实用经贸英语口译Unit 7 销售和营销
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零售额 零售商
Vocabulary preview
sales analysis by customer 顾客销售分析
sales analysis by order size 订货规模的销 售分析
Hale Waihona Puke Baidu
sales analysis by product 产品销售分析
sales analysis by territory 区域销售分析
Vocabulary preview
promotional literature 促销材料、促 销资料
market demographic 市场人口分布/统 计特征
market dimension 市场量度 market entry strategies 市场进入战略
Vocabulary preview
独家销售 独家分销 融资 产品制造商 毛利
Vocabulary preview
reciprocity recycling of packaging response strategies retail outlets retail sales retailer
利益互惠 包装回收（利用） 反应策略 零售店
我们发现越来越多的人购买我们的产 品，因为我们的价格最低。
We find more and more people are buying our products, because we offer the lowest price.
你们需要开展一次大的广告攻势，以 建立你们的品牌。
You should have to run a good advertising campaign so that you can build up your brand.
如果贵公司想在市场不景气的时候增 加销量的话，就必须降价。
If you want to increase sales in such a weak market, you will have too lower your prices.
The success or failure of a new product is directly related to the development and the marketing of the product. 推出一款新产品的成败关键在于对该 产品的开发和市场开拓的工作。
experiences. 我们在继续发展新业务之前应该把这 些成功经验推广开去。
Sight Interpretation
1. Well, we entered the Chinese market in 2000. We set the goal of becoming the leading brand in China and achieving a market share above 15% within ten years. Many other firms were establishing plants in Yangtze River Delta at that time, but we established a plant at Pearl River Delta. Having a correct marketing strategy and nonstop effort has made us the leading brand in China.
Our board of directors has approved your proposal for the establishment of a
joint venture in Shanghai. 我方董事会已经批准了你们公司上海 建立合资企业的建议。
Before we move on to new business, we should expand on those successful
sales analysis
销售分析
Sentence in Focus
我们现在唯一要做的就是大力促销， 使更多消费者注意我们的新产品。 What we need now is a good promotional push, making more customers aware of our new products.
It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
Marketing
Marketing is the process of performing market research, selling products or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments.
market research
市场研究
market segmentation 市场细分
market share
市场份额
market targeting
目标市场选择
marketing control
营销控制
Vocabulary preview
exclusive dealing exclusive distribution financing goods producers gross profit
Vocabulary preview
sales analysis by customer 顾客销售分析
sales analysis by order size 订货规模的销 售分析
Hale Waihona Puke Baidu
sales analysis by product 产品销售分析
sales analysis by territory 区域销售分析
Vocabulary preview
promotional literature 促销材料、促 销资料
market demographic 市场人口分布/统 计特征
market dimension 市场量度 market entry strategies 市场进入战略
Vocabulary preview
独家销售 独家分销 融资 产品制造商 毛利
Vocabulary preview
reciprocity recycling of packaging response strategies retail outlets retail sales retailer
利益互惠 包装回收（利用） 反应策略 零售店
我们发现越来越多的人购买我们的产 品，因为我们的价格最低。
We find more and more people are buying our products, because we offer the lowest price.
你们需要开展一次大的广告攻势，以 建立你们的品牌。
You should have to run a good advertising campaign so that you can build up your brand.
如果贵公司想在市场不景气的时候增 加销量的话，就必须降价。
If you want to increase sales in such a weak market, you will have too lower your prices.
The success or failure of a new product is directly related to the development and the marketing of the product. 推出一款新产品的成败关键在于对该 产品的开发和市场开拓的工作。
experiences. 我们在继续发展新业务之前应该把这 些成功经验推广开去。
Sight Interpretation
1. Well, we entered the Chinese market in 2000. We set the goal of becoming the leading brand in China and achieving a market share above 15% within ten years. Many other firms were establishing plants in Yangtze River Delta at that time, but we established a plant at Pearl River Delta. Having a correct marketing strategy and nonstop effort has made us the leading brand in China.
Our board of directors has approved your proposal for the establishment of a
joint venture in Shanghai. 我方董事会已经批准了你们公司上海 建立合资企业的建议。
Before we move on to new business, we should expand on those successful
sales analysis
销售分析
Sentence in Focus
我们现在唯一要做的就是大力促销， 使更多消费者注意我们的新产品。 What we need now is a good promotional push, making more customers aware of our new products.
It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.
Marketing
Marketing is the process of performing market research, selling products or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments.
market research
市场研究
market segmentation 市场细分
market share
市场份额
market targeting
目标市场选择
marketing control
营销控制
Vocabulary preview
exclusive dealing exclusive distribution financing goods producers gross profit