第一章战略管理概述.ppt

Ch 1 -2
Corporate & environments
Inputs
Human resources
Nonhuman resources
Raw materials Capital Technology Information
(A system)
Process
(Transformation Activities)
•Define key terms in strategic management
Henan Agricultural University Zheng
Ch 1 -4
Historical development of strategic management
➢ Ansoff felt that management could use these strategies to systematically prepare for future opportunities and challenges.
Michael Porter’s core field is competition and company strategy. He is generally recognized as the father of the modern strategy field, and his ideas are taught in virtually every business school in the world.
Henan Agricultural University Zheng
Ch 1 -5
Historical development of strategic management
The prescriptive, deliberate or planned approach is based on long term planning which seeks to achieve a “fit” between organizational strategy and the environment in which it operates
Chapter 1 The Nature of Strategic Management
Strategic Management: Concepts & Cases 11th Edition Fred David
Henan Agricultural University Zheng
Ch 1 -1
Origin of strategy
1980s the development of modern strategy
management
Michael Eugene Porter （M．E．Porter）
Michael Porter is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations,
A strong military heritage underlies the study of strategic management
A key aim of both business and military strategy is to gain “competitive advantage”
Competitive advantage can be gained by being opportunistic and taking advantage of unforeseen opportunities
Henan Agricultural University Zheng
Ch 1 -7
Business strategy is based on assumption of competition whereas military strategy is based on an assumption of conflict
Henan Agricultural University Zheng
This approach views strategic management as a highly systematized and deterministic process ( Andrews, Ansoff, Argenti)
Henan Agricultural UniverБайду номын сангаасity Zheng
Ch 1 -6
Historical development of strategic management
Criticism of the planning approach
The prescriptive paradigm of strategic management has been criticized as being unrealistic, particularly in times of rapid and turbulent change.
Employees` work activities
Management activities
Technology and operations methods
Industrial environment
Outputs
Products & services Financial results Information Human results
Henan Agricultural University Zheng
Ch 1 -3
Chapter objective
•Describe the strategic management process •Explain the need for integrating analysis and intuition in strategic management