第四章工程投标决策和投标策略PPT教学课件
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secondly we must master the methods often used in decision-made for a tender, master the common tenders’ strategies and tactics in making decision of certainty of price.
must make up a series of relative decision and the tactics of
certainty of the price before the book of tender is given out so as to
heighten the probability of winning a tender and to gain a good economic efficiencies。
tender
To participate in or to win a project
Aim to win a project and to Realize a good economical
Efficiency
5
4.1投标决策的含义
2020/12/10
6
4.1.2 投标决策阶段的划分
• Two stages：
因素体现在主观和客观两方面。Two factors, objective and subjective
ones make practically impression upon decision-made in a tender.投
标决策中运用的方法主要有八项标准判别法、线形规划方法和决策树
法等三种。The methodologies utilized in the construction project decision making have “the judication by ‘ the eight standards’”， the linear programming，and “decision-make tree “ analysis or the diagram analysis。 投标人在递交投标文件前应制定相应的投标决策 和报价技巧，以提高中标的可能性并获得较好的经济效益。A tender
决策依据：
招标文件； 关于招标工程、 业主的情况；
国际工程： 所在地了解与工程了解
前期阶段 the pre-stage of the tender
招标人确定 的购买投标人资格预审资料
的时间
后期阶段 the post stage of a tender
2020/12/10
7
一般应弃标的情况
（1）本企业主管或兼营能力以外的项目
2020/12/10
4
投标决策的三个方面
Tender decision-made
2020/12/10
Whether to tender or not
In technology and undertaking
what Kind of bid To bid up
How to use the Strategies in the
2020/12/10
2
教学要求
• 本章要求学生了解投标决策的概念、投标决策的 影响因素、投标策略的概念， In this chapter first the students are required to learn about the notion of “ decision-making of tender” ,about the factors that press upon decision-making of tender, and the notion “strategies of tender” ,掌 握投标决策的方法及常见的投标策略和报价技巧。
4.1.3影响投标决策的因素
•
“知己知彼，百战不怠”。“struggles won’t
lose in the case I know myself and know the
others”。工程投标决策研究就是知己知彼的研究。
The study of decision-making in construction
第四章 工程投标决策和投标策略
Chapter 4 Decision-making in construction project
tender And the strategies in the tender
2020/12/10
1
Introductions of this chapter
• 教学提示，Notes for teaching：
•
投标人为达到中标及中标后获得好的经济效益的目的，必须进行
投标决策。It is necessary for tenders to make decision to win in the
tender and to realize a good economic efficiencies.影响投标决策的
2020/12/10
3
4.1工程投标决策
• 4。1.1 the notion of the tender decisionmaking
• 又称为工程投标的战略决策，即依据企业 战略目标，对工程投标中一系列重大全局 性问题，作出理性决定。The strategies decision-made in a tender，is to decide rationally serious of matter in accordance to the corporative strategy target
project tender is just the research that one
knows himself and knows the others。这个“己”
• （2）工程规模、技术要求超过本施工企业 技术等级的项目。
• （3）本企业生产任务饱满，而招标工程的 盈利水平较低或风险较大的项目。
• （4）本企业技术等级、信誉、施工水平明 显不如竞争对手。
2020/12/10
Biblioteka Baidu
8
投标性质分类
• 风险标和保险标； • 盈利标、保本标和亏损标
2020/12/10
9
must make up a series of relative decision and the tactics of
certainty of the price before the book of tender is given out so as to
heighten the probability of winning a tender and to gain a good economic efficiencies。
tender
To participate in or to win a project
Aim to win a project and to Realize a good economical
Efficiency
5
4.1投标决策的含义
2020/12/10
6
4.1.2 投标决策阶段的划分
• Two stages：
因素体现在主观和客观两方面。Two factors, objective and subjective
ones make practically impression upon decision-made in a tender.投
标决策中运用的方法主要有八项标准判别法、线形规划方法和决策树
法等三种。The methodologies utilized in the construction project decision making have “the judication by ‘ the eight standards’”， the linear programming，and “decision-make tree “ analysis or the diagram analysis。 投标人在递交投标文件前应制定相应的投标决策 和报价技巧，以提高中标的可能性并获得较好的经济效益。A tender
决策依据：
招标文件； 关于招标工程、 业主的情况；
国际工程： 所在地了解与工程了解
前期阶段 the pre-stage of the tender
招标人确定 的购买投标人资格预审资料
的时间
后期阶段 the post stage of a tender
2020/12/10
7
一般应弃标的情况
（1）本企业主管或兼营能力以外的项目
2020/12/10
4
投标决策的三个方面
Tender decision-made
2020/12/10
Whether to tender or not
In technology and undertaking
what Kind of bid To bid up
How to use the Strategies in the
2020/12/10
2
教学要求
• 本章要求学生了解投标决策的概念、投标决策的 影响因素、投标策略的概念， In this chapter first the students are required to learn about the notion of “ decision-making of tender” ,about the factors that press upon decision-making of tender, and the notion “strategies of tender” ,掌 握投标决策的方法及常见的投标策略和报价技巧。
4.1.3影响投标决策的因素
•
“知己知彼，百战不怠”。“struggles won’t
lose in the case I know myself and know the
others”。工程投标决策研究就是知己知彼的研究。
The study of decision-making in construction
第四章 工程投标决策和投标策略
Chapter 4 Decision-making in construction project
tender And the strategies in the tender
2020/12/10
1
Introductions of this chapter
• 教学提示，Notes for teaching：
•
投标人为达到中标及中标后获得好的经济效益的目的，必须进行
投标决策。It is necessary for tenders to make decision to win in the
tender and to realize a good economic efficiencies.影响投标决策的
2020/12/10
3
4.1工程投标决策
• 4。1.1 the notion of the tender decisionmaking
• 又称为工程投标的战略决策，即依据企业 战略目标，对工程投标中一系列重大全局 性问题，作出理性决定。The strategies decision-made in a tender，is to decide rationally serious of matter in accordance to the corporative strategy target
project tender is just the research that one
knows himself and knows the others。这个“己”
• （2）工程规模、技术要求超过本施工企业 技术等级的项目。
• （3）本企业生产任务饱满，而招标工程的 盈利水平较低或风险较大的项目。
• （4）本企业技术等级、信誉、施工水平明 显不如竞争对手。
2020/12/10
Biblioteka Baidu
8
投标性质分类
• 风险标和保险标； • 盈利标、保本标和亏损标
2020/12/10
9