迪士尼业务模式战略分析

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Impress your audience with clear 3D shapes.
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Welcome to Disney World
Group 4
Outline
1 Background of Walt Disney
2
STRATEGY
3
CHALLENGES FORWARD
4
Analysis and Recommendations
The Walt Disney is a Company that is commonly known as Disney worldwide. It is an American diversified multinational mass media corporation that has its headquarter in Burbank, California.
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Demonstrate with charts business areas to your customers
Your profile illustrated as puzzle
SCENE
4
Division 2
Use colors and the layout of your corporate design. Create of text slides and numbers descriptive graphics and „pictures“.
Practice a convincing appearance. Personal speech and interaction with the audience.
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Your Text Here
Add title text
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On-building
World of Disney
3. Media Networks
World of Disney
4. Consumer Products
Outline
1 Background of Walt Disney
2
STRATEGY
3
CHALLENGES FORWARD
4
HISTORY
Los Angeles, USA
Orlando, USA Paris, France
1955
1971 1983
Tokyo Disneyland
Hong Kong Disneyland
Tokyo, Japan
Hong Kong, China
1992
2005
Shang Hai Disneyland
Shang Hai, China
Headline B
Headline A
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Your Text Here
1
Concept
2
•Add text 1 •Add text 2 •Add text 3
3
4
Click to add text
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The new area is more attractive, benefit our growth, We can gain competitive advantage in the new area help us establish competitive advantage in the already holding area through Synergy or Vertical Integration
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Concept Concept Concept Concept
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•Add text 1 •Add text 2 •Add text 3
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Comparison
The Era of Walt Disney
Photo ?
• Founder of Disney
The Era of Walt Disney
The Era of Michael Eisner
The Era of Michael Eisner
Outline
1 Background of Walt Disney
3
1 2 3 4 5 6
Conduct a test run of your presentation Prepare technology and media Create a handout and speaker‘s notes Design slides in PowerPoint Collect and structure contents Define goals & analyse target audience
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Ying and Yang for your presentation
Your text
SCENE
Common symbols for clear illustrations
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World of Disney
1. Studio of Entertainment
World of Disney
2. Theme Parks
Name
Location
Open time
California Disneyland
Orlando Disney World Disneyland Paris
Our recommendations
• Principle: Understand the scope of business, a
company cannot do everything, let professionals do professional things
• Two judgment before entering
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•Add text 1 •Add text 2 •Add text 3
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Hereon, you should pay attention:
2
Fast and effective creation of your presentation
Appealing visualization of your contents
Improved performing
Apply a collection of regularly used slides. Pay attention to a clear and comprehensible file deposition, so that contents can be found at any time.
Negative negative argument 1 negative argument 2 negative argument 3 negative argument 4 negative argument 5
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Our recommendations
• Localization
– Chinese Cartoon – Flow the rule of government – 盗版很多,更容易的正版发送渠道,比如淘宝
Comparison
Advantages and disadvantages
SCENE
Positive positive argument 1 positive argument 2 positive argument 3 positive argument 4 positive argument 5
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Concept
Concept
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3
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4
Concept
Concept
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Targe源自文库 Diagram
High aims to a successful presentation
SCENE
Division 1
Describe e. g. your business Departments and service areas can be visualized with an image
Core
Competences
Division 3
Demonstrate your core competence
2
STRATEGY
3
CHALLENGES FORWARD
4
Analysis and recommendation
What has made Disney so successful for so long?
What has made Disney Struggle at th the end 20 Centry?
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Your Text Here
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•Add text 1 •Add text 2 •Add text 3
Concept
Concept
Concept
Concept
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