ExxonMobil 埃克森美孚公司简介

Exxon Mobil is the world's largest company by revenue and one of the largest publicly traded companies by market capitalization in the world. The company is ranked first globally in Forbes Global 2000 list in 2012.Exxon Mobil's reserves were 72 billion oil-equivalent barrels at the end of 2007 and, at then (2007) rates of production, are expected to last over 14 years. With 37 oil refineries in 21 countries constituting a combined daily refining capacity of 6.3 million barrels (1,000,000 m3), Exxon Mobil is the largest refiner in the world, a title that was also associated with Standard Oil since its incorporation in 1870.
靠拢资源供应地
图为埃克森、美 孚在全世界涉足 的主要油田
申请专利，扩大品牌影响力
1、1963—2008年，埃克森美孚公司公开的同族专利申请量达 到87019件。近10年来，埃克森美孚公司每年基本专利申请量 为350件左右，同族专利申请量基本保持在2700件左右。
2、同族专利申请遍布全球40个国家和地区，近些年来开始重 视在中国、韩国等国家申请。
While we maintain flexibility to adapt to changing conditions, the nature of our business requires a focused, longterm approach. We will consistently strive to improve efficiency and productivity through learning, sharing, and implementing best practices. We will be disciplined and selective in evaluating the range of capital investment opportunities available to us. We will seek to develop proprietary technologies that provide a competitive edge. We aspire to achieve our goals by flawlessly executing our business plans and by adhering to these guiding principles and the foundation policies that follow.
• Employees - The exceptional quality of our workforce provides a valuable competitive edge. To build on this advantage, we will strive to hire and retain the most qualified people available and to maximize their opportunities for success through training and development. We are committed to maintaining a safe work environment enriched by diversity and characterized by open communication, trust, and fair treatment. • Communities - We commit to be a good corporate citizen in all the places we operate worldwide. We will maintain high ethical standards, obey all applicable laws, rules, and regulations, and respect local and national cultures. Above all other objectives, we are dedicated to running safe and environmentally responsible operations.
埃克森美孚公司
upstream
explore develop produce chemical
downstream 炼油及供应 油品销售 润滑油及特种油品 研究和工程
Natural gas and electricity marketing
埃克森美孚的跨国之征与战略分析
20世纪50年代以前：殖民掠夺垄断阶段
Exxon Mobil is the largest of the six oil super majors with daily production of 3.921 million BOE (barrels of oil equivalent). In 2008, this was approximately 3% of world production, which is less than several of the largest stateowned petroleum companies. When ranked by oil and gas reserves it is 14th in the world with less than 1% of the total.
创新业务，保优势
1、在20世纪90年代后期，加大对清洁燃料和润滑油等高附加 值产品业务的投入。 2、通过购买上市公司股票，建立合作关系，方便进入他国市 场。
3、大型研究与工程中心与较小的研究所和技术服务网点结合， 形成了全球性的科研开发网络。
谨慎投资降风险
1、埃克森美孚自1964年以来在香港从事发电业务。埃克森美 孚的一家合资公司 (60%股份)在香港拥有3个发电厂，为香港 提供了50%以上的电力，同时向广东省输出电力。 2、1993年，埃克森购买了在安哥拉的开采权，但直到2004年 才开始投产。
目录
Introduction to Exxon Mobil
History of Development
Corporate Culture
Introduction to Exxon Mobil
Exxon Mobil Corporation is an American multinational oil and gas corporation. It is a direct descendant of John D. Rockefeller's Standard Oil Company, and was formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas. It is affiliated with Imperial Oil which operates in Canada.
Corporate Culture
• Shareholders - We are committed to enhancing the long-term value of the investment dollars entrusted to us by our shareholders. By running the business profitably and responsibly, we expect our shareholders to be rewarded with superior returns. This commitment drives the management of our Corporation. • Customers - Success depends on our ability to consistently satisfy ever changing customer preferences. We commit to be innovative and responsive, while offering high quality products and services at competitive prices.
扩规模，Байду номын сангаас成本
1、1998年，埃克森公司在路易斯安那州巴吞鲁日建设了一 套150兆瓦的联合发电装置，减少了电力的外购。目前，埃 克森公司在世界范围内联合发电装置的总容量已经达到了 1500兆瓦。
2、1999年，在美国和欧洲地区，公司员工从11.8万人减少 到9.4万人，公司费用总共减少了28亿美元。
调整结构，促进竞争力
1、把它原设在国外的6家按地区划分的公司合并为一家分公 司——埃克森国际公司。 2、在上游业务领域，它设立了勘探、开发、生产、天然气销 售和上游研究5个分公司；在下游则设置了炼油与供应、燃料 销售、润滑油与特殊油品、研究与工程4个分公司；此外还设 置了化工、电力、矿物等分公司。
谢谢观看
THANKS
60年代到70年代：多元化经营发展阶段
80到90年代：优化调整阶段
90年代至今：大并购和降低成本阶段
1
大兼并，创一流
2
征战 战略
扩规模，降成本
3
创新业务，保优势
4
谨慎投资降风险
5
调整结构，促进竞争力
6
征战 战略
靠拢资源供应地
7
申请专利，扩品牌影响力
8
节能减排战略
大兼并，创一流
1、1999年11月30日，美国联邦贸易委员会批准了 埃克森石油公司和美孚石油公司合并。 2、埃克森美孚斥资16.9亿美元收购Marcellus页岩 资产，相当于增加了2280亿立方英尺的探明天然气 储备。
节能减排战略
1、2000年启动“全球能源管理系统（GEMS）” ，使公司 炼油厂和化工厂的能效提高了15%~20%，避免了约800万吨 温室气体（GHG）排放。 2、2009年3月24日宣布，在比利时安特卫普炼油厂新建的 高效热电联产装置投产除了发电125MW外，新的联产装置还 使比利时二氧化碳排放减少约20万吨/年，相当于欧盟道路上 减少了约9万辆汽车的二氧化碳排放量。