高级综合商务英语1 彭青龙 Unit 1 Globalization

Part I
Sentence Interpretation
When you want to create a climate and culture of hyper-growth, you really need to live and breathe emerging markets. (Line 3, Para. 1)
Part I
Sentence Interpretation
… noting that “Latin America now reports to Shanghai.” (Line 10, Para. 1)
He pointed out that ―now Shanghai has become the headquarter for the newly created ‗growth markets organization‘ of IBM which is responsible for its business operations outside North America and Western Europe.‖
Part I
Questions about Part I
Q 2. When people talking about emerging market, what are the countries or regions that they are referring to? (Para. 1)
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The seven largest emerging and developing economies are the BRIC countries (, Brazil, Russia, India and China), as well as Mexico, Indonesia, and Turkey.
Part I
Questions about Part I
Q4. What does the author mean by saying “the personal-computer business had become commoditized?” (Para. 3)?
He meant that the personal-computer business had entered a phase that was lack of meaningful differentiation in the manufactured goods. Commoditized products have thin margins and are sold on the basis of price, not brand.
Part I
Questions about Part I
Q3. What is the meaning of “line business” (Para. 1)?
Line business or line of business, is a general term which often refers to a set of one or more highly related products which service a particular customer transaction or business need.
e.g. legal entity 法人实体 economic entity 经济实体，经济单位 business entity 营业单位 ，企业单位
Part I
Questions about Part I
Q1. What is the main idea of part one (Para. 13)?
In part one, the author talks about the history of development of multinational companies and then introduces their latest movement, which is to expand rapidly, especially in those emerging markets.
Lead-in
• Globalization brings trade conflicts.
Lead-in
Cultural Identity
• With different cultures
around the world beginning to
interact, our cultural identity is
• Global competition encourages creativity and innovation and keeps prices for commodities/services in check.
Keep ..in check 使..受抑制、约束
Lead-in
• Globalization changes our employment.
Para. Main Topics Para. 1-3 Taking IBM as an example to give an
overview of the past and present of big multinationals.
Para. 4-7 The benefits big multinationals obtain in the process of globalization. Para. 814 The advantages enjoyed by big multinationals over their local rivals and the existing problems on both parts.
Unit One
Globalization
1. Lead-in 2. Text A: The Empire Strikes Back 3. Text B: Disney Theme Park
A Normal Day
• Maybe your coat could have very well been made with Chinese cotton sewed by Thai hands, shipped across the Pacific on a French freighter crewed by Spaniards to Shanghai harbor. This international exchange is becoming increasingly popular. • There is a greater access to foreign culture in the form of movies, music, food, clothing, and more. • In short, the world has more choices.
Part I
Words and Expressions
hyper-growth (Line. 4, Para. 1) n. very fast growth hyper- is often used to form adjectives or nouns that describe someone or something as having a lot or too much of a particular quality. example: • hyper-inflation • I hated my father. He was hyper-critical and mean.
―If you want to create an opportunity or culture that is conductive to the rapid development of the company, you really need to break into the emerging markets.‖
changed gradually through globalization.
Lead-in
pros and cons
Pros
Cons
来自百度文库
Does globalization bring more benefits or harms to our world?
Structural Analysis
Outsourcing, while it provides jobs to a population in one country, takes away those jobs from another country, leaving many persons without opportunities.
• Mobile phones have surpassed their original use. ------Steve · Jobs
(February 24, 1955 – October 5, 2011)
Lead-in
• Globalization changes our ways of thinking.
Part I
Words and Expressions
entity (Line. 13, Para. 2) n. an entity is something that exists separately from
other things and has a clear identity of its own. In business, it refers to a person, partnership, organization, or business that has a legal and separately identifiable existence.
Lead-in
Lead-in
• A warm-up discussion on the pros and cons of globalization.
Lead-in
• Globalization changes our
ways of communication.
• Costs of telephone calls as well as travel have fallen. Communication is cheaper and easier.
Part I
Sentence Interpretation
But the assault on its services business led by a trio of Indian outsourcing upstarts… (Line 4, Para. 3)
The three newly founded Indian companies which provide IT support or software programming service to other companies severely attacked IBM‘s share of business in this area.
Part I
Sentence Interpretation
… And it integrates those operations horizontally and globally. (Line 16, Para. 2)
With this new model of integrated global entity, multinationals can merge those operations that are at the same stage of production in the same or different industries in a global perspective.