教案-商务英语阅读-Unit 11-叶兴国

Unit 11

Teaching Objectives:

1. To remember and use new words and expressions;

2. To learn how businesses publicize their ideas of environmental protection;

3. To learn how businesses help their consumers to lead a healthy lifestyle;

4. To review and learn some knowledge about idioms;

5. To deal with the language points in Text A and Text B.

Focuses:

1. To learn how businesses publicize their ideas of environmental protection;

2. To learn how businesses help their consumers to lead a healthy lifestyle.

Difficulties:

How to help students understand and use English idioms.

Teaching Time:2 periods.

Teaching Procedures:

Part I Pre-reading Questions

It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading

In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.

Text A Succeeding as a “Green” Business

a. Let the students look at 3 questions first and then read Text A as quickly as they can for the first time to get

find their answers;

b. Check the answers to the 3 questions first and then the answers to Exercises I ⅈ

e. Read through the text and analyze the language points in the text:

1. Increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来

越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。

jump on :扑向，猛扑，此处的jump on the bandwagon意为“紧跟潮流，随大流”，也可用climb on the bandwagon。如：Weinstein is just one of a mushrooming number of internet users who are jumping on the blogging bandwagon, publishing online journals to write about topics that interest them. 雨后春笋般涌现的互联网用户正在一窝蜂地涌向博客，他们发布网络日志来写他们感兴趣的话题，温斯坦只是其中之一。

Many female teenagers jump on the bandwagon by dressing in black. 许多女孩跟随时尚，穿黑色衣服。

bandwagon：n. 时尚，浪潮; [音乐]乐队彩车; [非正式用语] 引导车; [非正式用语]潮流

[例句] Everyone seems to be jumping on the get-happier bandwagon.

每个人似乎都在跟随更快乐些的潮流。

2. Greenwashing: 绿色粉饰，指公司为树立支持环保的虚假形象而做的公关活动、捐赠等。

3. Oil giant, Shell, has come under a huge amount of fire lately for using their sponsorship of Britain’s

most prestigious wildlife photography exhibition to “greenwash” their environmental credentials. 石油巨头壳牌石油公司最近已经受到了强烈的抨击。原因在于他们通过赞助英国最富盛名的野生动物摄影展来“粉饰”自己的环保认证。

come under fire: 本意是“遭到枪击” ，此处“受到言辞攻击” 。如：

The government has come under fire for its decision to close the mines. 由于决定关闭矿山，政府受到了抨击。