跨文化交际unit 1 课件

Introduction to the Course

▪1. Aim of the course: understand the cultural differences; communicate more effectively with people from other cultures

▪2. Importance of the course:

▪a. important for improving general cultural awareness

▪b. can be applied in the training of business executive and technicians

▪c. training of new immigrants and foreign students

▪d. important in foreign language teaching and learning

▪3. Way of learning: a. lecture; b. discussion;

▪ c. research

▪4. Assessment: 70% for final examination

▪15% for PPT demonstration or research paper（>800 words）

▪15% for class participation and attendance (AQs>3 times)

▪5. Textbooks

▪Language and Culture 刘润清邓炎昌外语教

学与研究出版社

▪Intercultural Communication 胡超编著外语教学与研究出版社

▪《跨文化交际学概论》胡文仲著外语教学与研究出版社

▪Intercultural Communication in Business 王维波，车丽娟主编外语教学与研究出版社

Case Study 1

▪In China:

▪Xiao Li(an interpreter): Y ou must be very tired. Y ou’re old…

▪Catherine(a n elderly American lady): Oh, I’m NOT old, and I’m NOT tired.

▪In the West:

▪A: How are you doing now? Would you like to rest?

▪B: No, not a bit.

Case Study 2

▪In China, it is common to turn on the TV when visitors come to your home. Why?

▪The intent is to be sure that your visitors are properly entertained.

▪This is a case where the opposite is true in the United States.

▪If a person or a family is watching the TV when visitors arrive, it is expected that the TV be turned off (or at least the sound turned dow n) immediately so that one’s full attention may be given to the visitors.

Suggested topics for presentation

▪1. Watch the movie 《刮痧》and list out the cultural conflicts and discuss them.

▪2. What are the similarities and differences between Chinese and English table manners?

▪3. What are the taboos related to Chinese Spring Festival and English Christmas?

4. Find a copy of English menu and explain it to the class.

▪5. Role-play a job interview with your partner.

▪6. Compare English and Chinese humor.

Unit One IC, Culture, Language and Communication

Unit 1 Intercultural Communication

1.1 Definition of intercultural communication

▪It refers to the communication between different cultural backgrounds.

▪a phenomenon (跨文化交际) –universal, long existed

▪a discipline（跨文化交际学）--first started in the United States. 1959, Edward Hall ―The Silend Language‖ immigrants, foreign students and tourist multi-national and transnational companies

1.2 Components of intercultural communication

▪a. International communication:

▪e.g. Japanese Prime Minister〈--〉American president (this is the communication between two nations)

▪b. interracial communication: e.g. Afro American 〈--〉White American

▪c. inter-ethnic communication e.g. Tibetan〈--〉Han (they are from different ethnic groups)

▪d. inter-regional communication: e.g. A northerner 〈--〉A Southerner

1.3 Reasons for the increased intercultural communication

▪1. Mobile means of transport

▪2. Easy and convenient communication channel

▪3. Globalization of world economy.

▪4. Mass migration.

1.4 Three contributors to successful intercultural communication

▪(1) the positive feeling we possess at the affective level, inc luding affirmation, self-esteem, comfort, trust, and safety;

▪(2) the beliefs we bring into the intercultural encounter at the cognitive level, inc luding expectations, stereotypes, uncertainties, and misunderstanding of rules or procedures;

▪(3) the actions or skills we possess at the behavioral level, including verbal and nonverbal communication skills in intercultural settings.

Section 2. Culture

2.1 The importance of adequate knowledge of culture

▪1. it is necessary for the survival and existence of human beings as human beings.

▪Evidence: (1) Wild boy of A veyon (2) wolf children of India

▪Victor of Aveyron (also The Wild Boy of Aveyron) was a boy who apparently lived his entire