商务沟通-lecture4

Two-Way, Face-To-Face
IN PERSON Communicate an unpleasant or highly emotional message that
may be subject to misinterpretation, a persuasive message, follow-up to a complex written message, or a personal
Two-Way, Face-To-Face
VIDEO OR TELECONFERENCE
Provide an optimal communication environment for discussing and reaching a consensus on critical issues
when members are geographically dispersed.
newspapers, television, face-to-face communication, e-mail, etc.
➢ Channel: the medium used to transmit the message.
➢ What channel is used by a restaurant to tell you the price of a meal?
❖ Ways to communicate
❖ Matching Technology and the Message –Key Channel Characteristics –Criteria for Choosing a Channel
Channel of the Message
➢ Give an example of Channel.
➢ Urgency ➢ Formality ➢ Permanency ➢ Complexity ➢ Need for interpretation (ambiguity) ➢ Time required for feedback ➢ Cost ➢ Amount of information conveyed ➢ Habit ➢ Efficiency ➢…
➢ Channels: listed in lecture 1-- speak, write, call, E-mail, meet, fax, videotape, press conference…
Channel of the Message
Which channel is appropriate for which message?
Which channel is appropriate for which message?
➢ Know your audience ➢ Know your message ➢ Other considerations
Things to Consider When Considering Channel and Media
message.
Two-Way, Face-To-Face
TRADITIONAL GROUP MEETING
Provides an optimal communication environment for discussing and reaching consensus on critical issues.
Channel of the Message
Since so many factors are involved, it is difficult to declare one channel invariably preferable to another.
The correct channel choice is not simple.
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Business Communication
Lecture 4: Technologically Mediated Communication
Zhenhua Liu
TODAY’S OBJECTIVES
➢ The Appropriate Channel for Communicating the Message
Two-Way, Not Face-To-Face
TELEPHONE CALL
Deliver or obtain pleasant or routine information instantly. (advantages vs. disadvantages)
Two-Way, Not Face-To-Face
A general view: formal vs informal; written vs. oral
• Written com. —provides the opportunity for permanent records and
may be precise and clear; however, it usually does not provide the opportunity for immediate feedback.
The manager must strategically analyze all the factors to determine which would be best in a given situation.
Ways to Communicate
One-way Two-way: ---Face to face vs. not face to face
• Oral com — is often more persuasive than written com.. The
telephone: quick vs. no permanent record; oral feedback vs. few nonverbal messages.
Channel of the Message