电子商务行业英语课件unit 1

Warm-up Questions
• 1. Which method of shopping do you prefer: online or offline?
Warm-up Questions
2. What are the downsides of both online and traditional shopping?
Think about it
1. Do you think ‘Alibaba’ is a good brand name? Why or why not?
What makes a good brand name?
SHORT NAMES DIFFERENT Easy to remember, impossible to forget
stationery
信用
password
接待员
credit
文具
website
购买
category
网站
purchase
种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
• 它位于世界加工制造带的中心，附近有成千上万家工 厂和供应商。
Explanation of difficult sentences
• 2. The system, which holds the electronic payment in escrow and releases the money only when the goods arrive, was necessary in China, where cash transactions are the norm. (Para. 9)
the technology in business with the eyes of the customers.
5. We can say Alibaba is a legend in online business.
√□ □
Explanation of difficult sentences
Dialogue 2 Talking about Online Shopping
2. Discussion.
Class Survey. What have you bought online?
Name
What have you bought online?
What are the top categories for purchasing online according to my survey?
Reading Comprehension
1. Read and answer the following questions.
• 1) From the conversation between LH and Ma Yun, what kind of person do you think Ma Yun is? Can you use some adjectives to describe his personality?
• Q2. Where did he buy it? He bought from Taobao.
• Q3. How can you buy things on Taobao? You can use Alipay, your bank account or pay after you get the product.
Homework Checking
2. What are the advantages and disadvantages of online selling?
• lower start up cost • quicker and easier • flexible open time •…
• harder to attract customers • harder to have a helping hand •…
• Explanation:此句的结构比较复杂，主句是The system was necessary in China。主句的主语The system是由which引导的 非限制性定语从句修饰，同时从句中又嵌入一个由when引导 的时间状语从句。谓语是was necessary in China，后有一个 地点状语从句where cash transactions are the norm.
E-commerce English for Careers
Workplace Listening and Speaking
http://fld.zjvcc.edu.cn/
Word Preparation
Match the word with its meaning.
receptionist
密码
Think about it
2. How much do you know about Alibaba Group?
http://v.youku.com/v_show/id_XMjM3NTcyNDYw.html Jack Ma’s Speech at Columbia Business School
E-commerce English
Unit 1 What a Smart Shopper!
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about online shopping. ➢ learn to discuss companies that have achieved success with the Internet business. ➢ learn how to find information about companies and products via the Internet. ➢ learn how to write a business email.
Homework
• Thinking about Technology
• Dell Computer leads the way with online PC sales. It seems appropriate to sell computers over the Internet. Can you think of other products that would be particularly well-suited to sell this way? Share your ideas with your partner.
百度文库
web site owner
out of stock
Vocabulary
1. Look at the list of words in the chart. Choose the correct category for each column.
1. Books
Books Textbooks Audio books Magazines
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
Reading Comprehension
2. Read and judge True or False.
STATEMENTS
T/ F
1. Jack Ma named his company “Alibaba”, because it is related to the thieves.
□ √□
2. Alibaba serves three types of marketplaces: B2B, B2C and C2C.
• 2) What are the differences among B2B, B2C and C2C?
• 3) Why can’t EBay overtake (压倒) Alibaba and Taobao in China?
• 4) What are the keys to Alibaba’s success according to this passage?
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Sample Dialogue 1 First Meeting at Work
• Pair Work
Suppose you have worked in a web design company for several years. Now you are showing new staff Cindy around.
√□ □
3. The reason eBay and Google can’t be so successful in China is √□ □
due to the lack of adjusting to local realities.
4. Ma believed that the key to his success was that he could look at □ √□
1. Books 2. Electronics 3. Fashion 4. Collectibles & Art 5. Computer & Office 6. Movies, Music & Games
Vocabulary
2. Can you recognize these categories?
E-commerce English for Careers
Practical Reading
Passage 1: Alibaba: Open Sesame
http://fld.zjvcc.edu.cn/
Homework Checking
1. What products do you think are particular well-suited to sell online?
• 1. It sits in the middle of the world’s manufacturing belt, with hundreds of thousands of factories and suppliers nearby. (Para. 8)
• Explanation: ‘with … nearby’是介词with引导的分词独 立结构，在nearby之前省略了being，作伴随状语。
• Online
• Offline
Can’t see real merchandise Loose a lot of time to travel
Have to wait for a delivery Have exact operating hours
Possible to be cheated by Sometime merchandise is