高中英语Module4学案集

高中英语Module 4学案集

Module 4 Unit 1 Advertising

I. Spelling:

1.A_________ （广告）are an important part of our lives.

2.I did some research on advertisements, and have some very important information to s________ with you.

3.An advertisement provides information and uses p________language and exciting images to encourage people to buy a product or service or believe in an idea.

4. A commercial advertisement is one which someone has paid for to p_______ a product or service.

5.PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare.

6.China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services.

7.The advertisers wa nt you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that!

8.PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public.

9.China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country.

10.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______（自杀）slowly’.

11.I have c______ _（完成）my article about ads, and I’m quite ______ （满意）with it.

12.Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.

13.The publisher also said that the readers wouldn’t believe the writer’s u______ way of

thinking and rich i__________ （想象力）.

14.This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______.

15.That is why we are considering r________ （重新包装）our chocolate bar as well.

16.Our new packaging will be colorful and ________ （引人注目）.

17.Have you ever ________ （后悔）not having snapped those ________ （难忘的）moments?

18.It’s ____________ （fashion）, __________ （方便的）and ________ （function）.

19.It is ________（极其）important to know your audience so you can create the right message for the right people.

20.You must decide what a______ you want to use.

II. Structures:

21.We ______ （如此习惯于）them that we often do not even realize how many we see and hear in a day.

○1Wood can ____ （被用来造纸）.

○2We ______ （过去常购物）on Sundays, but now we have no time.

22.PSAs are often placed for free, and are intended to educate …

be intended/meant to do sth./ be intended/meant for sb/sth

○1This software __ ____ ___ ___ the computers ____________ （是为了保护…不受到…攻击而设计）by a kind of virus called worm.

○2The toy ____ _______ ______ ______ （是给儿童玩的）aged three and up.

23.However, we still must _____ _______ _______ （知道）the methods used in ads to try and sell us things.

_____ ___ ____ （老师说的话）made me _____ ____ ____ ___ ____（意识到英语的重要性）.

Are you aware ___ __ ___ ___ （你已伤害了）her feelings?

24.We must not ____ ___ （上…的当）this kind of trick.

He is too smart to fall for that trick （很聪明不会中那个诡计的）.

25.These ads deal with large issues.

He is __ ___ ___ __ （容易相处）.