课堂讲义 广告翻译的指导原则之二

一、对等：

1.Because of bad management,the company was in the red.

2.A thousand mustaches can live together,but not four breasts.

1）一千个男人可以住在一起，两个女人却不行。//

2）千条汉子能共处，两个婆娘难相容。/// Compact disc密纹唱片激光唱片/镭射影碟////

Biological parent生物父母亲生父母///// You can’t be too careful.不能太小心应特别小心///

Gold Lion金狮金利来////

红茶red tea black tea/////

要注意策略Pay attention to the strategy. ////

Be diplomatic.////

REMY MARTIN XO Exclusively Fine Champagne Cognac.

人头马一开，好事自然来。（黄沾翻译公司）////

I have read your articles.I expected to meet an older man.

True to type he told his parents the whole story.

一五一十///

If you are doing business in Hong Kong,it pays to get the pick of the crop.

保管发财///

百事可乐击中要害，

分量十二盎司实实在在，

花上五分镍币能喝上两份，

百事可乐对你竭诚相待。

Pepsi-Cola hits the spot,

Twelve full ounces,that’s a lot,

Twice as much for a nickel,too

Pepsi-Cola is the drink for you.////

二、传意/交际翻译？

三、归化/异化？

巧妇难为无米之炊

Even a clever housewife can’t make bread without flour.

Even a clever housewife can’t cook a meal without rice./////

Rome was not built in a day.

罗马不是一天建成的。

冰冻三尺非一日之寒/修炼成仙非一日之功。/////