Chapter3Culturalvalues跨文化交际文化价值观模式

1.1. Perception & cultures
Perceptions are stored within each human being in the form of beliefs + values = cultural patterns
1.2. Beliefs
1.What are beliefs? Beliefs are our convictions in the truth of something—
1.1 Perception
1.2 Beliefs 1.3 Values
2. Cultural Patterns
1. 1 What is perception?
• Perception is primary in the study of intercultural communication, because our information about and knowledge of our physical and social world are mediated(传 达 )by perceptual processes. Our perceptions give meaning to all those external forces: symbols, things, people, ideas, events, ideologies and faith.
2. Your perceptual patterns are learned. “perception is culturally determined. We learn to see the world in a certain way based on our cultural background.” [see P57-58 ]
1.3 Values
1)A Value is an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to another.
2)Values are shared ideas about what is true, right, and beautiful which underline cultural patterns and guide society in response to the physical and social environment.” (Nanda &Warms)
1.1. Perception & cultures
Two ways that culture influences the perception process:
1. Perception is selective. What is allowed in is, in part, determined by cultBaidu Nhomakorabeare.
3)) Values are a learned organization of rules for making choices and for resolving conflicts.
truths. • One of the most important functions of beliefs is that
they form the basis of your values,
1.2. Beliefs
4. Beliefs are usually reflected in your actions and communication behavior. Eg
with or without proof..(p58) 2. How did you acquire them?
Beliefs are shaped by the individual’s culture.” 3. What function do they perform? • Beliefs are important because they are accepted as
1) A good tan（棕褐色） is a reflection of a healthy, active lifestyle and makes a person more attractive. you will probably ----(find time to lie out in the sun or even go to a tanning salon. )
2)Suntanned skin reflects a low social status, you will probably----( make an extra effort to avoid exposing yourself to the
sun by wearing a hat, long-sleeved shirt, and perhaps gloves, and carrying an umbrella, on sunny days. )
Chapter Three
Cultural Values/Patterns/Orientations
1
Contents
1. Perception, Belief and Values 2. Cultural Patterns
3. Application of theories
1. Perception, Belief and Values
• “Perception is the process of selecting, organizing, and interpreting sensory data in a way that enables us to make sense of our world.” (Gamble and Gamble) (P56)