新编商务英语阅读教程Unit 4 Text A Promotion
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By Jack
challenge 挑战 rental 供租赁的，租赁公司 demographics 人口统计数据 toll-free 免通话费的 dolly小轮手推车 redeem 以…..换取商品 presentation 介绍 sponsor 出资用广播或者电视做广告者 publicity 宣传；推广
Be aimed at customers, middleman, or even at a firm’s own employees probably.
Page73-page 75
1. Preview text B in this unit. 2. finishing FAST READING PASSAGE ONE ,
Personal
selling Mass selling Sales promotion
involves direct spoken communication between sellers and potential customers. can be very expensive. usually desirable to combine personal selling with mass selling and sales promotion.
differentiate区分，区别，辨别 direct spoken communication 直接沟通 scatter 使散开 stimulate 激励，激发 planning kit 规划工具
Mass selling----working with an ad agency to place the ads on popular TV shows. Provide customers with free brochures when they call a tollfree telephone number. Get a list
Communicating with large number of potential customers at the same time. It’s less flexible than personal selling.
advertising is the main form.
Refers to promotion activities that stimulate interest, trial, purchase by final customers or others in the channel.
feature 特载 news-worthy 有新闻价值的 trial 试用 sweepstakes 抽奖 rental firm 租赁公司 turn over to sb. 移交他人管理 trade show 展销会 oபைடு நூலகம்fset抵消; 补偿 mass selling 集体销售，大量销售;
TWO.
challenge 挑战 rental 供租赁的，租赁公司 demographics 人口统计数据 toll-free 免通话费的 dolly小轮手推车 redeem 以…..换取商品 presentation 介绍 sponsor 出资用广播或者电视做广告者 publicity 宣传；推广
Be aimed at customers, middleman, or even at a firm’s own employees probably.
Page73-page 75
1. Preview text B in this unit. 2. finishing FAST READING PASSAGE ONE ,
Personal
selling Mass selling Sales promotion
involves direct spoken communication between sellers and potential customers. can be very expensive. usually desirable to combine personal selling with mass selling and sales promotion.
differentiate区分，区别，辨别 direct spoken communication 直接沟通 scatter 使散开 stimulate 激励，激发 planning kit 规划工具
Mass selling----working with an ad agency to place the ads on popular TV shows. Provide customers with free brochures when they call a tollfree telephone number. Get a list
Communicating with large number of potential customers at the same time. It’s less flexible than personal selling.
advertising is the main form.
Refers to promotion activities that stimulate interest, trial, purchase by final customers or others in the channel.
feature 特载 news-worthy 有新闻价值的 trial 试用 sweepstakes 抽奖 rental firm 租赁公司 turn over to sb. 移交他人管理 trade show 展销会 oபைடு நூலகம்fset抵消; 补偿 mass selling 集体销售，大量销售;
TWO.