消费者行为学基本概念

消费者行为学核心概念的中英文对照表

1.差异阈限differential threshold

2.最小可觉察差异

just noticeabledifference

3.韦伯定律Weber' Law

4.阈下知觉Subliminal perception

5.知觉警惕perceptualvigilance

6.知觉防御perceptual defense

7.知觉地图perceptualmap

8. 消费者行为学consumerbehavior

9.角色理论Role theory

10.重度使用者〔频繁使用者〕heavy user

11.关系营销relationship marketing

12.全球营销文化Global consumerculture

13.经典性条件反射classical conditioning

14.非条件刺激Unconditional stimulus

15.正强化positive reinforcement

16.光环效应halo effect

17.刺激泛化stimulus generalization

18.操作性条件反射

instrumental conditioning

19.条件刺激Conditional stimulus

20.负强化Negative reinforcement

21.品牌伪装Masked branding 22.刺激甄别Stimulus discrimination

23.复兴品牌retro brand

24.心理需要psychogenicneeds

25.功利需要Utilitarian needs

26.期望理论Expectancytheory

27.双趋冲突Approach-approachconflict

28.趋避冲突Approach-avoidance conflict

29.终极价值观terminal values

30.消费特定价值观

Consumption-specific values

31.价值观列表list of values

32.产品介入product involvement

33.工具性价值观instrumental values

34.产品特定价值观

Product-specific values

35.绿色消费green consumption

36.双避冲突Avoidance-avoidanceconflict

37.大规模定制masscustomization

38.崇拜式产品cult product

39.互动式营销

interactive mobile marketing

40.文化价值观Cultural values

41.消费微文化Consumption microcultures

42.手段目的链模型

Means-end chain model

43.自我概念self-concept

44.身份营销identity marketing

45.自尊Self-esteem

46.延伸自我extendedself

47.自我意识self-consciousness

48.自我意象一致模型

self-image congruencemodels

49.性别社会化Gendersocialization

50.形体意象body image

51.品牌个性brand personality

52.品牌资本brandcapital

53.品牌资产Brand equity

54.价值观与生活方式系统

valuesand lifestyle system

55.生活方式lifestyle

56.生活方式营销观点

lifestyle marketing perspective

57.身份文化statusculture

58.象征性团体Symbolic community

59.消费者群体consumergroup

60.联合品牌策略co-branding strategies 61.认知一致性原理

principle of cognitive consistency

62.自我知觉理论self-perceptiontheory

63.社会判断理论Social judgmenttheory

64.认知失调理论theory of dissonance

65.得寸进尺技术

foot-in-the-door technique

66.多属性态度模型

Multiattribute attitude models

67.态度功能理论

functional theory of attitudes

68.对广告的态度

Attitude toward to the advertisement

69.态度追踪attitude tracking

70.按次计费pay-per-view

71.假博客Fake blogs

72.尝试理论Theory of trying

73.睡眠效应Sleepereffect

74.许可营销Permission marketing

75.信息源可信性sourcecredibility

76.信息源吸弓I 力sourceattractiveness

77.平衡理论balancetheory

78.双因素理论two-factor theory

79.非真人的代言人Nonhuman Endorsers