实用经贸英语口译Unit 7 销售和营销

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国际营销英语chapter 7

• Government markets include various government agencies . • Marketers selling goods to these markets must be careful in
pricing because of limited purchasing power of the customers. Government purchase calls for bid.
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Psychographic
• Groping on personality, values, lifestyles
7.2.1 Geographic Segmentation
• Dividing an overall market into homogeneous groups on the basis of their locations. • Attentions are paid to geographical differences in needs and wants . (localization) • To avoid fierce competition, firms often seek untapped potential markets in small or remote areas. • Limitation in distinguishing the differences among people in same areas.
Modern concept
Consumer products
• Bought by ultimate consumers for personal use.
• Consumer markets refer to consumer goods buyers.

实用经贸英语口译Unit (7)

你们需要开展一次大的广告攻势，以建立你们的品牌。 You should have to run a good advertising campaign so that you can build up your brand.
如果贵公司想在市场不景气的时候增加销量的话，就必须降价。 If you want to increase sales in such a weak market, you will have too lower your prices.
Vocabulary preview
sales analysis by customer 顾客销售分析 sales analysis by order size 订货规模的销售分析 sales analysis by product sales analysis by territory sales analysis 产品销售分析区域销售分析销售分析
Vocabulary preview
reciprocity recycling of packaging response strategies retail outlets retail sales retailer 利益互惠包装回收（利用）反应策略零售店零售额零售商
Marketing
Marketing is the process of performing market research, selling products or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments.

Unit 7 Marketing

2. What qualities make an excellent marketing salesman? Make a list of them. (1) diligent (3) respectful (5) helpful (7) aggressive (9) persuasive (2) responsible (4) persistent (6) communicative (8) self-confident (10) polite

I can also offer 10% off.
The discounted price is only RMB 2,200. Thanks for your time.
Passage
Listen to the passage, and then fill in the blanks with the missing words. New Words and Expressions
It is the newest digital product of Canon Inc. It is in small size and very easy to carry. Its mental body makes it very durable. It is very thin, only 22 mm at the side. It is very beautiful with a large LCD screen. It comes in various colors, pink, brown and silver. It promises better low-light performance and highspeed photography. A compact but powerful 10x optical zoom lens makes it the slimmest super zoom camera of its kind anywhere in the world.

营销英语 unit 7

[ T ] [ F ]
[ F ] [ T ]
[ F ]
Section II
Text Study
Exercise 2 Match the words in the table below with their correct Chinese equivalents. 1. claim 2. efficiency 3. distant 4. geographically 5. somewhat 6. commission 7. set up 8. handle A. 佣金 B. 设立 C. 主张 D. 效率 E. 地理上 F. 远的 G. 稍微 H. 处理
Section II
Exercise 3
Text Study
Fill in the blanks with the appropriate form of the words in brackets.
We must consider which sales channel is realistically available to each company. A small manufacturer of potato chips would like to sell its goods to grocery stores nationally (national), but logistics might be a tough problem to solve (solve). Then, it may consider targeting some locally
chain supermarkets
(local).
Section II
Text B
Text Study

Fairs and Exhibitions口译

第7单元会展洽谈Unit 7 Fairs and Exhibitions1. Self-appraisal exercise –10mC-E interpretation1)本公司的产品是享誉全球的名牌产品，绝对保证质量。

我们保证质量的做法，树立起了客户对我们产品品质的信心。

我们的老客户稳定，还接到许多新客户的定单，我们的质量至上的策略在市场上取胜。

☆译：O ur products have established fame in the world and more importantly, we guarantee the quality of our products whatsoever and our time-honored practice has helped our customers built up confidence in the quality of our stuff over. Our quality guarantee policy assures us of customer loyalty and an increase of new ones.2)海外人士在福建及其周边地区的投资近年来翻了一番。

出现这一高涨不止的投资的热有多种缘由。

除了中国是世界上经济增长最快的国家之一这个原因外，中国政府和地方政府很重视对外全面开放，不仅开放沿海城市，也开放内地，尽可能吸引外资。

另外，许多海外团体与个人投资者认为在中国直接投资比同中国公司做生意更有利可图。

★译：Overseas investment in Fujian and its surrounding areas doubled in recent years.There are many reasons for this rising investment fever. Apart from the fact that China is one of the fast growing economies in the world, the Chinese central government and local governments focus a lot of their attention on opening the whole country up to the outside world, bo th the coastal cities and the country’s interior areas. They are doing all they can to attract foreign investment. On the other hand, many institutional and individual investors overseas find it more profitable to invest directly in China than just to do trade with Chinese companies.I. Source（II-1）Fluency practiceI. Study the expressions and complete the passages following them1.The newly increased fixed assets reached/ was 723.8 billion yuan.2.Exports totaled US$98.48 billion.3.Imports hit US$165.8 billion4.The new telephone subscribers in urban and rural areas topped 17.45 million.5.Construction projects amounted to US$7.7billion.6.Of the figure, exports accounted for US$194.9 billion, up 6.1 percent.7.72 of the top 500 are directly under the Central Government, which make up 36 percent of the totalvolume of import and export of the top 500.8.Imports were all-time high.9.Both imports and exports reached record highs.10.The scale of foreign trade expanded.11.The construction industry continued to develop steadily.12.Exports of electromechanical products maintained a rapid growth13.Exports to Asian countries and regions resumed growth.14.Rapid growth was registered in foreign trade.15.Foreign economic and technical cooperation maintained good momentum.16.Those of labor-intensive products picked up considerably.17.General imports saw a large increase, motivating the continuous growth of total imports.18.The turnover volume of railway freight transportation increased to some extent,while that ofpassenger transportation decreased by a large margin.19.The general price level declined by a small margin.20.The growth rate kept the same pace as compared with that in the previous year.21.The added value of industry grew by 8.5%22.The exports to North America went up 10.8 percent.23.General imports were valued at US$67 billion, up 53.5 percent over the previous year.24.China's foreign trade in 2002 rose by 11.3 percent over the year 2001 to US$360.7 billion.25.General exports decreased by 12 %in the first half of the year and increased by 24 %t in the secondhalf.26.The proportion of the completed investment in transportation and telecommunications rose/grew from17 percent to 17.3 percent.27.Processing exports grew steadily, with an annual volume of US$110.9 billion.28.General exports went down at first and recovered later.29.Of the figure, exports accounted for US$194.9 billion, up 6.1 percent.30.There was a transaction value of 43.0 billion yuan, up by 22.8 per cent over the previous year.31.The floor space of buildings completed during the year was 140 million m², down 9.6 percent.32.The turnover was up 6.1 percent over the previous year.33.The proportion of the light industry was down from 6.2 percent to5.7 percent.34.Imports hit US$165.8 billion, an increase of 18.2 percent35.The imports of manufactured goods were US$138.9 billion, a rise of 18.4 percent.36.The per capita net income of rural households was 2,160 yuan, a real growth of 4.3 per cent.37.General imports were valued at US$67 billion, up 53.5 percent over the previous year, and a netincrease of US$23.4 billion38.The year 2002 saw a98 percent increase in users of computer network services and a 2-fold growth inusers of digitized data transmission service.39.The imports of primary products were US$26.9 billion, increasing by 17.2 percent.The debt ratio of industrial enterprises was 65.2 percent, dropping slightly as compared with that in the previous year.（II-2）Memory practice国际商务谈判中的文化因素在国际商务谈判中正确把握文化因素，进而对各地的商务谈判风格深入了解是至关重要的。

商务英语 Unit 7 Marketing

‘The future’s bright, the future’s orange.’ 4 What other strap lines do you know?
Listening
Successful marketing
C
Listen to the last part of the interview and answer the following questions. 7.4.MP3
2 Why did she find it memorable? She thinks mobile communications are interesting and that it was a great campaign with a fantastic slogan. 3 What was the fantastic strap line (slogan)?
Speaker 1: Speaker 2:
Place Promotion
Speaker 3: Speaker 4:
Price Prodห้องสมุดไป่ตู้ct
C What influences you most when you are doing shopping? Why?
Product
Price Promotion
a) The percentage of sales a company research has 1 market segment b) Information about what customers want and need share c) A group of customers of similar age, income level and social group behavior a) description of a typical customer profile b) where and how people buy things 2 consumer goods c) things people buy for their own use

经贸英语Unit7

Unit 7
Delivery
Reading A
CFR– Cost and Freight (named destination port) Under this condition, the seller must pay the costs and freight to bring the goods to the port of destination except for insurance which becomes the buyer’s responsibility. However, risk is transferred to the buyer once the goods have crossed the ship’s rail. CIF– Cost, Insurance and Freight (named destination port) CIF is exactly the same as CFR except that the seller must in addition procure and pay for insurance for the buyer. That is to say, the seller is responsible for all costs of delivering goods to the buyer’s named port of destination, including the costs of insurance for the whole journey. The International Chamber of Commerce grouped all the trade terms into four basically different categories as follows:

商务英语视听说听力原文马龙海第七单元

商务英语视听说听力原文马龙海第七单元Marlon Hai unit 7- Marketing and SalesMarketing and sales are crucial aspects of any business. Effective marketing and sales strategies can help a company increase revenue and profit margins in a competitive market. In this unit, we will look at the key concepts and techniques involved in marketing and sales.Marketing is the process of identifying customer needs and wants and developing a strategy to promote and sell products or services to meet those needs. The four Ps of marketing are product, price, promotion, and place. Product refers to the actual goods or services that are sold to customers. Price is the amount that customers pay for a product or service. Promotion includes all the activities that are used to promote the product, such as advertising, sales promotions, and public relations. Place refers to the distribution channels through which the product is sold and delivered to customers.Sales, on the other hand, involves the actual selling of a product or service to a customer. Salespeople must be knowledgeable about the product or service they are selling. They must also be able to identify the needs and wants of the customer and match them with the features and benefits of the product. Successful salespeople also use a variety of techniques to build rapport with customers, such as active listening, asking open-ended questions, and using positive body language.One important aspect of marketing and sales is market research.Market research involves gathering and analyzing information about customers, competitors, and market trends. This information can be used to develop effective marketing and sales strategies. Market research can be conducted through surveys, focus groups, and other methods.Another key concept in marketing and sales is the sales funnel. The sales funnel is a model that represents the various stages that a customer goes through before making a purchase. The stages of the sales funnel are awareness, interest, desire, and action. At each stage, the customer becomes more engaged with the product or service, until eventually they make a purchase. Successful marketing and sales strategies understand the importance of each stage of the sales funnel and use strategies to engage customers at each stage.Finally, it is important to consider the role of technology in marketing and sales. Technology has revolutionized the way businesses market and sell products. Digital marketing, for example, has become increasingly important in reaching customers through channels such as social media, email, and search engine marketing. Salespeople can also use technology to manage customer relationships and track sales performance.In conclusion, marketing and sales are critical components of any business strategy. By understanding the key concepts and techniques involved in marketing and sales, businesses can develop effective strategies to increase revenue and profitability. This includes understanding the four Ps of marketing, the sales funnel, market research, and the role of technology.。

体验商务英语第二册Unit 7 Marketing

Place
Starting up D Tell your partner about a marketing slogan that impressed you.
Vocabulary Word partnerships
A For each group of words 1 to 5: a) Fill in the missing vowels. b) Match the words to the definitions a) to c).
Unit 7
Marketing
Quotation
“Communication is the most important form of marketing.”
Akio Morita (1921 – 1999) Co-founder of Sony
Starting up A ‘The four Ps’ form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ 1 to 4 to the definitions a) to b) a) the cost to the buyer of goods or services b) informing customers about products and persuading them to buy them c) where goods or services are available d) goods or services that are sold
Reading Selling dreams

商务英语口译第7章

联合国开发计划署
11
Sentences in Focus (E-C)
the United Nations system in China: 联合国驻华系统 Promoting Legal Aid Lawyers’ Network for Migrant Workers: 农民工法律援助律师工作促进网 migrant worker: 农民工 play a catalytic role: 起促进作用，促进 achieve tangible improvement: 获得实质性的改善
5
Vocabulary Work
虚拟：virtual 锐意更新：commit to update reform 中低端产品：mid-low end products 售后服务：after-sale service 喜闻乐见：be delighted to hear and see
6
Sight Interpretation（1）
20
E-C Interpretation (Passage 2)
Only 1% of the world’s freshwater resources is available for human use. 注意：强调“仅有”，淡水资源短缺。要将语气也翻译出来。参考译文：世界上只有1%的淡水资源能够为人类所用。
graphics interface: 图形接口
telephony: 电话制造
navigate: 驾驶，操纵
personalize: 使个性化
4
Vocabulary Work
中高级轿车：mid-and-high-grade car 工业园：industrial park 旗舰：flagship 覆盖范围：coverage area 强劲的发展势头：driving development vigor 平易近人：user-friendly 产品线：product line 诠释：annotation 手动版：the manual version

购销英语 unit 7

negotiation 2. To understand the importance of price in business negotiation 3. To learn useful terms and expressions related to price
negotiation
Ⅱ Competence Objectives 1.To be able to apply effective skills into business negotiation 2. To master the tactics of asking price questions in price
or over excited you lose your composure and negotiating power. 7. Avoid attacking the person but look at the matter under negotiation. There is a tendency to address personalities at the expense of the matter under discussion or negotiation. While it is important to know the kind of person you are negotiating with, the issue on hand supersedes personalities. 8. Pay attention to detail. In the event that you get documents in the meeting without prior reading, it is important to read the fine print or give a specialist within your team to scrutinize while you discuss. The fine print is usually the source of all problems in any negotiation. 9. Be prepared for compromise. Before you get into a negotiation process, you should know your best case and worst case scenarios, the benefits and demerits of each case.

新编经贸英语口译教程第七单元市场营销

•
Interpretation Skills ----Idioms
• • 对于以上几种习语在口译时，有何对策？习语是国家风俗人情及历史文化背景的反映，其翻译过程不仅是一个简单的文字解码过程，更是一种语言文化的传递过程。因此，在习语翻译过程中，除了信息传递、意思表达的一般问题以外,还会存在因文化不同与社会因素而产生的更大障碍，口译工作更是如此。我们在翻译习语时大致有三种处理方法: 一是直译, 二为意译, 三是在译入语中找出与之意思对应的习语来代替。为确保所翻译出的语言传达了相对准确的意思和信息，通常需要在必要时加以补充解释,以防重要的意思和信息漏译误译。
Sentence Interpretation
(4)财政收入达6.85万亿元，同比增长11.7%。 (fiscal revenue) (5)加快发展连锁经营和电子商务以降低经营成本和销售价格。 (chain-store operations) (6)在激烈的市场中，国有企业要站稳脚跟，发展壮大，必须具有一定的核心竞争力。 (core competitiveness)
Unit 7
Marketing
Overview
1. 2. 3. 4. 5. Sentence Interpretation Interpretation Skills Passage Interpretation (E-C) Passage Interpretation (C-E) Extra Exercises
Unit 7
1. 2. 3. 4. 5.
Marketing
Sentence Interpretation Interpretation Skills Passage Interpretation (E-C) Passage Interpretation (C-E) Extra Exercises

Unit 7

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Unit 7 Marketing
A-5 Reading A Text
Increasing attention is being placed on green business practices these days, and an e-commerce platform helps retailers promote environmentally friendly business practices. From a business point of view, they can save huge costs by cutting out traditional paper marketing and distribution methods. For example, retailers used to spend hundreds of thousands of dollars on paper catalogs. Now they can cut catalog expenses through email marketing and easily updatable online catalogs.
Notes
Sample
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Unit 7 Marketing
Warm-2-Notes Warming-up
What is a marketing channel? A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption, which consists of all the institutions and all the marketing activities in the marketing process.

口译unit7BusinessNegotiation商务谈判

口译unit7BusinessNegotiation商务谈判Sales representatives销售代理(商) Selling agent分销商distributor中间商Intermediary发票值Invoice value确认书Letter of confirmation市场份额Market share营销攻势Marketing campaign广告攻势Advertising campaign销售量Sales volume销售网Sales network购买力Purchasing power有效期Term of validity保证金，押金Deposit保证书Letter of guarantee (L/G)你们有我们所需的销售经验，而我们有着高质量的产品。

Your agency has the experience we need, and we have the bestquality products. 佣金随着将你们的营业额按比例提高。

The commission rate will be increased in proportion to your annual turnover of the sales.感谢你们授权我们成为你们产品在我们市场的代理，同时感谢你们对我们的信任。

我们会更加努力推销你们的产品。

Thank you for offering us the agency in our market for your products and we really appreciate the confidence you have placed inus. We’ll make greater efforts to push the sales.顾客满意了，我们就成功了一半。

Half the battle is customer satisfaction. Half the battle:接近成功/胜利微笑会让顾客敞开心扉，讲出他们对所需产品的真是想法。

大学英语七单元销售作文

大学英语七单元销售作文Here is an essay on the topic of "Sales in Unit 7 of College English" with a word count greater than 1000 words, written entirely in English without any additional punctuation marks.The world of sales has always been a dynamic and ever-evolving field, and the realm of college English is no exception. In Unit 7 of the college English curriculum, the topic of sales takes center stage, providing students with a comprehensive understanding of the principles and strategies that underlie successful sales practices. As we delve into this unit, we will explore the various facets of sales, from the fundamental concepts to the practical application of sales techniques in the real world.At the heart of any successful sales endeavor lies a deep understanding of the customer's needs and desires. In Unit 7, students are introduced to the art of customer analysis, learning how to identify the target audience, their pain points, and their motivations. This knowledge is crucial in crafting personalized sales pitches that resonate with the customer, ultimately leading to a higher probability of conversion.One of the key components of sales explored in this unit is the sales process itself. Students delve into the various stages of the sales cycle, from prospecting and lead generation to closing the deal and maintaining long-term relationships with clients. They learn how to effectively manage the sales pipeline, prioritize opportunities, and navigate the complexities of the decision-making process.Effective communication is another essential aspect of sales that is emphasized in Unit 7. Students are trained in the art of persuasive speaking, honing their skills in active listening, objection handling, and negotiation. They learn how to tailor their communication style to the needs and preferences of different customers, ensuring a seamless and engaging sales experience.In addition to the interpersonal skills required for sales, Unit 7 also explores the importance of sales strategy and planning. Students are introduced to various sales models and frameworks, such as the AIDA (Attention, Interest, Desire, Action) model and the consultative selling approach. They learn how to develop comprehensive sales plans, set realistic goals, and measure the success of their efforts.One of the most intriguing aspects of Unit 7 is the exploration of emerging sales trends and technologies. As the world of sales continues to evolve, students are exposed to the latest tools and techniques, such as social media marketing, customer relationshipmanagement (CRM) software, and data-driven decision-making. They learn how to leverage these advancements to enhance their sales performance and stay ahead of the competition.Throughout the unit, students are given ample opportunities to apply their newfound knowledge through practical exercises and simulations. They engage in role-playing scenarios, participate in sales presentations, and receive feedback from their instructors and peers. This hands-on approach not only reinforces the theoretical concepts but also helps students develop the confidence and skills necessary to succeed in the sales field.Beyond the classroom, Unit 7 also encourages students to explore the broader implications of sales in the business world. They delve into the ethical considerations of sales practices, the impact of sales on organizational success, and the role of sales in the overall marketing strategy. This holistic approach equips students with a well-rounded understanding of the sales profession and its significance in the larger business landscape.As students navigate through Unit 7 of the college English curriculum, they are not only acquiring the technical skills of sales but also developing a deeper appreciation for the art of persuasion, the importance of customer-centric thinking, and the strategic nature of sales. This comprehensive learning experience preparesthem to excel in a wide range of professional settings, whether they choose to pursue a career in sales or leverage their sales expertise in other domains.In conclusion, Unit 7 of the college English curriculum stands as a testament to the significance of sales in the modern business world. Through its multifaceted approach, students are empowered to become skilled sales professionals, equipped with the knowledge, tools, and mindset necessary to navigate the ever-changing landscape of sales and drive success for themselves and the organizations they serve.。

国贸英语chapter7--text--交易前准备、市场调研和制定销售计划

国贸英语chapter7--text--交易前准备、市场调研和制定销售计划U nit 7Preparation, Market Research,and Making a Sales Plan交易前准备、市场调研和制定销售计划Exporters, importers and forwarders(运输商)have a lot to do in order to compete effectively in foreign markets. This article shows how a company checks its resources, finds out what demand there may be for a product or service and keeps itself well informed through market research and market analysis. The strategy and tactics(策略)for making and operating a sales plan also going to be explained.为了在国外市场上更有效地竞争，出口商、进口商和运输商要做很多准备。

本文展示一个公司如何核算它的资源，怎样发现某一产品或服务的需求情况，以及如何通过市场调研和分析使自己信息灵通。

文章还将阐述制定和执行销售计划的策略和技巧。

Key terms:desk research 案头研究 market intelligence 市场情报market share 市场份额cashflow forecast 现金流预测1. For successful companies trading is about long-termsurvival (生存) and profitability(盈利能力). 对于成功的公司来说，贸易意味着长期生存和盈利。