外贸英语函电 第二章PPT
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❖ Master typical sentences aBaidu Nhomakorabead expressions in writing such letters
Business Knowledge
Channels for Obtaining Information About a New Firm
(1)Chambers of Commerce in foreign countries (国外商会)
5. Expressing the expectation of cooperation and early reply（表达与对方合作和早日收到回复的愿望）.
Case 1
贵公司主要从事纺织品的进出口业务，想与瑞典的某 企业建立业务关系，随函附寄出口清单一份。
1. 从事纺织品的进口与出口 2. 建立业务关系 3. 随函寄清单一本
at present. Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere
internet, over radio, on TV and so on.
❖ (6)Market investigations ❖ (7) Enquires received from foreign merchants ❖ (8) Self-introduction or introduction from his
Chapter Two
Establishing Business Relations
Introduction
Just as a factory requires a complete set of machinery to proceed with production, so does a foreign-trade firm need extensive business connections to maintain or expand its business activities, in other words, to sustain or compete in the intensively competitive market. Therefore, the establishment of business relations is one of the most important undertakings in the field of foreign trade.
letters aiming at establishing business relations
1. The source of information (how you learned of this company);
2. state your intention of establishing business relations;
Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的 e.g. Please let us have your pricelist covering your
typewriters. 12. sth. be of interest to sb. 使感兴趣 , 有兴趣 e.g. This article is of special interest to us.
3. Brief introduction to your own company (lines of your business, little “advertising” on your products or service);
4. show the reference as to your firm’s credit standing. (告诉对方你公司的信誉）
Learning Objectives
❖ Know where to obtain the information about the merchants in foreign countries
❖ Know the essential components of a letter to establish business relations
business connections ❖ (9)A branch office or representative abroad ❖ (10)The internet
Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.
Notes to Letter One
6. state-operated corporation 国营公司 7. handle v. 经营 e.g. This shop handles paper and
stationery. 8. acquaint sb. with sth. 使某人了解某事 e.g. You will have to acquaint us with the
Please refer to the price list enclosed with (or : in) our letter of August 5.
Enclosed please find a copy of our pricelist. (Or: Please find enclosed a copy of our pricelist.) We believe you will find the enclosed interesting. enclosure n. 附件 (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.) e.g. We thank you for your letter of April 15 with enclosures.
details. 9. line n. 行业 ; (一类)货色 e.g. We have been for many years in the
chemical line. This is a good line of hardware.
Notes to Letter One
10. enclose v. 随函附上 e.g. We enclose a copy of our price list.
be in the market 要买或卖 e.g. Please advise us when you are in the market. ❖ 4. avail oneself of …… 利用….. e.g. We avail ourselves of this opportunity to
express our thanks to you for your close cooperation. ❖ 5. approach v. 与……接洽 e.g. We have been approached by several buyers for the supply of walnuts.
If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out who will be his/her potential customer.
Notes to Letter One
❖ 1. owe …… to …… 把…..归功于…… e.g. We owe your name and address to ……. ❖ 2. Commercial Counselor's Office 商务参赞处 ❖ 3. be in the market for 想要购买…. e.g. We are in the market for Groundnuts.
to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, J.Robinson
(2)Trade Directory（贸易名录） (3)Chinese Commercial Counselor‘s Office
in foreign countries(中国驻国外商务参赞处) (4) Exhibitions and trade fairs (5) Advertisements in magazine, on
Key points
Dear Sirs, We owe your name and address to the Commercial Counselor’s office of the Swedish Embassy in Beijing who has informed us that you are in the market for textiles. We avail ourselves of this opportunity to approach you for the establishment trade relations with you. We are a state-operated corporation, handling both the import and export of textiles. In order to acquaint you with our business lines, we enclose a copy of export list covering the main items suppliable
注意区分: sb. be interested in sth. 13. upon (or : on) receipt of 收到……后 (即……) e.g. On (or : Upon) receipt of your instrucions we will send
the goods. 14. requirement n. 需要 ; 需要之物 e.g. We can meet your requirements for (or: of) Walnutme 15. trade n. 贸易 ; 行业 e.g. They have been in the wool trade for quite a number o
Business Knowledge
Channels for Obtaining Information About a New Firm
(1)Chambers of Commerce in foreign countries (国外商会)
5. Expressing the expectation of cooperation and early reply（表达与对方合作和早日收到回复的愿望）.
Case 1
贵公司主要从事纺织品的进出口业务，想与瑞典的某 企业建立业务关系，随函附寄出口清单一份。
1. 从事纺织品的进口与出口 2. 建立业务关系 3. 随函寄清单一本
at present. Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere
internet, over radio, on TV and so on.
❖ (6)Market investigations ❖ (7) Enquires received from foreign merchants ❖ (8) Self-introduction or introduction from his
Chapter Two
Establishing Business Relations
Introduction
Just as a factory requires a complete set of machinery to proceed with production, so does a foreign-trade firm need extensive business connections to maintain or expand its business activities, in other words, to sustain or compete in the intensively competitive market. Therefore, the establishment of business relations is one of the most important undertakings in the field of foreign trade.
letters aiming at establishing business relations
1. The source of information (how you learned of this company);
2. state your intention of establishing business relations;
Notes to Letter One
11. covering 包括……的 , 涉及……的 , 有关……的 e.g. Please let us have your pricelist covering your
typewriters. 12. sth. be of interest to sb. 使感兴趣 , 有兴趣 e.g. This article is of special interest to us.
3. Brief introduction to your own company (lines of your business, little “advertising” on your products or service);
4. show the reference as to your firm’s credit standing. (告诉对方你公司的信誉）
Learning Objectives
❖ Know where to obtain the information about the merchants in foreign countries
❖ Know the essential components of a letter to establish business relations
business connections ❖ (9)A branch office or representative abroad ❖ (10)The internet
Having obtained the desired names and addresses of the firms from any of the above-listed sources, he/she may start sending letters or circulars in the current-wildly used form as email or fax to the parties concerned. Such letter can be called a “first-contact” letter. As the saying goes: Wellbeginning is half done. Thus to write correctly and properly is of vital importance.
Notes to Letter One
6. state-operated corporation 国营公司 7. handle v. 经营 e.g. This shop handles paper and
stationery. 8. acquaint sb. with sth. 使某人了解某事 e.g. You will have to acquaint us with the
Please refer to the price list enclosed with (or : in) our letter of August 5.
Enclosed please find a copy of our pricelist. (Or: Please find enclosed a copy of our pricelist.) We believe you will find the enclosed interesting. enclosure n. 附件 (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.) e.g. We thank you for your letter of April 15 with enclosures.
details. 9. line n. 行业 ; (一类)货色 e.g. We have been for many years in the
chemical line. This is a good line of hardware.
Notes to Letter One
10. enclose v. 随函附上 e.g. We enclose a copy of our price list.
be in the market 要买或卖 e.g. Please advise us when you are in the market. ❖ 4. avail oneself of …… 利用….. e.g. We avail ourselves of this opportunity to
express our thanks to you for your close cooperation. ❖ 5. approach v. 与……接洽 e.g. We have been approached by several buyers for the supply of walnuts.
If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out who will be his/her potential customer.
Notes to Letter One
❖ 1. owe …… to …… 把…..归功于…… e.g. We owe your name and address to ……. ❖ 2. Commercial Counselor's Office 商务参赞处 ❖ 3. be in the market for 想要购买…. e.g. We are in the market for Groundnuts.
to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, J.Robinson
(2)Trade Directory（贸易名录） (3)Chinese Commercial Counselor‘s Office
in foreign countries(中国驻国外商务参赞处) (4) Exhibitions and trade fairs (5) Advertisements in magazine, on
Key points
Dear Sirs, We owe your name and address to the Commercial Counselor’s office of the Swedish Embassy in Beijing who has informed us that you are in the market for textiles. We avail ourselves of this opportunity to approach you for the establishment trade relations with you. We are a state-operated corporation, handling both the import and export of textiles. In order to acquaint you with our business lines, we enclose a copy of export list covering the main items suppliable
注意区分: sb. be interested in sth. 13. upon (or : on) receipt of 收到……后 (即……) e.g. On (or : Upon) receipt of your instrucions we will send
the goods. 14. requirement n. 需要 ; 需要之物 e.g. We can meet your requirements for (or: of) Walnutme 15. trade n. 贸易 ; 行业 e.g. They have been in the wool trade for quite a number o