牛津高中英语模块四unit1—1教案(advertising)

课程单元教学设计首页

课程课题：Unit 1 Advertising——Period 1 Welcome to the unit

授课

教师

授课班级学时数2授课

日期

年月日教学地点

教学目标Knowledge

1. To enjoy some beautiful advertisements and have a general idea of

advertisements.

2. To talk about the four advertisements and get some ideas of the two main

types of ads and their respective purposes.

3. To get involved in the discussion and practice spoken English.

Ability

1. Encourage the students to discuss about advertisements.

2. Students can get a better understanding of advertisements.

Emotion

Students are expected to practise their spoken English and share opinions

with others by actively participating in the designed activities.

教学重点难点1. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.

2.Encourage the students to communicate with classmates.

教学手段与方法1. Discussion in pairs or in groups.

2. Task-based in-class activities.

3. Explanations of some language points.

教学

准备

A tape recorder and the multimedia.

参考资料《牛津高中英语》（教师用书）《牛津高中英语》课课练

教学反思

牛津高中英语教学设计

单元：Unit 1 Advertising

板块：Welcome to the unit

课堂设计指导思想：

本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims:

1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their

respective purposes.

3. To get involved in the discussion and practice spoken English.

Teaching procedures:

Step 1 lead-in

The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.

【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

Step 2 Brainstorming

Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?

【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身活动，同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3 Observation

Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.