新职业英语视听说教程2Unit 7完整ppt课件
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TV commercial plays an important role in marketing.
Watch the video and talk about what you know about the TV commercial.
.
Listening 1 TASK 1 Market Analysis
Skills：
➢ To get the vocational skills covered in this unit. ➢ To get a general idea of the typical working situations in
marketing a new product.
.
Lead in
Ⅲ Intensive Listening
Script
Listen to the conversation again and complete the
following table.
Age Group
Young Women
Young
Middleaged
Women
Middleaged
Men
Percentage 85%
.
Listening 1 TASK 1 Market Analysis
New Words & Expressions
4. elderly a. 年纪较大的；上了年纪的 Many of those most affected are elderly. 受影响最大的人中很 多都是上了年纪的。
5. range from （在某一范围内）变化，变动 His interests range from chess to stamp. 他的兴趣范围广泛，从下象棋到集邮无所不包。
6. be troubled with 为⋯⋯所烦恼/苦恼
I have just returned from a visit to my landlord—the solitary
neighbour that I shall be troubled with.
我刚刚拜访过我的房东回来——就是那个将要给我惹麻烦的孤
2. excessive a. 过多的；过度的 The government says that local authority spending is excessive. 政府称地方当局开支过大。
3. dandruff n. 头皮屑 He has very bad dandruff. 他头屑很多。
2. What is the focus of her market research?
☐ A. Customers’ hair type.
☐ B. Customers’ hair care priorities.
☐ C. Customers’ hair care methods.
.
Listening 1 TASK 1 Market Analysis
↓
Period 2: Watching 1 → Speaking 1 (Task 3-4)
↓
Period 3: Listening 2 → Speaking 2 (Task 1-2)
↓
Period 4: Watching 2 → Speaking 2 (Task 3-4)
After Class Unit File + Supplementary Listening + Project
to each question.
1. Why did Jenny make the market research? ☐ A. To examine the current market situation. ☐ B. To analyze their market share. ☐ C. To analyze their target customers.
.
Learning Focus
Knowledge:
➢ To build up the vocabulary about marketing a new product.
➢ To learn to get a general idea of the typical working situations in marketing a new product.
4. To check shipment conditions
5. To help predict market changes
.
Listening 1 TASK 1 Market Analysis
New Words & Expressions
1. shiny a. 擦亮的；有光泽的 Her blonde hair was shiny and clean. 她的金发干净而有光泽。
独的邻居。
.
Listening 1 TASK 1 Market Analysis
Ⅱ Extensive Listening
Script
Jenny is presenting her market research.
Listen to the conversation and tick (√) the correct answer
UNIT 7 Marketing
.
Outline
1
Listening
2
Watching
3
Speaking
4 Supplementary Material
1
2
1
2
1
2
Further Watching Further Listening Fun Time
.
Teaching Plan
In Class Period 1: Listening 1 → Speaking 1 (Task 1-2)
Ⅰ Warming-up
Discuss with your partner and tick (√) the reasons why people do market analysis.
1. To discover customer needs
2. To determine management costs 3. To analyze the market potential for a product
Watch the video and talk about what you know about the TV commercial.
.
Listening 1 TASK 1 Market Analysis
Skills：
➢ To get the vocational skills covered in this unit. ➢ To get a general idea of the typical working situations in
marketing a new product.
.
Lead in
Ⅲ Intensive Listening
Script
Listen to the conversation again and complete the
following table.
Age Group
Young Women
Young
Middleaged
Women
Middleaged
Men
Percentage 85%
.
Listening 1 TASK 1 Market Analysis
New Words & Expressions
4. elderly a. 年纪较大的；上了年纪的 Many of those most affected are elderly. 受影响最大的人中很 多都是上了年纪的。
5. range from （在某一范围内）变化，变动 His interests range from chess to stamp. 他的兴趣范围广泛，从下象棋到集邮无所不包。
6. be troubled with 为⋯⋯所烦恼/苦恼
I have just returned from a visit to my landlord—the solitary
neighbour that I shall be troubled with.
我刚刚拜访过我的房东回来——就是那个将要给我惹麻烦的孤
2. excessive a. 过多的；过度的 The government says that local authority spending is excessive. 政府称地方当局开支过大。
3. dandruff n. 头皮屑 He has very bad dandruff. 他头屑很多。
2. What is the focus of her market research?
☐ A. Customers’ hair type.
☐ B. Customers’ hair care priorities.
☐ C. Customers’ hair care methods.
.
Listening 1 TASK 1 Market Analysis
↓
Period 2: Watching 1 → Speaking 1 (Task 3-4)
↓
Period 3: Listening 2 → Speaking 2 (Task 1-2)
↓
Period 4: Watching 2 → Speaking 2 (Task 3-4)
After Class Unit File + Supplementary Listening + Project
to each question.
1. Why did Jenny make the market research? ☐ A. To examine the current market situation. ☐ B. To analyze their market share. ☐ C. To analyze their target customers.
.
Learning Focus
Knowledge:
➢ To build up the vocabulary about marketing a new product.
➢ To learn to get a general idea of the typical working situations in marketing a new product.
4. To check shipment conditions
5. To help predict market changes
.
Listening 1 TASK 1 Market Analysis
New Words & Expressions
1. shiny a. 擦亮的；有光泽的 Her blonde hair was shiny and clean. 她的金发干净而有光泽。
独的邻居。
.
Listening 1 TASK 1 Market Analysis
Ⅱ Extensive Listening
Script
Jenny is presenting her market research.
Listen to the conversation and tick (√) the correct answer
UNIT 7 Marketing
.
Outline
1
Listening
2
Watching
3
Speaking
4 Supplementary Material
1
2
1
2
1
2
Further Watching Further Listening Fun Time
.
Teaching Plan
In Class Period 1: Listening 1 → Speaking 1 (Task 1-2)
Ⅰ Warming-up
Discuss with your partner and tick (√) the reasons why people do market analysis.
1. To discover customer needs
2. To determine management costs 3. To analyze the market potential for a product