探讨的植入式广告的隐形价值

探讨的植入式广告的隐形价值

这些年，作为一种新式起来的广告办法，植入式广告所导致的评论一向热度不断，遭到的重视度也越来越高，其价值和商业远景导致了广告主和媒体的激烈爱好。那么，植入式广告是不是一种广告开展趋势？到底有何价值？广告主和媒体应怎么使用植入式广告为个人获取利益呢？

These years, as a new way to the ads, product placement comments always continues, the importance is also more and more high, its value and business perspective leads to advertisers and media of intense interest. So, is it right? A product placement advertising development trend? What is the value? Advertisers and media should be how to use product placement to obtain benefits for individuals?

1 植入式广告的界说

1 the definition of product placement

植入式广告又称植入式推广，是指将产物或品牌及其代表性的视觉符号甚至效劳内容策略性的融入电影、电视剧或电视节目内容中，经过场景的再现，让观众留下对产

物及品牌的形象，继而到达推广的意图。这是传统关于植入式广告的界说。跟着社会的不断开展，植入式广告现已从传统的电影、电视剧、电视节目中浸透到社会的各个层面，被“植入”更多的前言中—报纸、杂志、网络游戏、手机短信，甚至小说之中。

Product placement is also called implantable promotion, refers to the product or brand and its visual representation of the symbols and even service content strategy into the movie, TV or TV program content, through the reproduction of the scene, let the audience left on the product and brand image, and then to the intention of promotion. This is the traditional definition of product placement. Along with the social development, product placement has television programs from traditional movies, television dramas, penetration into all levels of society, "planted " more objective - newspapers, magazines, online games, mobile phone text messages, and even novels.

在新的社会和经济环境下，跟着群众消耗的符号化趋势，

“产物的植入”演变为“品牌的植入”。这么多的大公司越来越频频的选用植入式广告办法进行产物和品牌宣传，足以阐明植入式广告在传达中的优势和杰出作用。

In the new social and economic environment, along with the symbol tendency of mass consumption, " the product into " evolved into " brand implantation ". So many big companies more and more frequently used product placement approach to product and brand promotion, advantage and outstanding function serves to illustrate the product placement in the communication of.

2 植入式广告的体现办法

2 product placement of measures

植入式广告不但是数字传达年代广告开展的必然趋势，也是传媒开展的需求。跟着媒体品种的增多，植入式广告的体现空间越来越宽广,体现办法也越来越多样。

Product placement is not only the inevitable trend of development of digital communication, advertising, and media development needs. Increased follow media varieties, embody the space

is more and more broad product placement, reflect the way also more and more diverse.

1 道具植入

1 props implant

这种办法首要是以产物作为道具办法呈现的。不管是在影视著作中、综艺类节目中仍是在一些小说章节中，都是有根本道具参加其间的，苹果公司的产物向来是遭到很多人追捧的，近一两年产物的痕迹更是无处不在，在江苏卫视正热播的电视剧《女性的色彩》中，凡是呈现手机的场景，看到的都是苹果品牌，再仔细看其实是苹果新上市的iphone4s。虽然这种植入办法略显僵硬，有时也会让观众显着感觉到是广告，但是有一点也是资助商家期望的一点，就是传达意图到达了，观众现已在盲目与不盲目中感知了产物或品牌。

This approach is mainly as a product to show props. Whether in the film and television works, variety show is still in some sections of the novel, is fundamental to the props, Apple Corp's product is always pursued by many people, nearly one or two years of product marks is everywhere, in the Jiangsu