommunications cost—the Internet is much cheaper than V ANS. For example, by introducing an electronic procurement system, companies can cut the purchasing administrative costs by as much as 85 percent.

Electronic commerce allows reduced inventories and overheads by facilitating pull-type supply chain management. In a pull-type system the process starts from customer orders and uses just-in-time manufacturing.

E-commerce brings about improved image, improved customer service, newfound business partners, simplified processes,compressed time, increased productivity, eliminating paper, expediting access to information, reduced transportation costs, and increased flexibility.

Electronic commerce enables customers to shop or do other transactions 24 hours a day, all year round, from almost any location. It provides customers with more choices; they can select from many vendors and from more products.

E-commerce is perceived not as a product, but rather as an agent thant will transform the every way product and service is created and sold. It completely changes the rules of business processes and benefits expected throughout the economy.

1、Reduced per Transaction Cost versus Other Channels

Although establishing and maintaining a Web site on the Internet has costs of its own, the price of using the Web versus other sales channels is substantially reduced. As an advertising medium, promotion using a Web site results in the sale of ten times the number of units with one-tenth of the advertising budget.

Colorful, graphical and distributing printed materials. If specialty hot-sauce vendor Hot Hot Hot printed catalogs for its products rather than offering them on the Web, the Company estimates its costs would skyrocket from the current $100 PER MONTH TO $500 000 per month. AMP International of H ARRISBURG, Pennsylvania, once printed its catalogs at a cost of $8 million. By putting its stock of 70 000 items on the Web, such costs have been greatly reduced and sales have increased. Furthermore, the specially designed Web site makes it easier for the customer to pinpoint desired equipment parts then the paper catalog ever did.

Producing and mailing one technical information packet costs the Global Energy Network International an estimated $25. The cost for distributing the same information over the Web is marginal and does not increase as more people access it.

The Web can reduce the call volume and cost for providing effective customer support. For example, Federal Express's Web site enables customers to track their own packages at a cost to the company of $0.1 per inquiry. When live operators handle these inquires over toll-free telephone lines, each call costs Federal Express $7. There is no question that doing business over the Web is costeffective.

2、Full-Time Business

Because of differences in time zones, coordinating international business negotiations can be highly inconvenient.Providing support and service 24 hours per day, seven days per week is expensive. However,Web sites, unlike salespeople, are always online. Users can find the answers to their questions any day of the year and can E-mail inquires if the Web site does not answer their questions.In addition ,prospects that are unaware of the company's existence can find it online because Web sites can be indexed by Internet searchengines under a variety of keywords. A web site becomes the company's permanent home base, an information resource continually available to the world.

Allowing customers to transact business at their convenience can result in increased sales. Expro, a company that supplies parts to oil companies, set up a Web site enabling engineers from Shell Oil on a tanker in the North Sea to immediately place orders on the Web, rather than waiting to return onshore. The engineers admit that they do, in fact, place more orders because they can place orders when they are facing the need for the product.

An online store can afford to be open at all times of the day and every day of the year. Few real world stores can justify such an arrangement.