新编商务英语阅读教程Unit 3 Part A Text A

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This is the most important step How managers should inform
their customers about its product. including sales approach， marketing strategies.
This is the forth element in the
is the ability to adjust
each of the four factors in respoBaidu Nhomakorabease to the demands of the target market.
This is the first marketing decision
for a businessperson. He &she will concern his &her products and service that will attract customers.
marketing mix. How manufacturers get its product to the customers.
Finding the best mix of
4Ps has become an increasingly task for most business.
Definition
can be defined as the blend of 4 Ps---Product, Price, Promotion, Placement that satisfies the demands of the chosen market segment. The 4 Ps have to fit closely together.
This is the second step .
After having made the basic
decisions about the product line, the marketing manager must decide how company should price its products.