商务英语泛读

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高职院校商务英语泛读课教学的问题及优化对策

高职院校商务英语泛读课教学的问题及优化对策□曾玥【摘要】在英语教学中，科学的泛读策略、充足的泛读量以及良好的泛读习惯是学生提高语言能力的重要途径。

目前我国的商务英语泛读教学却普遍存在着重视精读、轻视泛读的现象。

本文结合高职商务英语泛读教学现状分析，探讨了进行泛读教学的实践途径。

【关键词】高职院校；商务英语；泛读教学；优化对策【基金项目】本文为中国机械工业教育协会2012年度课题“职业英语整体课程改革实验研究”（批准号：ZJJX11JY015）的阶段性成果之一。

【作者简介】曾玥（1985 ），女，安徽马鞍山人；马鞍山师范高等专科学校旅游与外语系助教，硕士高职院校商务英语专业的阅读课（也称泛读课），其主要目的是通过大量阅读当代英美报刊杂志以及某些商务专著中的语言材料，使学生了解商务知识与文化、巩固已学的词汇和语法知识、扩大词汇量、拓宽专业面、提高阅读能力。

泛读是学生接触商务信息、培养语言交际能力的重要方式。

该课程应注重培养学生泛读兴趣，使其养成良好的泛读习惯，掌握正确的泛读方法，形成科学的泛读技巧，促进学生听、说、读、写、译能力的全面发展。

本文从高职院校商务英语泛读课中的不足之处入手，结合泛读课的特点，提出优化商务英语泛读课教学的建议。

一、商务英语泛读教学中存在的问题（一）教师教学的问题。

从教师方面来看，存在教学气氛沉闷，教学方法和教学模式单一陈旧的问题。

不少教师只是机械地去照本宣科，而不是创造性地理解和使用课本，从而压抑了学生的参与意识与学习的积极性。

比如有的教师只要求学生按座位顺序轮流做泛读理解习题，泛读成了集体对答案。

还有一部分教师走词汇教学道路，认为泛读无非就是扩大词汇量，所以就要求学生将教材上的生词都背下来，被动死记的结果就是学生的词汇量似乎增加了，却不会使用。

（二）教材方面存在的问题。

过去的泛读课教材的主要问题是材料陈旧、涉及内容不全面。

现在很多学校更新了泛读教材，但新的问题又产生了。

虽然教材中文章的体裁和题材都拓宽了，新增加了人物介绍、商务信函、金融报到等商务领域的材料，但人文素养注入等相关材料则相对较少。

三本独立学院商务英语泛读教学中存在的问题及对策

译读和返渎等问题，教师应训练学生培养无声阅读的能力，以及阅读时以意群为单位，并且尽量用英语思维，在平时要多做限时训练，不断扩大阅读量，提高泛读能力。
现在商务英语泛读课程的教学中主要存在
以下两方面的突出问题：
一
方面是师资问题
三本独立学院的英语教师多为各大高校的退休老教授与英语专业毕业的年轻硕
进的空间，只要学校，教师，学生三个方面
４．泛读技巧缺乏
在运用英语师范专业的泛读教学模式，甚至把商务英语泛读教学搞成了基础英语精读，违背了商务英语泛读教学的目的。
另一方面是学生的基础问题
１．语法基础差
英语泛读与精读有较大差别。泛读的目
高校论坛２０１４年２月（中）
三本独立学院商务英语泛读教学中存在的问题及对策
吴书麟（重庆师范大学涉外商贸学院，重庆４０１５２０）
摘要：商务英语泛读是商务英语专业的主干课程之一。作为专门用途英语，商务英语教学有自己的特点。因此，商务英语泛读的教学也与普通英语专业的泛读
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本句中，如果不知道ｄｒａｗｅｒ，ｅｎｄｏｒｓｅｒ，ｄｉｓｈｏｎｏｒ这几个词在商务文本中的专业词义
都能够共同努力，就一定能够使商务英语泛读教学更上一层楼。
参考文献：［１】陈准民，王立非。解读《高等学校商务英语专业本科教学要求》（试行）［ｊ］，中国外语，２００９，

商务英语泛读期末考试试卷A卷

2011学年第二学期期末考试试卷课程名称：商务英语泛读课程编号：■A卷题号一二三四总分得分评卷人复查人题号合分一一、Reading ComprehensionDirections: This part is to test your reading ability. There are 5 tasks f or you to f ulfill. Y ou should read the reading materials carefully and do the tasks ns you are instructed.（在每小题的四个备选答案中，选出一个正确答案，并将正确答案的序号填在题干后的括号内。

本大题有4段短文，每段短文各有5小题，共20小题，每小题2分，共40分）TASK 1Unless we spend money to spot and prevent asteroids(小行星)now，one might crash into Earth and destroy life as we know it，say some scientists.Asteroids are bigger versions of the meteoroids(流星)that race across the night sky.Most orbit the sun far from Earth and don't threaten us. But there are also thousads whose orbits put them on a collision course with Earth.Buy $ 50 million worth of new telescopes right now. Then spend $ 10 million a year for the next 25 years to locate most of the space rocks. By the time we spot a fatal one，the scientists say，we'll have a way to change its course.Some scientists favor pushing asteroids off course with nuclear weapons. But the cost wouldn't be cheap.Is it worth it? Two things experts consider when judging any risk are: 1) How likely the event is; and 2) How bad the consequences if the event occurs.Experts think an asteroid big enough to destroy lots of life might strike Earth once eve ry 500，000 years.Sounds pretty rare-but if one did fall，it would be the end of the world.“If we don't take care of these big asteroids，they'll take care of us，”says one scientist.“It's that simple.”The cure，though，might be worse than the disease.Do we really want fleets of nuclear weapons sitting around on Earth?“The world has less to fear from1. What does the passage say about asteroids and meteoroids?A) They are heavenly bodies different in composition.B) They are heavenly bodies similar in nature.C) There are more asteroids than meteoroids.D) Asteroids are more mysterious than meteoroids.2. What do scientists say about the collision of an asteroid with Earth?A) It is very unlikely but the danger exists.B) Such a collision might occur once every 25 years.C) Collisions of smaller asteroids with Earth occur more often than expected.D) It's still too early to say whether such a collision might occur..3. What do people think of the suggestion of using nuclear weapons to alter thecourse of asteroids?A) It sounds practical but it may not solve the problem.B) It may create more problems than it might solve.C) It is a waste of money because a collision of asteroids with Earth is veryunlikely.D) Further research should be done before it is proved applicable.4. We can conclude from the passage that .A) while pushing asteroids off course nuclear weapons would destroy the worldB) asteroids racing across the night sky are likely to hit Earth in the near futureC) the worry about asteroids can be left to future generations since it is unlikely to happen in our lifetimeD) workable solutions still have to be found to prevent a collision of asteroidswith Earth.5. Which of the following best describes the author's tone in this pass age?A) Optimistic. B) Critical. C) Objective. D) Arbitrary.TASK 2Believe it or not，optical illusion (错觉) can cut highway crashes. Japan is a case in point. It has reduced automobile crashes on some roads by nearly 75 percent using a simple optical illusion. Bent stripes，called chevrons (人字形)painted on the roads make drivers think that they are d riving faster than they really are，and thus drivers slow down. Now the American Association Foundation for Traffic Safety in Washington D.C. is planning to rep eat Japan's success. Starting next year, the foundation will paint chevrons and other patterns of stripes on selected roads around the country to test how well the patterns reduce highway crashes. Excessive speed plays a major role role in as much as one fifth of all fatal traffic accidents, according to the foundation .To help reduce those accidents，the foundation will conduct its tests in areas where speed - related hazards are the greatest - curves，exit slopes，traffic circles，and bridges. Some studies suggest that straight，horizontal bars painted across roads can initially cut the average speed of drivers in half. However，traffic often returns to full speed within months as drivers become used to seeing the painted bar. Chevrons，scientists say，not only give drivers theimpress ion that they are driving faster than they really are but also make a lane spear to benarrower. The result is a longer lasting reduction in highway speed and the number of traffic accidents.6. The passage mainly discusses .A) a new way of highway speed controlB) a new pattern for painting highwaysC) a new approach to training driversD) a new type of optical illusion7. On roads painted with chevrons drivers tend to feel that.A) they should avoid speed - related hazardsB) they are driving in the wrong laneC) they should slow down their speedD) they are approaching the speed limit8. The advantage of chevrons over straight，horizontal bars is that the former .A) can keep drivers awakeB) can cut road accidents in halfC) will have a longer effect on driversD) will look more attractive9. The American Association Foundation for Traffic Safety plans to .A) try out the Japanese method in certain areasB) change the road signs across the countryC) replace straight，horizontal bars with chevronsD) repeat the Japanese road patterns10. What does the author say about straight，horizontal bars painted acr oss roads?A) They are falling out of use in the United States.B) They tend to be ignored by drivers in a short period of time.C) They are applicable only on broad roads.D) They cannot be applied successfully to traffic circles..TASK 3The January fashion show, called FutureFashion, exemplified how far green design has come. Organized by the New York-based nonprofit Earth Pledge, the show inspired many top designers to work with sustainable fabrics for the first time. Several have since made pledges to include organic fabrics in their lines.The designers who undertake green fashion still face many challenges. Scott Hahn, cofounder with Gregory of Rogan and Loomstate, which uses all-organic cotton, says high-quality sustainable materials can still be tough to find. “Most designers with existing labels are finding there aren’t comparable fabrics that can just replace what you’re doing and what you r customers are used to,” he says. For example, organic cotton and non-organic cotton are virtually indistinguishable once woven into a dress. But some popular synthetics, like stretch nylon, still have few eco-friendly equivalents.Those who do make the switch are finding they have more support. Last year the influential trade show Designers & Agents stopped charging its participation fee for young green entrepreneurs（企业家）who attend its two springtime shows in Los Angeles and New York and gave special recognition to designers whose collections are at least 25% sustainable. It now counts more than 50 green designers, up from fewer than a dozen two years ago. This week Wal-Mart is set to announce a major initiative aimed at helping cotton farmers go organic: it willSome analysts （分析师）are less sure. Among consumers, only 18% are even aware that ecofashion exists, up from 6% four years ago. Natalie Hormilla, a fashion writer, is an example of the unconverted consumer. When asked if she owned any sustainable clothes, she replied: “Not that I’m aware of.” Like most consumers, she finds little time to shop, and when she does, she’s on the hunt for “cute stuff that isn’t too expensive.” By her own admission, green just isn’t yet on her mind. But—thanks to the combined efforts of designers, retailers and suppliers—one day it will be.11. What is said about Future Fashion?A）It inspired many leading designers to start going green.B）It showed that designers using organic fabrics would go far.C）It served as an example of how fashion shows should be organized.D）It convinced the public that fashionable clothes should be made durable.12. According to Scott Hahn, one big challenge to designers who will go organic is that ____.A）much more time is needed to finish a dress using sustainable materialsB）they have to create new brands for clothes made of organic materialsC）customers have difficulty telling organic from non-organic materialsD）quality organic replacements for synthetics are not readily available13. We learn from Paragraph 3 that designers who undertake green fashion ____.A）can attend various trade shows freeB）are readily recognized by the fashion worldC）can buy organic cotton at favorable pricesD）are gaining more and more support14. What is Natalie Hormilla’s attitude toward ecofashion?A）She doesn’t seem to care about it.B）She doesn’t think it is sustainable.C）She is doubtful of its practical value.D）She is very much opposed to the idea.15. What does the author think of green fashion?A）Green products will soon go mainstream.B）It has a very promising future.C）Consumers have the final say.D）It will appeal more to young people.TASK 4Why does cream go bad faster than butter? Some researchers think they the answer，and it comes down to the structure of the food，not its chemical composition - a finding that could help rid some processed foods of chemical preservatives. C ream and butter contain pretty much the same substances，so why cream should sou r much faster has been a mystery. Both are emulsions - tiny globules(小球)of one liquid evenly distributed throughout another. The difference lies in what's in the globules and what's in the surrounding liquid，says Brocklehurst，who led the investigation. In cream，fatty globules and what's in the surrounding liquid，says Brocklehurst，who led the investigation. In cream，fatty globules drift about in a sea of water. In butter，16. The significance of Brocklehurst's research is that ______ .A) it suggested a way to keep some foods fresh without preservativesB) it discovered tiny globules in both cream and butterC) it revealed the secret of how bacteria multiply in cream and butterD) it found that cream and butter share the same chemical composition17. According to the researchers. cream sours faster than butter because bacteria_____ .A) are more evenly distributed in creamB) multiply more easily in cream than is butterC) live on less fat in cream than in butterD) produce less waste in cream than in butter18. According to Brocklehurst，we can keep cream fresh by ______ .A) removing its fat B) killing the bacteriaC) reducing its water content D) altering its structure19. The word “colonies”(Line 2，Para.4) refers to ______ .A) tiny globules B) watery regionsC) bacteria communities D) little compartments20. Commercial application of the research finding will be possible if salad creamcan be made resistant to bacterial attack ______ .A) by varying its chemical composition B) by turning it into a solid lumpD) while retaining its liquid form二、Reading in DepthDirections: In this section, there is a passage with ten blanks. You are required to select one wordfor each blank from a list of choices given in a word bank following the passage. Read thepassage through carefully before making your choices. Each choice in the bank is identified by aletter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single linethrough the centre. You may not use any of the words in the bank more than once.Questions 47 to 56 are based on the following passage. (将正确答案的序号填入题中的括号内，错选、多选均不得分。

对“高职商务英语专业泛读课程教学改革”的探索

ｍｉｕｅ）ｎｔｓ
（）减轻学生学习的紧张感，他们１为让轻松地来到我的英语课堂，课前我设计在了这个两分钟的热身运动。了使课堂不为单调，的热身运动也是形式多样的。英我有
２．高职商务英语泛读课程内容上的改革我们课本材料以外的阅读选读。经常会２我
泛读是一门灵活性很大的课程，了为从以下两个网站搜寻资料：使学生提高阅读能力我在实际教学中对泛
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兴趣势在必行。
在从事商务英语泛读教学的这几年币。
里，不断地探索，断地思考，断地尝我不不由于阅读总是打好基础，高英语水提练熟。充分调动、挥学生的积极性及主要发试，商务英语泛读教学有了一些新的思平的必要环节，以本课的宗旨是：练，对所多
中国科教创新导刊
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４７
ห้องสมุดไป่ตู้
Ｃｕ１Ｃ
ｌＶｕｑ
—
。ｉ１。ａｌｅａｎｖｔｎＨｒｌ。ｎｏｄ
科教研究
１２高职学生英语学习现状．数有了显著增加高职高专和成人院校的

新编商务英语泛读 1 Unit7第一课PPT课件

2
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门特征，特性内部的装修，装饰会计人员，会计师建筑师责任，负债，债务崩溃，突然的失败最大限度转让认购 Biblioteka 制的不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)

新编商务英语泛读book 3 unit 1 A

• If new details of design, color, or texture are continually introduced, interest in the fashion may be kept alive longer.
• When strong distaste for a style has set in and it can no longer be sold at any price, the fashion is in its obsolescence stage.
• Besides price-changing, are there any other factor (s) influencing the revenue?
• (customers; competition; general economic conditions; etc.)
• What does a marketer do to ensure an effective price of his product?
Paragraph 9 - 11
• What aspects do the costs and expenses of a product include? (production costs & operating costs) ➢expenditure in making the product ➢employees’ wages ➢shipping charges (运输费用) ➢advertising & selling costs ➢business taxes ➢costs of major accessory equipment & operating supplies ➢research & development costs

语料库辅助的商务英语泛读教学实践分析

教学艺术语料库辅助的商务英语泛读教学实践分析．焦彬凯(许昌学院外国语学院，河南许昌461000)摘要：商务英语泛读是商务英语专业的核心课程，但教材q,es大部分材料落后于国际商务发展现状。

语料库是由最新的时文阅读材料构建而成，信息量大，时效性强。

语料库辅助的商务英语泛读教学能大大地增强学生的学习兴趣，改善教学效果。

关键词：泛读；语料库；时效性；教学效果。

商务英语泛读是商务英语专业的核心课程之一。

该课程的教学目的是培养学生掌握阅读和理解商务英语文章的基本技能以及获取商务信息的基本能力，为进一步学习后续的商务英语课程、毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。

但该课程使用的教材内容存在老化过时现象，且与现实状况基本脱节，不能适应新时期商务英语人才培养的要求。

因此，本课题组成员利用一学期时间尝试着进行了一系列教学实验改革。

以课本为主要教学材料，同时基于语料库辅助的英语教学方法．积极从当代英文报刊、商业著作和网络中选取素材．对相关教学内容进行必要的变更和补充，以体现课程的时代特色。

一、语料库辅助教学的特点语料库研究足基丁语言学研究中的实证主义的传统逐渐发展起来的。

语料库是通过大规模储存真实的语言信息，以便供计算机检索和用于研究的巨型资料库。

它以容量大、语料真实、检索快捷的优势在现代语言学研究和语言教学中发挥着越来越重要的作用．在英语教学中使用语料库语言学的研究成果或使用语料库语言学方法正在国外形成趋势。

本次教学实验采用的是课题组自建的语料库。

课题组成员根据教材中每单元主体课文的内容，利用网络和在线语料库查询，用语料库软件N A T I O N挑选出与主体课文长短相当、难易适度的文本材料．以每个单元为单位建立小型电子文本语料库。

该语料库有三个优点：一是该语料库的语料主要来源于近年出版的最新时文作品．大部分语料来自网络资源，语料的时效性较强。

二是语料库的规模适合教学。

语料库规模太大不便于检索和观察，太小又缺乏普遍性和说服力，因此本课题组自建的语料库总词数在110万左右。

浅谈高职商务英语泛读(基础篇)教学

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科教论坛
浅谈高职商务英语泛读（基础篇）学教
王小梅
（无锡职业技术学院外语系
江苏无锡２１１１）４２
摘要：本文从训练阅读技巧，培养阅读习惯和商务知识传授两个方面浅谈了商务英语泛读（基础篇）的教学中的关注点。关键词：务英语泛读基础篇教学商中图分类号：４Ｇ６２文献标识码：Ａ文章编号：７－９５２１）（）２６１１３７（０ｏＩｃ一ｏ２－ｏ６９２
２２教学手段的丰富．
ＴｅｅｈｏｅｌｐｎＭａｎｒｎｅ单元谈论了如何在
商务知识的需求，更专业的学习打下坚为
（础篇）学中的两个关注点。基教
而实基础。鉴于此，文浅谈商务英语泛读流，阅读者的背景知识必然会影响到阅本
巧，另一方面也是学生接受基础商务知识的开始。实际教学中，在只有真正实现语言
和商务知识的相互贯通，能很好地起到才
ｉｓＧｆＧｖｎｒｅｎｒｌ通篇中心思想。有这样，只阅读速度才能加ＢｕｓｎｅｓｉｔｉｉｇＯｖｅｖｉｗ和Ｇｅｅａ快，解的准确率才会升高理Ｇｆａｅｏｉ进行补充阅读，ｉＣｔｇｒｓｔｅ同时向学生
包读者对其所读文章的理解。时，为一商务活动中礼貌地接打电话，括两篇主同作门专业语言课程，离了特定的专业内容要阅读材料Ｔｐｒｅｎｅｐｅｔｌｗ脱ｉｓｆｔｇＰｏｌｏＳｏｏＧｔｉ

商务英语专业主干课程

商务英语专业主干课程都有哪些？英语语音SIS英语语法SIS英语精读Ⅰ英语泛读Ⅰ英语听力Ⅰ英语口语Ⅰ英语口语Ⅱ英语听力Ⅱ国际贸易理论英语泛读Ⅱ英语精读Ⅱ英语精读Ⅲ专业主干 269053 英语泛读ⅢSIS 1 2 32 第3学期专业主干 269057 英语听力ⅢSIS 2 2 2 32 32 第3学期专业主干 269061 英语口语Ⅲ SIS 1 2 32 第3学期专业主干 269063 英语写作Ⅰ SIS 1 2 32 第3学期专业主干 269065 商务英语函电SIS 2 2 2 32 32 第3学期专业主干 269064 英语写作Ⅱ SIS 1 2 32 第4学期专业主干 269062 英语口语Ⅳ SIS 1 2 32 第4学期专业主干 269058 英语听力ⅣSIS 2 2 2 32 32 第4学期专业主干 269054 英语泛读ⅣSIS 1 2 32 第4学期专业主干 269050 英语精读ⅣSIS 3 2 2 32 32 第4学期专业主干 264027 市场营销学 4 4 64 第4学期专业主干 252194 国际金融SIS（3分） 3 3 48 第4学期专业主干 269151 组织与管理 2 2 32 第5学期专业主干 269164 国际商法SIS（4分） 4 4 64 第5学期专业主干 269147 高级英语ⅠSIS 2 2 2 32 32 第5学期专业主干 269148 高级英语ⅡSIS 2 2 2 32 32 第6学期专业主干 252196 国际商务谈判SIS（2分） 2 2 32 第6学期专业主干 252204 电子商务基础SIS（3分） 3 3 48 第7学期专业主干 024001 毕业设计（论文） 5 0 10 160 第8学期专业主干 024005 毕业实习（5分） 5 0 10 160 第8学期专业任选课程性质课程号课程名称标识先修课程说明学分周课堂学时周实验学时课堂总学时实践总学时开课时间专业任选 269172 英国文学简史 2 2 32 第3学期专业任选 269173 美国文学简史 2 2 32 第4学期专业任选 269174 经贸英语阅读Ⅰ 2 2 32 第5学期专业任选 269150 商务礼仪SIS 2 2 32 第5学期专业任选 269071 高级英语视听SIS 2 2 32 第5学期专业任选 269072 IELTS SIS 2 2 32 第5学期专业任选 269126 国际经济学ⅠSIS 2 2 32 第5学期专业任选 269067 英语报刊选读SIS 2 2 32 第5学期专业任选 269070 英语词汇学SIS 2 2 32 第5学期专业任选 269068 英美文学SIS 2 2 32 第6学期专业任选 269149 国际商业管理 2 2 32 第6学期专业任选 269073 英汉口译SIS 2 2 32 第6学期专业任选 269175 经贸英语阅读Ⅱ 2 2 32 第6学期专业任选 252199 海关报关实务SIS 3 3 48 第6学期专业任选 268015 基础会计学 3 3 48 第6学期专业任选 269001 跨文化交际学SIS 3 3 48 第6学期专业任选 269045 组织行为学SIS 2 2 32 第6学期专业任选 269039 国际结算SIS 2 2 32 第7学期专业任选 252198 外贸英文制单SIS 2 2 32 第7学期专业任选 269152 商业统计学 2 2 32 第7学期专业限选情况 (如果该专业设有多个方向，学生可任选一个专业方向作为自己的主修方向。

新编商务英语泛读3Unit5

In recent years, physical distribution activities have received increasing attention. A major reason is that these functions represent almost half of total marketing costs.Historically, management's focal point for cost cutting was production. But managers now recognize that production efficiency has reached a point at which further cost savings are difficult to achieve. Increasingly , managers are turning to physical distribution activities as a possible cost-saving area. Currently, total physical distribution costs amount to approximately 20 percent of the nation 's GNP.A second-and equally important-reason for the increased attention on physical distribution activities is their role in providing customer service. By storing goods in convenient locations for shipment to wholesale and retail customers, firms create time utility. Place utility is created primarily by transportation.The study of physical distribution is one of the classic examples of the systems approach to business problems. The basic notion of a system is that of a set of interrelated parts. The word is derived from the Greek word systemα, which refers to an organized relationship among components. The firm 's components include such interrelated areas as production, finance, and marketing. Each component must function properly if the system is tobe effective and organizational objectives are to be achieved.近年来，物流活动日益受到重视。

浅析商务英语泛读教学的制约因素及对策

解的情况下，生仍然似懂非懂对含义较简单、近日常生活学而接的商务内容的文章，即使里面有一些术语或其他生词，生也能学
理解得较好。可见，生阅读能力不强不仅仅是词汇量少等纯语学言性的问题，涉及到背景知识即相关专业知识的问题。还
分以下（当于百分制６相０分）占２％左右。从以上数据中可以的０看出，生在中学阶段对语言基础知识普遍掌握不够牢固，具学其体表现为词汇量不足及语法知识模糊不清。
ＥｌｒｌｓｉＭａｋ和Ｊｂｈｉｔｅ把商务英语的学习者分为三种ｏｎＣｒｓｎｉ类型：无相关职业经验的学习者（ｒ￣ｘｅｌｎｅｅｍｅｓ相关职ＰｅｐｒｅｃｄＬａｒ），业经验不足者（ｏ－ｘｅｅｃｄＬａｎｒ和有相关职业经验的学Ｌｗ－ｐｆｎｅｅｒｅｓｅｉ）
３相关专业知识匮乏．
众所周知，英语泛读教学在复现与巩固旧词，习新词，大学扩
词汇量，发学习兴趣、激锻炼思维方式、高阅读速度与能力等方提面起着精读教学所不能取代的作用。但是在教学实践中，笔者发
现开展商务英语泛读课程的教学存在相当的困难，从学生反馈的
信息来看，主要有生词太多、内容不熟悉、幅长、课后练习时篇做出错率高等障碍，究其根本，要有以下三类制约因素：主

高职商务英语专业泛读课程教学环节设计

高职商务英语专业泛读课程教学环节设计初探【摘要】商务英语泛读是高职商英教学的重要部分，应根据高职学生自身特点进行课堂环节设计，激发学生学习兴趣，发挥其主动性，以提高课堂教学效果、学生阅读能力和英语语言实际运用能力。

【关键词】高职；商务英语泛读；课堂环节我国高职高专教育担负着培养高级实用技能型人才的重要使命,其中高职商务英语专业的人才培养目标是既懂外语又懂商务专业知识的复合型人才，根据这一目标，大多数高职院校的商务英语专业都开设了商务英语泛读课程以通过大量有针对性的阅读训练使学生掌握正确的阅读方法，扩充学生的英语语言，商务和文化背景知识，提高英语实际运用能力。

但是在实际教学过程中，由于高职学生基础相对薄弱，加之与精读等课程相比泛读课并未受到应有的重视和传统的泛读课教学模式中学生学习主动性较差等原因，泛读课程的教学并未达到预期的效果。

为了提高教学效果，笔者结合普通泛读和商务英语泛读的特点，根据我系学生的实际英语水平，在商务英语泛读课的教学环节设计上进行了以下尝试：1 学生任务型阅读（task-based）任务型教学是以任务为主要手段，它强调“在做中学”，强调通过完成某项既定任务来调动学习者的积极性和主动性，使学习者自然地习得语言。

它能有效激发学生的学习兴趣，在培养学生的学习策略和学生的自主学习能力方面是很有效果的。

本系商务英语泛读课程所选用的教材《商务英语选读》文章内容新颖，与现实联系紧密，兼顾了学生的兴趣和商务英语专业知识的介绍。

在课堂教学过程中，笔者通常根据文章特点以段落，或话题内容为单位，提出相应的适合学生水平的相关阅读任务。

学生对于这类任务的完成是非常积极主动的，对教学效果的促进作用非常明显。

通过完成“任务型阅读”不但可以使学生掌握跳读，略读，查读等基本阅读技巧，扩展词汇积累，迅速熟悉与教学内容相关的商务概念，理论，为后续教学环节做充分准备，还可以激发学生的学习兴趣，使学生对以最快的速度融入到教学活动中，极大的提高了教学效率。

商务英语泛读教案

商务英语泛读教案Title: Business English Extensive Reading Lesson PlanObjective:By the end of the lesson, students will be able to:2. Extract key information from the readings.3. Expand their vocabulary related to business English.4. Discuss and analyze the main ideas and concepts covered in the readings.Duration: 90 minutesMaterials:1. A variety of business-related reading materials - articles, case studies, reports, etc.2. Vocabulary lists and flashcards.3. Worksheets for discussion and reflection.Procedure:Warm-up (10 minutes):1. Begin the lesson by asking students about their previous knowledge and experience in reading business English texts. Encourage them to share any difficulties they have faced or areas they would like to improve.Reading Activity (40 minutes):1. Divide the students into small groups of 3-4 members.2. Hand out the selected reading materials to each group. Ensure that each group has a different text.3. Instruct the students to read their respective texts silently for 15-20 minutes.4. After the reading period, each group should discuss their understanding of the text and share key points with the class.5. Encourage students to ask questions related to the text and facilitate a brief discussion among the groups.Vocabulary Extension (20 minutes):1. Provide students with a list of vocabulary from the readings or select important business terms and phrases.2. Engage students in interactive vocabulary activities such as matching the words with their definitions or using the words in context to form sentences.4. Monitor and provide assistance as needed.Discussion and Analysis (20 minutes):1. Distribute worksheets with discussion questions related to the readings.2. Ask students to work in pairs or small groups to answerthe questions and engage in a thoughtful discussion.3. Encourage students to express their opinions and support them with evidence from the text.4. After the group discussions, have a whole-class discussion, allowing students to share their ideas, perspectives, and analysis.Wrap-up (10 minutes):1. Summarize the main concepts covered in the readings andthe class discussion.Evaluation:1. Assess students' understanding of the readings through their participation in the group discussions and their abilityto extract key information.2. Evaluate students' usage and understanding of the vocabulary during the vocabulary extension activities.3. Monitor students' engagement and active participation during the whole-class discussion.。

商务英语选读(泛读本)答案(第2版)

Key to ExercisesPart One World Famous Economists世界经济学大师Unit 1The Biography of the W orld Famous Economist----John Maynard Keynes世界著名经济学家----约翰•梅纳德•凯恩斯I. (Omitted)II.1. b 2. h 3. f 4. i 5. a 6. j 7. d 8. c 9. e 10. gUnit 2Biography for the World Famous Economist---Milton Friedman世界著名经济学家----弥尔顿•弗莱德曼I. 1. American economist, the University of Chicago,2. A Monetary History of the United States,3. Research on consumption, strong support for free markets,4. His scholarly research on consumptionII. 1. Important and meaningful, 2. Entire, total, 3. Useage, 4. The least amount of money a worker can legally be paid, 5. Wavering, change, 6. To get rid of, 7.Financial, 8. Purchasers, customersUnit 3Biography for the World Famous Economist-Paul Samuelson世界著名经济学家----保罗•萨缪尔森I. 1.a 2.d 3.d 4.a 5.bII. 1. 货币主义(强调货币供应是物价水平和经济活动的根本原因)2.通货膨胀3.开辟，倡导4.精确的；准确的；确切的5.当代的6.影响，作用Unit 4Biography for the World Famous Economist------- Adam Smith世界著名经济学家----亚当•斯密I. 1.d 2.a 3.d 4.c 5.dII. 1.efficient, orderly, precise 2. Solid 3. Interruption 4. Personal gain 5. Active for change 6. Assistance 7. Defending and promoting 8. Base, knowledge of workUnit 5Biography for the World Famous Economist--------- Karl Marx世界著名经济学家----卡尔•马克思I. 1.c 2.d 3.c 4.c 5.dII. 1. Revolutionary 2. To drive out 3. To try to make it through 4. All the time5. To take advantage of6. To destroy7. A speech in praise of someonePart Two Business Communication商务沟通Unit 6Elements of Communication沟通的要素Ⅰ. 1. Source in the text is a communicator who is initiating action.2. The following should be taken into consideration in defining audience:a. What will make them support you?b. Is their attitude toward your proposal positive, neutral, or negative?c. How are they likely to perceive you?d. Are there hidden audiences you haven’t considered?3. There are 7 categories in any business communication situation: the source,audience, goal, context, message, media, and feedback.4. First of all, we should consider what message will achieve our goal with theaudience. We should then have an idea about how much information they need, what doubts they’re likely to have, how our proposal will benefit them and how to make our message convincing and memorable.5. We could convey our message to each audience by either speaking, writing,calling, sending E-mail, sending a memo, meeting, faxing, producing a videotape, or hold a press conference.6. We should seek our audience’s understanding at every stage of thecommunication and give them an opportunity to respond. Communication is not an act, but a process. Our message provokes a response, which requires another message from our audience. In this way we know what they think and can modify our message accordingly.II. 1. b 2. d 3. i 4. g 5. e 6. j 7. f 8. a 9. c 10. hUnit 7Who Are Y ou as a Communicator 作为沟通者的角色I. 1. Aristotle spoke directly in his book “Rhetoric”, three essential qualities ofsuccessful communication. They are: logos, pathos, and ethos.2. Pathos plays a major role in every interaction in a business setting. For example,we are more likely to help out a colleague we like; we work harder for a boss who we feel respects and counts on us and we’ll probably promote a competentfriend instead of a talented competitor whom we vaguely distrust.3. They are always making judgments about whether their leaders are decent people,worthy of support and respect and whether their leaders are working for a larger purpose than their own short-term interest.4. Without an understanding of human nature which can come only from a broadbase of knowledge and experience, the manager will get nowhere no matter how well they have commanded communication theory or public relations tricks. This important point has been proved by current experience in teaching and practicing business communication.5. These interests not only give business people something to talk about at the nextoffice party, but they also help you grow as a whole person. The ability to engage in informed conversation about someone else’s interests can establish rapport and increases willingness to grant you credibility on your own turf.6. I think the author will discuss the qualities of effective communication in detailnext because he mentions in the end that “Good communicators are good listeners”, and as we all know to be a good listener is one of the qualities of an effective communicator.II. 1. h 2. a 3.e 4. b 5. i 6. c 7. g 8. d 9. 7 10. fUnit 8Business Internet商务互联网I. T F F F TII. at out in, to to, afford profitable with to, of Through search, on-line for, toUnit 9Know the Big Four Communication Initiatives四大策略实现沟通无极限I. 1. Problems: it has a terrific concept, but doesn't know how to articulate itconcisely./has difficulty sharing that excitement with key audiences.Solution: find the benefits and differentiators and consolidate them into three key messages that clearly explain the company's goals and offerings.2. This news release will also become an inexpensive piece of marketing collateralto distribute to key customer and investor targets.3. It is critical for a company to establish a reputation.Content: a list of key characteristics, accomplishments, financials and personnel.4. well-prepared: provide significant benefit to the company with each interview.ill-prepared: cause major damage to a company's sales and marketing efforts.II. 1. g 2. e 3. j 4. f 5. h 6. d 7. b 8. a 9. c 10. iUnit 10E-Newsletters: The Hottest New Marketing Tool电子业务通讯――炙手可热的营销工具I. 1. b 2. c 3. d 4. a 5. c 6. dII. 1. combine 2. consistent 3. subscribed 4. offered 5. regardless of6.reference7. permission8. retains9. charge 10. options 11. favorable12. efficiencyPart Three Business Culture 商务文化Unit 11Business and Culture 企业与文化I. 1. F (The success of your company abroad will depend on both the employee’ssensitivity and responsiveness to a new cultural environment and his ownjob-related expertise.)2. F (It’s not usually equally the case. The success depends on how effectivelyhe/she can exercise his/her skills in a new cultural environment.)3. T4. T5. T6. T7. F (Everyone has a culture, regardless of where they were born, raised, educated,and civilized. People are with cultures of their own--- interesting, diverse, richand different from each other. )8. T9. F (Culture can and does have an enormous influence on human biology. Themost striking example can be seen in that men in their third decade of life now weigh substantially more than their grandfathers did and are, on average, several inches taller.)10. TII. 1. h 2. f 3. e. 4. g 5. c 6. b 7.d 8. a 9. j 10. iUnit 12Recognize Cultural Differences 认识文化差异I. 1. It’s because most of the time our business partner encode their message using theassumptions of their own culture whereas we often decode their messageaccording to the assumptions of our culture.//We can avoid such kind ofmisunderstanding by improving intercultural sensitivity and recognizing andaccommodating cultural differences.2. Culture context is the pattern of physical cues, environmental stimuli, andimplicit understanding that convey meaning between two members of the same culture.3. When communicating across cultures, you can keep your messages ethical byapplying the following four basic principles: a) Actively seek mutual ground. b) Send and receive messages without judgment. Both parties must trust one another. c) Send messages that are honest. d) Show respect for cultural differences.4. Executives from Latin America and Asia see time as more flexible. They believemeeting a deadline is less important than building a business relationship.5. Because the simplest hand gestures change meaning from culture to culture.Don’t assume that someone from another culture who speaks your language has mastered your culture’s body language.6. Recognizing cultural differences helps us avoid sending inappropriate signalsand correctly interpret the signals from others. It’s an important step toward improving intercultural sensitivity.// No. Being aware of cultural differences is only the first step in improving our intercultural communication. We need to balance cultural awareness with cultural flexibility. To communicate across cultures successfully we must be able to accommodate these differences without judging them and without the human tendency toward ethnocentrism.II. 1. f 2. h. 3. i 4. b 5. c 6.j 7. g 8. a 9. e 10. dUnit 13Avoiding Culturally Related Business Blunders 中美商业文化差异一瞥I. 1. If we don’t understand cultural differences we won’t be able to succeed ininternational business and to be good citizens of the international community.Therefore we should not only learn to honor and respect our own cultures butalso to develop an appreciation, tolerance, and respect for others’ cultures.2. It is very important to create an environment of mutual understanding andrespect through our attitude and actions. Thus our blunders are usually met with understanding and forgiveness. To show some knowledge of local culture willalso help to establish a positive mood as negotiations begin.3. Status. For example people in the United States show respect by addressing topmanagers as “Mr. Billings”or “Mrs. Heinrichs”. However status is very important in China. In addressing businesspeople, the official title of each person should be used, such as Chairman, President, or Manager. If a Chinese thinks that he or she is not respected, most likely, negotiations will not be successful.Chinese “Y es”versus American “Y es”. For example, if an American business person wants to make an appointment with an associate, he/she will call the individual, and they will agree on a date and time for the meeting. If a conflict should arise and the person is unable to keep the appointment, then he/she will call and make other arrangements. All is understood when an American says “yes.”In the same situation, saying “yes.”doesn’t mean that a Chinese will meet at the agreed time and place. The Chinese is saying “yes.”, he/she likes and respects you and, therefore, wants to please you. If you understand this you will know that he/she may or may not be at the meeting. If he/she is not, youwill not be offended but will continue in your efforts to meet with him/her until you establish a time when he/she is free to do so. Then, you can conduct the business that is important to both of you.4. American desire for agreement on specific terms while Chinese tend to agreefirst on general principles. American is interested in short-term goals while Chinese in interested in long-term goals.5. Y es, there is. American lack patience and has a great interest in profits whileChinese make great efforts to establish an everlasting business relationship and focus on the future potential business dealings.II. 1.e 2.j 3.i 4.g 5.c 6.a 7.d 8.b 9.f 10.hUnit 14Negotiating with People from Different Backgrounds如何与来自不同文化背景的人谈判I. 1. T2. F (the size of their entourage)3. F (Y ou don’t ask directly but just to express your wish to the organizer. )4. F (between Japanese business people)5. F (It is.)6. F (It’s fine for people of all ages.)7. F (Australia)8. T9. F （French ）10. TII. 1. f 2. g 3.i 4.e 5.b 6.a 7.j 8.c 9.d 10.h Unit 15Tough Negotiator Takes Control 谈判强手占上风Ⅰ. 1. This relatively short time was sufficient to establish his authority and position as a busy man and to put the other party on edge with impatience.2. Dr. Park made psychological use of the venue of the meeting. Anyone, ofcourse, is more comfortable on his home turf. Expert negotiators advise thatyou insist on meeting at your office, or at least upon alternating meetinglocations.3. Dr Park established himself as the authoritative figure in the room.4. Because he wanted to show an attitude of calm, unhurried confidence.5. a. Notified the other party that most of our desires were not merely unacceptable,but impossible.b. Obliged the other party to negotiate preliminary with a clerk in a differentdepartment before completing the discussion with him.c. Made time his ally by refusing to see the other party for more than two or threehours during the week, after they had expended enormous time and money tomeet in a place convenient for him.d. Disciplined his negotiating team to do nothing not expressly requested andguided by him.II. 1.e 2.h 3.g 4.f 5.a 6.i 7.j 8.b 9.d 10. cUnit 16A Better Way to Bargain 教你谈判高招I. 1. F 2. T 3. T 4. T 5. T 6. F 7. T 8. FII. 1. negotiating 2. concession 3. absolute 4. established 5. alternative 6. revealed 7.complex 8. commerce 9. loan 10. certifying 11. approved 12. proposalPart Four Business Management 企业管理Unit 17Business and Social Responsibility 企业与社会责任感Ⅰ. 1. b 2. d 3. c 4. d 5. a 6. bⅡ. 1. benefit 2. legal 3. improving 4. implemented 5. fair 6. shunned7. patronize 8. rewarded 9. monitor 10. boycott 11. pressure 12.charitiesUnit 18Forms of Business Ownership 企业所有制形式Ⅰ. 1. three; a sole proprietorship, a partnership and the corporation structures2. everything; opinion3. share4. expertise5. state, separated6. run; theboard of directors; 7. capital, profits 8. risk; createⅡ. 1. c 2. e 3. a 4. k 5. d 6. f 7. h 8. b 9. g 10. i 11. l 12. jUnit 19Doing Good Means Doing Well, Too有益于社会便有利于公司Ⅰ.1. T2. T3. F (you don’t have to do.)4. F (A little something youdo with heart and sincerity may go a long long way.)5. TⅡ. 1. initiative 2. entities 3. Shareholders 4. profitable 5. abide by6. ethical7. discretionary8. clear-cut9. image 10. ad hocUnit 20CEPA --- A Special Arrangement Abiding by International PracticesCEPA---一个遵循国际惯例的特殊安排I. 1. 273 types of products.2. On January 1, 2004.3. With CEPA, 90% of Hong Kong domestic exports to the Mainland can enjoyzero tariffs. Also, CEPA opens up 18 service industries to Hong Kong companies. More important, CEPA provides long-term opportunities for Hong Kong people to establish business or work on the Mainland.4. The high IP value industries are knowledge-based and would not be massive inscale.5. To take the advantage of its intellectual property rights protection, free tradeand investment environment and reputation in cosmopolitan design.Ⅱ. 1. capitalized on 2. interlock 3. liberalization 4. emerged 5. penetration6.high-end7. proprietary8. distribution9. Accessories 10.cosmopolitanTransportation 运输Ⅰ. F T T T TII. for to up, as in around besides, in on, from, to aboard away, from on, ofPublic Relations 公共关系Ⅰ. 1. c 2. d 3. a 4. c 5. b 6. bⅡ. 1. vacuum 2. taxed 3. trust 4. cooperated 5. vigilant 6. giant7. campaign 8. proceed 9. committed 10. reputation 11. Evaluation12. valued 13. instructed 14. principle 15. recycle16. protect 17. radius 18. charitablePart Five Leadership 领导艺术Unit 23The Job of a Manager 管理者的工作Ⅰ1.d 2.b 3.d 4.b 5.c 6.dⅡ1.precisely 2.score 3.interpret 4.objective 5.striving 6.assigned7.delegated 8.motivation 9.promoted 10.ranging 11.convinced12.developUnit 24Leadership 领导的艺术Ⅰ. 1. d 2. a 3.b 4.d 5.a 6.dⅡ.1.emerges 2.swift 3.dimension 4.predominate ply with 6.heed7.depends 8.according to 9.involving 10. participate in 11.specific12.by contrastUnit 25Depression in the W orkplace is Costly 工作场所精神不振，代价高昂I. 1.c 2. a 3. d 4. c 5. d 6. dII. 1. suffer 2. bewilder 3. approach 4. productivity 5. alike 6. competent 7. claim8. various 9. available 10. induced 11. flexible 12. ResourceUnit 26Emotional Intelligence Becoming Key in Today's W orkplace情商开始在工作中崭露头角I. 1. F 2. T 3. T 4. T 5. F 6. T 7. F 8. F 9. T 10. TII. 1. differentiate 2. subordinates 3. specialize 4. aware 5. viewed 6.excelled 7. behavior 8. valuable 9. intuitive 10. empower 11.assessments 12. negative 13. counting 14. professional 15. strength 16.facilitiesUnit 27Keeping Employees Interested in Y our Message 如何让员工关心公司I. 1. T 2. F 3. T 4. T 5. T 6. F 7. T 8. TII. 1. conference 2. coordinated 3. perceive 4. commit 5. issue 6.appreciated7. involved 8. encompass 9. due 10. response 11. scheme 12. Overall Part Six Finance 金融业务Unit 28Foreign Exchange 外汇I . 1. The major problem associated with international trade is the problem of whichcurrency to use in international commerce.2. If a trader makes a deal that is going to be paid in a foreign currency,the traderwill receive less value for the goods than he originally thought; extra profit could be made if the foreign currency increases in value.3. One way is to include the estimated cost of the currency change into the dealto protect against potential loss. Banks may also be willing to assume the risk of currency fluctuations with foreign currency letters of credit.4. A hedge is a contract that provides protection against the risk of loss fromcurrency fluctuations.5. Forward market hedge, money market hedge and options marketII. 1. money in a foreign currency.2. a person who buys something.3. the right to sell a friend quantity of a commodity, currency or security at acertain price and on a certain date.4. a person or an organization that earns money by buying goods and selling themat a profit.5.to buy a commodity, share or invest otherwise at a fixed price for futuredelivery to protect oneself against loss caused by a possible change in price.6.the right to buy a fixed quantity of a commodity, currency or security at acertain price and on a certain date.7. a person or an organization that sells.8.the rising and falling or changing of prices.9. a foreign currency rate is locked by buying a forward contract at the time thetrade agreement is made.10. market for short-term debt instruments, a practice of investing at a fixed pricefor future delivery to protect oneself against loss caused by a possible change in price.11. unit of money in the Federal Republic of Germany.Unit 29What is Foreign Exchange 什么是外汇Ⅰ. 1. The day that sees the arrival of single world currency will also witness the disappearance of foreign exchange business.2. The foreign exchange dealers trade foreign exchange (foreign currency only)between banks.3. A currency, whether in foreign exchange or bank notes, is usually calledconvertible if the person holding it can convert it freely into another currency.4. It’s because of the exchange regulations of the United Kingdom. It recognizedonly external, or non-resident, convertibility. Until 1979, this was still the case with the United Kingdom.5. World trade and the cross-border money and capital movements resulting formfinancial transactions are the basis of foreign exchange dealings. The observation of the French economist Gaétan Pirou shows that foreign exchange deals spring from “the coexistence between the internationalism of trade and nationalism of currencies”, thus aptly describes at least the original motive of this “métier”.Ⅱ. 1. 所有可以在国外支付的以外国货币表示的债权2. 外币汇票或支票3. 外汇4. 外汇管制规定5. 有明显的区别6. 可兑换性7. 经常项目（货物和服务）交易8. 纯粹金融性交易9. 受到一定程度的限制10. 完全可兑换Unit 30Double-edged Sword of RMB Exchange Rate Stability人民币汇率稳定性的利弊I. 1.D 2. A 3. D 4. C 5.D 6 BII. 1. mechanism 2. value-added 3. rosy 4. hampered 5. aggravating6. innovation7. Tertiary industries8. manufacture9. technologicalcontent 10. is capable of 11. fillipUnit 31RMB Gets Wider Use across Region 人民币正健步走向海外I. 1. The biggest Chinese holiday season comes.2.Overseas travels by Chinese and their spending.3.Through tourist spending and border trade.4.No.5.omitted.6.Because of the huge amount of tourism spending that Hong Kong can receivefrom the mainland.7.In Laos and Mongolia.8-10. omitted.3. h4. j5. i6.b7. e8. d9. a 10. cTips to Ensure Protection of Credit Cards 安全使用信用卡提示I. 1. There is a recent credit card data breach in the United States.2. It is in its starting period.3.The breach may have allowed hackers access to 40 million credit card accounts.4.Visa, MasterCard, American Express and Discover accounts.5.Just in case that through an honest mistake, that a store should add an extra zeroto a transaction.II. 1. marginal 2. in the wake of 3. breaches 4. fraud 5. hacking 6. debit7. liability 8. unsolicited 9. transaction 10. vendorUnit 33Buy and Build Decision收购与创建决策I . 1. It’s mainly about the reasons for buying and building a company in FDI2.The large privatization programs.3.It avoids the problems caused by start-up; it’s easy to finance; it will notincrease the market capacity.4.The difficulty of transferring resource to a foreign operation or acquiring thatresource locally for a new facility;5.Personnel. Because the local labor market may be tight.6.Acquisituon enables it to avoid the risk of depressed prices and lower unit salesper producer7.Because foreign investments frequently are made where there is little or nocompetition.8.Because they fear lessening competition or market dominance by foreignenterprises.9.Personnel and labor relations may be poor and difficult to change, ill will ratherthan good will may have accrued to existing brands, or facilities may beinefficient and poorly located in relation to future potential markets.3. j,4. b,5. h,6. g,7. i,8. f,9. d, 10. eCommon Stock and Preferred Stock 普通股与优先股Ⅰ. 1. d 2. c 3. c 4. c 5. a 6. bⅡ. 1. issued 2. Charter 3. spell out 4. entitled 5. merges 6. dissidents7. bring in 8. guarantee 9. distributed 10. reinvested 11. speculate12. security 13. preferential 14. liquidate 15. cumulative16. claim 17. declared 18. privilegesUnit 35Markets Hit New High; Steel Stocks Shudder 市场再创新高，钢铁股票紧缩I. 1.A 2.D 3. A 4. B 5.D 6. BII. 1. fell against 2. rise 3. red 4. solid 5. blue-chip 6 validation7. gloomy 8. sagged 9. tumbled 10. consecutive 11. flat 12. S&P Unit 36Income tax unification postponed? 推迟所得税的统一？I. 1. A 2. A 3. B 4. C 5. D 6. DII. 1 submit 2.implement 3.unified 4. confirm 5.guarantee 6.reform7 identify 8.domestic 9.ask for 10.draft 11.impact 12.calls forHow Insurance W orks 保险的作用Ⅰ. 1. a 2. c 3. d 4. b 5. a 6. dⅡ. 1. premium 2. peril 3. coverage 4. pertinent 5. assume 6. damages7. incurred 8. converted 9. generate 10. income 11. invest12. run the risk of 13. speculative 14. potential 15. purchasing16. adverse 17. unaffordable 18. reimbursementPart Seven Marketing 市场营销Unit 38The Marketing Concept 营销概念Ⅰ. 1.d 2.c 3.b 4.c 5.a 6.a 7.d 8.dⅡ. 1.marketing 2.concepts 3.vital 4.facilitate 5.coordinating 6.altering7.pace 8.expedite 9.balance 10.integrate 11.systematic 12.respective13.characteristic 14.quality-oriented 15.specifies 16.adoptUnit 39Franchising 特许专营Ⅰ.Ⅱ.7. inhibit 8. associated 9. prefer 10. provideUnit 40Personal Selling 个人推销Ⅰ. 1. b 2. d 3. a 4. c 5. d 6. bⅡ. 1. flexible 2. triggered 3. prospect 4. generate 5. facilitate 6. rapport7. canvassing 8. remind 9. stimulate 10. execute 11. demonstrated12. ongoing 13. objections 14. competes 15. orderUnit 41Advertising 广告Ⅰ. 1.b 2.d 3.c 4.d 5.a 6.bⅡ.1. advertising 2.Spiraling 3.cynical 4.fragmented 5.dispose 6.sophisticated 7.tangible 8.mirror 9.derives 10.orient 11.allocate 12.distribution 13. retail 14.advisable 15.attitudeUnit 42He’s the Master of His Domain Name 他是域名的主人I. 1. T2. F (His real home is the virtual world of the Net.)3. T4. F(The demand for .com names is great.)5. F (Eric Lyons is his business partner.)6. F (for $100 two years)7.T8. F (The operation cost nothing to run.)9. T10.TII. 1. b 2.d 3. f 4. h 5.c 6.i 7.a 8.j 9. g 10.eUnit 43Foreign Franchises Advancing into China外国特许经销商向中国进军Ⅰ.1. b 2. a 3.d 4.c 5.a 6.cⅡ. 1. World Trade Organization (WTO)2. franchiser3. trial regulation4. chain store5. convenience store6. franchisee7. profit8. brand recognition9. fake brand10. Ministry of CommercePart Eight Economy and Problems 经济与问题Opportunity Costs and Marginal Costs 机会成本与边际成本I. F F T F T F T F F FII. societies around limit services produced resources production military sell walkUnit 45The Characteristics of Monopoly垄断的特征I. T T F T F T T T T TII. recognized response profitable competition monopoly serve prices turn reasonable possessUnit 46The Characteristics of Oligopoly寡头垄断的特征I. T F T F F T T F T TII. characterizes gain choice shares preserve increases runs benefit tendency alterUnit 47What Is Full Employment? 什么是充分就业?I. T F F T F T T T F TII. unemployment disagreement reduce labor rate policies higher threatens compete fullUnit 48Demand-Pull Inflation and Cost-Push Inflation需求拉动型通货膨胀与成本推动型通货膨胀I. T F F T F T F T T TII. demand increase power production satisfy output productivity wage profits triggerUnit 49European Economic Community欧洲经济共同体I. F T F T FⅡ. D D C B C A A C C BUnit 50Barriers to International Trade国际贸易壁垒I. F T F T FII. in to out on on,on,by On,to on,on between,from Under from,inUnit 51Technology Transfer 技术转让Ⅰ. T F T F FⅡ. to/toward over,with,with on/upon,over in,to of,for,to on/upon on,with with,to in,to Despite,asUnit 52The Profit Squeeze 油价上升，收益减少I. 1. The higher costs and the crimped consumer demand.2. Each US$10 increase clips worldwide economic growth by half a percentagepoint.3. It was 5.1 per cent.4. The fuel prices deterred buyers.5. Higher oil prices and lower consumer demandII. 1. crimped 2. squeeze 3. margins 4. futures 5. clipping6. inventory7. bite8. reining in9. consecutive 10. deterringUnit 53“Green Route” the Only Road for Business走绿色经济发展道路Ⅰ. 1. T2. F (seven times that of Japan and six times that of the United States )3. F (3 million square kilometers.)4. F (by developed countries)5. TⅡ. 1.habitable 2. hailed 3. barriers 4. imposed5. environmentally-friendly6. circular economy7. sustainable8. takes no account of 9. deductions 10. vowedUnit 54Self Promotion努力打造中国品牌Ⅰ.1. F （The label means no more than an origin, because most of the commodities bear a foreign brand name.）2. T3. F (20 per cent)4. T5. TⅡ. 1. labels 2. resorted to 3. cost-tailoring 4. guarantees 5. friction6. patent7. limit the dumping8. footwear9. outlets 10. clinched11. launchUnit 55China Strives to Meet WTO Challenges 中国迎战WTOI. 1. D. 2.D 3.B 4. A 5. C 6. D 7. BII. 1. conform 2. abolished 3. arduous 4. eliminate5. enterprises6. regulation7. compensation8. revisedUnit 56France Likely to Breach EU Budget Deficit Limits法国可能违背欧盟赤字预算限定I. 1. A 2.A 3. B 4. B 5. D 6. CII. 1. pledged 2. budget 3. takes her for granted 4. suspended 5. stripped6. deficit7. disciplined8. consolidated9. halt 10. utilize11. conservative 12. banking onUnit 57Software Developer or Customer: Who Owns the Rights所有权属谁, 软件开发商还是客户?I. 1. the ownership of intellectual property rights for the software.2.the relative power of the parties, the extent of new code, and the importance ofthe software to the customer's competitive position within its industry and the cost.3.the author of the software (the developer) owns the copyright in the source codeand the customer's use is under license from the developer.4.secure copyright ownership of any of the code.5.the loss of the competitive advantage; the subsidy of the second distributor'spurchase of a similar system.6.accumulated knowledge.7. a developer give customers ownership of the entire software code.8.expertise, reputation.II. 1. h 2. g 3. a 4. f 5. j 6.b 7. i 8. e 9. c 10. dUnit 58Coal Supply Shortage still Looming in China 中国燃煤供给不足仍令人担忧Ⅰ. 1. It may, at least in the short run, result in a damper on China’s economic growth.2. The purpose of drawing up a comprehensive plan is to level off the sharpswings in supply and demand of energy so as to ensure steady, long-term economic development.3. It cracked down on small, inefficient mines.4. They may have to shut down when they run out of coal.5. It plans the national economy, and it is the top economic planner.6. The first priority for the NDRC for the present is to ease the tightened coalsupply.7. The coal prices in China will probably go up.。

商务英语主要课程有哪些

商务英语主要课程有哪些商务英语主要课程有哪些1.商务英语专业语言理论课程：英语词汇学、基础英语、英语语法等课程;2.商务英语专业商务英语基础课程：工商导论、商务英语视听说、商务英语写作、西方经济学、商务英语翻译理论与实践、商务英语阅读、商务英语同声传译、商务英语口译等课程;3.商务英语专业商务英语专业课程：国际市场营销、国际贸易理论与实务、国际金融、国际商务谈判、商务沟通、国际商法、国际商务流程等课程;4.商务英语专业语言实践课程：商务英语听力、商务英语口语、商务英语泛读、商务英语精读、商务英语写作等课程;5.商务英语专业文化修养课程：英美国家概况、国际商业文化、英美文学选读等课程。

商务英语专业在大学期间主要应练就用英语表达的技能、学会如何进行商务沟通，训练在商务洽谈中用英语表达的技能。

商务英语是实用性非常强的一个专业，需要同学们在实训中不断提高和完善自己。

商务英语专业需要掌握哪些能力1.了解我国有关的方针、政策、法规;2.掌握语言学、文学及相关人文和科技方面的基础知识;3.具有扎实的英语语言基础和较熟练的听、说、读、写、译的能力;4.了解我国国情和英语国家的社会和文化;5.具有第二外国语的一定的实际应用能力;6.掌握文献检索、资料查询的基本方法，具有初步科学研究和实际工作能力。

商务英语专业就业方向有很多，就业前景也比较广阔，但大家还是要在专业上努力学习，争取学习地更深入。

商务英语就业前景怎么样商务英语就业前景良好。

根据调查数据显示，该专业毕业生就业率位居前十。

尽管很多大学生在职业生涯中面临困难，但商务英语的就业率仍在上升，就业前景十分乐观。

毕业生就业后，能充分发挥外语优势，受到学校、外交部门、企业等用人单位的重视和欢迎，随着中国经济的进一步快速发展，与世界的联系也将进一步加强，在此期间，商务英语专业的就业前景依然保持良好。

很多沿海或外企人员，一半以内的员工岗位都是与商务英语专业相关的，特别是沿海地区的一些大型中外合资企业，更需要商务英语专业人才，包括英语秘书、报关员、跟进销售员、英语翻译等岗位。

新编商务英语泛读第二册unit1-讲义

Vocabulary:
Match the words with their definition
advertise advertiser advertisement advertising
A. a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster.
Teaching difficulty
To make Ss to distinguish comparative advertising, brand advertising and primary advertising
• Part one: Lead-in • Part two Pre-reading • Part three Vocabulary • Part four Analysis the difficult points • Part five Fast reading & reading in depth • Part six Assignment
B. make publicity for; try to sell (a product)
C. (uncountable) the activity of creating advertisements and
making sure people see them. ; D. (countable) a public promotion
Vocabulary:
2. advertisement (countable noun) 做(登)广告 ; 广告

任务型教学法在商务英语专业泛读教学中应用研究

任务型教学法在商务英语专业泛读教学中的应用研究[摘要] 任务型教学法在外语教学中的使用越来越广泛，而在泛读教学中的应用研究仍然不足。

任务型教学法能够激发学生的学习兴趣，培养学生交流、交际和分析问题解决问题的能力，能够促进学生的全面发展。

本文以具体的教学内容为实例，介绍了任务型教学法在商务英语专业泛读教学中的应用。

[关键词] 任务型教学法泛读商务英语专业任务型教学法，作为交际教学法的一个分支，自二十世纪八十年代由prabhu 提出以来，就受到了众多学者和语言学家的广泛关注。

任务型教学法和交际法都遵循交际原则、有意义原则和任务原则，即在做中学的原则。

不同的是，任务型教学法更强调任务的目的性，通过真实性任务的完成来达到语言学习的目的。

泛读教学，作为英语专业的一门重要学科，教学效果总是无法尽如人意，其原因众多，笔者希望利用现有的条件，在教学中实施任务型教学法，来提高学生对泛读课的兴趣，自主阅读的能力，并最终提高泛读教学的质量。

一、现今泛读教学的弊端泛读是促进语言能力发展的重要途径，通过大量语言的输入，泛读能够丰富学生的知识背景，提高理解能力和阅读效率①。

鉴于其重要性，泛读教学受到了国内外语言学家的重视，也不断有新的教学方法在泛读教学中进行尝试，但教学过程中仍然存在着诸多的弊端，这也是泛读教学实践中无法满足学生要求，从本质上提高学生阅读能力的原因，其不足之处主要表现在以下几个方面：1、泛读课目的不明确，重点不突出泛读课上往往要强调阅读技巧的提高，词汇量的扩充，细节的理解，句子的翻译，各项都要兼顾，而各项都无法得到充分的练习和发展。

2、阅读量太小商务英语专业泛读课一般为每周两个学时，课堂内的阅读就变得非常的有限。

由于种种原因，许多学生也缺乏课外主动阅读的积极性，这就使得本应该是大量阅读的“泛读”变成了阅读量极少的一门课。

3、师生地位在教学过程中仍然存在着相当程度的倒置泛读教学中，老师往往会成为教学的主导，学生只是被动的听和接受，缺乏主动思考和主动参与的机会，更不用说主动阅读和解决问题的能力。

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Craft one’s image
Assistant (n.)
1. Business English words meaning defers • Trust • 信托 • Promotion • 促销 • Claim • 索赔 • Future • 期货 • outstanding • 欠款未付的 • Instrument • 票证 • Average • 海损 • Security • 证券
Useful words and expressions
• • • • • • • • • • • • • • Astutecolleague Career prospect Guru Vulgarity Outlandish Social networking site To grip with Personal branding To polish up Swanky Well-spoken Ponder Target audienct Muddle along • Stint (n.) with • Go-to person • Thrash out
Business English Reading Chen Xu
S e p t e m b e r, 2 014
Brain twisting job interview questions by Microsoft
• Read the title and sub-titles, what do you expect the content might be?
Reading Skills
• 5. Organisations • WTO • MTA Multilateral Trade Agreements • 多边贸易协定 • APEC • The Asia-Pacific Economic Cooperation • 亚太经合组织 • SCO • Shanghai Cooperation Organization • WB • SHFTZ
•
• • •
Outlandish (adj.)
Social networking site Ponder (v.) Spell (n.) Nhomakorabea•
• • •
Stint (n.)
Go-to person Target audience Peer (n.)
•
• • •
Illumination (n.)
Damp down Risk-averse Rut (n.)
Useful Words and Expressions
• Gauge
• Bathtub • Purport • Slant
•
• • • • • •
Resourcefulness
Outside-the-box thinking Attribute to Interview technique Egalitarian Fare with Ingenious
Reading Skills
• • • • • • • • • • • • • 2. Words with meanings varies negotiate谈判 negotiating bank 议付行 Standing standing credit 定额贷款 financial and credit standing信贷信誉 Shipment prior to shipment 装船 quality of the shipment 货物
Brain twisting job interview questions by Microsoft
• Group 1: P38 What is meaning of outside-the-box thinking in Para 2? What is valued when answer the puzzle questions in interview? • Group 2: P39 What does hands-free mean in Para 22? What is the purpose of Mike and Todd’s question? • Both groups: based on the article, think of a question to ask while reading.
Words and expressions for memorizing
• • • • • • • • • • • • • • • • • • • Job hunter Candidate (n.) Career prospect Personal brand Job interview Outside-the-box (adj.) Interviewer (n.) Gauge the intelligence Hypercompetitive (adj.) Resume (n.) Brainteaser (n.) Egalitarian (adj.) Ingenious (adj.) Propose the question Incorporate (v.) Come up with Technicality (n.) Purport (v.) Update (v.) • • Astute colleague Guru (n.)
Today’s hottest product? You! • Presentation questions • 1.How do you understand the second sentence in para.1? • 2.Why do you need to pay attention to the entire job search process ? • 3.What is a sales process like? • 4.How to market yourself effectively?
• deliberate
• Peer (n.) • impertinent • Illumination (n.) • Damp down • Risk-averse • Phoney
• Investment banking
• Lurch • Neutral
• To rev up
Reading Skills: Business English Vocabulary
Reading Skills
• 3. Terminology • NASDAQ 那斯达克, 美国股市高科技股指数 Standard & Poor 标准普尔公司 • FT- SE100 《金融时报》证券交易所100 种股票价格指数 • Bull market / bear market • Import Quota 进口配额 • Protective tariff保护性关税 • 4 Abbreviation • Reps, sales reps, Ads, Corp, divi (dividend) • Admin (administration) • B\L (bill of landing)提单 • L\C (letter of credit) 信用证 • B2B (business to business企业对企业的电子商务 • IPR Intellectual Property Rights • CSR Corporation Social Responsibility • M&A Merges and Acquisitions
• blackouts
•
• • • •
Mould
Squirt with Enigma Conveyor Die
It’s time for a brand new you
• What does title implies?
Pre-reading Questions
• Text book excises I & II • 10min
Useful terms and expressions
• Resume
• Job hunting
• First empression • Rut
• Bulky
• Take the initiative • Make eye contact • Snubbing • Make a difference