国际战略管理 Corporate-Level Strategy

Corporate Strategy is what makes the corporate whole add up to more than the sum of it’s business unit parts
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Firms Vary by Degree of Diversification
Low Levels of Diversification > 95% of revenues from a Single-business
Chapter 3 The Internal Environment
The Strategic Management Process
Strategy Implementation
Chapter 10 Corporate Governance Chapter 11 Organizational Structure and Controls Chapter 13 Strategic Entrepreneurship
Dominant-business
single business unit Between 70% & 95% of revenues from a single business unit A
A
B
Moderate to High Levels of Diversification Related constrained < 70% of revenues from dominant
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A Diversified firm has 2 Levels of Strategy
Business-Level Strategy (Competitive Strategy)
How to create competitive advantage in each business in which the company competes
- Cost Leadership - Focused Cost Leadership
- Differentiation - Focused Differentiation
- Integrated Cost Leadership / Differentiation
Corporate-Level Strategy (Company wide Strategy) How to create value for the corporation as a whole
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Corporate Strategy concerns 2 key questions:
1. What businesses should the firm in? 2. How should the corporate office manage Its group of businesses?
A
B C business; bus.s share product, technological & distribution links A Related linked (mixed) < 70% of revenues from dominant business, only limited links exist B C
Strategy Formulation
Strategic Actions
Chapter 4 Business-Level Strategy
Chapter 7 Acquisition and Restructuring Strategies
Chapter 5 Competitive Dynamics
Chapter 6 CorporateLevel Strategy
Chapter 8 International Strategy
Chapter 9 Cooperative Strategy
Chapter 12 Strategic Leadership
Strategic Outcomes
Strategic Management Strategic Competitiveness
Feedback
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Describe Corporate-level strategy & its importance to the diversified firm The advantages & disadvantages of singlebusiness & dominant-business strategies Main reasons why firms with single & dominantbusiness strategies more to more diversified ones How related-diversified firms use activity sharing & the transfer of core competencies to create value Ways unrelated diversification can create value Incentives / resources that promote diversification
Chapter 6
Corporate Level Strategy
Michael A. Hitt R. Duane Ireland Robert E. HoskiFra Baidu bibliotekson
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Strategic Inputs
Chapter 2 The External Environment
Strategic Intent Strategic Mission
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Chapter 6: Key Themes
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Disney : a large diversified entertainment company



ABC.com : news and entertainment web site Disney.com: the main e-commerce site sell Disneyassociated products online. ESPN.com: sports information and entertainment site … Internet diversification to build the strengths of entertainment and associate products