商务英语口译教程 龚龙生Unit16 Chinese-English Interpretation 答案

Unit 16

1.在公关领域，你们要与记者建立一种长期的关系，因为你们经常与他们合作，而相互信

任是必不可少的。

In PR you have to build long term relationships with journalists because you work with them on a regular basis and trust is absolutely essential.

2.你们的公司刚成立，我想您不希望有任何负面宣传吧。

Your company is just getting started, and I don’t think you want any negative publicity.

3.我们的目标是准确树立与公司、公司品牌以及公司理念有关的形象。

Our objective is to give an accurate picture of the company, its brand and what it believes in.

4.我的职责是应对报界、报社和电台。也负责与公众以及英国经销商的沟通。

It’s responsible for dealing with the press, television and radio, as well as communications with the public and personnel in our UK dealerships.

5.散发广告传单、分发宣传手册或者发布新闻稿件都有助于建立公司形象。

To distribute flyers, pass out brochures or issue press releases will help to create a company image.

6.对我们公司而言，公共关系是我们促销计划中成长最快的元素。

For our company, public relations is the fastest growing element of the promotional mix.

7.我们公司把公共关系和主流报纸中的广告结合起来

Our company integrated its PR effort with an ad that can in major newspapers.

8.我会给报纸、杂志、电台和电视台的联络人打电话，通知他们关于这个招待会的消息。

I’ll call my contacts at the papers, magazines, radios and TV stations and inform them of the reception.

9.好的公共关系在多数公司的成功中扮演重要的角色，它不仅仅只适用于产品和服务的销

售。

Good public relations plays a vital role in the success of most companies and that role applies to more than just the marketing of the goods and services.

10.我们再一次强调我们愿意加强双方间的业务关系，同时希望过去的一些索赔悬案能早日

友好的解决。

While underlining once again our desire to further promote the business relations between our two parties, we hope that the previous outstanding case of claim would be settled amicably at an early date.

11.承办人会替我们安排全部广告活动。

The promoter will organize all the advertising for us.

12.该公司准备打入国际市场时，要决定从哪一个产品种类开始。

As the company began its globalization, it had to decide which product lines to start with. 13.广告成功的关键因素之一在于突出产品差异性。

One of the key factors for advertising success is product differentiation.

14.我们的产品有着最好的性价比，所以有稳定的消费群。

Our Products enjoy the best price versus performance ratio and therefore. Have a stable consumer group.

15.媒体帝国指的是可能从事电视以及报纸和杂志运作的大型传媒公司。

A media empire is a big media company possibly with TV as well as newspaper and magazine

interests.

16.塑造餐馆的良好形象，要靠全体员工。

It’s up to the staff to create a good image of the restaurant.

17.这家公司正努力摆脱低档市场的形象。

The company is trying to get rid of its down-market image.

18.对我们而言，任何有效的公关活动的目的都是有益于公众。

For us, the purpose of any effective public relations campaign is public benefit.