【课件】-管理学-Management Week 11

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Experience-based decisions
Intuition
Affect-initiated decisions
Subconscious mental processing
Cognitive-based Decisions
Uncertainty and Risk
Chapter 8 Foundations of Planning
A Strategy is the plan for how the organization will do whatever it’s in business to do, how it will compete successfully, and how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals.
Step 2: Doing an External Analysis; Step 3: Doing an Internal Analysis; Step 4: Formulating Strategies; Step 5: Implementing Strategies; Step 6: Evaluating Results
Steps in Goal Setting
Review the organization’s mission Evaluate available resources Determine the goals individually or with input
from others Write down the goals and communicate them
to all who need to know Review results and whether goals are being
met.
Chapter 9 Strategic Management
Definition of Strategic Management
Strategic management is what managers do to develop the organization’s strategies. It’s an important task involving all the basic management functions – planning, organizing, leading, and controlling.
Identifying a problem
Identifying Decision Criteria
Allocating Weights to the Criteria
Developing Alternatives
Analyzing Alternatives
Selecting an
Alternative
A policy is a guideline for making a decision;
A procedure is a series of sequential steps a manager uses to respond to a structured problem;
A rule is an explicit statement that tells a manager what can or cannot be done;
Management by Objectives (MBO)
A process of setting mutually agreed-upon goals and using those goals to evaluate employee performance
Goal specificity Participative decision making An explicit time period Performance Feedback
BCG Matrix
2020年10月21日星期三
Types of Plans
Types of Plans
Breadth
Time Frame
Specificity
Frequency of Use
Strategic Operational
Long term Short term
Directional Specific
Single use Standing
Implementing the Alternative
Intuition Decision Making:
Making Decisions on the basis of experience, feelings, and accumulated judgment.
Values or ethicsbased decisions
A program decision is a repetitive decision that can be handled by a routine approach.
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Chapter 7 Managers As Decision Makers
The Decision-Making Process
Business model, which simply is how a company is going to make money. It focuses on two things: (1) whether customers will value what the company is providing; (2) whether the company can make any money doing that.
Business Model
Shopkeeper Model Bait and HooK IPOD and ITunes E-Business O2O ……
The Strategic Management Process
Step 1: Identifying the Organization’s Current Mission, Goals, and Strategies;
Planning
Planning Hierarchy
mission objectives strategy policy procedure rule program budget
A mission is a statement of its purpose.
An objective is desired outcomes or targets. It guides management decisions and forms the criterion against which work results are measured.
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