会展英语 第1单元 课件

China Pavilion
Hong Kong Convention and Exhibition Center
Union des Foires Internationales
Important international organizations of Exhibition and Conventions
• Have you ever attended an exhibition?
• What kinds of people are involved in an exhibition?
Unit 1 Preparations of Exhibitions
As an organizer
• How to choose the time for an exhibition • How to choose the venue for an exhibition
Bureau of International Exhibitions 国际展览局，1928，巴黎
国际展览与项目协会
1928，Dallas 美国达拉斯
Review: Must be Mastered
• • • • • • • • • 展览 参展商 展品 展位 会议 国家会议中心 策划 管理 场馆 中国国际展览中心 主办方 参展商 观众 承包商
B-2-C B-2-C exposition exposition General General public public as as visitors visitors
Mixed show Open for trade and public visitors
Meeting
• Convention: a large meeting of an organization or political group 侧重指某一政党或团体为某一特殊目 的而召开的会议；也可指学术团体的年会 • Conference: a meeting, often lasting a few days, which is organized on a particular subject or to bring together people who have a common interest 正式用词, 一般指大型会议，如政府工作会议、国际学术交流 会议、各国之间的协商、会谈等
Questions to Think About
• How can we learn English for Exhibition and Conference? • By procedures
• Through practice
Assessment
• • • • Attendance: Class performance: Homework : Final exam: Week 17
English for Exhibition and Conference
Lecture 1
Questions to Think About
• Why do we need to learn English for Exhibition and Conference? 1. More and more international exhibitions and conferences are held in China.
www.ufi.org
UFI History UFI was founded in Milan, Italy, on 15 April 1925, by 20 leading European international trade fairs, namely: Bordeaux, Brussels, Budapest, Cologne, Danzig, Frankfurt/Main, Leipzig, Ljubljana, Lvov, Lyon, Milan, Nizhny Novgorod, Padua, Paris, Prague, Reichenberg, Utrecht, Valencia, Vienna and Zagreb. UFI was established as a non-political international association in accordance with the French law of 1 July 1901 on associations. Initially, UFI was created under the name “Union des Foires Internationales” (UFI), or “Union of International Fairs” in English, or “Verband internationaler Messen” in German. The name change to “UFI”, accompanied by the tagline “The Global Association of the Exhibition Industry” was decided upon by the General Meeting in Cairo, Egypt, on 20 October 2003. Increasingly an abbreviated name, “UFI”, is used in contexts where the association is well known. UFI Development: From an organisation representing European interests to one representing those of the global exhibition industry*
General terms, interaction of buyers and sellers, displaying goods, products and services
Trade Show B-2-B exposition Trade visitors
Customer show/public show)
Fill in the diagram below with the information from the text
World Expoபைடு நூலகம்Fair
Earliest type of market, direct selling Trade Fair International International Exposition, Exposition, special special segment segment of of an an exhibition exhibition Exposition Exhibition
Contents 目录
• Introduction to the Exhibition and Convention Industry • Preparations for exhibitions • Exhibition Promotion and Enquiry • Booth Sale and Application • Booth Design and Installation • Exhibition Services and Booth Reception • Dismantling and Follow-up • Convention planning and enquiry • Convention operation and attendance
• Do you know any international conventions?
APEC Leaders’ Meeting Group 20 Summit
Exhibitions and Conventions
• Do you know any venues for exhibition or convention in Beijing?
A Guide to Successful Exhibition Planning
• Setting up a Planning Committee 成立策划委员会 • Planning a Budget 编制预算 • Selecting a Venue and Negotiating Contracts 选择场馆和洽谈合同 • Sourcing Exhibitors 招展 • Publicizing Your Exhibition 宣传推广展览
Exhibition and Convention
• Do you know any international exhibitions?
China Import and Export Fair (Canton Fair)
China (Beijing) International Fair for Trade in Services
New Words
• • • • • • • • • • • Milan(Italy) 米兰 Cairo (Egypt)开罗 Accompany 附着 Tag line 标语 Concept 概念 Exposition 博览会 Periodic 周期性的 Permanent 永久的 Commercial 商业的 Retail outlet 零售商 End user 终端用户
2. Reading
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of members Current name
The Great Exhibition of the Works of Industry of All Nations
As an exhibitor
• Why attend an exhibition • How to prepare for an exhibition
1. Look and say
China International Exhibition Center
Messe Berlin Exhibition Grounds
2. Better English is helpful for better communication.
Questions to Think About
• What will we learn about English for Exhibition and Conference? • Words and expressions of jobs of this industry
• Read, fill in, and design documents • Knowledge and skills of planning and management
What have U learned by now?
• • • • • • • • • • 会展概论 会展礼仪 会展营销 会展项目管理 会展客户关系管理 展览策划与管理 会议组织与管理 国际会议组织与策划 大型活动策划与管理 商务谈判与沟通 • • • • • • • • • Introduction to EC Etiquette of EC Marketing of EC Project Management of Events Customer Relationship Management Planning and Management of EC Convention Organization & Services Organization and Planning of Intl C Planning and Management of Major Event • Business Negotiation &Communication