暴雪娱乐公司STP战略
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STP strategy (By: Li Yu)
Blizzard’s Market/product Matrix
Analysis of each market
Market 1
Size no current sales
Growth low growth rates
Structure attractiveness low level
Company objectives& resources low level
Structure attractiveness
Aggressive competitors too many competitors
Substitute products lots of substitute products
Power of buyers buyer control whether to buy or not
Powerful suppliers our company can choose any supplier
Company objectives& resources
Skills and resources
needed to succeed middle level
Offer superior value and gain
advantages over competitors low level
Market 2
Size no current sales
Growth low growth rates
Structure attractiveness low level
Company objectives& resources low level
Structure attractiveness
Aggressive competitors too many competitors
Substitute products lots of substitute products
Power of buyers buyer control whether to buy or not and to buy
which
Powerful suppliers our company can choose any supplier
Company objectives& resources
Skills and resources
needed to succeed middle level
Offer superior value and gain
advantages over competitors low level
市场3、4和与市场1、2的分析内容基本一致，唯一不同就是市场3、4的growth rates 会略微高出一点。
所以在这里就不列出来做详细的分析了，由分析可以知道这4个市场都是在本公司条件下发展前景不大的市场.
Market 5
Size many current sales
Growth not high growth rates
Structure attractiveness high level
Company objectives& resources high level
Structure attractiveness
Aggressive competitors we are stronger than competitors
Substitute products little substitute products
Power of buyers buyer control whether to buy or not
Powerful suppliers our company can choose any supplier
Company objectives& resources
Skills and resources
needed to succeed high level
Offer superior value and gain
advantages over competitors high level
市场6、7和市场5基本一致，不同在于current sales，但是差别不大。
Market 8
Size no current sales
Growth not high growth rates
Structure attractiveness middle level
Company objectives& resources high level
Structure attractiveness
Aggressive competitors we are stronger than competitors
Substitute products lots of substitute products
Power of buyers buyer control whether to buy or not
Powerful suppliers our company can choose any supplier
Company objectives& resources
Skills and resources
needed to succeed high level
Offer superior value and gain
advantages over competitors high level
由以上的分析我们可以得出这4个市场的市场吸引力和相对竞争优势相对较高，具备发展前景，可以作为发展的目标市场
Market 9
Size highest current sales
Growth not high growth rates
Structure attractiveness high level
Company objectives& resources high level
Structure attractiveness
Aggressive competitors we are stronger than competitors
Substitute products not many substitute products
Power of buyers buyer control whether to buy or not
Powerful suppliers our company can choose any supplier