高级综合商务英语1 彭青龙 Unit 4 Information Technology
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• He is fed up with people writing him off because of his age. • His critics write him off as too cautious to succeed. • Mrs Merkel said a deal was at hand, but again rejected pressure from the IMF to write off some of Greece's debt to Euro-zone partners to make it more sustainable.
Part I
Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
Part I
Words and Expressions
write off (Line 6, Para.2)
to decide something is unimportant or useless and they are not worth further serious attention 一笔勾销，摒弃 example:
Part I
Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
Part II
Questions about Part II
Q1. In many critics eyes, what special talent did Steven Jobs have (Para. 4)?
He has the ability to turn technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy? • What applications do you use most often?
• Do you think the using of smart phone has changed your life style?
Part I
Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
Famous writer F.S Fitzgerald once said there are no second acts in American life and it was agreed by many people. However, the life experience of Steve Jobs is a perfect example to show that the statement is not true.
Part I
Words and Expressions
wash up (Line 5, Para.2) wear out completely 耗尽，结束 adj.彻底失败的；事业到头的; example:
• I hardly believe the fact that their relationship has been washed up.
Part I
Words and Expressions
cap (Line 2, Para.1) v. lie at the top of… example:
• He capped his friend’s story with an even more exciting one. • She capped her rage when she heard her husband’s cheating on her.
Para. 1-3
Para. 4-12
Para. 13-16 A brief recall of Steve’s early life and his ups and
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to compete.
Unit Four
Information Technology
1. Lead-in 2. Text A: Silicon Valley Visionary Who Put Apple on Top 3. Text B: Nokia at the Crossroads: Blazing Platforms
Part I
Words and Expressions
sideline (Line 1, Para.2) v. remove from the center of activity or attention 使靠边，使降格，不重视 example:
• He was under pressure to resign and was about to be sidelined.. • What they fear is that environment policy will be sidelined until it is too late.
Part II
Sentence Interpretation
A rebuttal of Francis Scott Fitzgerald’s much-quoted aphorism that there are no second acts in American life does not come more decisively than this. (Line 1, Para. 6)
Part II
Questions about Part II
Q2. How did Apple now rule its new kingdom? (Para. 10-11)
By deciding which apps are available in its online store, and setting the rules for how those apps are developed, Apple now ruled its new kingdom.
Part I
Words and Expressions
whip up (Line 2, Para 3) deliberately cause and encourage people to feel a certain emotion 煽动, 激起 example:
• …to whip up enthusiasm • He accused politicians of whipping up anti-foreign sentiments in order to win right-wing votes.
Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
…his pioneering role at the beginning stage of personal computer industry, and the company’s listing in the stock market…made him a big iconic figure in the tech industry.
Lead-in
Discussion:
What are the pros and cons of using smart phones?
Structural Analysis
Para.
Main Topics
A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.
Part II
Sentence Interpretation
…he has secured his place in the foremost ranks of the West Coast tech titans …. (Line 1, Para. 7)
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now. downs before returning to Apple in 1997.
Part II
Sentence Interpretation
Байду номын сангаас
…, his formative role in popularizing the personal computer, and Apple’s initial pubic offering on Wall Street … made him the tech industry’s first rock star. (Line 4, Para. 6)
Part I
Words and Expressions
emaciated (line. 2, para.2) adj. extremely thin and weak because of illness or lack of food 骨瘦如柴的
example:
• ...horrific television pictures of emaciated prisoners. • The animals had lost weight noticeably, becoming lean, almost emaciated.
Part I
Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
Part I
Words and Expressions
write off (Line 6, Para.2)
to decide something is unimportant or useless and they are not worth further serious attention 一笔勾销，摒弃 example:
Part I
Sentence Interpretation
…both Mr. Jobs’ career and Apple,…were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall street. (Line 4, Para. 2)
Part II
Questions about Part II
Q1. In many critics eyes, what special talent did Steven Jobs have (Para. 4)?
He has the ability to turn technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.
Lead-in
• Are you using a smart phone, such as the iPhone or the Samsung Galaxy? • What applications do you use most often?
• Do you think the using of smart phone has changed your life style?
Part I
Sentence Interpretation
the level of anticipation whipped up in advance of the January event was unusual …. (Line 1, Para. 3)
The level of excitement for expecting his return was extraordinary, which had already become heated before he stepped onto the stage in January.
Famous writer F.S Fitzgerald once said there are no second acts in American life and it was agreed by many people. However, the life experience of Steve Jobs is a perfect example to show that the statement is not true.
Part I
Words and Expressions
wash up (Line 5, Para.2) wear out completely 耗尽，结束 adj.彻底失败的；事业到头的; example:
• I hardly believe the fact that their relationship has been washed up.
Part I
Words and Expressions
cap (Line 2, Para.1) v. lie at the top of… example:
• He capped his friend’s story with an even more exciting one. • She capped her rage when she heard her husband’s cheating on her.
Para. 1-3
Para. 4-12
Para. 13-16 A brief recall of Steve’s early life and his ups and
Para. 17-28 A discussion of the reasons that make Steve Jobs
and the Apple a daunting success for rivals to compete.
Unit Four
Information Technology
1. Lead-in 2. Text A: Silicon Valley Visionary Who Put Apple on Top 3. Text B: Nokia at the Crossroads: Blazing Platforms
Part I
Words and Expressions
sideline (Line 1, Para.2) v. remove from the center of activity or attention 使靠边，使降格，不重视 example:
• He was under pressure to resign and was about to be sidelined.. • What they fear is that environment policy will be sidelined until it is too late.
Part II
Sentence Interpretation
A rebuttal of Francis Scott Fitzgerald’s much-quoted aphorism that there are no second acts in American life does not come more decisively than this. (Line 1, Para. 6)
Part II
Questions about Part II
Q2. How did Apple now rule its new kingdom? (Para. 10-11)
By deciding which apps are available in its online store, and setting the rules for how those apps are developed, Apple now ruled its new kingdom.
Part I
Words and Expressions
whip up (Line 2, Para 3) deliberately cause and encourage people to feel a certain emotion 煽动, 激起 example:
• …to whip up enthusiasm • He accused politicians of whipping up anti-foreign sentiments in order to win right-wing votes.
Both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.
…his pioneering role at the beginning stage of personal computer industry, and the company’s listing in the stock market…made him a big iconic figure in the tech industry.
Lead-in
Discussion:
What are the pros and cons of using smart phones?
Structural Analysis
Para.
Main Topics
A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.
Part II
Sentence Interpretation
…he has secured his place in the foremost ranks of the West Coast tech titans …. (Line 1, Para. 7)
An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying now. downs before returning to Apple in 1997.
Part II
Sentence Interpretation
Байду номын сангаас
…, his formative role in popularizing the personal computer, and Apple’s initial pubic offering on Wall Street … made him the tech industry’s first rock star. (Line 4, Para. 6)
Part I
Words and Expressions
emaciated (line. 2, para.2) adj. extremely thin and weak because of illness or lack of food 骨瘦如柴的
example:
• ...horrific television pictures of emaciated prisoners. • The animals had lost weight noticeably, becoming lean, almost emaciated.