电子商务英语课件 (1)[61页]

Although the Web has made online shopping possible for many businesses and individuals in a broader sense, electronic commerce has existed for many years. For more than 30 years, banks have been using electronic funds transfers (EFTs, also called wire transfers), which are electronic transmissions of account exchange information over private communications networks.
used in its broadest sense and includes all
business activities that use Internet technologies.
Internet technologies includes the Internet, the World Wide Web, and other technologies such as wireless transmissions on mobile telephone or personal digital assistants (PDAs).
1.2 The Development and Growth of Electronic Commerce 1.2 电子商务的发展
Over the thousands of years that people have engaged in commerce with one another, they have adopted the tools and technologies that became available. For example, the advent of sailing ships in ancient times opened new avenues of trade to buyers and sellers. Later innovations, such as the printing press, steam engine, and telephone, have each changed the way in which people conduct commerce activities. The Internet has changed the way people buy, sell, hire, and organize business activities in more ways and more rapidly than any other technology has in the history of business.
对很多人来说，电子商务就是在互联网上购物。 但电子商务(electronic-commerce)的业务领域并不 局限于网上购物，它包括很多商业活动，例如企业 之间的交易活动，公司用以支持销售、采购、招聘、 计划以及其他活动的业务流程。有人喜欢用ebusiness这个词来描述广义的电子商务，例如， IBM公司认为e-business是“使用互联网技术进行 的关键业务流程转移”。然而，大部分人在使用这 两个词时根本不加区别。在本书中，我们将采用电 子商务 (e-commerce)这个词的最广泛的定义：通 过电子数据传输技术开展的商务活动，常用的技术 是互联网和WWW，但也包括诸如在移动电话和 PDA设备上进行的无线传输技术。
• Some people use the term electronic business (or e-business) when they are
talking about electronic commerce in this broader sense. For example, IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies."
1.1 Electronic Commerce and Electronic Business
• To many people, the term "electronic commerce" means shopping on the part of the Internet. However, electronic commerce (or ecommerce) also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities.
Hale Waihona Puke 在过去几千年的贸易实践中，
人们总是及时地利用新出现的工 具和技术。例如，古时帆船的出 现为买卖双方的交易开辟了一个 新的舞台。此后的一些发明，如 印刷术、蒸汽机和电话等，也都 显著地改变了人们的交易方式。 互联网则比此前其他任何工具更 大范围、更迅速地改变了人们采 购、销售、招聘员工、组织业务 活动的方式。
Most people use the terms "electronic commerce" and "electronic business" interchangeably. In this book, the term electronic commerce (or e-commerce) is
学习指导 电子商务在现代生活中的位置越来越重
要，它的出现不仅为企业提供了创造效益的 平台，而且也极大的方便了用户的使用，逐 渐成为商务活动中占主导位置的形式。随着 计算机及通信技术的发展，为电子商务发展 提供了更加广阔的空间。
• 学习指导： • 本章将介绍： • 什么是电子商务 • 电子商务的发展 • 电子商务的类型 • 电子商务的优势 • 电子商务的劣势